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<title>Sphinn / HamletBatista / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 24 Jun 2008 22:33:24 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Spam Fighting Secrets Revealed]]></title>
<link>http://sphinn.com/story/55036</link>
<comments>http://sphinn.com/story/55036</comments>
<pubDate>Tue, 24 Jun 2008 22:33:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/55036</guid>
<description><![CDATA[Dr Pete shares a clever piece of code he developed to fight comment spam. Enjoy!<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Outch! Google and Matt Cutts Caught Pants Down. Spamming Using Off Topic Links!]]></title>
<link>http://sphinn.com/story/53331</link>
<comments>http://sphinn.com/story/53331</comments>
<pubDate>Mon, 16 Jun 2008 21:28:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/53331</guid>
<description><![CDATA[In Erick Enge's interview I could not help but wonder that the advice Matt gives seems to create a situation where Google was spamming (using off topic links). Last year I posted about a link I found within the official YouTube video gadget that was promoting a Jason Bourne gadget. The circled link seems to fit the bill of spam by Matt's new definition. (See screenshot)<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Essex County Web site's SERPs hijacked]]></title>
<link>http://sphinn.com/story/24874</link>
<comments>http://sphinn.com/story/24874</comments>
<pubDate>Thu, 24 Jan 2008 06:55:06 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/24874</guid>
<description><![CDATA[Internet users searching for Essex County's official Web site using the Google search engine were being sent instead to a blog titled &quot;Essex County,&quot; which has links to law firms across the nation, but no actual information about the county.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[There's More to Keyword Strategy Than the Long Tail]]></title>
<link>http://sphinn.com/story/24721</link>
<comments>http://sphinn.com/story/24721</comments>
<pubDate>Wed, 23 Jan 2008 13:02:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/24721</guid>
<description><![CDATA[Just like a quarterback in the NFL gives himself lots of options with short, medium, and long passing routes, you should spread the field. This means building a site architecture and content plan that gives you the opportunity to score at all levels.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Fine Line Between Manipulative and Non-Manipulative Cloaking]]></title>
<link>http://sphinn.com/story/16134</link>
<comments>http://sphinn.com/story/16134</comments>
<pubDate>Wed, 28 Nov 2007 10:07:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/16134</guid>
<description><![CDATA[Food for thought: Can computer algorithms detect intention?<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Game Plan: What marketers can learn from strategy games]]></title>
<link>http://sphinn.com/story/13757</link>
<comments>http://sphinn.com/story/13757</comments>
<pubDate>Tue, 13 Nov 2007 08:40:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/13757</guid>
<description><![CDATA[Do you market by trial and error or do you have a solid game plan?<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google's Android Arrives: Not Gphone But An Open Source Mobile Phone Platform]]></title>
<link>http://sphinn.com/story/12529</link>
<comments>http://sphinn.com/story/12529</comments>
<pubDate>Mon, 05 Nov 2007 08:12:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/12529</guid>
<description><![CDATA[The wait for the Google phone is over ... sort of<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Like Flies to Project Honeypot: Revisiting the CGI proxy hijack problem]]></title>
<link>http://sphinn.com/story/9318</link>
<comments>http://sphinn.com/story/9318</comments>
<pubDate>Fri, 12 Oct 2007 04:22:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/9318</guid>
<description><![CDATA[Learn how to protect your blog (and Google rankings) from CGI Proxy hijackers, comment spammers and email harvesters<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Emergency hiring and spending freeze at Google]]></title>
<link>http://sphinn.com/story/8963</link>
<comments>http://sphinn.com/story/8963</comments>
<pubDate>Tue, 09 Oct 2007 22:12:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/8963</guid>
<description><![CDATA[Google has slashed ad payments to web publishers by up to 90%, and even closer to 100% over the last 4 weeks.  The online ad industry is going absolutely berserk, and many of them are basically going bankrupt because the Google ad revenue is no longer there, especially in the mortgage/finance/refinance keyword categories.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Are your paid links passing the test?]]></title>
<link>http://sphinn.com/story/7916</link>
<comments>http://sphinn.com/story/7916</comments>
<pubDate>Tue, 02 Oct 2007 10:11:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/7916</guid>
<description><![CDATA[A simple test to tell if a link passes link juice or not.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Will Google ever penalize sites for selling links?]]></title>
<link>http://sphinn.com/story/7854</link>
<comments>http://sphinn.com/story/7854</comments>
<pubDate>Tue, 02 Oct 2007 05:34:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/7854</guid>
<description><![CDATA[A nice allegory answers the question.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[We Will Launch an SEO Suite at Calacanis's Conference Tomorrow]]></title>
<link>http://sphinn.com/story/5720</link>
<comments>http://sphinn.com/story/5720</comments>
<pubDate>Sun, 16 Sep 2007 05:49:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/5720</guid>
<description><![CDATA[Conference goers get to pick the 40th presenting company at TechCrunch40. If we win that place I promise to share pictures of Jason's disappointed look ;-)Wish us luck!<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Solicitation Bills from SEO Companies -- a questionable marketing strategy]]></title>
<link>http://sphinn.com/story/4755</link>
<comments>http://sphinn.com/story/4755</comments>
<pubDate>Wed, 05 Sep 2007 19:31:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/4755</guid>
<description><![CDATA[Do you send bills to your potential customers in the hopes that they blindly pay for services not delivered/ask for? I hope you don't. I just received such a bill!<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Protect Your Most Profitable Web Sites from DDOS Attacks]]></title>
<link>http://sphinn.com/story/4541</link>
<comments>http://sphinn.com/story/4541</comments>
<pubDate>Tue, 04 Sep 2007 03:22:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/4541</guid>
<description><![CDATA[There is a type of security attack that is extremely difficult to fight: the distributed denial of service (DDOS). On the up side, you know you are doing really well when hackers try this on you. :-)<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Advanced Cloaking Technique: How to feed password-protected content to search engine spiders]]></title>
<link>http://sphinn.com/story/4449</link>
<comments>http://sphinn.com/story/4449</comments>
<pubDate>Sun, 02 Sep 2007 21:56:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/4449</guid>
<description><![CDATA[Letting search engines index premium/paid content is an excellent marketing strategy for anyone with content good enough to sell. How exactly do you get them to index paid content?<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Flip This Web site: How to make money others are missing]]></title>
<link>http://sphinn.com/story/3863</link>
<comments>http://sphinn.com/story/3863</comments>
<pubDate>Mon, 27 Aug 2007 06:49:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/3863</guid>
<description><![CDATA[Buying established websites is an excellent link and traffic building strategy. Unfortunately it is usually expensive and out of reach of most bloggers. It is possible to find affordable deals? Find out...<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[An Open Invitation: Conversions dona4t start on the landing page]]></title>
<link>http://sphinn.com/story/3862</link>
<comments>http://sphinn.com/story/3862</comments>
<pubDate>Mon, 27 Aug 2007 06:31:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/3862</guid>
<description><![CDATA[What if Google linked ad testing with the Google Website Optimizer? Think about your ads as extensions of your landing page, as another section that needs to be tested in the same experiment. Instead of testing the ads only for clicks, Google could help us identify the ads that drive the most conversions.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Adolescent Search Engines: They are growing up so fast!]]></title>
<link>http://sphinn.com/story/3023</link>
<comments>http://sphinn.com/story/3023</comments>
<pubDate>Wed, 15 Aug 2007 18:40:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/3023</guid>
<description><![CDATA[We all know that search engines use keywords to differentiate documents, but do we understand why using keywords in the body of a web page is not enough to differentiate it when there are several million web pages with similar characteristics? Are links going to cut it in the future? Find out ...<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Lessons from Childhood: How to search for things that are hard to find]]></title>
<link>http://sphinn.com/story/3021</link>
<comments>http://sphinn.com/story/3021</comments>
<pubDate>Wed, 15 Aug 2007 18:34:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/3021</guid>
<description><![CDATA[Will search engines be able to scale and increase the number of features necessary to differentiate documents as the Web grows? Or, will they need the help of users and SEOs to make the documents easier to find in the first place? Find out ...<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google brings back the Search API a4 SEOs not invited ;-)]]></title>
<link>http://sphinn.com/story/2557</link>
<comments>http://sphinn.com/story/2557</comments>
<pubDate>Thu, 09 Aug 2007 15:43:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/2557</guid>
<description><![CDATA[Only for researchers this time and one second per request limit!<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Truth About Sitelinks: Site structure is splendid, it seems]]></title>
<link>http://sphinn.com/story/2503</link>
<comments>http://sphinn.com/story/2503</comments>
<pubDate>Thu, 09 Aug 2007 07:15:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/2503</guid>
<description><![CDATA[Are Sitelinks a good signal of quality and authority of a site or not? Find out my conclusions...<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Checkmate: Strategic vs Tactical SEO]]></title>
<link>http://sphinn.com/story/2008</link>
<comments>http://sphinn.com/story/2008</comments>
<pubDate>Thu, 02 Aug 2007 07:32:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/2008</guid>
<description><![CDATA[Is your SEO strategic or tactical? Find out!<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Controlling Your Robots: Using the X-Robots-Tag HTTP header with Googlebot]]></title>
<link>http://sphinn.com/story/1958</link>
<comments>http://sphinn.com/story/1958</comments>
<pubDate>Wed, 01 Aug 2007 18:02:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/1958</guid>
<description><![CDATA[Learn how to apply Google's new X-Robots-Tag to any page with ease from your .htaccess file with mod_headers and mod_setenvif.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Microsoft to Acquire AdECN, Inc.]]></title>
<link>http://sphinn.com/story/1614</link>
<comments>http://sphinn.com/story/1614</comments>
<pubDate>Fri, 27 Jul 2007 12:03:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft adCenter</category>
<guid>http://sphinn.com/story/1614</guid>
<description><![CDATA[Microsoft Corp. today announced it has agreed to acquire AdECN, Inc., an advertising exchange platform company based near Santa Barbara, Calif. AdECN's technology serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling ...<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Tracing their steps: How to track feed subscriber referrals with Google Analytics]]></title>
<link>http://sphinn.com/story/1328</link>
<comments>http://sphinn.com/story/1328</comments>
<pubDate>Tue, 24 Jul 2007 15:13:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/1328</guid>
<description><![CDATA[Track what websites, search engines and keywords are brining the most RSS subscribers to your blog.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Content is king, but duplicate content is a royal pain]]></title>
<link>http://sphinn.com/story/930</link>
<comments>http://sphinn.com/story/930</comments>
<pubDate>Thu, 19 Jul 2007 17:49:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/930</guid>
<description><![CDATA[When faced with duplicate content, Google does not reliably determine who is the owner of the content and, therefore, which page should stay in the index. Here is a proposed solution to the problem.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Canonicalization: The Gospel of HTTP 301]]></title>
<link>http://sphinn.com/story/908</link>
<comments>http://sphinn.com/story/908</comments>
<pubDate>Thu, 19 Jul 2007 14:00:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/908</guid>
<description><![CDATA[Practical steps to solve all URL canonicalization issues with Apache mod_alias and mod_rewrite<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Our digital footprints: Googlea4s (and Microsofta4s) most valuable asset]]></title>
<link>http://sphinn.com/story/695</link>
<comments>http://sphinn.com/story/695</comments>
<pubDate>Tue, 17 Jul 2007 12:46:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/695</guid>
<description><![CDATA[Imagine each one of Google's offerings as a surveillance unit. Each service has a double purpose. First, to provide a useful service for &quot;free,&quot; and second to collect as much information about us as possible. Consider these few examples...<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[7 Reasons Search Engines Don't Return Relevant Results All the Time]]></title>
<link>http://sphinn.com/story/608</link>
<comments>http://sphinn.com/story/608</comments>
<pubDate>Mon, 16 Jul 2007 18:21:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/608</guid>
<description><![CDATA[Here are 7 of the most difficult challenges search engineers face when they try to return relevant results for our searches.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Youa4ve won the battle but not the war: 10 ways to protect your site from negative SEO]]></title>
<link>http://sphinn.com/story/572</link>
<comments>http://sphinn.com/story/572</comments>
<pubDate>Mon, 16 Jul 2007 13:25:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/572</guid>
<description><![CDATA[Earning high search engine rankings is challenging enough. Now we need to work twice as hard to protect the rankings once we earn them. There is a Forbes article that lists seven ways you can damage someone else's website. I can think of three more - but instead of adding more wood to the negative SEO fire, I've decided to create a list of things you can do to detect, prevent and protect your rankings from these types of attacks.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Quality Signals You Might Be Ignoring In Your SEO Work]]></title>
<link>http://sphinn.com/story/324</link>
<comments>http://sphinn.com/story/324</comments>
<pubDate>Fri, 13 Jul 2007 08:37:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/324</guid>
<description><![CDATA[Find out five of the non-traditional 'quality signals' Google might be using to provide better results.<br/><br/>6 Vote(s) ]]></description>
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