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<title>Sphinn / Lid / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 08 Oct 2008 00:13:10 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Ia4m F*cking Sick Of The a4ROI Of Web 2.0a4 Debate]]></title>
<link>http://sphinn.com/story/77531</link>
<comments>http://sphinn.com/story/77531</comments>
<pubDate>Wed, 08 Oct 2008 00:13:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/77531</guid>
<description><![CDATA[Can we stop debating whether social media and web 2.0 tools have an ROI?  If done correctly, you will see a return on investment. We can debate what the metrics should be, but you will succeed if you are open, honest, and provide something of value.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Bucket Tests User-Defined Blurb Length In Search Results]]></title>
<link>http://sphinn.com/story/75679</link>
<comments>http://sphinn.com/story/75679</comments>
<pubDate>Mon, 29 Sep 2008 09:05:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/75679</guid>
<description><![CDATA[Google seems to be bucket testing a feature that allows users to specify how detailed the summary blurbs in their search results will be.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[What is the value of your indirect social network?]]></title>
<link>http://sphinn.com/story/73657</link>
<comments>http://sphinn.com/story/73657</comments>
<pubDate>Thu, 18 Sep 2008 13:40:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/73657</guid>
<description><![CDATA[Interesting point; while it's pretty obvious who belongs to your direct social media network, have you ever stopped to consider the value of indirect 'friends'?<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Analysts lower Ad projections but not for search]]></title>
<link>http://sphinn.com/story/73050</link>
<comments>http://sphinn.com/story/73050</comments>
<pubDate>Tue, 16 Sep 2008 11:44:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/73050</guid>
<description><![CDATA[&quot;Internet advertising remains the one bright spot in the otherwise bleak picture&quot;<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Paid Search: Teaching Affiliates to Play Nice]]></title>
<link>http://sphinn.com/story/70352</link>
<comments>http://sphinn.com/story/70352</comments>
<pubDate>Wed, 03 Sep 2008 09:36:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/70352</guid>
<description><![CDATA[Advantages and disadvantages of affiliates in paid search and five tips to better collaboration<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[B2B Lead Generation Tips]]></title>
<link>http://sphinn.com/story/70349</link>
<comments>http://sphinn.com/story/70349</comments>
<pubDate>Wed, 03 Sep 2008 09:04:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/70349</guid>
<description><![CDATA[Five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[The Second Commandment of Viral Marketing - Thou Shalt Be Remarkable - Search Engine Guide Blog]]></title>
<link>http://sphinn.com/story/68251</link>
<comments>http://sphinn.com/story/68251</comments>
<pubDate>Tue, 26 Aug 2008 09:46:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/68251</guid>
<description><![CDATA[Viral campaigns are, by their very nature, remarkable. Otherwise they wouldn't carry the emotional impact required to make us pass them on. With that known, the challenge becomes whether or not you should build a remarkable campaign or a remarkable company.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Seth's Blog: Email checklist]]></title>
<link>http://sphinn.com/story/53239</link>
<comments>http://sphinn.com/story/53239</comments>
<pubDate>Mon, 16 Jun 2008 09:07:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/53239</guid>
<description><![CDATA[Before you send out that next marketing e-mail, read Seth's checklist and make sure you're doing the right thing i.e. How not to annoy people<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Much For a Link?]]></title>
<link>http://sphinn.com/story/50790</link>
<comments>http://sphinn.com/story/50790</comments>
<pubDate>Wed, 04 Jun 2008 13:06:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/50790</guid>
<description><![CDATA[Oh this just makes me so cranky.  A mag (I'm guessing from old media) wants to charge a fortune for a link.  Why don't they get it?<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why Blogging Is Like The Norwegian Blue]]></title>
<link>http://sphinn.com/story/50508</link>
<comments>http://sphinn.com/story/50508</comments>
<pubDate>Tue, 03 Jun 2008 11:14:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/50508</guid>
<description><![CDATA[The future of online publishing is changing and whether you agree with where it might end up, it's difficult to deny that the blogosphere is fragmenting and shifting its focus. Recognising that fact is the first step to getting yourself ready for the next level. The key thing is to stop what you're currently doing and ask yourself some serious questions.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why Email Marketing IS Interruption Marketing]]></title>
<link>http://sphinn.com/story/47729</link>
<comments>http://sphinn.com/story/47729</comments>
<pubDate>Wed, 21 May 2008 09:42:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/47729</guid>
<description><![CDATA[Dawud asks an interesting question: Can permission marketing be seen as interruption marketing?  He thinks so, so do I.  Read why.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Generation Y For Dummies: We Trail Early Adopters]]></title>
<link>http://sphinn.com/story/46629</link>
<comments>http://sphinn.com/story/46629</comments>
<pubDate>Fri, 16 May 2008 09:41:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/46629</guid>
<description><![CDATA[Who is pushing the Web today? Not Gen Y - in fact, they're sorely lagging behind early adopters when it comes to pushing new web services.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Edicts of Search Engine Marketing]]></title>
<link>http://sphinn.com/story/46429</link>
<comments>http://sphinn.com/story/46429</comments>
<pubDate>Thu, 15 May 2008 10:38:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/46429</guid>
<description><![CDATA[There are some things that are always constant in the world of search engine optimization and marketing. My team and I remind ourselves of these edicts when we are approached by a potential client. If the potential client does not accept these truths, we don't work with them.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Fumbling Your Site]]></title>
<link>http://sphinn.com/story/45340</link>
<comments>http://sphinn.com/story/45340</comments>
<pubDate>Fri, 09 May 2008 12:46:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/45340</guid>
<description><![CDATA[You see your site falling - a bit too late.  Think now to save  headaches down the track.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why You Must be the First, in Googlea4s Search Results at Least!]]></title>
<link>http://sphinn.com/story/44450</link>
<comments>http://sphinn.com/story/44450</comments>
<pubDate>Mon, 05 May 2008 15:39:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/44450</guid>
<description><![CDATA[People always say that you need to be in the first page of results in Google if you want to receive clicks, right? Well, this will hurt, but the reality is that merely being in the first page is not enough.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Twitter 101: Clarifying The Rules For Newbies]]></title>
<link>http://sphinn.com/story/44446</link>
<comments>http://sphinn.com/story/44446</comments>
<pubDate>Mon, 05 May 2008 15:33:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/44446</guid>
<description><![CDATA[The rules and tips for getting started on Twitter need better clarification. Some of these tips are right, but are being done wrong.<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Keys to Developing Bookmarkable Content]]></title>
<link>http://sphinn.com/story/42031</link>
<comments>http://sphinn.com/story/42031</comments>
<pubDate>Tue, 22 Apr 2008 09:06:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/42031</guid>
<description><![CDATA[Bookmarking sites, such as Delicious, create responses from users that are a bit different from other types of social media sites like Digg, Reddit, or StumbleUpon. But what is bookmarkable content?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEM Job Criteria of the Not So Distant Future]]></title>
<link>http://sphinn.com/story/42015</link>
<comments>http://sphinn.com/story/42015</comments>
<pubDate>Tue, 22 Apr 2008 08:22:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/42015</guid>
<description><![CDATA[If you're looking to evaluate a potential SEM employee / contractor without a resume, here's what you should look for to determine how &quot;exceptional&quot; that person is.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[20 Twitter Services to Enhance Your Experience]]></title>
<link>http://sphinn.com/story/41552</link>
<comments>http://sphinn.com/story/41552</comments>
<pubDate>Sat, 19 Apr 2008 09:33:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/41552</guid>
<description><![CDATA[Twitter has inspired a ton of applications and services to enhance your experience - here are 20 of the best.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Ads on Yahoo - Screen shot as proof!]]></title>
<link>http://sphinn.com/story/41205</link>
<comments>http://sphinn.com/story/41205</comments>
<pubDate>Thu, 17 Apr 2008 09:38:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/41205</guid>
<description><![CDATA[On the East coast my colleague has seen our client advertising campaigns on Yahoo switch from Yahoo/Overture to Google AdWords. On the West coast I can not duplicate the appearance - can you?<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Acquires Automattic |]]></title>
<link>http://sphinn.com/story/38130</link>
<comments>http://sphinn.com/story/38130</comments>
<pubDate>Tue, 01 Apr 2008 09:49:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/38130</guid>
<description><![CDATA[Google Inc. (NASDAQ: GOOG) announced today that it has acquired Automattic, a company that offers open source and social media technology to Web publishers.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Microsoft's $1 Million Guarantee Program To Win Searchers]]></title>
<link>http://sphinn.com/story/38047</link>
<comments>http://sphinn.com/story/38047</comments>
<pubDate>Tue, 01 Apr 2008 03:57:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/38047</guid>
<description><![CDATA[Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion, have hatched an alternative plan that might bring about success over Google at a much cheaper cost.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SES New York: Social Media & Why it Matters (Part 1)]]></title>
<link>http://sphinn.com/story/36944</link>
<comments>http://sphinn.com/story/36944</comments>
<pubDate>Wed, 26 Mar 2008 11:27:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/36944</guid>
<description><![CDATA[Social Media started on message boards and now everybody is using it.  You never know who has a video camera or where the footage will end up according to Li Evans from SES New York<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Digg Star Muhammad Saleem on Tech Talk]]></title>
<link>http://sphinn.com/story/33627</link>
<comments>http://sphinn.com/story/33627</comments>
<pubDate>Sun, 09 Mar 2008 17:18:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/33627</guid>
<description><![CDATA[Transcript of interview with Muhammad for Tech Talk, where he talks all things social media - and what marketers are getting wrong.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO 2.0 |    The 7 Pillars of SEO 2.0]]></title>
<link>http://sphinn.com/story/27807</link>
<comments>http://sphinn.com/story/27807</comments>
<pubDate>Sun, 10 Feb 2008 16:49:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/27807</guid>
<description><![CDATA[If you don't know the 7 steps to get you up front and center in this social media Web 2.0 world, how will you get there?<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[What Is The Second SEO Question?]]></title>
<link>http://sphinn.com/story/26900</link>
<comments>http://sphinn.com/story/26900</comments>
<pubDate>Mon, 04 Feb 2008 23:16:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/26900</guid>
<description><![CDATA[The second question you should ask a potential client, according to Barb, is: &quot;What do you want a searcher to do when they visit your website?&quot;<br/><br/>7 Vote(s) ]]></description>
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