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<title>Sphinn / Chris1 / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 14 Aug 2008 12:50:57 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Desphinn Still Having Issues]]></title>
<link>http://sphinn.com/story/65738</link>
<comments>http://sphinn.com/story/65738</comments>
<pubDate>Thu, 14 Aug 2008 12:50:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/65738</guid>
<description><![CDATA[I don't know if this is happening for anyone else, but I cannot desphinn any topics.  No matter how long of description I provide, I always get the minimum character (50) message.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[C'mon Microsoft -- Say You're In Search Because You Love It, Not Want To Earn From It]]></title>
<link>http://sphinn.com/story/61521</link>
<comments>http://sphinn.com/story/61521</comments>
<pubDate>Fri, 25 Jul 2008 08:37:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Searching</category>
<guid>http://sphinn.com/story/61521</guid>
<description><![CDATA[Danny Sullivan:&quot;Sigh. Reading Stephen Ballmer's latest &quot;rally the troops&quot; memo over yet another Microsoft reorganization, I just want to scream at the man and the company in general that they'll never win at search if they don't get it through their heads that it's not about selling ads but serving searchers.&quot;<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Google Tells Advertisers Not to Copy Campaigns to Yahoo or MSN]]></title>
<link>http://sphinn.com/story/56569</link>
<comments>http://sphinn.com/story/56569</comments>
<pubDate>Wed, 02 Jul 2008 08:36:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/56569</guid>
<description><![CDATA[Ever wonder why it seems much more difficult than it should be to copy campaigns from Google AdWords to Yahoo Search Marketing or MSN AdCenter if you are using Google AdWords API?  Ben Edelman explains why...To use the Google AdWords API, a software developer must accept Google's AdWords API Terms &amp; Conditions. The T&amp;C's include the following requirement:&quot;...the AdWords API Client may not offer a functionality that copies data from a non-AdWords account into an AdWords account or from an AdWords account to a non-AdWords account.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Landing Page Testing: How Much Is Too Much?]]></title>
<link>http://sphinn.com/story/53672</link>
<comments>http://sphinn.com/story/53672</comments>
<pubDate>Wed, 18 Jun 2008 07:25:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/53672</guid>
<description><![CDATA[Jon Miller (Search Engine Land): &quot;Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies-especially multivariate testing-are complex and are only appropriate for sites that get hundreds of conversions a day. Small- and mid-sized companies simply do not have the volume required to achieve statistical significance in a timely fashion except using simpler A/B testing approaches.&quot;<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Expert Guide to Multivariate Testing Success]]></title>
<link>http://sphinn.com/story/46243</link>
<comments>http://sphinn.com/story/46243</comments>
<pubDate>Wed, 14 May 2008 13:15:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/46243</guid>
<description><![CDATA[In depth guide (6 post series) on multivariate testing from Jonathan Mendez.&quot;If you're just getting started with MVT hopefully this helps make sense of it all to you. If you're already experienced hopefully this will give you some new ideas and methods. Whoever you are, you should know that when used properly, advanced marketing technology and analytic data can provide business intelligence that can quickly improve performance with your campaigns and content by making it more relevant to your customers.&quot;<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo's Minimum Bid Change Happening This Week]]></title>
<link>http://sphinn.com/story/40566</link>
<comments>http://sphinn.com/story/40566</comments>
<pubDate>Mon, 14 Apr 2008 12:40:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/40566</guid>
<description><![CDATA[Since this was posted on Friday, I updated the title.From Barry's article: &quot;As expected Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. So if you are running ad campaigns on Yahoo Search Marketing, and your quality is not up to Yahoo's level, then your minimum bid may spike up.&quot;<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Advanced Search Options for Sphinn?]]></title>
<link>http://sphinn.com/story/33316</link>
<comments>http://sphinn.com/story/33316</comments>
<pubDate>Fri, 07 Mar 2008 07:59:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/33316</guid>
<description><![CDATA[For a site that is an authority on all things search, Sphinn sure seems to have a rather lackluster search function.  With the amount of content available here, it can be very difficult to find what you are looking for if it is not &quot;hot&quot; at the moment.Here are some features I think would be helpful:- set date range for searching- search only hot topics- search only titles- search by user submission- search only new items- search by domain article appears on- sort search results by: latest, relevancy, sphinns, etc.- search for: exact phrase, all words in any order, etc.- search in specific categories- search only articles with at least x number of phinns- search comments- search only users with x stories that have gone hot- include SEL articles in searchEtc., etc... you get the point.  Sphinn does an excellent job of showcasing the latest and most popular articles, but looking for archived material is tough.  Sometimes, I read something that I am not too interested in at the time, then I realize months later that &quot;Hey I read an article on Sphinn that could help me&quot;.  But if I didn't save the article at the time I read it it can be very difficult to locate.  Sometimes I can't even tell if an article I am thinking about submitting has been sphunn yet.Possibly there is a way to run these advanced searches here at Sphinn and I just haven't found it.  Maybe this topic has already been brought up in the Sphinn Zone.  Unfortunately, I can't find it... not through the search feature at least. :)<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Bill Gates Explains Why Microsoft Needs Yahoo]]></title>
<link>http://sphinn.com/story/30399</link>
<comments>http://sphinn.com/story/30399</comments>
<pubDate>Fri, 22 Feb 2008 09:23:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Searching</category>
<guid>http://sphinn.com/story/30399</guid>
<description><![CDATA[Interview with Bill Gates where he discusses the reasoning beind Microsoft's (failed) bid for Yahoo.&quot;We have a strategy for competing in the search space that Google dominates today, that we'll pursue that we had before we made the Yahoo offer, and that we can pursue without that. It involves breakthrough engineering. We think that the combination with Yahoo would accelerate things in a very exciting way, because they do have great engineers, they have done a lot of great work.&quot;<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[The Web's Worst Domain Names]]></title>
<link>http://sphinn.com/story/28388</link>
<comments>http://sphinn.com/story/28388</comments>
<pubDate>Wed, 13 Feb 2008 13:36:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Domaining</category>
<guid>http://sphinn.com/story/28388</guid>
<description><![CDATA[All of these are companies that didn't spend quite enough time considering how their online names might appear - and be misread...<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Moving Beyond Campaign Efficiency to Campaign Effectiveness]]></title>
<link>http://sphinn.com/story/25109</link>
<comments>http://sphinn.com/story/25109</comments>
<pubDate>Fri, 25 Jan 2008 07:27:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/25109</guid>
<description><![CDATA[In PPC search, many people see efficiency as the process of maximizing the yield of a paid-placement campaign by adjusting all the variables the engine provides, either through the API (define) or through a Web-based interface. Don't get me wrong, efficiency is good. But to thrive in any economic climate, one must combine efficiency with strategic testing to obtain effectiveness.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Top 10 Multivariate & A/B Testing Results from 2007]]></title>
<link>http://sphinn.com/story/19307</link>
<comments>http://sphinn.com/story/19307</comments>
<pubDate>Tue, 18 Dec 2007 09:23:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/19307</guid>
<description><![CDATA[From Jonathan Mendez's Blog: &quot;This list compiles the most counterintuitive and therefore most interesting test results from multivariate and A/B (or split) tests I was involved in over the past year. I thought that this would be more valuable, a better read and more modest than just a rank list of tests that had the highest lift in conversion metrics.&quot;<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Bruceclay.com - BlogWorld 2007 Session Coverage Recap]]></title>
<link>http://sphinn.com/story/13797</link>
<comments>http://sphinn.com/story/13797</comments>
<pubDate>Tue, 13 Nov 2007 11:39:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/13797</guid>
<description><![CDATA[Lisa Barone of BruceClay.com does an excellent job of recapping 17 sessions from Blogworld 2007.<br/><br/>19 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo! Search Marketing to Offer Site Exclusion!]]></title>
<link>http://sphinn.com/story/7766</link>
<comments>http://sphinn.com/story/7766</comments>
<pubDate>Mon, 01 Oct 2007 13:17:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/7766</guid>
<description><![CDATA[Yahoo has announced that later this month, it will launch a new feature for its paid search product: &quot;Blocked Domains&quot;.  This will allow advertisers to exclude search traffic from any domain in the Yahoo search network.  Google offers this for ads in its content network, but it looks like Yahoo! will be the first to offer this for search traffic.  It has been talked about and speculated for a whuile now, but finally it is (almost) here.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Inside AdWords: New CPA bidding product available]]></title>
<link>http://sphinn.com/story/6748</link>
<comments>http://sphinn.com/story/6748</comments>
<pubDate>Mon, 24 Sep 2007 13:42:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/6748</guid>
<description><![CDATA[From the official Google AdWords Blog:&amp;nbsp;&amp;quot;We've heard your requests for a cost-per-acquisition (CPA) bidding tool so we're excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps you minimize your conversion costs while saving you time.'<br/><br/>3 Vote(s) ]]></description>
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