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<title>Sphinn / DavidWallace / Commented News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 25 Sep 2008 17:38:23 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Matt McGee: Open for SEO Business / Joining Search Engine Land]]></title>
<link>http://sphinn.com/story/75124</link>
<comments>http://sphinn.com/story/75124</comments>
<pubDate>Thu, 25 Sep 2008 17:38:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/75124</guid>
<description><![CDATA[Matt McGee writes, &quot;I come home from Columbus to start another chapter in my own life: I'm now open for business as an independent search marketing consultant and trainer. At the same time as I begin my own consulting and training business, I'm also joining the Search Engine Land staff as Assignment Editor.&quot;<br/><br/>49 Vote(s) ]]></description>
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<title><![CDATA[Should Companies Hire Multiple Search Marketing Firms?]]></title>
<link>http://sphinn.com/story/56353</link>
<comments>http://sphinn.com/story/56353</comments>
<pubDate>Tue, 01 Jul 2008 07:08:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/56353</guid>
<description><![CDATA[Lee Odden writes, &quot;The &quot;two is better than one&quot; philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimization recommendations. Even worse are the possibilities for confusion with link building.&quot;<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[5 Wordpress Plugins You're Stupid Not to Use]]></title>
<link>http://sphinn.com/story/53237</link>
<comments>http://sphinn.com/story/53237</comments>
<pubDate>Mon, 16 Jun 2008 08:41:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/53237</guid>
<description><![CDATA[Brent Csutoras shows us 5 Wordpress plugins you are just stupid not to use.<br/><br/>61 Vote(s) ]]></description>
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<item>
<title><![CDATA[Twitter - We Need To Talk]]></title>
<link>http://sphinn.com/story/47496</link>
<comments>http://sphinn.com/story/47496</comments>
<pubDate>Tue, 20 May 2008 15:44:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/47496</guid>
<description><![CDATA[I love Twitter. I have become quite accustomed to having TwitterFox beeping out sounds of updated tweets (what us Twitter users call posts) as I click on its icon to see what they are. It has been useful in so many ways. But as of late, Twitter has been falling short in meeting the needs of our relationship with its outages. Twitter - we need to talk.<br/><br/>46 Vote(s) ]]></description>
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<item>
<title><![CDATA[Take My Wine But Dona4t Touch My Blog?]]></title>
<link>http://sphinn.com/story/46618</link>
<comments>http://sphinn.com/story/46618</comments>
<pubDate>Fri, 16 May 2008 08:43:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/46618</guid>
<description><![CDATA[Nan Dawkins writes, &quot;I was shocked when I saw the stats from the recent BlogHer study: 36.2 million women are active in the Blogosphere each week!  And almost half of female Gen X Bloggers are publishing and posting about parenting. What's more shocking: 55% of these women would give up alcohol, 42% would give up their Ipod and 20% would give up chocolate rather than give up their Blogs! &quot;<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Pulling a Fast One - Clever Internet Marketer Trying to Trademark 'SEO']]></title>
<link>http://sphinn.com/story/39290</link>
<comments>http://sphinn.com/story/39290</comments>
<pubDate>Mon, 07 Apr 2008 16:31:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/39290</guid>
<description><![CDATA[From SEOMoz, Someone is trying to register &quot;SEO&quot; as a service mark. Apparently, the guy who's doing this has managed to get all the way to the publication stage of the registration process. That means he has passed the preliminary review by the Trademark Office's (&quot;TMO&quot;) reviewing attorney. Currently, the registration is in a sort of waiting period during which people who would be harmed by the registration can file an objection with the Trademark Office.<br/><br/>72 Vote(s) ]]></description>
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<item>
<title><![CDATA[And The SMX West 2008 Schwag Awards Go To...]]></title>
<link>http://sphinn.com/story/32518</link>
<comments>http://sphinn.com/story/32518</comments>
<pubDate>Tue, 04 Mar 2008 07:06:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/32518</guid>
<description><![CDATA[Tamar Weinberg writes, &quot;As many of you exhibitors knew, Danny Sullivan sent me on a mission to find the best schwag ever at SMX West because I am a schwag addict. In the end, you all had a lot of great schwag, and it's super hard to choose the &quot;best&quot; piece. Therefore, I'm going to categorize my favorites.&quot;<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[IAC Ready To Drop Ask.com Search Technology & Partner With Google?]]></title>
<link>http://sphinn.com/story/31870</link>
<comments>http://sphinn.com/story/31870</comments>
<pubDate>Fri, 29 Feb 2008 10:43:04 -0800</pubDate>
<dc:creator></dc:creator>
<category>Ask.com</category>
<guid>http://sphinn.com/story/31870</guid>
<description><![CDATA[Barry Schwartz reports on an insider tip that IAC may sell off or abandon their Ask.com search technology and outsource it to Google.<br/><br/>43 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?]]></title>
<link>http://sphinn.com/story/19118</link>
<comments>http://sphinn.com/story/19118</comments>
<pubDate>Mon, 17 Dec 2007 09:04:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/19118</guid>
<description><![CDATA[There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only a very small slice of the pie or abandon paid search marketing altogether.This case study shows how we more than doubled the effectiveness of a client's AdWords campaign by making two small adjustments.<br/><br/>53 Vote(s) ]]></description>
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<title><![CDATA[Uncover The Net No Longer Useful For Directory Submissions]]></title>
<link>http://sphinn.com/story/16312</link>
<comments>http://sphinn.com/story/16312</comments>
<pubDate>Thu, 29 Nov 2007 08:54:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/16312</guid>
<description><![CDATA[We are taking Uncover the Net off of our list of directories that we will recommend for clients and anyone else to submit their sites to. Why? They are now adding the nofollow attribute to listings. That means no link love, no help getting a new site indexed, bottom line - no trust. They most likely have fallen under the spell of Google's FUD campaign against those selling paid links.<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[Managing Your Small Business Blogging Schedule]]></title>
<link>http://sphinn.com/story/16263</link>
<comments>http://sphinn.com/story/16263</comments>
<pubDate>Thu, 29 Nov 2007 05:48:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/16263</guid>
<description><![CDATA[Stoney deGeyter writes, &quot;I'm not a blogger-I just play one on the Internet. There are a lot of professional bloggers out there. I'm not one of them. Like many small business owners that also happen to blog I have to find ways to balance my time between the demands of running a business and pushing out information that helps me build up my online reputation.&quot;<br/><br/>33 Vote(s) ]]></description>
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<item>
<title><![CDATA[One Wrong Way to Approach Bloggers]]></title>
<link>http://sphinn.com/story/10642</link>
<comments>http://sphinn.com/story/10642</comments>
<pubDate>Tue, 23 Oct 2007 10:03:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/10642</guid>
<description><![CDATA[Jennifer Laycock writes, &quot;It seems like the type of advice you really shouldn't have to offer, but apparently companies still don't get it. Each week I sort through link requests, PR pitches and requests from small companies to blog about or write about their product. Sometimes these pitches are exceptionally well thought out, sometimes they're simple, but engaging. Other times, they leave me shaking my head.&quot;<br/><br/>43 Vote(s) ]]></description>
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<item>
<title><![CDATA[Using Social Media To Help Manage Online Reputation]]></title>
<link>http://sphinn.com/story/10616</link>
<comments>http://sphinn.com/story/10616</comments>
<pubDate>Tue, 23 Oct 2007 08:12:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/10616</guid>
<description><![CDATA[In today's socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages? What is an effective means for companies, especially small to medium sized business to control that real estate without necessarily deploying multiple company web sites? The answer - social media.<br/><br/>61 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Paid Links Industry Needs To Go Underground]]></title>
<link>http://sphinn.com/story/8747</link>
<comments>http://sphinn.com/story/8747</comments>
<pubDate>Mon, 08 Oct 2007 11:17:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/8747</guid>
<description><![CDATA[If Danny Sullivan's report over the weekend that Google is in fact reducing the PageRank for sites that are suspected of selling paid links isn't enough to send the entire paid links industry underground, then I don't know what is. Add to this the storm of controversy that recently occurred over Rand Fishkin outing sites that sell paid links. I have been a proponent for some time now of the entire industry working to make it more difficult for Google and other search engines to identify paid link strategies. Currently we are making their job way to easy.<br/><br/>58 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Google Penalizing Paid Directories?]]></title>
<link>http://sphinn.com/story/4850</link>
<comments>http://sphinn.com/story/4850</comments>
<pubDate>Thu, 06 Sep 2007 13:27:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/4850</guid>
<description><![CDATA[Algorithmic flux or selective penalization? Nobody's sure and nobody that has any answers is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Google Misleading Search Marketers?]]></title>
<link>http://sphinn.com/story/1789</link>
<comments>http://sphinn.com/story/1789</comments>
<pubDate>Mon, 30 Jul 2007 17:05:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/1789</guid>
<description><![CDATA[It is common knowledge that Google will set up and optimize an advertiser's AdWords campaign. However, are they now offering SEO services (they do own an SEO company) as well, or are they simply misleading people, whether intentional or not, due to the lack of understanding some people have of the differences between organic and paid search?<br/><br/>22 Vote(s) ]]></description>
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<item>
<title><![CDATA[Public Speaks Out On Net Neutrality]]></title>
<link>http://sphinn.com/story/791</link>
<comments>http://sphinn.com/story/791</comments>
<pubDate>Wed, 18 Jul 2007 08:25:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/791</guid>
<description><![CDATA[The Federal Communications Commission's official Net Neutrality inquiry ended Monday, but not before a deluge of public comments in support flooded in.<br/><br/>5 Vote(s) ]]></description>
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