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<title>Sphinn / Jeremy / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 01 Oct 2008 04:19:53 -0700</pubDate>
<language>en</language>
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<title><![CDATA[Bid Management Algorithms Demystified]]></title>
<link>http://sphinn.com/story/76120</link>
<comments>http://sphinn.com/story/76120</comments>
<pubDate>Wed, 01 Oct 2008 04:19:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/76120</guid>
<description><![CDATA[My goal in this article is to outline the basics of bid management science, so that you can a) know what different terms mean; and b) ask the right questions to get the right answers to help you choose the right bid management software for your business.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[New Quality Score is Live - Pics]]></title>
<link>http://sphinn.com/story/69632</link>
<comments>http://sphinn.com/story/69632</comments>
<pubDate>Sun, 31 Aug 2008 08:46:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/69632</guid>
<description><![CDATA[I was just about to post some screen shots of the new quality score when I noticed fellow paid search blogger Jeff Hudson was few steps ahead and had posted some pictures from one of his accounts on the 29th. Quality score now shown at 1 - 10...cool.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Reason required for desphinn, why not for a sphinn as well?]]></title>
<link>http://sphinn.com/story/63473</link>
<comments>http://sphinn.com/story/63473</comments>
<pubDate>Mon, 04 Aug 2008 10:04:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/63473</guid>
<description><![CDATA[I can't be the only one who wonders why people sphinn some of the stuff they do. Why not ask for a reason just like when something is desphunn?<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[AdWords Keyword Tool - Now With "Real" Numbers]]></title>
<link>http://sphinn.com/story/57468</link>
<comments>http://sphinn.com/story/57468</comments>
<pubDate>Mon, 07 Jul 2008 14:27:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/57468</guid>
<description><![CDATA[You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords most likely to return quality leads, which in turn can help improve your ROI.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Yahoo Board to Reject Microsoft Bid]]></title>
<link>http://sphinn.com/story/27667</link>
<comments>http://sphinn.com/story/27667</comments>
<pubDate>Sat, 09 Feb 2008 09:40:02 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo</category>
<guid>http://sphinn.com/story/27667</guid>
<description><![CDATA[After a series of meetings over the past week, Yahoo's board determined that the $31 per share offer &quot;massively undervalues&quot; Yahoo, the person said. It also doesn't account for the risks Yahoo would be taking by entering into an agreement that might be overturned by regulators. The board plans to send a letter to Microsoft on Monday, spelling out its position.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Google Conversion Optimizer: Why Being Average is Good Enough]]></title>
<link>http://sphinn.com/story/7714</link>
<comments>http://sphinn.com/story/7714</comments>
<pubDate>Mon, 01 Oct 2007 07:44:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/7714</guid>
<description><![CDATA[So that's the question I have regarding Conversion Optimizer. Is this a game-changing addition to AdWords, like AdSense or Desktop Editor, or is this going to end up in the &quot;Where are they now&quot; category, like Google Print Ads or CPM Site-Targeting?<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Manual Brain Powered Optimization: 1 Conversion Optimizer: 0]]></title>
<link>http://sphinn.com/story/6952</link>
<comments>http://sphinn.com/story/6952</comments>
<pubDate>Tue, 25 Sep 2007 12:43:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/6952</guid>
<description><![CDATA[I just checked today's stats and if today is any indicator of what the next 29 will bring I was right, good old fashioned manual brain powered optimization will take the prize.&amp;nbsp; &amp;nbsp;<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Affiliate Marketing is Dead . . . Part Two]]></title>
<link>http://sphinn.com/story/4198</link>
<comments>http://sphinn.com/story/4198</comments>
<pubDate>Thu, 30 Aug 2007 09:19:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/4198</guid>
<description><![CDATA[Just as Spinal Tap was &quot;big in Japan&quot;, my recent blog post on the death of affiliate marketing was apparently &quot;big in England,&quot; as several respected bloggers across the Atlantic had some choice comments about the post.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[How the Affiliate Marketing Industry Killed Itself]]></title>
<link>http://sphinn.com/story/3656</link>
<comments>http://sphinn.com/story/3656</comments>
<pubDate>Thu, 23 Aug 2007 13:08:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/3656</guid>
<description><![CDATA[Affiliate marketers - most ecommerce businesses either love 'em or hate 'em. Admirers love the concept of having thousands of outsourced marketers working on your behalf and only get paid when they actually drive business to your company. Haters see affiliates as black-hat leaches who will use any underhanded technique to piggy-back on your good name and get revenue credit for traffic you could have driven without them in the first place.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Hiring an AdWords Professional]]></title>
<link>http://sphinn.com/story/2818</link>
<comments>http://sphinn.com/story/2818</comments>
<pubDate>Mon, 13 Aug 2007 13:54:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/2818</guid>
<description><![CDATA[From time to time I am asked how someone should go about finding (and hiring) a professional to manage their AdWords (and PPC in general) marketing. While there isn't a &quot;one size fits all&quot; approach I recommend there are a few places to look and things to ask a potential AdWords professional if you are considering using them to manage your AdWords account(s).<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Good Poker Players are Good Online Advertisers]]></title>
<link>http://sphinn.com/story/2816</link>
<comments>http://sphinn.com/story/2816</comments>
<pubDate>Mon, 13 Aug 2007 13:50:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/2816</guid>
<description><![CDATA[1. Poker is not about &quot;luck&quot; but it is about statistics.2. Never get emotional.3. Study your competitors.The truth is, none of these principles are that secret or complicated, but the other truth is that most people that play poker either don't accept these principles or aren't disciplined enough to follow them.<br/><br/>5 Vote(s) ]]></description>
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