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<title>Sphinn / EricLander / Commented News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 12 Jun 2008 23:41:15 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[An SEO's Introduction and Tutorial to Google Webmaster Tools]]></title>
<link>http://sphinn.com/story/52667</link>
<comments>http://sphinn.com/story/52667</comments>
<pubDate>Thu, 12 Jun 2008 23:41:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/52667</guid>
<description><![CDATA[I've created a 37 slide presentation that walks viewers through the process of setting up and understanding Google's Webmaster Tools.  This resource was created to assist search marketers and webmasters with the basics of the program.<br/><br/>51 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sphinn: A Dysfunctional Social Community?]]></title>
<link>http://sphinn.com/story/45180</link>
<comments>http://sphinn.com/story/45180</comments>
<pubDate>Thu, 08 May 2008 20:46:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/45180</guid>
<description><![CDATA[Investigating Sphinn proved to be a telling exercise for me.  At least, I think so.  This article shares some of the data I pulled and the concerns that emerged from having done that research.  Hopefully worth a view for anyone caring about the long term growth of Sphinn.<br/><br/>55 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Leaks Max CPC and Quality Score Variables (Pscore, mCPC and thresh)]]></title>
<link>http://sphinn.com/story/43254</link>
<comments>http://sphinn.com/story/43254</comments>
<pubDate>Tue, 29 Apr 2008 07:08:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43254</guid>
<description><![CDATA[Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that have been shared publicly and documented in this post with screenshots include those for major corporations including Honda Motor Company and Hewlett-Packard.<br/><br/>72 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[My Plea to SE Conferences: Turn Calacanis Away]]></title>
<link>http://sphinn.com/story/42262</link>
<comments>http://sphinn.com/story/42262</comments>
<pubDate>Wed, 23 Apr 2008 08:41:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/42262</guid>
<description><![CDATA[As an industry, let's just put ourselves in a position to stop dealing with this type of juvenile behavior.  How you ask?  With one simple step. Get him off of the conference keynotes.  This blog post shouldn't even need to be written, because like Calacanis - it's irrelevant to the search industry.<br/><br/>49 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Are You Really Ready to Offer Social Media Services?]]></title>
<link>http://sphinn.com/story/42098</link>
<comments>http://sphinn.com/story/42098</comments>
<pubDate>Tue, 22 Apr 2008 13:24:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/42098</guid>
<description><![CDATA[Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score major ad revenue. Sadly, they fail to understand just how organic the space has become. While they were drooling away in their daydreams, fantasizing about easy returns and low budget efforts - the communities that they hoped to exploit grew larger, smarter and more fickle.<br/><br/>49 Vote(s) ]]></description>
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<item>
<title><![CDATA[Which Keyword Research Tool Do You Recommend?]]></title>
<link>http://sphinn.com/story/25731</link>
<comments>http://sphinn.com/story/25731</comments>
<pubDate>Tue, 29 Jan 2008 08:31:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/25731</guid>
<description><![CDATA[For me, keyword research is a tough step.  In some cases, I love one tool.  For other needs, I need to use another.  And of course -- there are proprietary tools that trump either tool when it comes to specific needs (like YSM's Suggestion tool for paid campaigns).So -- as Loren has asked here -- what keyword research tool do you recommend?<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Link Building 101: What Should Be Evaluated With Each Link Opportunity]]></title>
<link>http://sphinn.com/story/10979</link>
<comments>http://sphinn.com/story/10979</comments>
<pubDate>Thu, 25 Oct 2007 05:45:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/10979</guid>
<description><![CDATA[Strong post here from Derek on link building, and well worth a read for those looking to gain a better understanding of evaluating link opportunities in the ever changing marketplace.<br/><br/>43 Vote(s) ]]></description>
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