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<title>Sphinn / Chris1 / Saved News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 31 Dec 1969 16:00:00 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[SEO Link Building Fundamentals]]></title>
<link>http://sphinn.com/story/77925</link>
<comments>http://sphinn.com/story/77925</comments>
<pubDate>Thu, 09 Oct 2008 12:53:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/77925</guid>
<description><![CDATA[Eric Enge authored example of step-by-step process using Yahoo! search to uncover link targets.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Landing Page Testing: How Much Is Too Much?]]></title>
<link>http://sphinn.com/story/53672</link>
<comments>http://sphinn.com/story/53672</comments>
<pubDate>Wed, 18 Jun 2008 07:25:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/53672</guid>
<description><![CDATA[Jon Miller (Search Engine Land): &quot;Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies-especially multivariate testing-are complex and are only appropriate for sites that get hundreds of conversions a day. Small- and mid-sized companies simply do not have the volume required to achieve statistical significance in a timely fashion except using simpler A/B testing approaches.&quot;<br/><br/>14 Vote(s) ]]></description>
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<item>
<title><![CDATA[Expert Guide to Multivariate Testing Success]]></title>
<link>http://sphinn.com/story/46243</link>
<comments>http://sphinn.com/story/46243</comments>
<pubDate>Wed, 14 May 2008 13:15:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/46243</guid>
<description><![CDATA[In depth guide (6 post series) on multivariate testing from Jonathan Mendez.&quot;If you're just getting started with MVT hopefully this helps make sense of it all to you. If you're already experienced hopefully this will give you some new ideas and methods. Whoever you are, you should know that when used properly, advanced marketing technology and analytic data can provide business intelligence that can quickly improve performance with your campaigns and content by making it more relevant to your customers.&quot;<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Bruceclay.com - BlogWorld 2007 Session Coverage Recap]]></title>
<link>http://sphinn.com/story/13797</link>
<comments>http://sphinn.com/story/13797</comments>
<pubDate>Tue, 13 Nov 2007 11:39:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/13797</guid>
<description><![CDATA[Lisa Barone of BruceClay.com does an excellent job of recapping 17 sessions from Blogworld 2007.<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Top 10 Multivariate & A/B Testing Results from 2007]]></title>
<link>http://sphinn.com/story/19307</link>
<comments>http://sphinn.com/story/19307</comments>
<pubDate>Tue, 18 Dec 2007 09:23:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/19307</guid>
<description><![CDATA[From Jonathan Mendez's Blog: &quot;This list compiles the most counterintuitive and therefore most interesting test results from multivariate and A/B (or split) tests I was involved in over the past year. I thought that this would be more valuable, a better read and more modest than just a rank list of tests that had the highest lift in conversion metrics.&quot;<br/><br/>5 Vote(s) ]]></description>
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