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<title>Sphinn / DaveDavis / Hot Today</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 04 Sep 2008 09:28:22 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Optimizing a Pre-Existing Adwords Campaign]]></title>
<link>http://sphinn.com/story/70340</link>
<comments>http://sphinn.com/story/70340</comments>
<pubDate>Thu, 04 Sep 2008 09:28:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/70340</guid>
<description><![CDATA[Another great one from Shimon Sandler.Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.).<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[Top Website Usability Mistakes - 10 Costly Assumptions]]></title>
<link>http://sphinn.com/story/64074</link>
<comments>http://sphinn.com/story/64074</comments>
<pubDate>Fri, 08 Aug 2008 11:34:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/64074</guid>
<description><![CDATA[&quot;Never assume.&quot; - These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here's a list of 10 assumptions site owners make (myself included) that could cost you a ton of business.<br/><br/>59 Vote(s) ]]></description>
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<title><![CDATA[Using PPC Marketing Data To Invest Wisely In Domains]]></title>
<link>http://sphinn.com/story/59131</link>
<comments>http://sphinn.com/story/59131</comments>
<pubDate>Wed, 16 Jul 2008 13:22:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/59131</guid>
<description><![CDATA[One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels.<br/><br/>62 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Power of FREE!]]></title>
<link>http://sphinn.com/story/59143</link>
<comments>http://sphinn.com/story/59143</comments>
<pubDate>Wed, 16 Jul 2008 07:47:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/59143</guid>
<description><![CDATA[A few days ago, I wrote about the power of the word &quot;New&quot; to get our attention - if there's a more potent attractor out there, it's almost certainly &quot;FREE!&quot; For years, advertising gurus have listed &quot;free&quot; on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that &quot;free&quot; is far more effective than &quot;almost free.&quot; Indeed, a preference for &quot;free&quot; seems to be another feature hardwired into our brains.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Relationship Building - 6 Tips For Working in Social Media]]></title>
<link>http://sphinn.com/story/58271</link>
<comments>http://sphinn.com/story/58271</comments>
<pubDate>Fri, 11 Jul 2008 06:42:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/58271</guid>
<description><![CDATA[Great article by Li:As much as social media is about starting conversations, its equally as much about building relationships. Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build those relationships within your community that creates the brand loyalists and promoters, not to mention converting the skeptics.<br/><br/>57 Vote(s) ]]></description>
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<title><![CDATA[78 Essential Search Engine Marketing & SEO Resources!]]></title>
<link>http://sphinn.com/story/57579</link>
<comments>http://sphinn.com/story/57579</comments>
<pubDate>Tue, 08 Jul 2008 06:15:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/57579</guid>
<description><![CDATA[Despite reading tons of blogs each day it's actually quite rare that I bookmark posts in FireFox. But by being selective, I've managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty much anything to do with search engine marketing.<br/><br/>58 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO Superlatives Winners for 2008]]></title>
<link>http://sphinn.com/story/57149</link>
<comments>http://sphinn.com/story/57149</comments>
<pubDate>Sun, 06 Jul 2008 10:55:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/57149</guid>
<description><![CDATA[The time has come to announced the winners for the 2008 SEO Superlatives. But before the announcement, I'd like to thank everybody who contributed. The SEO Superlatives Committee was awesome. All you crazy guys and gals who where socializing this, kick ass. Thanks so much for making this contest so much fun!And without any further, here are your winners!<br/><br/>66 Vote(s) ]]></description>
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<title><![CDATA[Visa Offer Free $100 Facebook Credits - Not A Bad Promotion Visa!]]></title>
<link>http://sphinn.com/story/56311</link>
<comments>http://sphinn.com/story/56311</comments>
<pubDate>Wed, 02 Jul 2008 12:00:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/56311</guid>
<description><![CDATA[For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters.<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[Links Only Your Mother Could Love - This Month (May) In SEO]]></title>
<link>http://sphinn.com/story/50022</link>
<comments>http://sphinn.com/story/50022</comments>
<pubDate>Tue, 03 Jun 2008 01:12:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/50022</guid>
<description><![CDATA[Fantastic (as usual) roundup of all the best SEO and SEM blog posts for the month of May by Steven Bradley of VanSEO fame.Makes for a great Sunday morning read.<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[Getting PPC Advice from Yahoo!? Take the Good with the Bad]]></title>
<link>http://sphinn.com/story/47248</link>
<comments>http://sphinn.com/story/47248</comments>
<pubDate>Tue, 20 May 2008 23:39:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/47248</guid>
<description><![CDATA[Before I break down Yahoo!'s post, let me first share a dirty little secret. Today is the first time I've ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don't agree with everything in the booklet, it is a pretty snazzy introduction to PPC and Yahoo!'s interface. But really, how did I miss this?<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[Register Country Specific Domains To Help With Local SEO]]></title>
<link>http://sphinn.com/story/47170</link>
<comments>http://sphinn.com/story/47170</comments>
<pubDate>Tue, 20 May 2008 10:55:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/47170</guid>
<description><![CDATA[With the recent changes in the way Google and Yahoo are ranking country specific TLDs, Adam has put together a fantastic post listing all the official or best domain registrars for each ccTLD.<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[7 Tips for Keeping Your SEM Consulting Clients Happy]]></title>
<link>http://sphinn.com/story/47101</link>
<comments>http://sphinn.com/story/47101</comments>
<pubDate>Tue, 20 May 2008 06:36:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/47101</guid>
<description><![CDATA[As with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new ones.<br/><br/>48 Vote(s) ]]></description>
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<title><![CDATA[Anatomy of a Google Filter/Penalty (or how not to do nofollow PR sculpting)]]></title>
<link>http://sphinn.com/story/46940</link>
<comments>http://sphinn.com/story/46940</comments>
<pubDate>Mon, 19 May 2008 03:56:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/46940</guid>
<description><![CDATA[It seems like Google are applying their penalties all over the place. Instead of manually punishing sites, they came up with all these red flags that can send your site into the depths of -60 / -300 / -950 penalty/filter. The penalties are site specific and it is very interesting to find out what triggers them and when they are lifted.<br/><br/>53 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top 10 Reasons Why You Should Never Drink While Doing Google Adwords]]></title>
<link>http://sphinn.com/story/44678</link>
<comments>http://sphinn.com/story/44678</comments>
<pubDate>Fri, 09 May 2008 08:51:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/44678</guid>
<description><![CDATA[If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segments listed under your client center.<br/><br/>54 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Steal Competitorsa4 Keywords While Protecting Your Own]]></title>
<link>http://sphinn.com/story/44166</link>
<comments>http://sphinn.com/story/44166</comments>
<pubDate>Tue, 06 May 2008 16:35:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/44166</guid>
<description><![CDATA[Want to figure out what keywords a competitor is optimizing for? Want to avoid getting your keyword research ripped off? Gab shows how.<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[Using PPC Typo Data To Win In SEO]]></title>
<link>http://sphinn.com/story/43549</link>
<comments>http://sphinn.com/story/43549</comments>
<pubDate>Fri, 02 May 2008 09:38:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/43549</guid>
<description><![CDATA[Short article on using PPC typo campaigns to optimize for organic rankings with lower competition.<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Engine Ranking Checking Tool From SEObook]]></title>
<link>http://sphinn.com/story/37808</link>
<comments>http://sphinn.com/story/37808</comments>
<pubDate>Mon, 31 Mar 2008 10:30:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/37808</guid>
<description><![CDATA[Awesome new firefox extension by Aaron wall at SEObook for checking organic rankings across search engines.<br/><br/>63 Vote(s) ]]></description>
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<item>
<title><![CDATA[What you need to know about SEO in 2009]]></title>
<link>http://sphinn.com/story/34163</link>
<comments>http://sphinn.com/story/34163</comments>
<pubDate>Thu, 13 Mar 2008 13:36:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/34163</guid>
<description><![CDATA[The key is to start using SEO strategies before they become popular. The only way to do this is to either take a very lucky guess at what signals Google might use in the future (such as bookmarks) OR to try as many aggressive organic marketing strategies as possible in the hope that some might work.<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[SEO Resistant Search]]></title>
<link>http://sphinn.com/story/32617</link>
<comments>http://sphinn.com/story/32617</comments>
<pubDate>Thu, 06 Mar 2008 10:58:05 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/32617</guid>
<description><![CDATA[Another great article by Patrick. From the site: The problem with switching to another method of search is that it won't stop SEO. SEO is about optimising a site so that it gets higher rankings in a search engine - it doesn't matter whether the search engine uses social data, link data, traffic data or any other kind of signals. SEO's will figure out how to make a site get higher rankings no matter what factors the algorithm uses.<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[Load Time Impacts Google Quality Score!?]]></title>
<link>http://sphinn.com/story/32628</link>
<comments>http://sphinn.com/story/32628</comments>
<pubDate>Wed, 05 Mar 2008 09:19:57 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/32628</guid>
<description><![CDATA[This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.The big question is does Google set a table or range or is this fastest to slowest for ranking impact?<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Forget about anchor text start building trust]]></title>
<link>http://sphinn.com/story/32150</link>
<comments>http://sphinn.com/story/32150</comments>
<pubDate>Mon, 03 Mar 2008 15:35:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/32150</guid>
<description><![CDATA[There are two totally separate aspects to a linkbuilding campaign and a lot of people choose the wrong methods and lose out on rankings as a result...<br/><br/>43 Vote(s) ]]></description>
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<title><![CDATA[Google Updates AdWords Display URL Policy]]></title>
<link>http://sphinn.com/story/28032</link>
<comments>http://sphinn.com/story/28032</comments>
<pubDate>Tue, 12 Feb 2008 21:26:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28032</guid>
<description><![CDATA[As of April 1, Google will be making significant changes to their enforcement of display URL policies. The &quot;Policy Team&quot; has taken a stricter stance on the relationship between display URLs and destination URLs - and they will be allowing few exceptions to their rules. In short, if your destination URL is www.example.com, your display URL must be www.example.com. Just to alleviate any confusion: display URLs are what is displayed in your ad text - destination URLs are where your ad text leads post-click.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[99 Free Online Classes on Marketing, Business and Entrepreneurship]]></title>
<link>http://sphinn.com/story/26983</link>
<comments>http://sphinn.com/story/26983</comments>
<pubDate>Tue, 05 Feb 2008 20:36:51 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/26983</guid>
<description><![CDATA[Browse through courses from MIT and other reputable schools across six categories - Marketing and Sales, Management, Legal, Finance and Technology/Product.<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[How Over Using Press Releases Can Damage Your Online Reputation]]></title>
<link>http://sphinn.com/story/25127</link>
<comments>http://sphinn.com/story/25127</comments>
<pubDate>Sat, 26 Jan 2008 02:29:39 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/25127</guid>
<description><![CDATA[There are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[Brand Loyalty: Building Customers for Life (PDF)]]></title>
<link>http://sphinn.com/story/22854</link>
<comments>http://sphinn.com/story/22854</comments>
<pubDate>Mon, 14 Jan 2008 17:35:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/22854</guid>
<description><![CDATA[(Don't know why this is not a blog post) With the rising cost of most traditional forms of marketing, who wouldn't prefer their customers to do their marketing? Unfortunately, very few customers ever become true fans. After all, many businesses focus entirely too much on customer acquisition and neglect customer retention.<br/><br/>32 Vote(s) ]]></description>
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<title><![CDATA[4 Indispensable a4SEO TOOLSa4 for Competitive Research]]></title>
<link>http://sphinn.com/story/22278</link>
<comments>http://sphinn.com/story/22278</comments>
<pubDate>Fri, 11 Jan 2008 02:00:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/22278</guid>
<description><![CDATA[When your tired of playing childish games like leap-frog and tidily-winks in the SERPs (search engine result pages) with your competitors and your ready to change the subject from recess to biology and literally dissect your competition. You'll need to break out some real SEO Tools to step up the pace.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[How To  Check Your Global Google SERPs Efficiently]]></title>
<link>http://sphinn.com/story/19270</link>
<comments>http://sphinn.com/story/19270</comments>
<pubDate>Tue, 18 Dec 2007 09:34:12 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/19270</guid>
<description><![CDATA[With Local SEO becoming more and more prominent, it's imperative that we track SERP rankings not only on Google (dot) Com but also on regional Google search engines. Obtaining reporting on natural search results across different geographies can be tedious and time consuming, especially when a particular client receives a significant portion of referral traffic from different regional Google search engines<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[Why You Should Go Through The Trouble Of Registering Your Copyright | SEOmoz]]></title>
<link>http://sphinn.com/story/16481</link>
<comments>http://sphinn.com/story/16481</comments>
<pubDate>Sat, 01 Dec 2007 13:49:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/16481</guid>
<description><![CDATA[Did you know that the difference between registration and non-registration could be you owing your attorney 15k versus you getting $150,000 in statutory damages? That's right. If you don't register, you could end up in the hole, even if you win.<br/><br/>30 Vote(s) ]]></description>
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<title><![CDATA[Google Global Extension V2 Released]]></title>
<link>http://sphinn.com/story/16085</link>
<comments>http://sphinn.com/story/16085</comments>
<pubDate>Thu, 29 Nov 2007 09:47:54 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/16085</guid>
<description><![CDATA[Google Global version 2 has been tested and is now ready for general release. V2 is a complete rewrite of version 1 as a result of all the wonderful feedback and feature requests. V2 is a lot more robust, works with more versions of Firefox and has over 20 new features! This version has some pretty advanced configuration options and is compatible with Firefox V3.Google Global now allows you to view organic and paid Google search results as they appear in almost any location on Earth.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Online PR vs. Internet Marketing]]></title>
<link>http://sphinn.com/story/15730</link>
<comments>http://sphinn.com/story/15730</comments>
<pubDate>Tue, 27 Nov 2007 06:54:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/15730</guid>
<description><![CDATA[Jenn Mattern goes through the difference between the tools used and audience types targeted by the online marketing professional and the online PR specialist.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[AdWords Content Exclusion (beta) - A Walk Through With Screenshots!]]></title>
<link>http://sphinn.com/story/13353</link>
<comments>http://sphinn.com/story/13353</comments>
<pubDate>Sun, 11 Nov 2007 23:35:38 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/13353</guid>
<description><![CDATA[Yesterday, AdWords pushed out what seems to be a very limited beta tool to some AdWords advertisers. From managing quite a few accounts for quite a few clients in different countries, it would appear that this beta tool is not country limited but account size limited (I may be wrong).This tool is available in four of our client accounts that just so happen to be our four largest accounts, measuring that in volume of keywords and monthly spend. Seeing there is very little information on the various industry blogs and forums about this, I have been asked to post some screenshots and a brief walk through of the new beta tool. Enjoy!<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[The 5 Easiest Ways To Get Search Engines To Trust You!]]></title>
<link>http://sphinn.com/story/10470</link>
<comments>http://sphinn.com/story/10470</comments>
<pubDate>Mon, 22 Oct 2007 15:01:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/10470</guid>
<description><![CDATA[Improve your SEO efforts by increasing your Google TrustRank and general domain authority. These 5 tips will improve your domains good standing with search engines and appear more credibly than your competitors.<br/><br/>51 Vote(s) ]]></description>
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<title><![CDATA[Do You Make These 12 AdWords Mistakes?]]></title>
<link>http://sphinn.com/story/3276</link>
<comments>http://sphinn.com/story/3276</comments>
<pubDate>Tue, 21 Aug 2007 06:06:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/3276</guid>
<description><![CDATA[Article about the top 12 AdWords campaigns mistakes our clients have made before they come and work with us. Some are relatively new.<br/><br/>29 Vote(s) ]]></description>
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<title><![CDATA[How to Master the Google AdWords Quality Score]]></title>
<link>http://sphinn.com/story/2019</link>
<comments>http://sphinn.com/story/2019</comments>
<pubDate>Thu, 02 Aug 2007 16:08:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/2019</guid>
<description><![CDATA[An article on how to effectively optimize your AdWords landing page quality score using free tools from Google and W3C.<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[New Firefox Extension To See Google Results In Other Countries]]></title>
<link>http://sphinn.com/story/279</link>
<comments>http://sphinn.com/story/279</comments>
<pubDate>Fri, 13 Jul 2007 09:23:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/279</guid>
<description><![CDATA[We just released a brand spanking new Firefox plugin/extension that allows you to easily check the Google search results (Organic and paid) as they appear in different countries. Any feedback or feature requests would be very much appreciated.<br/><br/>35 Vote(s) ]]></description>
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