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<title>Sphinn / KevinNewcomb / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 29 Feb 2008 06:24:07 -0800</pubDate>
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<title><![CDATA[Is it Time to Set Standards for SEO and SEM?]]></title>
<link>http://sphinn.com/story/31816</link>
<comments>http://sphinn.com/story/31816</comments>
<pubDate>Fri, 29 Feb 2008 06:24:07 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/31816</guid>
<description><![CDATA[The idea of setting industry standards for SEO and SEM is often greeted with lots of dissenting voices. In a way, it feels like you're telling smart marketers they must do search marketing within a box of specific guidelines. But there may be a place for standards, according to Chris Boggs.<br/><br/>17 Vote(s) ]]></description>
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<item>
<title><![CDATA[BusinessWeek Advises Small Businesses to Avoid Technology]]></title>
<link>http://sphinn.com/story/21419</link>
<comments>http://sphinn.com/story/21419</comments>
<pubDate>Fri, 04 Jan 2008 14:40:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/21419</guid>
<description><![CDATA[I saw a a BusinessWeek column today advising small businesses to avoid things like RSS feeds, blogs, SEO, AdWords, and Web 2.0. It got me so riled up, I had to write a post to my blog, and then submit it to a social news site or two.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google AdWords 101]]></title>
<link>http://sphinn.com/story/21361</link>
<comments>http://sphinn.com/story/21361</comments>
<pubDate>Fri, 04 Jan 2008 08:13:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/21361</guid>
<description><![CDATA[It's easy to find high-level discussions of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign, and look into the methodology of setting up ads and A/B testing. Frank Watson, aka AussieWebmaster, gives new advertisers a lesson on how to launch their first ever Google AdWords campaign.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Art of Building A Search Team]]></title>
<link>http://sphinn.com/story/9284</link>
<comments>http://sphinn.com/story/9284</comments>
<pubDate>Thu, 11 Oct 2007 18:44:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/9284</guid>
<description><![CDATA[Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful. Frank Watson, aka AussieWebmaster, has trained his fair share of search marketers during his tenure as SEM director at Forex Capital Markets. He shares his list of elements that make up a good search marketer to add to your team.<br/><br/>21 Vote(s) ]]></description>
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