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<title>Sphinn / CarrieHill / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 06 Oct 2008 07:22:15 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Reputation Management Starts in the Past]]></title>
<link>http://sphinn.com/story/77072</link>
<comments>http://sphinn.com/story/77072</comments>
<pubDate>Mon, 06 Oct 2008 07:22:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/77072</guid>
<description><![CDATA[Interesting take from Simon Heseltine over at SearchMarketingGurus.  He contends that you have to look at the past, what's trending, what's buzzed and waned to get a clear look at where your reputation can go in the future.  Definitely something to think about.  What events shaped the reputation/brand buzz for your product this year and how can you take advantage in the next year?<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[What is Vertical Search?]]></title>
<link>http://sphinn.com/story/73858</link>
<comments>http://sphinn.com/story/73858</comments>
<pubDate>Fri, 19 Sep 2008 11:42:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/73858</guid>
<description><![CDATA[Post from John Ellis on different definitions of vertical and why vertical is important to niche marketers, specifically in the hospitality industry.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[YouTube to Run Pre-Roll, Post-Roll Advertising]]></title>
<link>http://sphinn.com/story/58246</link>
<comments>http://sphinn.com/story/58246</comments>
<pubDate>Thu, 10 Jul 2008 09:19:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/58246</guid>
<description><![CDATA[From the article:Facing its failure to monetize the site, as well as a recent blow to site privacy in a lawsuit lost to Viacom, Google plans to launch pre- and post-roll advertising on YouTube.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[These Brands Build Community]]></title>
<link>http://sphinn.com/story/46177</link>
<comments>http://sphinn.com/story/46177</comments>
<pubDate>Wed, 14 May 2008 07:59:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/46177</guid>
<description><![CDATA[Nice AdWeek article about companies using Web 2.0 to build online communities to boost their brand. Mentions Zappos, Threadless, Etsy and Yelp.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Built To Last - Sustainability On The Web]]></title>
<link>http://sphinn.com/story/45839</link>
<comments>http://sphinn.com/story/45839</comments>
<pubDate>Mon, 12 May 2008 20:26:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/45839</guid>
<description><![CDATA[Like &quot;green building&quot; - investing the time to make your site last on the web is key to long-term succes.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[What can a4Survivormana4 Teach us About Website Ownership?]]></title>
<link>http://sphinn.com/story/45033</link>
<comments>http://sphinn.com/story/45033</comments>
<pubDate>Thu, 08 May 2008 07:03:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/45033</guid>
<description><![CDATA[Fun post comparing owning, marketing, &amp;  updating a website with the reality series &quot;Survivorman&quot; which - IMO - is the best survival guy show out there.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Get an SEO Job]]></title>
<link>http://sphinn.com/story/42672</link>
<comments>http://sphinn.com/story/42672</comments>
<pubDate>Fri, 25 Apr 2008 07:35:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Jobs Wanted</category>
<guid>http://sphinn.com/story/42672</guid>
<description><![CDATA[This is a great &quot;primer&quot; for going after a job in the industry - or getting a NEW job in the industry.  Filing this away for possible future use.<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Web site Copywriting for Personality Types]]></title>
<link>http://sphinn.com/story/42448</link>
<comments>http://sphinn.com/story/42448</comments>
<pubDate>Thu, 24 Apr 2008 07:26:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/42448</guid>
<description><![CDATA[Insight into how to use certain words to appeal to a wide variety of web site users - based on the DiSC model of behavior measurement.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[10 Reputations All Hotels, Resorts & Inns Should Monitor Online]]></title>
<link>http://sphinn.com/story/42049</link>
<comments>http://sphinn.com/story/42049</comments>
<pubDate>Tue, 22 Apr 2008 09:49:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/42049</guid>
<description><![CDATA[This is a great post from Reputation Management Guru, Andy Beal.  Not just for hospitality businesses, the same can be applied to any online business.Great stuff.<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Many travel companies still not taking advantage of Universal Search]]></title>
<link>http://sphinn.com/story/41362</link>
<comments>http://sphinn.com/story/41362</comments>
<pubDate>Fri, 18 Apr 2008 05:40:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/41362</guid>
<description><![CDATA[This is a nice list of things you can do to be sure your website is Universal Search &quot;capable&quot; - applicable to all industries, not just travel!<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Microsoft Acquires Farecast For $115M]]></title>
<link>http://sphinn.com/story/41303</link>
<comments>http://sphinn.com/story/41303</comments>
<pubDate>Thu, 17 Apr 2008 21:30:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/41303</guid>
<description><![CDATA[Microsoft is moving further into the travel vertical.  Yahoo is already there and according to this confirmed report MSN is broadening their offerings at MSN Travel.  Could there be some truth to the rumored talks between Google &amp; Expedia?  (expedia was once owned by Microsoft..hmmm the plot thickens)<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Survive a Recession ... In Search]]></title>
<link>http://sphinn.com/story/38354</link>
<comments>http://sphinn.com/story/38354</comments>
<pubDate>Wed, 02 Apr 2008 10:00:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/38354</guid>
<description><![CDATA[My particular niche is Travel - so when i saw this it made me feel good that my own outlook isn't all &quot;doom and gloom.&quot;  The weak dollar is actually an opportunity for my east coast clients - I think it will be a challenge but finding a silver lining is going to be key to &quot;weathering the storm&quot;<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Creating a Link Building System]]></title>
<link>http://sphinn.com/story/37143</link>
<comments>http://sphinn.com/story/37143</comments>
<pubDate>Thu, 27 Mar 2008 07:26:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/37143</guid>
<description><![CDATA[Sage Lewis gives us a plan for making sure you don't miss a step in cultivating links.I don't think anything here is &quot;breaking news&quot; but i LOVE LOVE when people put step by step articles together - I like to share them with coworkers, trainees and clients - and Sphinn :)<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Teleportation Pollution]]></title>
<link>http://sphinn.com/story/33786</link>
<comments>http://sphinn.com/story/33786</comments>
<pubDate>Mon, 10 Mar 2008 10:40:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/33786</guid>
<description><![CDATA[interesting take on the new &quot;search domain.com&quot; box showing up in the search results for certain queries.I think this is pretty &quot;beta&quot; at this point in time, but it does raise the question - should &quot;keyword&quot; searches be treated differently than domain.com searches?<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Repairing a Bad Online Reputation]]></title>
<link>http://sphinn.com/story/29979</link>
<comments>http://sphinn.com/story/29979</comments>
<pubDate>Wed, 20 Feb 2008 16:32:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/29979</guid>
<description><![CDATA[Interesting NPR MP3 about reputation management as the reporter finds it hard to move into the 20th century and embrace MySpace, Facebook, etc.She doesnt understand us &quot;onliners&quot; but I dont understand the &quot;non-onliners&quot; :)<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[5 Ways to Remind Yourself to Blog]]></title>
<link>http://sphinn.com/story/27064</link>
<comments>http://sphinn.com/story/27064</comments>
<pubDate>Tue, 05 Feb 2008 16:58:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/27064</guid>
<description><![CDATA[5 ways I'm going to try to remind myself to put some content in my neglected blog - anyone else have any suggestions?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Microsoft Research Lab in Cambridge Isn't Ivory Tower]]></title>
<link>http://sphinn.com/story/26887</link>
<comments>http://sphinn.com/story/26887</comments>
<pubDate>Mon, 04 Feb 2008 21:30:05 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/26887</guid>
<description><![CDATA[Interesting information on the couple behind the Microsoft research lab in Cambridge headed by Jennifer Chayes and her husband, Christian Borgs.Does this foundational work lay the base for the MSN &amp; Yahoo merger?  It's a look at the possibilities from a grass-roots level.For my part, I find the scientific/mathematical mind fascinating, probably because I use a calculator to add single digit numbers.  I know they're normal people who have normal lives, but HOW they use their brains and what develops out of mere brain power is especially of interest to me.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Scouring away your digital dirt]]></title>
<link>http://sphinn.com/story/26851</link>
<comments>http://sphinn.com/story/26851</comments>
<pubDate>Mon, 04 Feb 2008 16:43:50 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/26851</guid>
<description><![CDATA[Interesting article about a company called &quot;Reputation Defender&quot; which says they'll remove something from any website for $29.95 per item.I wonder if anyone has used this in the marketing/business context?  I can see it probably working for personal items, (bad comments, lewd photos, boyfriends w/ grudges, etc.) but wonder if it's had effect with inflammatory blog posts or business reviews.Also - is it necessary?  They say most times they just ask nicely - cant we do this ourselves?  Has anyone tried this service?  What was your experience?<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Tripadvisor is still not Marketer Friendly - And the new interface is boring.]]></title>
<link>http://sphinn.com/story/19773</link>
<comments>http://sphinn.com/story/19773</comments>
<pubDate>Thu, 20 Dec 2007 17:13:01 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/19773</guid>
<description><![CDATA[Overview of some changes in interface at tripadvisor and a mini rant about their advertising options (read: NONE.)<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Maps Goes Wikimapia, Lets The People Move The Map Points]]></title>
<link>http://sphinn.com/story/14661</link>
<comments>http://sphinn.com/story/14661</comments>
<pubDate>Mon, 19 Nov 2007 07:21:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/14661</guid>
<description><![CDATA[...Registered Google users are now permitted to adjust address and location information for businesses on Google Maps (move the place marker) and soon will have the ability to more broadly edit local business information.<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google, Paid Links and White Fuzzy Bunnies]]></title>
<link>http://sphinn.com/story/14310</link>
<comments>http://sphinn.com/story/14310</comments>
<pubDate>Fri, 16 Nov 2007 06:00:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/14310</guid>
<description><![CDATA[Paid links from Monty Python's perspective :)<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Is Making my Kid Dumb]]></title>
<link>http://sphinn.com/story/13680</link>
<comments>http://sphinn.com/story/13680</comments>
<pubDate>Mon, 12 Nov 2007 19:26:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/13680</guid>
<description><![CDATA[Okay - maybe dumb is harsh - but is the next generation of genius just going to be a really good &quot;googler?&quot;<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Cre8pc on Ethical Search Engine Marketing and Web Site Usability ]]></title>
<link>http://sphinn.com/story/13291</link>
<comments>http://sphinn.com/story/13291</comments>
<pubDate>Fri, 09 Nov 2007 13:10:57 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/13291</guid>
<description><![CDATA[Recap of some various Usability &amp; User Persona issues in the last week or so by Kim Krause BergFrom the article:...if you're building something to fix your own problem, then there doesn't seem much need for personas. But if you're trying to solve someone else's problems, what do you do then?<br/><br/>21 Vote(s) ]]></description>
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<title><![CDATA[Check Out Barry's Yahoo Kickstart Profile & Get Yours]]></title>
<link>http://sphinn.com/story/12567</link>
<comments>http://sphinn.com/story/12567</comments>
<pubDate>Mon, 05 Nov 2007 11:35:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Other</category>
<guid>http://sphinn.com/story/12567</guid>
<description><![CDATA[Today, Yahoo launched their new social networking site geared towards college students and alumni named Kickstart...<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Is It Worth Creating User Personas? ]]></title>
<link>http://sphinn.com/story/12088</link>
<comments>http://sphinn.com/story/12088</comments>
<pubDate>Thu, 01 Nov 2007 15:47:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/12088</guid>
<description><![CDATA[Link to a great discussion at Cre8asiteforums's Usability forum about creating Personas - My company is contemplating this right now and it was timely and useful information.<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Website Optimizer Webinar SNAFU -]]></title>
<link>http://sphinn.com/story/11668</link>
<comments>http://sphinn.com/story/11668</comments>
<pubDate>Tue, 30 Oct 2007 10:29:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/11668</guid>
<description><![CDATA[So I'm supposed to be in a webinar run by Tom Leung at Google learning about their Website Optimizer program - but I cant dial in and they say &quot;Keep Trying - they're working on it&quot; = of course it started 30 minutes ago and Mr. Leung is not waiting until everyone can hear him.Does anyone know if this is going to be available for download?  Even if I get in now by some miracle - it's not going to be as valuable because I missed half of it.  I asked in the Q&amp;A if we could get a copy but nobody has answered that question yet.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Free Whitepaper - Using CommunityWalk to Map your Hotel, Resort or Vacation Rental]]></title>
<link>http://sphinn.com/story/9243</link>
<comments>http://sphinn.com/story/9243</comments>
<pubDate>Thu, 11 Oct 2007 12:47:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/9243</guid>
<description><![CDATA[We're offering a free White-paper that outlines the benefits of CommunityWalk.com to anyone who is interested in an easy to use and Search Engine friendly mapping solution.  Doesn't necessarily have to be a travel or tourism website, the interface and features are very flexible.  We endorse this program without any compensation - it's free to use and they're really nice people, easy to work with.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Link Value: Top Rankings, Secrets and Lies - Part 1]]></title>
<link>http://sphinn.com/story/8217</link>
<comments>http://sphinn.com/story/8217</comments>
<pubDate>Thu, 04 Oct 2007 08:25:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/8217</guid>
<description><![CDATA[Great Article from my friend Justilien over at SEW.  I really liked this comment:&quot;In search, we are too obsessed with numbers instead of quality signals. What do you think will help your rankings more, a small site with 100 high-quality domains linking to it, or a site with 10,000 low-value links?&quot;I agree - it's all about quality!<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Link Building for Local Search]]></title>
<link>http://sphinn.com/story/6248</link>
<comments>http://sphinn.com/story/6248</comments>
<pubDate>Thu, 20 Sep 2007 07:28:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/6248</guid>
<description><![CDATA[Great article from the SearchEngineWatch.com LinkLove Columnist, Justilien Gaspard.  Learned a new term! &quot;SOHO - Small Office Home Office&quot; businesses - very cool!<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Don't Be a Local Yokel II a4 Enhancing Your Yahoo! Local Listing]]></title>
<link>http://sphinn.com/story/2293</link>
<comments>http://sphinn.com/story/2293</comments>
<pubDate>Tue, 07 Aug 2007 08:34:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo SEO</category>
<guid>http://sphinn.com/story/2293</guid>
<description><![CDATA[In part one of this series I helped everyone update their Google Local listing.  This installment goes through Yahoo! Local and at the end I give some sites where you should consider checking &amp; updating your IYP &amp; other local/social search engine listings.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[News from SES Travel]]></title>
<link>http://sphinn.com/story/1588</link>
<comments>http://sphinn.com/story/1588</comments>
<pubDate>Fri, 27 Jul 2007 07:53:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/1588</guid>
<description><![CDATA[Hello from Seattle!  A recap of what we saw and learned from Day 1 of SES Travel.  I filed it under Usability because that was my favorite session of the day<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Gmail T-Shirt Contest: Winner Gets an iPhone and Cash]]></title>
<link>http://sphinn.com/story/797</link>
<comments>http://sphinn.com/story/797</comments>
<pubDate>Wed, 18 Jul 2007 08:41:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/797</guid>
<description><![CDATA[Tamar Weinberg just posted this over at SE Roundtable.  I really want an iphone, but my dear husband FREAKED when I told him how much.  Now i need to figure out how to break my new pink LG chocolate so i can get one - because my design skills are limited to Kindergarten, crayons and glue sticks!Good luck to whomever enters.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Websites & Search - Then, Now & Tomorrow]]></title>
<link>http://sphinn.com/story/762</link>
<comments>http://sphinn.com/story/762</comments>
<pubDate>Wed, 18 Jul 2007 05:11:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/762</guid>
<description><![CDATA[I started this article originally as an explanation to a client as to why they needed to redesign their site built in 1998, a &quot;It's working fine so why should I bother?&quot;  Is &quot;Fine&quot; good enough?  Where have we been - where we are - and ultimately - where are we going seems to be something most clients new to SEM ask about.  Incidentally I got the guy to redesign when I told him to look at his website on his new Iphone and it wouldn't load ;)<br/><br/>1 Vote(s) ]]></description>
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