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<title>Sphinn / Doubleohd / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 03 Oct 2008 08:22:59 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Google Seeking  Ad Agencies?]]></title>
<link>http://sphinn.com/story/76654</link>
<comments>http://sphinn.com/story/76654</comments>
<pubDate>Fri, 03 Oct 2008 08:22:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/76654</guid>
<description><![CDATA[Famous for not wanting to do any type of paid advertising, Google appears to be shopping some of Madison Avenue's most famous names.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Social Networking Passes Porn as Top Search Category]]></title>
<link>http://sphinn.com/story/73325</link>
<comments>http://sphinn.com/story/73325</comments>
<pubDate>Wed, 17 Sep 2008 08:39:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/73325</guid>
<description><![CDATA[One of the biggest shifts in Web use he found over the past decade has been the fall of interest in pornography or adult entertainment sites. Searching for porn has dropped to about 10% of searches from 20% a decade ago. &quot;As social networking traffic has increased, visits to porn sites have decreased,&quot; Tancer said, adding that 18- to 24-year-olds were searching less for porn. &quot;My theory is that young users spend so much time on social networks that they don't have time to look at adult sites.&quot;<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Everything You Wanted to Know About Inbound External Links]]></title>
<link>http://sphinn.com/story/63544</link>
<comments>http://sphinn.com/story/63544</comments>
<pubDate>Mon, 04 Aug 2008 16:18:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/63544</guid>
<description><![CDATA[Thomas Schmitz (aka SEOinSeattle) decided to sit down and write everything he knew about links as if it were a timed college exam.  The result is a great cliff notes guide to links, and worthy of a sphinn link!  :)Great Work, Tom!<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Social Media's Dirty Little Secret]]></title>
<link>http://sphinn.com/story/44799</link>
<comments>http://sphinn.com/story/44799</comments>
<pubDate>Wed, 07 May 2008 08:00:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/44799</guid>
<description><![CDATA[At it's best, Social Media is a celebration of the best content there is. Peer reviewed for accuracy, entertainment and usefulness. The cream rises to the top, as they say. At it's worst, Social media could be a collection of self-congratulatory content from quasi internet celebrities  who are dehydrated from the extended circle jerk of Digging, Sphinning and Redditing (is that the term) their friends. That would still be ok with me. The content that is getting to the top was still &quot;peer reviewed&quot; even if the peers are merely admirers or friends of the content originator.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Now Allows Advertisers to Use Competing Brand Names in UK]]></title>
<link>http://sphinn.com/story/44627</link>
<comments>http://sphinn.com/story/44627</comments>
<pubDate>Tue, 06 May 2008 11:12:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/44627</guid>
<description><![CDATA[Google quietly changed their terms and conditions yesterday to allow advertisers to start using competing brand names to bring in the UK. This article explains while the change is significant, it doesn't really matter to the end-goal.  This brings its policy in the UK more in line with what it is in the US.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[YouTube CPMs for $0.80?]]></title>
<link>http://sphinn.com/story/41184</link>
<comments>http://sphinn.com/story/41184</comments>
<pubDate>Thu, 17 Apr 2008 08:47:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/41184</guid>
<description><![CDATA[The producer of &quot;Break a Leg&quot;, a popular YouTube video that garnered 2-million views, recently got a check for $1,600. A little math reveals a CPM of $0.80, and a little more math reveals that Google probably grossed about $2,133, of which it kept about $500 (Google gives its producers about 75% of gross revenue). More math: Apply that 0.25 CPM to YouTube's 3.4 billion videos streamed in January (according to comScore) and you get about $850,000 per month, or $10 million per year. As SAI's Henry Blodget says, &quot;on a base of $20 billion of search and AdSense revenue, it's also immaterial.&quot;<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[The SEM People Problem]]></title>
<link>http://sphinn.com/story/39193</link>
<comments>http://sphinn.com/story/39193</comments>
<pubDate>Mon, 07 Apr 2008 07:47:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/39193</guid>
<description><![CDATA[Good help is hard to find, but the lack of talent in SEM is due to a misunderstanding by those outside the industry that the job requires technological prowess, and not old fashioned labor and experience.These and other factors explain why as long as SEM is around, there will always be a labor shortage.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA['Google Slap' Means Plummeting Revenues]]></title>
<link>http://sphinn.com/story/38802</link>
<comments>http://sphinn.com/story/38802</comments>
<pubDate>Fri, 04 Apr 2008 08:38:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/38802</guid>
<description><![CDATA[&quot;If it were just a rate increase, I would have tolerated it. But my ad rates have doubled and I've got no business,&quot; says one longtime AdWords advertiser, &quot;Sam,&quot; who doesn't want his real name published for competitive reasons. He says he runs a very specialized niche service, and doesn't want his competitors to know about his current business crisis.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Probing Wikipedia's Finances, Facebook Toast? & Google Denies Evading Chinese Taxes]]></title>
<link>http://sphinn.com/story/36002</link>
<comments>http://sphinn.com/story/36002</comments>
<pubDate>Fri, 21 Mar 2008 09:52:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/36002</guid>
<description><![CDATA[It's well known that Wikipedia is maintained by a legion of volunteers throughout the world. Structured as a non-profit, the site features no advertising, despite being the #7 most visited on the web. Which begs the question: how does a non-profit with that much traffic get the funding to pay for servers, bandwidth and all of the other expenses associated with running a world-class web site?<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[AOL Suffering from Bebo Buyer's Remorse?]]></title>
<link>http://sphinn.com/story/35985</link>
<comments>http://sphinn.com/story/35985</comments>
<pubDate>Fri, 21 Mar 2008 08:12:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/35985</guid>
<description><![CDATA[Even though AOL is trying to transform itself into an advertising network, it makes much higher margins on the ads it places on its own pages. The formula for its business is pretty simple: Unique visitors X page views = advertising inventory. If social networks are the future of the Web, AOL needed to own one, but was Bebo the right one?<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[A Push to Limit the Tracking of Web Surfersa4 Clicks]]></title>
<link>http://sphinn.com/story/35775</link>
<comments>http://sphinn.com/story/35775</comments>
<pubDate>Thu, 20 Mar 2008 08:57:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/35775</guid>
<description><![CDATA[AFTER reading about how Internet companies like Google, Microsoft and Yahoo collect information about people online and use it for targeted advertising, one New York assemblyman said there ought to be a law. And because it would be extraordinarily difficult for the companies that collect such data to adhere to stricter rules for people in New York alone, these companies would probably have to adjust their rules everywhere, effectively turning the New York legislation into national law.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Business Will Be About Brands First, Technology Second]]></title>
<link>http://sphinn.com/story/35303</link>
<comments>http://sphinn.com/story/35303</comments>
<pubDate>Tue, 18 Mar 2008 08:59:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/35303</guid>
<description><![CDATA[John Batelle describes &quot;...How all three people in charge of revenue at all three Google-chasers, all leaving within a span of half a year...But not all these folks were fired. In fact, I'm guessing that most of them left after losing a very clearly delineated strategic battle over one very simple question:How do we truly create value in the media business?&quot;<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Free SEO-Friendly URL Rewriter to Avoid Ugly URLs]]></title>
<link>http://sphinn.com/story/34480</link>
<comments>http://sphinn.com/story/34480</comments>
<pubDate>Thu, 13 Mar 2008 11:13:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/34480</guid>
<description><![CDATA[If you have a URL that looks like http://www.yoursitename.com/default.aspx?id=2734, this tool allows you to rewrite it to http:www.yoursitename.com/page-title.html, or any description you like.  You need the ability to install filters on the server, so if you're going through a hosting company this won't work.  Talk about a handy tool at the right price. If it will work for you, check it out here.  I hope this helps you out!<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Google To Be 'Very Significant' In Display Ads By '08-'09]]></title>
<link>http://sphinn.com/story/34226</link>
<comments>http://sphinn.com/story/34226</comments>
<pubDate>Wed, 12 Mar 2008 09:30:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/34226</guid>
<description><![CDATA[&quot;We would be disappointed in 2008-2009 if we don't have a very significant position in the display-ad marketplace,&quot; said Tim Armstrong, Google's North American president for advertising and commerce.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Interview with  Sheryl Sandberg on Moving to Facebook]]></title>
<link>http://sphinn.com/story/33782</link>
<comments>http://sphinn.com/story/33782</comments>
<pubDate>Mon, 10 Mar 2008 10:12:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/33782</guid>
<description><![CDATA[Sandberg (pictured here) just cleared out six years of detritus from her desk at Google Friday and is taking two weeks off before starting in her new and highly touted job as the COO of Facebook on March 24.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[MS Explorer 8 Will Play by The Rules]]></title>
<link>http://sphinn.com/story/33050</link>
<comments>http://sphinn.com/story/33050</comments>
<pubDate>Thu, 06 Mar 2008 08:45:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/33050</guid>
<description><![CDATA[Developers often had to create two versions of their website:1 for Internet Explorer to look pretty on1 for every other browser out thereNot when IE 8 comes out!<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Can The Industry Sales Reps PLEASE Stop Using Scare Tactics?]]></title>
<link>http://sphinn.com/story/32547</link>
<comments>http://sphinn.com/story/32547</comments>
<pubDate>Tue, 04 Mar 2008 09:29:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/32547</guid>
<description><![CDATA[***I don't mean for this to sound like a rant as I see this type of sales tactic being destructive for any industry, but especially with ours when so few people know what it is we do or how/why we do it.***Is it just me, or are there an awful lot of less than reputable companies that feel like the only way they can win business is with fear mongering?  Let's face it...we're a small community compared to the greater marketing/advertising world.  People don't know what we do and most don't try to understand it.  That is no reason to take business owners or managers away from their busy days and try to scare the crap out of them saying that if they don't hire Company X to do Company X's &quot;search magic&quot;, the owner's/manager's business will wilt and be buried and never be heard from again.I've had one such agency call my office several times last week and this week, saying that &quot;you must be suffering horrible ROI&quot; because we're showing up on terms that are &quot;wildly irrelevant&quot;, but don't worry!  Things will be OK because this company is coming to my rescue.  I understand the need for companies to use sales people to help grow the business.  I used to be one. However, winning my business isn't done by insulting the way I currently do it.Unfortunately, I don't know exactly how to approach this issue to get rid of it.  Any suggestions?<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[comScore Paid Search Data & How The Sky Might Not Be Falling]]></title>
<link>http://sphinn.com/story/32343</link>
<comments>http://sphinn.com/story/32343</comments>
<pubDate>Mon, 03 Mar 2008 11:37:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/32343</guid>
<description><![CDATA[Last week comScore came out with a report that showed a 7% sequential decline vs. December 2007 in paid search ad clicks. Plus they showed an 8% drop in the number of clicks per Google searcher from December 2007. The report set shock-waves through Wall Street and caused the stock to drop and drove concerns about a recession.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Google or Microsoft Buying Salesforce.com?]]></title>
<link>http://sphinn.com/story/32317</link>
<comments>http://sphinn.com/story/32317</comments>
<pubDate>Mon, 03 Mar 2008 09:41:39 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/32317</guid>
<description><![CDATA[Listing TechCrunch as a source, the article states that &quot;Microsoft or Google (GOOG) will soon up the corporate cloud-computing ante by making a bid for Salesforce.com (CRM), at which point the other will make a counter-offer, driving Salesforce's stock to the moon.&quot;<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Social Media: 'Agencies Don't Get It,' Survey Says]]></title>
<link>http://sphinn.com/story/31847</link>
<comments>http://sphinn.com/story/31847</comments>
<pubDate>Fri, 29 Feb 2008 08:20:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/31847</guid>
<description><![CDATA[Clients are eager run with social media, but are finding agencies can't keep up.  As one client said referring to his agency: You get the sense that agencies talk a good game... They put up a good presentation about what social media is, but when you get to implementing campaigns, the day-to-day management skills are not meeting the marketers' expectations.&quot;<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[130% of the population is now using Facebook 47 hours a day"  Or, How I Learned to Stop Worrying & Love the Internet.]]></title>
<link>http://sphinn.com/story/31841</link>
<comments>http://sphinn.com/story/31841</comments>
<pubDate>Fri, 29 Feb 2008 07:59:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/31841</guid>
<description><![CDATA[These are the type of numbers we'd have to see in order for Facebook to never stop growing.  Why are people so shocked that Google had a flat quarter, or eBay new listings dropped 13%?  This isn't necessarily bad news, it's just news that you have to expect unless sites like these begin getting stats &quot;that will read like the election results in a dictatorship&quot;.As the article explains &quot;But the lesson here is about the bigger picture. It's about taking a step back and realizing that a model that relies on the status quo is not a long-term model. It's about realizing that the ability to anticipate these cycles can be the critical distinguishing factor between a company that lasts a decade and one that lasts a century.&quot;<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Forget EU Issues, Microsoft is Being Sued by God (Funny!)]]></title>
<link>http://sphinn.com/story/31398</link>
<comments>http://sphinn.com/story/31398</comments>
<pubDate>Wed, 27 Feb 2008 09:27:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Other</category>
<guid>http://sphinn.com/story/31398</guid>
<description><![CDATA[It's a copyright infringement case where God says he owns the rights to the term &quot;Halo&quot;, and wasn't compensated after the game with the same name became popular.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Credit Crunch Impacting Online Advertising Spending]]></title>
<link>http://sphinn.com/story/31394</link>
<comments>http://sphinn.com/story/31394</comments>
<pubDate>Wed, 27 Feb 2008 09:03:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/31394</guid>
<description><![CDATA[Mega advertisers like Lending Tree and other financial service companies are starting to make big changes to how they spend their advertising dollars online.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[5 Easy Steps to Lower Your CPA]]></title>
<link>http://sphinn.com/story/30440</link>
<comments>http://sphinn.com/story/30440</comments>
<pubDate>Fri, 22 Feb 2008 13:18:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/30440</guid>
<description><![CDATA[Here are 5 simple tips that generally work to lower your CPA in adWords, Y!SM, and adCenter.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Search Engine Optimization Morphing to Digital Assest Optimization?]]></title>
<link>http://sphinn.com/story/30401</link>
<comments>http://sphinn.com/story/30401</comments>
<pubDate>Fri, 22 Feb 2008 09:28:54 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/30401</guid>
<description><![CDATA[As described in the article, DAO &quot;properly assigns value to the platform or device as the conduit for marrying content and intent.&quot;<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[What If Microsoft Doesn't Want to Buy Yahoo at All?]]></title>
<link>http://sphinn.com/story/29602</link>
<comments>http://sphinn.com/story/29602</comments>
<pubDate>Tue, 19 Feb 2008 10:45:07 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/29602</guid>
<description><![CDATA[Maybe MSFT wants nothing to do with YHOO.  Maybe it's a ploy to lure employees away or a way to screw with the minds of Google, Newscorp, and the other players.  Whether this is likely the case or not is anyone's guess, but Bob writes in a way that makes you only wonder.  Thoughts?<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Are Your AdWords Campaign Settings Optimzed]]></title>
<link>http://sphinn.com/story/29384</link>
<comments>http://sphinn.com/story/29384</comments>
<pubDate>Mon, 18 Feb 2008 14:09:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/29384</guid>
<description><![CDATA[Sometimes we're so far out on the cutting edge of PPC that we forget to double-check ourselves on the basics. This is to remind everyone what to look out for and best practices for campaign settings.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Search Weathering a Recession]]></title>
<link>http://sphinn.com/story/29331</link>
<comments>http://sphinn.com/story/29331</comments>
<pubDate>Mon, 18 Feb 2008 10:16:09 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/29331</guid>
<description><![CDATA[Even though Search may do better in a recession due to it's tracking ability compared to off-line media, it's based on the consumer's ability to buy at the same moment they have the intent to buy, whereas off-line media is more TOMA based (Top Of Mind Awareness)for when the consumer has both intent and ability.This &quot;pull&quot;-based advertising driven by consumer demand may see declines because people aren't buying the product after clicking an ad, which lowers the advertiser's return, and thus requires optimization, and potential budget pullbacks.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Alienware's First Phone based on Google Android]]></title>
<link>http://sphinn.com/story/28858</link>
<comments>http://sphinn.com/story/28858</comments>
<pubDate>Fri, 15 Feb 2008 15:58:48 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/28858</guid>
<description><![CDATA[They expanded from making cool computers to making cool phones, too!<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Firing Your Marketing Firm]]></title>
<link>http://sphinn.com/story/28545</link>
<comments>http://sphinn.com/story/28545</comments>
<pubDate>Thu, 14 Feb 2008 09:24:52 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/28545</guid>
<description><![CDATA[What does everyone think about this?  I've been on both the agency and in-house side and see his points from both views, but think the answer lies in what will give your customers the greatest value.  At an agency I usually didn't have trouble tracking customers through the sales funnel, and when there were issues I always made sure to have enough communication to know what else is going on (and the trust for the client to tell me what's going on accurately), but I definately get more data being on the in-house side and being more involved in the company atmosphere.  What do you think?<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Google Ads Shown on Capped Budgets & On Negative Terms]]></title>
<link>http://sphinn.com/story/24559</link>
<comments>http://sphinn.com/story/24559</comments>
<pubDate>Tue, 22 Jan 2008 17:49:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/24559</guid>
<description><![CDATA[I discovered recently that there are a couple ways that Google can serve ads on budgets that have exceeded their daily limit via expanded broad match.  This also opens up the ability for your ads to show up on some of your negative terms.<br/><br/>5 Vote(s) ]]></description>
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