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<title>Sphinn / Drupal / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 24 Jul 2008 11:33:53 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Low Click Through Keywords - Kill 'Em or Keep 'Em?]]></title>
<link>http://sphinn.com/story/61221</link>
<comments>http://sphinn.com/story/61221</comments>
<pubDate>Thu, 24 Jul 2008 11:33:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/61221</guid>
<description><![CDATA[Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywords.<br/><br/>56 Vote(s) ]]></description>
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<item>
<title><![CDATA[Stop Google Analytics From Stealing AdWords Keyword Data]]></title>
<link>http://sphinn.com/story/61028</link>
<comments>http://sphinn.com/story/61028</comments>
<pubDate>Wed, 23 Jul 2008 21:52:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/61028</guid>
<description><![CDATA[Do you broad or phrase match keywords in Adwords? By default, you can't see which terms Adwords uses to trigger your ads - it could be totally bogus keywords!You need this hack to expose exact keyword referrals, or you'll spend too much on Adwords.<br/><br/>57 Vote(s) ]]></description>
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<item>
<title><![CDATA[Negative Keyword Research Tools & Tips]]></title>
<link>http://sphinn.com/story/60661</link>
<comments>http://sphinn.com/story/60661</comments>
<pubDate>Tue, 22 Jul 2008 14:08:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/60661</guid>
<description><![CDATA[Part 2 in a series on keyword research, this post explains how you can find negative keywords with the Google Keyword Tool, Google Suggest and Google Product Search (with screenshots).<br/><br/>53 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Tips for Using the New Google Keyword Tool & How To Use the Data Wisely]]></title>
<link>http://sphinn.com/story/60421</link>
<comments>http://sphinn.com/story/60421</comments>
<pubDate>Mon, 21 Jul 2008 17:21:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/60421</guid>
<description><![CDATA[Like Avinash Kaushik says about web analytics, &quot;The goal is not to collect more data - it's about extracting insight from this data.&quot;The Get Elastic Blog provides 7 tips to remember when using the keyword tool, how you can apply keyword research beyond SEO and PPC, and the limitations of Google's and other keyword tools.<br/><br/>46 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Matt Cutts Says Fake Link Bait Is NOT Good]]></title>
<link>http://sphinn.com/story/48200</link>
<comments>http://sphinn.com/story/48200</comments>
<pubDate>Thu, 22 May 2008 23:37:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/48200</guid>
<description><![CDATA[&quot;As you might know this week Lyndon Antcliff created a link baiting fire storm in the SEO blogosphere with his open example on how to create a nice and meaty fake article created for the sole purpose of getting in-bound links.&quot; Matt Cutts no likey, but Jaan Kanellis brings up some great reasons why Google should refrain from being the judge of what's real and what's fake.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Oops, Google Analytics Lost Your Data]]></title>
<link>http://sphinn.com/story/47430</link>
<comments>http://sphinn.com/story/47430</comments>
<pubDate>Tue, 20 May 2008 10:55:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/47430</guid>
<description><![CDATA[Google sent a notice to Analytics users this morning that a data processing error from April 30th to May 5th has occurred. They're working on reprocessing the data which should be ready in a few days, but some data cannot be recovered.<br/><br/>37 Vote(s) ]]></description>
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<item>
<title><![CDATA[34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy]]></title>
<link>http://sphinn.com/story/47421</link>
<comments>http://sphinn.com/story/47421</comments>
<pubDate>Tue, 20 May 2008 09:50:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/47421</guid>
<description><![CDATA[Nice resource list of calls to action for marketers to use in copywriting and ad creative.<br/><br/>47 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[30+ Weird, Educational and Stupid Search Screenshots]]></title>
<link>http://sphinn.com/story/46485</link>
<comments>http://sphinn.com/story/46485</comments>
<pubDate>Thu, 15 May 2008 17:16:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/46485</guid>
<description><![CDATA[A motley collection of screenshots including &quot;Sphinn spam&quot; and some funky Google image search from Gab Goldenberg's travels around the Interweb.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[9 Adwords Crimes Caught On Screen!]]></title>
<link>http://sphinn.com/story/45060</link>
<comments>http://sphinn.com/story/45060</comments>
<pubDate>Thu, 08 May 2008 08:22:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/45060</guid>
<description><![CDATA[Accusations and evidence from big and small advertisers of some of the worst PPC violations.  Don't get caught making these mistakes!<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Business Blogs: Use Company Domain or a New Domain?]]></title>
<link>http://sphinn.com/story/43794</link>
<comments>http://sphinn.com/story/43794</comments>
<pubDate>Thu, 01 May 2008 17:40:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/43794</guid>
<description><![CDATA[Gab Goldenberg lays out the pros and cons of each strategy - with SEO and branding implications. Good read for anyone considering a business blog or in the position of advising a client on which route to take.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Optimizing for Product Colors: Duplicate Content or Long Tail Gold?]]></title>
<link>http://sphinn.com/story/43300</link>
<comments>http://sphinn.com/story/43300</comments>
<pubDate>Tue, 29 Apr 2008 09:16:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/43300</guid>
<description><![CDATA[A case study on how you can optimize color-specific product pages, even when on-page content is 100% duplicate. Because product-color searches are long tail and convert higher, this can be a profitable strategy.<br/><br/>34 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[2 Linking Strategies I Bet You Never Heard Of..]]></title>
<link>http://sphinn.com/story/42586</link>
<comments>http://sphinn.com/story/42586</comments>
<pubDate>Thu, 24 Apr 2008 19:23:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/42586</guid>
<description><![CDATA[Gab Goldenberg shares two creative and effective link building tips: consider geography and keyword misspellings when researching link prospects.<br/><br/>56 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Shaking Up URLs in Search Ads?]]></title>
<link>http://sphinn.com/story/42491</link>
<comments>http://sphinn.com/story/42491</comments>
<pubDate>Thu, 24 Apr 2008 09:31:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/42491</guid>
<description><![CDATA[Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots.<br/><br/>52 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[20 Valentines Day Marketing Ideas]]></title>
<link>http://sphinn.com/story/23034</link>
<comments>http://sphinn.com/story/23034</comments>
<pubDate>Mon, 14 Jan 2008 09:13:05 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/23034</guid>
<description><![CDATA[Want to make money off Valentine's Day? You'll find SEO/link building, PPC, email marketing and Facebook marketing tips that can be applied to your online store of affiliate site for this or any holiday.<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Credibility Bombs Teach 2 Crucial Link Lessons]]></title>
<link>http://sphinn.com/story/22851</link>
<comments>http://sphinn.com/story/22851</comments>
<pubDate>Sat, 12 Jan 2008 15:24:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/22851</guid>
<description><![CDATA[Gab Goldenberg calls Google and others on the carpet for poor link credibility and offers us valuable lessons of what NOT to do, say or Sphinn.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Quite Possibly The Worst Designed Site on the Web]]></title>
<link>http://sphinn.com/story/2792</link>
<comments>http://sphinn.com/story/2792</comments>
<pubDate>Mon, 13 Aug 2007 08:17:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/2792</guid>
<description><![CDATA[A tongue-in-cheek usability review of a real Norwegian ecommerce site that you just have to see to believe. (And you thought the Million Dollar Homepage was bad?) And there's a treat at the end for all you Where's Waldo fans.<br/><br/>8 Vote(s) ]]></description>
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