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<title>Sphinn / DavidWallace / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 06 Oct 2008 13:13:32 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Using Search To Mitigate/Reduce Business Risks]]></title>
<link>http://sphinn.com/story/77187</link>
<comments>http://sphinn.com/story/77187</comments>
<pubDate>Mon, 06 Oct 2008 13:13:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/77187</guid>
<description><![CDATA[Jeff Quipp writes, &quot;Many people and businesses do not necessarily understand all the inherent benefits of search. Consider for example, the ability of search to mitigate or reduce certain types of business risks. Accordingly, the remainder of this post will assess the numerous ways that search can help mitigate or reduce business risks.&quot;<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google, Techmeme & Megite : Comparing 3 Popular Meme Trackers]]></title>
<link>http://sphinn.com/story/77088</link>
<comments>http://sphinn.com/story/77088</comments>
<pubDate>Mon, 06 Oct 2008 08:22:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/77088</guid>
<description><![CDATA[Ann Smarty writes, &quot;With all the buzz around recent Google Blogsearch relaunch, I thought that would a good idea to look at most popular blog meme trackers available online.&quot;<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Gigantic SEO Client Technical Checklist]]></title>
<link>http://sphinn.com/story/77083</link>
<comments>http://sphinn.com/story/77083</comments>
<pubDate>Mon, 06 Oct 2008 07:52:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/77083</guid>
<description><![CDATA[Marty Weintraub writes, &quot;This questionnaire includes an explanation of the technical integration checklist aimClear uses when welcoming new clients into our system.  While we don't always need all the access credentials listed below, this guide is intended to explain the various types of services-access a company like ours might need, and for what purpose.&quot;<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Newsletters and Community Building]]></title>
<link>http://sphinn.com/story/76431</link>
<comments>http://sphinn.com/story/76431</comments>
<pubDate>Thu, 02 Oct 2008 09:49:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/76431</guid>
<description><![CDATA[Michael Gray writes, &quot;Having been involved in internet marketing for more than a few years, it's interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.I'll admit that I'm a big fan of RSS as it allows me to consume larger amounts of information as I scan thru headlines on my feed reader. However if you are looking to have a deeper level of interaction with your audience, going to a newsletter is the way to go.&quot;<br/><br/>14 Vote(s) ]]></description>
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<item>
<title><![CDATA[Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers]]></title>
<link>http://sphinn.com/story/75959</link>
<comments>http://sphinn.com/story/75959</comments>
<pubDate>Tue, 30 Sep 2008 14:17:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/75959</guid>
<description><![CDATA[Eric Ward writes, &quot;As link builders, one challenge we all have is showing our clients evidence that our work is having the effect we said it would.  What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded.&quot;<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[Sitemaps Make Your Site Search Engine Friendly]]></title>
<link>http://sphinn.com/story/75895</link>
<comments>http://sphinn.com/story/75895</comments>
<pubDate>Tue, 30 Sep 2008 09:37:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/75895</guid>
<description><![CDATA[Shannon Hutcheson talks about the benefits of having a site map, what XML format is, lists tools that will help you to generate an XML site map and explains how to submit site map to major search engines.<br/><br/>16 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Interview with John Jantsch of Duct Tape Marketing]]></title>
<link>http://sphinn.com/story/75892</link>
<comments>http://sphinn.com/story/75892</comments>
<pubDate>Tue, 30 Sep 2008 09:17:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/75892</guid>
<description><![CDATA[In this interview, John talks about getting started, branding, blogging, SEO, outsourcing marketing and tips, getting referrals, specialization and a few of his favorite tools and technologies.<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Avatar Theory #3: The DoFollow Link Builder]]></title>
<link>http://sphinn.com/story/75891</link>
<comments>http://sphinn.com/story/75891</comments>
<pubDate>Tue, 30 Sep 2008 09:10:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/75891</guid>
<description><![CDATA[Marty Weintraub writes, &quot;This avatar profile is much more common than one might think. It's also a fuzzy role, in terms of intent and ethics. Anonymous DoFollow link building avatars line the underbelly of social media link-juice mining, spooging points ostensibly awarded for participation.Do a gut check. Have you ever sought out threads that pass link juice for comments and participated only to link build? Did you always participate using your own name and email, etca4? Are these really blog communities you care about?&quot;<br/><br/>37 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Paid Link Farce is 3 Years Old - Get Your Act Together Google]]></title>
<link>http://sphinn.com/story/75448</link>
<comments>http://sphinn.com/story/75448</comments>
<pubDate>Sat, 27 Sep 2008 15:25:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/75448</guid>
<description><![CDATA[Patrick Altoft writes, &quot;The thing that really upsets most webmasters isn't the fact that Google has decided to force the whole nofollow paid links issue on the web. Most people, myself included, believe that Google has every right to make up whatever rules they think will make their search engine and company more useful and more profitable. If you want traffic from Google then you need to play by their rules, whatever they might be. No, the thing that really upsets webmasters and makes us angry on a daily basis is the way Google enforces those rules.&quot;<br/><br/>51 Vote(s) ]]></description>
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<item>
<title><![CDATA[Matt McGee: Open for SEO Business / Joining Search Engine Land]]></title>
<link>http://sphinn.com/story/75124</link>
<comments>http://sphinn.com/story/75124</comments>
<pubDate>Thu, 25 Sep 2008 17:38:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/75124</guid>
<description><![CDATA[Matt McGee writes, &quot;I come home from Columbus to start another chapter in my own life: I'm now open for business as an independent search marketing consultant and trainer. At the same time as I begin my own consulting and training business, I'm also joining the Search Engine Land staff as Assignment Editor.&quot;<br/><br/>49 Vote(s) ]]></description>
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<item>
<title><![CDATA[Free and Low Cost Tools to Get the SEO/SEM Job Done]]></title>
<link>http://sphinn.com/story/74897</link>
<comments>http://sphinn.com/story/74897</comments>
<pubDate>Wed, 24 Sep 2008 14:15:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/74897</guid>
<description><![CDATA[As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing.Matt McGee provides a variety of tools that handle all sorts of marketing related tasks. He'll also provides insight into which tools are worth paying for and how you can start cheap and work your way toward investing in higher end options as you increase revenue.<br/><br/>50 Vote(s) ]]></description>
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<item>
<title><![CDATA[Building Search Engine Friendly Sites: Common Questions]]></title>
<link>http://sphinn.com/story/74893</link>
<comments>http://sphinn.com/story/74893</comments>
<pubDate>Wed, 24 Sep 2008 14:04:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/74893</guid>
<description><![CDATA[Jordan Kasteler writes, &quot;Recently, I spoke at SES San Jose on &quot;building a search engine friendly website&quot; with emphasis focused on the incorporation and embedding of multimedia. Before narrowing my speech down to multimedia I had researched some common questions beginner SEOs or Web developers diving into SEO have when learning to build search engine friendly.&quot;<br/><br/>47 Vote(s) ]]></description>
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<item>
<title><![CDATA[5 Ways to Target Media Outlets For Links]]></title>
<link>http://sphinn.com/story/74544</link>
<comments>http://sphinn.com/story/74544</comments>
<pubDate>Tue, 23 Sep 2008 08:21:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/74544</guid>
<description><![CDATA[Debra O. Mastaler writes, &quot;Knowing where key decision-makers go for information and what type of digital media outlets influence their actions can give you a competitive edge in marketing your products, developing content and securing links.&quot;<br/><br/>50 Vote(s) ]]></description>
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<item>
<title><![CDATA[Link Building: The Future Of Relationships]]></title>
<link>http://sphinn.com/story/74199</link>
<comments>http://sphinn.com/story/74199</comments>
<pubDate>Sun, 21 Sep 2008 22:41:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/74199</guid>
<description><![CDATA[Peter Da Vanzo writes, &quot;Link building is hard work. Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there. The link economy has become so established, we've even got strategies built around the idea of never linking out. Once people perceive something to be valuable, they'll think twice about just handing it over for nothing. So what is an SEO supposed to do?&quot;<br/><br/>53 Vote(s) ]]></description>
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<item>
<title><![CDATA[Think SEO Before You Name Your New Company!]]></title>
<link>http://sphinn.com/story/73587</link>
<comments>http://sphinn.com/story/73587</comments>
<pubDate>Thu, 18 Sep 2008 09:46:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/73587</guid>
<description><![CDATA[Marty Weintraub writes, &quot;A timeless truth of online marketing is that a substantial percentage of online leads and sales result from &quot;direct brand&quot; searches.  This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company's name is crucial.&quot;<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Is Your Search Result Sexy?]]></title>
<link>http://sphinn.com/story/73560</link>
<comments>http://sphinn.com/story/73560</comments>
<pubDate>Thu, 18 Sep 2008 07:54:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/73560</guid>
<description><![CDATA[Peter Da Vanzo writes, &quot;Do your tags scream &quot;Click Me&quot;? Following on from my post yesterday, How To Craft Kick-Ass Title Tags &amp; Headlines, lets look at meta tags as an advertisement, and why you need to think carefully about your offer, and the offers of your competition, when you craft your tags.&quot;<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Hire a SEO Firm - According to Google]]></title>
<link>http://sphinn.com/story/73333</link>
<comments>http://sphinn.com/story/73333</comments>
<pubDate>Wed, 17 Sep 2008 09:14:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/73333</guid>
<description><![CDATA[Lee Odden writes, &quot;With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven't noticed.&quot;<br/><br/>47 Vote(s) ]]></description>
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<title><![CDATA[Link Building Via Blog Comments]]></title>
<link>http://sphinn.com/story/73278</link>
<comments>http://sphinn.com/story/73278</comments>
<pubDate>Wed, 17 Sep 2008 06:04:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/73278</guid>
<description><![CDATA[There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site's pages. However, there is a &quot;right&quot; way and a &quot;wrong&quot; way to go about accomplishing this.<br/><br/>66 Vote(s) ]]></description>
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<item>
<title><![CDATA[Handle Your Site Footer Wisely]]></title>
<link>http://sphinn.com/story/73269</link>
<comments>http://sphinn.com/story/73269</comments>
<pubDate>Wed, 17 Sep 2008 05:13:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/73269</guid>
<description><![CDATA[Ann Smarty writes, &quot;As a sitewide element, footers used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of &quot;red flag&quot; for search engines (external link in the footer = very high probability these are paid links).So now instead of optimizing the footer with links, most webmasters rightfully focus on both making it useful and avoiding any chance of being blamed for breaking any rules. So what to include in the footer? Let's first see how other smart people handle this.&quot;<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[Social Networks More Popular Than Dating & Porn]]></title>
<link>http://sphinn.com/story/73048</link>
<comments>http://sphinn.com/story/73048</comments>
<pubDate>Tue, 16 Sep 2008 11:25:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/73048</guid>
<description><![CDATA[Lisa Barone writes, &quot;An interesting story from Reuters today that says social networks have passed porn in popularity among users. We're all too busy twittering, sphinning and Facebooking that there's no time to head out in search of um, some &quot;adult entertainment&quot;. Or maybe users are just confused and think twittering and sphinning are all sexually related activities?&quot;<br/><br/>62 Vote(s) ]]></description>
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<title><![CDATA[Top Search Engine Marketing Tools]]></title>
<link>http://sphinn.com/story/73005</link>
<comments>http://sphinn.com/story/73005</comments>
<pubDate>Tue, 16 Sep 2008 07:56:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/73005</guid>
<description><![CDATA[Aaron Wall writes, &quot;The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. This article aims to highlight the best search engine marketing tools.&quot;<br/><br/>55 Vote(s) ]]></description>
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<title><![CDATA[Can Google Be Trusted?]]></title>
<link>http://sphinn.com/story/73001</link>
<comments>http://sphinn.com/story/73001</comments>
<pubDate>Tue, 16 Sep 2008 07:29:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/73001</guid>
<description><![CDATA[Peter Da Vanzo writes, &quot;Google is the darling of the tech world. In fact, they're pretty much the darling of every world, given their massive market reach and the usefulness of their services. Google occupy a position of enormous power. It is fair to say Google has nothing in common with Enron, other than the fact they are a big company, and for the most part, Google has done a good job in terms of gaining and maintaining trust with a wide range of stakeholders. But for any company the size of Google, especially one that has grown in such a short period of time, questions of trust - and anti-trust - will eventually surface.&quot;<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[6 Ways To Export Your Backlink Data in Excel]]></title>
<link>http://sphinn.com/story/72845</link>
<comments>http://sphinn.com/story/72845</comments>
<pubDate>Mon, 15 Sep 2008 12:22:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/72845</guid>
<description><![CDATA[Ann Smarty writes, &quot;You might have noticed that I love tables in general and Excel in particular. Once you view any data in Excel, you notice things you wouldn't have seen otherwise. Thus I am listing 6 ways to export your backlink information to Excel to further work with it.&quot;<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[The Value of the Yellow Pages for Small Businesses Today]]></title>
<link>http://sphinn.com/story/72815</link>
<comments>http://sphinn.com/story/72815</comments>
<pubDate>Mon, 15 Sep 2008 10:51:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/72815</guid>
<description><![CDATA[David Mihm writes, &quot;I wish people would stop thinking that I somehow a4have it in' for the Yellow Pages. Certain Sphinn commenters and a few responses to previous posts I've written on this blog seem to imply that I am starting from a &quot;gut reaction&quot; when I criticize their value. This is just not the case. I'm going on hard data from my own clients, and analysis of their business models in comparison to their online competitors'.&quot;<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[What We Can Learn from E-mail Spammers]]></title>
<link>http://sphinn.com/story/72268</link>
<comments>http://sphinn.com/story/72268</comments>
<pubDate>Fri, 12 Sep 2008 08:31:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/72268</guid>
<description><![CDATA[Maki writes, &quot;Imagine you're a email spammer. Your strategy is to send out thousands of unsolicited emails everyday hoping that some unassuming individual will purchase your product or inadvertently get infected by your malware/virus, so you can phish for credit card and banking details.&quot;How does one increase the chance that they'll even open up your email and clickthrough on the links within it? By threading on common ground and leading with the familiar.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[A Compatible E-Commerce Solution for Your SEO Campaign]]></title>
<link>http://sphinn.com/story/72055</link>
<comments>http://sphinn.com/story/72055</comments>
<pubDate>Thu, 11 Sep 2008 12:49:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/72055</guid>
<description><![CDATA[Sorry, SEG changed URL after this was spunn. Article now located at http://www.searchengineguide.com/scott-buresh/a-compatible-ecommerce-solution-for-your.php<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[6 Unique Content Ideas to Boost Your Website's Value & Link-Worthiness]]></title>
<link>http://sphinn.com/story/71737</link>
<comments>http://sphinn.com/story/71737</comments>
<pubDate>Wed, 10 Sep 2008 08:19:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/71737</guid>
<description><![CDATA[Rand Fishkin writes, &quot;The &quot;build great content&quot; advice is clearly overused, but for good reason - great content attracts great links and the invaluable attention of the Linkerati. The only problem is... what makes great content? And more specifically, where can you get these content ideas?&quot;<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[The History of Paid Directories]]></title>
<link>http://sphinn.com/story/71513</link>
<comments>http://sphinn.com/story/71513</comments>
<pubDate>Tue, 09 Sep 2008 08:26:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/71513</guid>
<description><![CDATA[Paid directories have historically been one of the best link building strategies for Search Engine Optimization. Back in the golden days of SEO, where it was much easier to manipulate Google for SERP's, paid directories were thought of as being the a4holy grail' of link development.<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[CNN Heavily Promoting Twitter On Air, Making Big Moves in Social Media]]></title>
<link>http://sphinn.com/story/71274</link>
<comments>http://sphinn.com/story/71274</comments>
<pubDate>Mon, 08 Sep 2008 08:44:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/71274</guid>
<description><![CDATA[CNN is now the first official broadcast network (not just news related) to start using Twitter and heavily promoting it on air.<br/><br/>43 Vote(s) ]]></description>
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<title><![CDATA[5+ SEO Text Analyzers for SEO Diagnostics & Copywriting]]></title>
<link>http://sphinn.com/story/70691</link>
<comments>http://sphinn.com/story/70691</comments>
<pubDate>Thu, 04 Sep 2008 16:34:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/70691</guid>
<description><![CDATA[Ann Smarty writes, &quot;Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should come in handy.&quot;<br/><br/>63 Vote(s) ]]></description>
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<item>
<title><![CDATA[Four Good Reasons to Use the Alt Attribute]]></title>
<link>http://sphinn.com/story/70633</link>
<comments>http://sphinn.com/story/70633</comments>
<pubDate>Thu, 04 Sep 2008 10:18:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/70633</guid>
<description><![CDATA[Jennifer Laycock writes, &quot;The ALT attribute is one of those bits of code that's been abused since day one. People can't remember it's name, they stuff it full of keywords or they ignore it entirely. So with my tongue planted firmly in my cheek, I thought it might be fun to create a graphic that tells you what you need to know about using the ALT attribute.&quot;<br/><br/>21 Vote(s) ]]></description>
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<title><![CDATA[The Best Damn Web Marketing Checklist for Domain Names & URLs]]></title>
<link>http://sphinn.com/story/70358</link>
<comments>http://sphinn.com/story/70358</comments>
<pubDate>Wed, 03 Sep 2008 10:05:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/70358</guid>
<description><![CDATA[Stoney deGeyter writes, &quot;This checklist covers various aspects of the domain and site URL structure, how they should be used and how to ensure proper site and browser functionality.&quot;<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Did Twitter Lay Down for Google?]]></title>
<link>http://sphinn.com/story/70355</link>
<comments>http://sphinn.com/story/70355</comments>
<pubDate>Wed, 03 Sep 2008 10:00:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/70355</guid>
<description><![CDATA[Rae Hoffman writes, &quot;As you may have heard, Twitter recently decided to &quot;nofollow&quot; links left of the &quot;bio&quot; section of user profiles. The &quot;web&quot; link has always been a nofollow link, but the bio links passed popularity until Dave Naylor exposed it, which alerted Matt Cutts who sent a tweet to @ev (a twitter founder) about Dave's forementioned post and *poof* bio links were nofollowed.&quot;<br/><br/>96 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings]]></title>
<link>http://sphinn.com/story/70321</link>
<comments>http://sphinn.com/story/70321</comments>
<pubDate>Wed, 03 Sep 2008 07:39:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/70321</guid>
<description><![CDATA[Rand Fishkin writes, &quot;Here are five solid reasons that compel SEOmoz as well as the many companies we work with/recommend to stay far away from any &quot;guarantee&quot; of search engine rankings.&quot;<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[Moving Away from SEO Link Building]]></title>
<link>http://sphinn.com/story/70177</link>
<comments>http://sphinn.com/story/70177</comments>
<pubDate>Tue, 02 Sep 2008 16:05:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/70177</guid>
<description><![CDATA[Eric Ward examines the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines.<br/><br/>66 Vote(s) ]]></description>
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<title><![CDATA[Why Snake Oil SEO Still Sells]]></title>
<link>http://sphinn.com/story/69850</link>
<comments>http://sphinn.com/story/69850</comments>
<pubDate>Mon, 01 Sep 2008 07:12:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/69850</guid>
<description><![CDATA[The Yellow Page industry is incredibly easy-to-understand - you pay more, you get a bigger ad, you get more calls. Search engine optimization, even for the rare small business owner who has heard of it, is much more complicated and is inherently somewhat opaque.<br/><br/>44 Vote(s) ]]></description>
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<title><![CDATA[Div ID=a4Headera4 Different SEO Tactics]]></title>
<link>http://sphinn.com/story/69295</link>
<comments>http://sphinn.com/story/69295</comments>
<pubDate>Fri, 29 Aug 2008 07:55:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/69295</guid>
<description><![CDATA[Ann Smarty writes, &quot;It is quite natural a header div is one of the most important on-page elements and thus it is in constant focus of SEOs' attention&quot;<br/><br/>18 Vote(s) ]]></description>
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<title><![CDATA[The Third Commandment of Viral Marketing - Thou Shalt Try, Try Again]]></title>
<link>http://sphinn.com/story/68761</link>
<comments>http://sphinn.com/story/68761</comments>
<pubDate>Wed, 27 Aug 2008 15:35:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/68761</guid>
<description><![CDATA[Jennifer Laycock writes, &quot;My mother always said &quot;nothing worth doing is easy.&quot; Generally good words to live by, but especially practical when it comes to viral marketing. While some of the most talked about viral marketing successes appear to have happened effortlessly, chances are high you'll need to put a lot of time and effort into yours. That's why it's absolutely essential to understand the adage &quot;if at first you don't succeed, try, try again.&quot;<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[You Might Be A Digg Spammer Ifa4]]></title>
<link>http://sphinn.com/story/68269</link>
<comments>http://sphinn.com/story/68269</comments>
<pubDate>Tue, 26 Aug 2008 10:47:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/68269</guid>
<description><![CDATA[There are many reasons the Digg Community may perceive you negatively, or worse yet, consider you a filthy social media spammer. If you take part in the majority of these activities you probably aren't seen as a positive social media maven as you may have hoped. Instead your actions depict you as a whiney and needy nuisance.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[Social Media Marketing ROI- Metrics and Analysis]]></title>
<link>http://sphinn.com/story/68262</link>
<comments>http://sphinn.com/story/68262</comments>
<pubDate>Tue, 26 Aug 2008 10:26:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/68262</guid>
<description><![CDATA[Muhammad Saleem writes, &quot;When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success. While many people argue that the current metrics are no longer applicable, here's a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns.&quot;<br/><br/>45 Vote(s) ]]></description>
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