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<title>Sphinn / JonKelly / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 24 Jun 2008 07:54:42 -0700</pubDate>
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<title><![CDATA[Defense Uses Google Trends to Define Community Standards]]></title>
<link>http://sphinn.com/story/54864</link>
<comments>http://sphinn.com/story/54864</comments>
<pubDate>Tue, 24 Jun 2008 07:54:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/54864</guid>
<description><![CDATA[Defense lawyer in Florida uses Google trends to show that client was not violating &quot;community standards.&quot;  Pretty clever, we'll see if it works.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Follow Up on ValueClick's Lead Quality]]></title>
<link>http://sphinn.com/story/6125</link>
<comments>http://sphinn.com/story/6125</comments>
<pubDate>Wed, 19 Sep 2007 09:02:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/6125</guid>
<description><![CDATA[Pablo has a follow-up story on Search Engine Journal about the saga with incentivized leads from ValueClick.  He posts actual call logs where agents tried to contact the purchased leads.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[TechCrunch40 Winner: Mint]]></title>
<link>http://sphinn.com/story/6058</link>
<comments>http://sphinn.com/story/6058</comments>
<pubDate>Tue, 18 Sep 2007 21:25:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/6058</guid>
<description><![CDATA[Apparently Mint is a web 2.0 version of Quicken that aggregates all of your financial accounts in one place and makes suggestions.  Jeremy gave it a big thumbs up on ShoeMoney, but many people are not super thrilled about giving a start-up the usernames &amp; passwords to all their financial accounts.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Becoming an Ad Agency?]]></title>
<link>http://sphinn.com/story/6052</link>
<comments>http://sphinn.com/story/6052</comments>
<pubDate>Tue, 18 Sep 2007 19:29:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/6052</guid>
<description><![CDATA[Looks like Google's following Microsoft's path and becoming an ad agency in all but name.  Does this pose a conflict of interest for the largest publisher on the web?<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[9 Mistakes When Creating Ad Text]]></title>
<link>http://sphinn.com/story/5991</link>
<comments>http://sphinn.com/story/5991</comments>
<pubDate>Tue, 18 Sep 2007 11:11:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/5991</guid>
<description><![CDATA[PPC Hero give a decent overview of the don'ts of ad copy writing.  I quibble a bit with a few and would add one more -- don't forget to go for the home run, an ad that produces more than 50% lift.  The home runs are there and they are usually non-obvious.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Using AdWords to Name Your Book?]]></title>
<link>http://sphinn.com/story/5900</link>
<comments>http://sphinn.com/story/5900</comments>
<pubDate>Mon, 17 Sep 2007 22:23:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/5900</guid>
<description><![CDATA[Buried deep in this week's Economist was a book-review.  The interest for us?  The book (about computer-assisted decision making) was named &quot;Super Crunchers&quot; after the author tested that title against &quot;The end of intuition&quot; in AdWords! Will this be a new trend, copy testing on AdWords prior to product launch?<br/><br/>3 Vote(s) ]]></description>
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