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<title>Sphinn / LocalHound / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Sat, 15 Mar 2008 08:14:57 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Early Adapters Gone Wild]]></title>
<link>http://sphinn.com/story/34841</link>
<comments>http://sphinn.com/story/34841</comments>
<pubDate>Sat, 15 Mar 2008 08:14:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Mobile Search</category>
<guid>http://sphinn.com/story/34841</guid>
<description><![CDATA[&quot;Users of the iPhone are already searching the internet more than anyone thought they would...&quot; Will we look back and see Apple's SDK release as the watershed moment in Local and Mobile?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Recent Change In Yahoo's Algo Hurts Little Guy]]></title>
<link>http://sphinn.com/story/34527</link>
<comments>http://sphinn.com/story/34527</comments>
<pubDate>Thu, 13 Mar 2008 14:41:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/34527</guid>
<description><![CDATA[The comments on this post lead me to believe there has indeed been a shift in Yahoo's thinking.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[The IPhone Could Accelerate Mobile And More]]></title>
<link>http://sphinn.com/story/34071</link>
<comments>http://sphinn.com/story/34071</comments>
<pubDate>Tue, 11 Mar 2008 20:55:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Mobile Search</category>
<guid>http://sphinn.com/story/34071</guid>
<description><![CDATA[Interesting post on how the business model for cell phones could change... recurring revenue coming from apps rather than just subscriptions and how that change could create a community that brings all things mobile to critical mass.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Maps Guru Shares Treasured Resources]]></title>
<link>http://sphinn.com/story/33856</link>
<comments>http://sphinn.com/story/33856</comments>
<pubDate>Mon, 10 Mar 2008 17:09:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/33856</guid>
<description><![CDATA[Mike Blumenthal put together a nice collection of links to help when things don't go as planned on G Maps.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Internet Advertising Matrix...]]></title>
<link>http://sphinn.com/story/33345</link>
<comments>http://sphinn.com/story/33345</comments>
<pubDate>Fri, 07 Mar 2008 09:44:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/33345</guid>
<description><![CDATA[A matrix that catalogs the advertising networks of the major players or Everything you wanted to know about search advertising but it was just to big a pain in the arse to track down.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Strategy For Building Reviews = Strategy For Building Links?]]></title>
<link>http://sphinn.com/story/30972</link>
<comments>http://sphinn.com/story/30972</comments>
<pubDate>Mon, 25 Feb 2008 19:44:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/30972</guid>
<description><![CDATA[In the last few months it's been speculated that when it comes to reviews... age, authority, and amount could be a factor... sound familiar?  And now the SEO Igloo presents a local business review calamity, perhaps caused by the &quot;review profile&quot;<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[First I've Seen... StumbleUpon Stars On Google Maps!]]></title>
<link>http://sphinn.com/story/28222</link>
<comments>http://sphinn.com/story/28222</comments>
<pubDate>Tue, 12 Feb 2008 19:39:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/28222</guid>
<description><![CDATA[Screen shot provided. The line blurs between local seo and social media as well.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Unlocking The Google Maps Category Mystery]]></title>
<link>http://sphinn.com/story/27177</link>
<comments>http://sphinn.com/story/27177</comments>
<pubDate>Wed, 06 Feb 2008 09:18:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/27177</guid>
<description><![CDATA[There will come a time when you can't find the right category on Google Maps... book mark this for just that occasion.  An awesome analysis by Mike Blumethal...<br/><br/>22 Vote(s) ]]></description>
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<title><![CDATA[Interview With Local Search Guru: Mike The Internet Guy...  He's Ba-aaack!]]></title>
<link>http://sphinn.com/story/27053</link>
<comments>http://sphinn.com/story/27053</comments>
<pubDate>Tue, 05 Feb 2008 15:17:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/27053</guid>
<description><![CDATA[Mike talks about where he's been, the re-branding of his company and provides solid marketing advice for the small business owner...<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[New SEO Battleground: Name Search]]></title>
<link>http://sphinn.com/story/26776</link>
<comments>http://sphinn.com/story/26776</comments>
<pubDate>Mon, 04 Feb 2008 09:42:04 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/26776</guid>
<description><![CDATA[Stepping onto this SEO battleground might get you whacked upside the head with a pipe, literally.  But it is a really good idea<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Don't Bump! Plus 5 Other Tips To Increase Conversion]]></title>
<link>http://sphinn.com/story/26407</link>
<comments>http://sphinn.com/story/26407</comments>
<pubDate>Fri, 01 Feb 2008 11:25:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/26407</guid>
<description><![CDATA[Tony describes 'errors in form submissions' in such a way... that I bet you will be using it in your next meeting or sales presentation.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Coupon results in Main SERPS]]></title>
<link>http://sphinn.com/story/25846</link>
<comments>http://sphinn.com/story/25846</comments>
<pubDate>Tue, 29 Jan 2008 19:20:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/25846</guid>
<description><![CDATA[Mike Blumenthal discovers Google Coupons showing up in the Main SERPs...<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Mobile Local Search: A Perfect Storm]]></title>
<link>http://sphinn.com/story/25154</link>
<comments>http://sphinn.com/story/25154</comments>
<pubDate>Fri, 25 Jan 2008 09:49:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Mobile Search</category>
<guid>http://sphinn.com/story/25154</guid>
<description><![CDATA[Specifically, Android and the iPhone will erode the carrier control that has stifled innovation in the mobile world thus far. As it turns out... Telephone companies proved not to be the best arbiters of product innovation (duh).<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[An Adwords Tip From The Masters: Get Your Local Site To #1]]></title>
<link>http://sphinn.com/story/15794</link>
<comments>http://sphinn.com/story/15794</comments>
<pubDate>Mon, 26 Nov 2007 15:42:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/15794</guid>
<description><![CDATA[The display url is an important part of any adwords campaign and for a local site... can shoot you straight to number 1.It makes me wonder if 10 years of dynamic insertion has trained us to rely most upon the 4th line of text.<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Local Search #1 Rule And Surprise: Look Whoa4s Breaking It!]]></title>
<link>http://sphinn.com/story/14762</link>
<comments>http://sphinn.com/story/14762</comments>
<pubDate>Mon, 19 Nov 2007 18:34:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/14762</guid>
<description><![CDATA[Marketing small businesses on the web can be made simpler... one of the first things we can do is uncheck the content network option.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Only 2,435 Subscibers Short Of Andy Beard And Closing Fasta4 3 RSS Power Tips]]></title>
<link>http://sphinn.com/story/12600</link>
<comments>http://sphinn.com/story/12600</comments>
<pubDate>Mon, 05 Nov 2007 17:43:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/12600</guid>
<description><![CDATA[If you can't laugh at yourself...<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[All You Need to Know About Delighting Your Clients, Your Buyers, and Yourself]]></title>
<link>http://sphinn.com/story/12491</link>
<comments>http://sphinn.com/story/12491</comments>
<pubDate>Mon, 05 Nov 2007 04:36:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/12491</guid>
<description><![CDATA[Your client asked for this?  And you did it better... invested additional time to thrill the customer... uh-oh.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[How To Set Up The New Google Analytics Site Search]]></title>
<link>http://sphinn.com/story/12441</link>
<comments>http://sphinn.com/story/12441</comments>
<pubDate>Sun, 04 Nov 2007 18:33:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/12441</guid>
<description><![CDATA[Good post on setting up Site Search in GA.If you're comfortable with finding your search parameter. And deciding whether to strip the url out of the query parameter, you can skip this. Otherwise, this makes setting up a cool tool easy.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[From 0 To PageRank 4 In 1 Month: Interview With Local Seo Andrew Shotland]]></title>
<link>http://sphinn.com/story/12235</link>
<comments>http://sphinn.com/story/12235</comments>
<pubDate>Fri, 02 Nov 2007 15:45:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/12235</guid>
<description><![CDATA[Curious, how he got 2,700 backlinks in his first month, I called and asked him.  Well, something like that...<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[7 Ways to Make Your Home Page a Home Run for Usability]]></title>
<link>http://sphinn.com/story/11735</link>
<comments>http://sphinn.com/story/11735</comments>
<pubDate>Tue, 30 Oct 2007 17:33:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/11735</guid>
<description><![CDATA[Search Engine Guide provides usability tips that will make YOU think, not your customers.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[TrueLocal, TrueCustomer Service, TrueMarketing]]></title>
<link>http://sphinn.com/story/11123</link>
<comments>http://sphinn.com/story/11123</comments>
<pubDate>Thu, 25 Oct 2007 20:10:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/11123</guid>
<description><![CDATA[TrueLocal is apparently going to revamp it's advertising in Spring and shows how good customer service can be used effectively as a marketing tool.  The email they sent me is attached.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Marketers: You May Never Look At Stumbleupon The Same Way Again]]></title>
<link>http://sphinn.com/story/10705</link>
<comments>http://sphinn.com/story/10705</comments>
<pubDate>Tue, 23 Oct 2007 18:57:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/10705</guid>
<description><![CDATA[Once you're into search marketing... is it possible to be in front of the computer without being a search marketer?  You tell me...<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[A Sneak Peek Inside A Paid Search Campaign Set-Up By IYP]]></title>
<link>http://sphinn.com/story/9400</link>
<comments>http://sphinn.com/story/9400</comments>
<pubDate>Fri, 12 Oct 2007 15:01:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/9400</guid>
<description><![CDATA[I've refrained from passing judgement on the results; but you may not be able to help yourself.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Get Social... Get Customers]]></title>
<link>http://sphinn.com/story/9292</link>
<comments>http://sphinn.com/story/9292</comments>
<pubDate>Thu, 11 Oct 2007 21:31:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/9292</guid>
<description><![CDATA[Larry Sullivan provides some compelling reasons for Local Businesses to start using Facebook.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo! Adds Map To Local Onebox. And Changes Local Algo?]]></title>
<link>http://sphinn.com/story/8953</link>
<comments>http://sphinn.com/story/8953</comments>
<pubDate>Tue, 09 Oct 2007 19:50:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/8953</guid>
<description><![CDATA[With Yahoo! following Google's lead by adding a map to their local onebox come strategy adjustments for local search marketers.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[The proper way to stalk a journalist]]></title>
<link>http://sphinn.com/story/8660</link>
<comments>http://sphinn.com/story/8660</comments>
<pubDate>Sun, 07 Oct 2007 19:54:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/8660</guid>
<description><![CDATA[You know you need to get your story told in the media, but you can't seem to get anyone interested. The problem is you need to look at journalists as a target market<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Local Search Boyz & The Hoods: SMX Local Update]]></title>
<link>http://sphinn.com/story/8069</link>
<comments>http://sphinn.com/story/8069</comments>
<pubDate>Wed, 03 Oct 2007 09:35:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/8069</guid>
<description><![CDATA[Good information based on hard data that we can all use when setting up local campaigns.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Nobody Wants To Admit The Problem With Local Is The Lack Of SEO]]></title>
<link>http://sphinn.com/story/7987</link>
<comments>http://sphinn.com/story/7987</comments>
<pubDate>Tue, 02 Oct 2007 19:58:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/7987</guid>
<description><![CDATA[The problem with Local Search is not content. It's the lack of SEO; but nobody will ever admit that.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[The 2 Most Important Posts in Local Search]]></title>
<link>http://sphinn.com/story/6129</link>
<comments>http://sphinn.com/story/6129</comments>
<pubDate>Wed, 19 Sep 2007 09:30:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/6129</guid>
<description><![CDATA[Nearly a year old now... these 2 posts still light the way to developing a successful local search campaign.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[GA-Experts   Blog Archive    How to Get Detailed PPC Keyword Data from Google Analytics]]></title>
<link>http://sphinn.com/story/5755</link>
<comments>http://sphinn.com/story/5755</comments>
<pubDate>Sun, 16 Sep 2007 17:55:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/5755</guid>
<description><![CDATA[This is a little old but I thought it worthwhile. It enables you to set up a filter on Google Analytics, so that you can see what a searcher typed in when they clicked on a PPC ad; rather than just the keyphrase.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[SearchEngineWatch:  Real World Trumps Online in Local Search]]></title>
<link>http://sphinn.com/story/5678</link>
<comments>http://sphinn.com/story/5678</comments>
<pubDate>Sat, 15 Sep 2007 11:17:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/5678</guid>
<description><![CDATA[With 92% of local search conversions occurring offline, local SEM firms are going to have to be good at getting their clients to  track if they are going to prove the value of their service.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Google Maps Provides Good Results For County Search]]></title>
<link>http://sphinn.com/story/4528</link>
<comments>http://sphinn.com/story/4528</comments>
<pubDate>Mon, 03 Sep 2007 20:40:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/4528</guid>
<description><![CDATA[County search appears functional at Google Maps.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Optimize Your Local Sitea4 For Your Customers]]></title>
<link>http://sphinn.com/story/4443</link>
<comments>http://sphinn.com/story/4443</comments>
<pubDate>Sun, 02 Sep 2007 20:42:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/4443</guid>
<description><![CDATA[Focus on your credibility and customers... links will follow.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Social Media As Important  As Search?]]></title>
<link>http://sphinn.com/story/3988</link>
<comments>http://sphinn.com/story/3988</comments>
<pubDate>Tue, 28 Aug 2007 09:35:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/3988</guid>
<description><![CDATA[An interesting article in the Journal profiles companies using big expensive applications to target customers through social media not search.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Superpages.com Traffic Does Not Show Up In Google Analytics]]></title>
<link>http://sphinn.com/story/3804</link>
<comments>http://sphinn.com/story/3804</comments>
<pubDate>Sun, 26 Aug 2007 07:39:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/3804</guid>
<description><![CDATA[As professional marketers consider adding local search, many directories have a problem they need to fix.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[The Next Revolution in Local Has Begun]]></title>
<link>http://sphinn.com/story/3255</link>
<comments>http://sphinn.com/story/3255</comments>
<pubDate>Sat, 18 Aug 2007 09:06:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Searching</category>
<guid>http://sphinn.com/story/3255</guid>
<description><![CDATA[Yahoo! Local recently made some changes that will change the face of local forever but will it be enough to dominate Google  in this sector as Eric Lander competently asserts?<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Top 10 Excuses for Not Sphinning a Good Article]]></title>
<link>http://sphinn.com/story/2927</link>
<comments>http://sphinn.com/story/2927</comments>
<pubDate>Tue, 14 Aug 2007 19:45:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/2927</guid>
<description><![CDATA[Ever wonder why some good articles don't receive many sphinns... well wonder no longer... here they are.<br/><br/>22 Vote(s) ]]></description>
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<title><![CDATA[Securing A Top 3 Spot in Google Maps]]></title>
<link>http://sphinn.com/story/2717</link>
<comments>http://sphinn.com/story/2717</comments>
<pubDate>Sat, 11 Aug 2007 23:05:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/2717</guid>
<description><![CDATA[A quick look at what Google looks for when ranking sites in Google Maps. Plus how some companies found themselves at the top without really trying.<br/><br/>4 Vote(s) ]]></description>
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