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<title>Sphinn / EricLander / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 08 May 2008 07:39:36 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[How Much Would You Pay For a Link? (Poll)]]></title>
<link>http://sphinn.com/story/45041</link>
<comments>http://sphinn.com/story/45041</comments>
<pubDate>Thu, 08 May 2008 07:39:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/45041</guid>
<description><![CDATA[Loren Baker of Search Engine Journal takes a dive into determining what a link is worth, and invites readers to participate in a poll asking what they would pay for a quality, permanent inbound link.<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo Games: Google & AOL Partnerships to Increase Microsofta4s Offer?]]></title>
<link>http://sphinn.com/story/39750</link>
<comments>http://sphinn.com/story/39750</comments>
<pubDate>Wed, 09 Apr 2008 19:29:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/39750</guid>
<description><![CDATA[A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article, Blodget covers a possible partnership between Yahoo and AOL / Time Warner, and argues that such a partnership would help extract a higher bid from search rival Microsoft.<br/><br/>15 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Engine Journal Opens Search Marketing Job Board]]></title>
<link>http://sphinn.com/story/29871</link>
<comments>http://sphinn.com/story/29871</comments>
<pubDate>Wed, 20 Feb 2008 09:08:02 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/29871</guid>
<description><![CDATA[For those looking for an active list of career opportunities in the search engine marketing industry -- give this resource a shot.  Loren's got a detailed post describing the benefits of the board as well.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Getting Started in Search Engine Optimization]]></title>
<link>http://sphinn.com/story/25851</link>
<comments>http://sphinn.com/story/25851</comments>
<pubDate>Tue, 29 Jan 2008 19:48:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/25851</guid>
<description><![CDATA[This is a post that I've quickly come up with to help out those who often look for tips, ideas and resources to get started in the Search Engine Optimization / Marketing industry.  From misconceptions to basic level best practices -- I'm hoping this is enough to get some people started.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Which Keyword Research Tool Do You Recommend?]]></title>
<link>http://sphinn.com/story/25731</link>
<comments>http://sphinn.com/story/25731</comments>
<pubDate>Tue, 29 Jan 2008 08:31:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/25731</guid>
<description><![CDATA[For me, keyword research is a tough step.  In some cases, I love one tool.  For other needs, I need to use another.  And of course -- there are proprietary tools that trump either tool when it comes to specific needs (like YSM's Suggestion tool for paid campaigns).So -- as Loren has asked here -- what keyword research tool do you recommend?<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Marchex and Idearc Media Form Local Advertising Partnership]]></title>
<link>http://sphinn.com/story/25578</link>
<comments>http://sphinn.com/story/25578</comments>
<pubDate>Mon, 28 Jan 2008 11:13:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/25578</guid>
<description><![CDATA[Marchex, Inc. a local online advertising, SEM &amp; local content company and Idearc, parent company of Superpages.com, have formed a local advertising agreement where Superpages.com performance-based advertisers will be placed on Marchex's network of web sites through Enhance Interactive, Marchex's advertising network.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google, the New England Patriots of Search]]></title>
<link>http://sphinn.com/story/18160</link>
<comments>http://sphinn.com/story/18160</comments>
<pubDate>Tue, 11 Dec 2007 06:15:44 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/18160</guid>
<description><![CDATA[From the lead in... &quot;We've been printing the headlines for years now : Google Rules Search Market Share, Google Tops Yahoo &amp; MSN in Search for March, Google : Dominant American Search Engine for 2005 a4 yada yada yada. Hitwise released a press release today about how they tracked how Google Dominates Search in November with some numbers to back up the claims.&quot;<br/><br/>21 Vote(s) ]]></description>
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<item>
<title><![CDATA[[FIXED] What's Up with the Sphinn This Buttons?]]></title>
<link>http://sphinn.com/story/12717</link>
<comments>http://sphinn.com/story/12717</comments>
<pubDate>Tue, 06 Nov 2007 09:40:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/12717</guid>
<description><![CDATA[I'm no longer seeing the wonderful blue star burst with a &quot;Sphinn This&quot; button for sphinn'ing off-site stories.  Instead, I'm seeing a partially cut off &quot;Vote This&quot; button with the number of Sphinn's half over it.Worse still, it's an ugly fluorescent green!  What's up with that?<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Google PageRank Update: October 27, 2007]]></title>
<link>http://sphinn.com/story/11344</link>
<comments>http://sphinn.com/story/11344</comments>
<pubDate>Sat, 27 Oct 2007 19:24:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/11344</guid>
<description><![CDATA[After waiting for what seems like forever, Google PageRank finally appears to be updating beyond the dramatic cuts major sites received earlier in the week.  I'm seeing new sites securing stronger PageRank across the board...  Anyone else?<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[The true state of B2B Search Engine Marketing]]></title>
<link>http://sphinn.com/story/10870</link>
<comments>http://sphinn.com/story/10870</comments>
<pubDate>Wed, 24 Oct 2007 13:50:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/10870</guid>
<description><![CDATA[This is a great blog post from a new source I haven't seen on Sphinn before.  In short, it covers the challenges that B2B SEM providers face in the industry, including client education, sales presentations and the overall lack of funding focused on search marketing.  Certainly worth a read... This quite summed it up for me:&quot;In short, everyone's intrigued; but very few are yet investing much of their budget with the help of a professional SEO firm.&quot;<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Building Link Alternatives with Rand Fishkin (SEOmoz Video)]]></title>
<link>http://sphinn.com/story/8360</link>
<comments>http://sphinn.com/story/8360</comments>
<pubDate>Fri, 05 Oct 2007 06:04:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/8360</guid>
<description><![CDATA[One of my Friday morning staples is coffee and whiteboard Friday.  Today, Rand covers &quot;linkternatives&quot; and goes into various ways in which SEOs can use alternative linking methods when the traditional A HREF isn't available for you to use.  Of particular interest is Rand's comments on javascript links being used more for discovery than link juice.  And, he's got Sir Mix a Lot going too...<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Protect Yourself From Duplicate Content Issues]]></title>
<link>http://sphinn.com/story/4069</link>
<comments>http://sphinn.com/story/4069</comments>
<pubDate>Wed, 29 Aug 2007 06:08:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/4069</guid>
<description><![CDATA[One of the standout sessions at SES this year involved duplicate content and the impact it has on rankings, linking and the competitive marketplace. Today's While many experts have yet to weigh in on the matter, I will provide methods you can use to protect your content and ensure you get the credit you deserve from the search engines.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Microsoft Beta Testing Live Search Webmaster Portal]]></title>
<link>http://sphinn.com/story/3711</link>
<comments>http://sphinn.com/story/3711</comments>
<pubDate>Fri, 24 Aug 2007 08:01:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Searching</category>
<guid>http://sphinn.com/story/3711</guid>
<description><![CDATA[Form the page: &quot;Microsoft is now following in the successful footsteps of Google Webmaster Central &amp; Yahoo Site Explorer with the limited beta testing of a new Live Search Webmaster Portal.&quot;<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[10 Tips to Tune Up Paid Search Efforts]]></title>
<link>http://sphinn.com/story/3463</link>
<comments>http://sphinn.com/story/3463</comments>
<pubDate>Tue, 21 Aug 2007 21:00:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/3463</guid>
<description><![CDATA[When it comes time to run your marketing more efficiently, tuning up your paid search efforts is paramount. To help get you started, here are ten tips that I have found to be helpful, in no particular ordera4<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Build Keyword Relevancy Through Off Page Optimization]]></title>
<link>http://sphinn.com/story/2312</link>
<comments>http://sphinn.com/story/2312</comments>
<pubDate>Tue, 07 Aug 2007 10:58:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/2312</guid>
<description><![CDATA[As the search industry grows, off site optimization has begun to rely on more than simple back links. If you want to increase keyword relevancy for your site and pages, you will need to rely on off page elements.  Today, I take a look at some off site elements and use a couple of examples using Google's Universal Search to show you some possibilities.<br/><br/>2 Vote(s) ]]></description>
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