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<title>Sphinn / DaveDavis / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 24 Sep 2008 05:56:28 -0700</pubDate>
<language>en</language>
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<title><![CDATA[Youtube crumbles with Warioland Shake It Advert]]></title>
<link>http://sphinn.com/story/74778</link>
<comments>http://sphinn.com/story/74778</comments>
<pubDate>Wed, 24 Sep 2008 05:56:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/74778</guid>
<description><![CDATA[Nintendo's channel on Youtube has just turned online advertising up a notch with this brilliant example of viral advertising, people will be speaking about this for weeks to come.   Watch how the video interacts with the rest of the page to bring a whole new way of interactive advertising.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Antispore.com - Real Christian Crusade or Clever Marketing Ploy?]]></title>
<link>http://sphinn.com/story/72184</link>
<comments>http://sphinn.com/story/72184</comments>
<pubDate>Fri, 12 Sep 2008 02:31:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/72184</guid>
<description><![CDATA[Great post about a website that has popped up and is claiming to be a crusade against Spore, yet looks suspiciously like a clever marketing ploy.Unless you have been living under a rock (or simply have zero interest in video games what so ever) then you would have probably heard about a little PC game called Spore. Amongst the hype and controversy over things such as the draconian DRM or the less than stellar reviews, there is a website which has popped up called Antispore.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Optimizing a Pre-Existing Adwords Campaign]]></title>
<link>http://sphinn.com/story/70340</link>
<comments>http://sphinn.com/story/70340</comments>
<pubDate>Wed, 03 Sep 2008 08:41:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/70340</guid>
<description><![CDATA[Another great one from Shimon Sandler.Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.).<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Are Your Online Marketing Campaigns Stealing ROI From One Another?]]></title>
<link>http://sphinn.com/story/65627</link>
<comments>http://sphinn.com/story/65627</comments>
<pubDate>Thu, 14 Aug 2008 05:19:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/65627</guid>
<description><![CDATA[Another great post by Karl:Ready for a shocker? No, not that kind of shocker you pervert (Greg). The shocker that I'm referring to is the one that leads a person to disbelief and is usually attributed to hearing or discovering something that is completely unexpected. Ready? Alright, brace yourself. Chances are... the website analytics that you've come to know and love - you know, the one tool that you count on most to help with making those very tough marketing decisions - is probably faulty, or at least in some way miscuing it's numbers. Scary thought, isn't it.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Top Website Usability Mistakes - 10 Costly Assumptions]]></title>
<link>http://sphinn.com/story/64074</link>
<comments>http://sphinn.com/story/64074</comments>
<pubDate>Wed, 06 Aug 2008 21:23:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/64074</guid>
<description><![CDATA[&quot;Never assume.&quot; - These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here's a list of 10 assumptions site owners make (myself included) that could cost you a ton of business.<br/><br/>60 Vote(s) ]]></description>
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<title><![CDATA[What Makes Google AdWords Tick?]]></title>
<link>http://sphinn.com/story/63505</link>
<comments>http://sphinn.com/story/63505</comments>
<pubDate>Mon, 04 Aug 2008 13:07:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/63505</guid>
<description><![CDATA[2 Quality Score Formulas You Need to Know: Minimum Bids and Ad PositionFantastic article on quality score by John over at PPC Hero.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Feeling Itchy? - Help Your Customers Scratch]]></title>
<link>http://sphinn.com/story/60672</link>
<comments>http://sphinn.com/story/60672</comments>
<pubDate>Tue, 22 Jul 2008 15:12:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/60672</guid>
<description><![CDATA[I'm guessing marketers of products for itch relief, athlete's foot, and the like already know thisa4 but itching can be stimulated by seeing other people scratch, and even by images of itch-causing creatures like bedbugs. Last month's Scientific American Mind had a interesting article on the neuroscience of chronic itching. Much of it was no doubt interesting to the 10% of the population who suffers from chronic itching, but the neuromarketing takeaway from the piece was how easy it was to induce subjects to feel itchy themselves without a real cause.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[New Facebook Design and Ad Placement Location]]></title>
<link>http://sphinn.com/story/60380</link>
<comments>http://sphinn.com/story/60380</comments>
<pubDate>Mon, 21 Jul 2008 11:50:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/60380</guid>
<description><![CDATA[Facebook announced a new round of changes to its site design and user interface today - in addition to changing the location of it's ads.In an announcement on July 20th Facebook states that the changes will result in a &quot;cleaner, and simpler design, along with the opportunity for users to preview and test the next-generation features and functionality&quot; You can read more from their official July 20th press release here<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[The 22 Immutable Laws of Branding]]></title>
<link>http://sphinn.com/story/60377</link>
<comments>http://sphinn.com/story/60377</comments>
<pubDate>Mon, 21 Jul 2008 11:44:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/60377</guid>
<description><![CDATA[Fantastic and quick read of the 22 Immutable Laws of Branding.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[The Power of FREE!]]></title>
<link>http://sphinn.com/story/59143</link>
<comments>http://sphinn.com/story/59143</comments>
<pubDate>Tue, 15 Jul 2008 09:59:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/59143</guid>
<description><![CDATA[A few days ago, I wrote about the power of the word &quot;New&quot; to get our attention - if there's a more potent attractor out there, it's almost certainly &quot;FREE!&quot; For years, advertising gurus have listed &quot;free&quot; on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that &quot;free&quot; is far more effective than &quot;almost free.&quot; Indeed, a preference for &quot;free&quot; seems to be another feature hardwired into our brains.<br/><br/>48 Vote(s) ]]></description>
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<title><![CDATA[Using PPC Marketing Data To Invest Wisely In Domains]]></title>
<link>http://sphinn.com/story/59131</link>
<comments>http://sphinn.com/story/59131</comments>
<pubDate>Tue, 15 Jul 2008 09:10:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/59131</guid>
<description><![CDATA[One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels.<br/><br/>63 Vote(s) ]]></description>
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<title><![CDATA[Relationship Building - 6 Tips For Working in Social Media]]></title>
<link>http://sphinn.com/story/58271</link>
<comments>http://sphinn.com/story/58271</comments>
<pubDate>Thu, 10 Jul 2008 10:37:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/58271</guid>
<description><![CDATA[Great article by Li:As much as social media is about starting conversations, its equally as much about building relationships. Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build those relationships within your community that creates the brand loyalists and promoters, not to mention converting the skeptics.<br/><br/>57 Vote(s) ]]></description>
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<title><![CDATA[Great Google Lively Analysis]]></title>
<link>http://sphinn.com/story/58175</link>
<comments>http://sphinn.com/story/58175</comments>
<pubDate>Thu, 10 Jul 2008 05:02:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/58175</guid>
<description><![CDATA[The worlds biggest search engine Google is a steady money printing machine. Their search engine have, through no marketing or advertising, become so big it even gave birth to the phrase &quot;Google it&quot;. They simply developed a damn good product with the intention to help people find the information they are searching for and &quot;Do not be Evil!&quot; mentality. Their famous for attracting the some of the smartest developers, and encourage employers to use 1/5 of their working time to develop new ideas.  Some of those ideas have become real products under the Google umbrella, like Google News and Gmail....<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[78 Essential Search Engine Marketing & SEO Resources!]]></title>
<link>http://sphinn.com/story/57579</link>
<comments>http://sphinn.com/story/57579</comments>
<pubDate>Tue, 08 Jul 2008 03:31:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/57579</guid>
<description><![CDATA[Despite reading tons of blogs each day it's actually quite rare that I bookmark posts in FireFox. But by being selective, I've managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty much anything to do with search engine marketing.<br/><br/>58 Vote(s) ]]></description>
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<title><![CDATA[SEO Superlatives Winners for 2008]]></title>
<link>http://sphinn.com/story/57149</link>
<comments>http://sphinn.com/story/57149</comments>
<pubDate>Sat, 05 Jul 2008 11:59:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/57149</guid>
<description><![CDATA[The time has come to announced the winners for the 2008 SEO Superlatives. But before the announcement, I'd like to thank everybody who contributed. The SEO Superlatives Committee was awesome. All you crazy guys and gals who where socializing this, kick ass. Thanks so much for making this contest so much fun!And without any further, here are your winners!<br/><br/>66 Vote(s) ]]></description>
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<title><![CDATA[How Punctuation in Keywords Affects Google Results]]></title>
<link>http://sphinn.com/story/57113</link>
<comments>http://sphinn.com/story/57113</comments>
<pubDate>Sat, 05 Jul 2008 05:20:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/57113</guid>
<description><![CDATA[Various punctuation characters have a noticeable impact on search results - mostly from a searcher perspective. As a webmaster, you may find that your users include punctuation in some keywords, and so it can be of use to know what the effect on the results they see is. And besides, knowing how to search Google is one step towards understanding how Google works. This is a spot check of the current handling of punctuation by Google.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Visa Offer Free $100 Facebook Credits - Not A Bad Promotion Visa!]]></title>
<link>http://sphinn.com/story/56311</link>
<comments>http://sphinn.com/story/56311</comments>
<pubDate>Tue, 01 Jul 2008 03:08:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/56311</guid>
<description><![CDATA[For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters.<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[Nine posts to help you succeed]]></title>
<link>http://sphinn.com/story/56182</link>
<comments>http://sphinn.com/story/56182</comments>
<pubDate>Mon, 30 Jun 2008 13:03:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/56182</guid>
<description><![CDATA[These nine post and tools are some of my favorites that I have written. They include the top tips, scripts, and tools to make your online life more profitable.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[3 Google Analytics Reports You Arena4t Using To Boost Your PPC Campaigns  - But You Should!]]></title>
<link>http://sphinn.com/story/51359</link>
<comments>http://sphinn.com/story/51359</comments>
<pubDate>Fri, 06 Jun 2008 21:13:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/51359</guid>
<description><![CDATA[Too many times I've learned new things about a program when I wasn't necessarily looking to learn new things. When using Google Analytics it's really easy to get lost in all the data, but sometimes it's necessary to take the time and see what information they have to offer about your account. In this blog post I'll discuss 4 very cool and useful Google Analytics reports that I use frequently to boost my PPC campaigns' performance.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Yahoo Directory Has No PageRank]]></title>
<link>http://sphinn.com/story/51082</link>
<comments>http://sphinn.com/story/51082</comments>
<pubDate>Thu, 05 Jun 2008 16:42:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo SEO</category>
<guid>http://sphinn.com/story/51082</guid>
<description><![CDATA[Just a few weeks ago, people started noticing that the Yahoo Directory lost Google PageRank. Well, not the home page of the Yahoo Directory, but the inside directory listing pages. The pages that link to your site and, in the past, past PageRank and link juice.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports]]></title>
<link>http://sphinn.com/story/50806</link>
<comments>http://sphinn.com/story/50806</comments>
<pubDate>Wed, 04 Jun 2008 14:20:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/50806</guid>
<description><![CDATA[Another fantastic article by Joe of PPC hero in their latest ROI series. At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I'll explore how goal funnels can help increase conversions and your ROI.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Why Too Much Data Can Kill A PPC Client]]></title>
<link>http://sphinn.com/story/50296</link>
<comments>http://sphinn.com/story/50296</comments>
<pubDate>Mon, 02 Jun 2008 15:18:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/50296</guid>
<description><![CDATA[Do you think the &quot;traditional PPC client&quot; has the time or interest to read through 50 different reports, and find it as interesting as you the Search Geek that got all excited that changing a keyword to &quot;phrase&quot; match to [exact match] caused the CPC to lower by 2 cents? Nah, I don't think so...<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Links Only Your Mother Could Love - This Month (May) In SEO]]></title>
<link>http://sphinn.com/story/50022</link>
<comments>http://sphinn.com/story/50022</comments>
<pubDate>Sun, 01 Jun 2008 03:57:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/50022</guid>
<description><![CDATA[Fantastic (as usual) roundup of all the best SEO and SEM blog posts for the month of May by Steven Bradley of VanSEO fame.Makes for a great Sunday morning read.<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[The Adwords Content Network Is About to Get Interesting]]></title>
<link>http://sphinn.com/story/49156</link>
<comments>http://sphinn.com/story/49156</comments>
<pubDate>Tue, 27 May 2008 19:23:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/49156</guid>
<description><![CDATA[A few days ago Google announced that it would start serving third party ads on North American sites serving Google Adsense (i.e. the Content Network). Our industry is well aware that the Content Network can be like the wild west, where heroes are few to none, and bad placements on sites are a dime a dozen. All cliche aside, the Content Network is about to get a bit more interesting.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[What You Need to Know About Google Automatic Matching]]></title>
<link>http://sphinn.com/story/48357</link>
<comments>http://sphinn.com/story/48357</comments>
<pubDate>Fri, 23 May 2008 13:51:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/48357</guid>
<description><![CDATA[Some of you may have noticed an alert within your Google AdWords account that says, &quot;New! Automatic matching has been enabled in your account.&quot; What is &quot;automatic matching&quot;? The one-sentence summary from Google states, &quot;Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups.&quot; I'm certain we'll be writing on this new match type in the future, but here some initial observations that could save you some headaches.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Getting PPC Advice from Yahoo!? Take the Good with the Bad]]></title>
<link>http://sphinn.com/story/47248</link>
<comments>http://sphinn.com/story/47248</comments>
<pubDate>Mon, 19 May 2008 14:09:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/47248</guid>
<description><![CDATA[Before I break down Yahoo!'s post, let me first share a dirty little secret. Today is the first time I've ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don't agree with everything in the booklet, it is a pretty snazzy introduction to PPC and Yahoo!'s interface. But really, how did I miss this?<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[Register Country Specific Domains To Help With Local SEO]]></title>
<link>http://sphinn.com/story/47170</link>
<comments>http://sphinn.com/story/47170</comments>
<pubDate>Mon, 19 May 2008 09:54:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/47170</guid>
<description><![CDATA[With the recent changes in the way Google and Yahoo are ranking country specific TLDs, Adam has put together a fantastic post listing all the official or best domain registrars for each ccTLD.<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[7 Tips for Keeping Your SEM Consulting Clients Happy]]></title>
<link>http://sphinn.com/story/47101</link>
<comments>http://sphinn.com/story/47101</comments>
<pubDate>Mon, 19 May 2008 05:47:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/47101</guid>
<description><![CDATA[As with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new ones.<br/><br/>48 Vote(s) ]]></description>
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<title><![CDATA[Anatomy of a Google Filter/Penalty (or how not to do nofollow PR sculpting)]]></title>
<link>http://sphinn.com/story/46940</link>
<comments>http://sphinn.com/story/46940</comments>
<pubDate>Sun, 18 May 2008 05:17:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/46940</guid>
<description><![CDATA[It seems like Google are applying their penalties all over the place. Instead of manually punishing sites, they came up with all these red flags that can send your site into the depths of -60 / -300 / -950 penalty/filter. The penalties are site specific and it is very interesting to find out what triggers them and when they are lifted.<br/><br/>53 Vote(s) ]]></description>
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<title><![CDATA[Top 10 Reasons Why You Should Never Drink While Doing Google Adwords]]></title>
<link>http://sphinn.com/story/44678</link>
<comments>http://sphinn.com/story/44678</comments>
<pubDate>Tue, 06 May 2008 15:54:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/44678</guid>
<description><![CDATA[If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segments listed under your client center.<br/><br/>54 Vote(s) ]]></description>
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<title><![CDATA[How to Steal Competitorsa4 Keywords While Protecting Your Own]]></title>
<link>http://sphinn.com/story/44166</link>
<comments>http://sphinn.com/story/44166</comments>
<pubDate>Sun, 04 May 2008 05:16:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/44166</guid>
<description><![CDATA[Want to figure out what keywords a competitor is optimizing for? Want to avoid getting your keyword research ripped off? Gab shows how.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[Using PPC Typo Data To Win In SEO]]></title>
<link>http://sphinn.com/story/43549</link>
<comments>http://sphinn.com/story/43549</comments>
<pubDate>Wed, 30 Apr 2008 10:33:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/43549</guid>
<description><![CDATA[Short article on using PPC typo campaigns to optimize for organic rankings with lower competition.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[Search Engine Ranking Checking Tool From SEObook]]></title>
<link>http://sphinn.com/story/37808</link>
<comments>http://sphinn.com/story/37808</comments>
<pubDate>Mon, 31 Mar 2008 01:36:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/37808</guid>
<description><![CDATA[Awesome new firefox extension by Aaron wall at SEObook for checking organic rankings across search engines.<br/><br/>63 Vote(s) ]]></description>
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<title><![CDATA[What you need to know about SEO in 2009]]></title>
<link>http://sphinn.com/story/34163</link>
<comments>http://sphinn.com/story/34163</comments>
<pubDate>Wed, 12 Mar 2008 06:01:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/34163</guid>
<description><![CDATA[The key is to start using SEO strategies before they become popular. The only way to do this is to either take a very lucky guess at what signals Google might use in the future (such as bookmarks) OR to try as many aggressive organic marketing strategies as possible in the hope that some might work.<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[Q&A With Google's Matt Cutts About SEO and the Future of Search]]></title>
<link>http://sphinn.com/story/32932</link>
<comments>http://sphinn.com/story/32932</comments>
<pubDate>Wed, 05 Mar 2008 22:37:31 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/32932</guid>
<description><![CDATA[Among search geeks and online marketers, Matt Cutts is like an internet god. As head of the quality team at Google, his job is to keep unwanted spam from landing prominently in search results, which, in some ways, pits him against online marketers whose goal is to move their content up to the top of Google search results.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Load Time Impacts Google Quality Score!?]]></title>
<link>http://sphinn.com/story/32628</link>
<comments>http://sphinn.com/story/32628</comments>
<pubDate>Tue, 04 Mar 2008 17:37:48 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/32628</guid>
<description><![CDATA[This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.The big question is does Google set a table or range or is this fastest to slowest for ranking impact?<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[SEO Resistant Search]]></title>
<link>http://sphinn.com/story/32617</link>
<comments>http://sphinn.com/story/32617</comments>
<pubDate>Tue, 04 Mar 2008 15:44:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/32617</guid>
<description><![CDATA[Another great article by Patrick. From the site: The problem with switching to another method of search is that it won't stop SEO. SEO is about optimising a site so that it gets higher rankings in a search engine - it doesn't matter whether the search engine uses social data, link data, traffic data or any other kind of signals. SEO's will figure out how to make a site get higher rankings no matter what factors the algorithm uses.<br/><br/>44 Vote(s) ]]></description>
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<title><![CDATA[Eye-Tracking Presentation From AltogetherDigital]]></title>
<link>http://sphinn.com/story/32615</link>
<comments>http://sphinn.com/story/32615</comments>
<pubDate>Tue, 04 Mar 2008 15:05:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/32615</guid>
<description><![CDATA[Continuing our series of presentations designed to spread learning about the latest trends, tools &amp; technologies in digital marketing, we invited the lovely people from eye-tracking company User Vision to come in and talk to us. You can see the presentation below and will hopefully be able to see a video of it very soon.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Forget about anchor text start building trust]]></title>
<link>http://sphinn.com/story/32150</link>
<comments>http://sphinn.com/story/32150</comments>
<pubDate>Sun, 02 Mar 2008 17:21:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/32150</guid>
<description><![CDATA[There are two totally separate aspects to a linkbuilding campaign and a lot of people choose the wrong methods and lose out on rankings as a result...<br/><br/>43 Vote(s) ]]></description>
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<title><![CDATA[Google Updates AdWords Display URL Policy]]></title>
<link>http://sphinn.com/story/28032</link>
<comments>http://sphinn.com/story/28032</comments>
<pubDate>Tue, 12 Feb 2008 00:02:34 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28032</guid>
<description><![CDATA[As of April 1, Google will be making significant changes to their enforcement of display URL policies. The &quot;Policy Team&quot; has taken a stricter stance on the relationship between display URLs and destination URLs - and they will be allowing few exceptions to their rules. In short, if your destination URL is www.example.com, your display URL must be www.example.com. Just to alleviate any confusion: display URLs are what is displayed in your ad text - destination URLs are where your ad text leads post-click.<br/><br/>40 Vote(s) ]]></description>
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