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<title>Sphinn / NickWilsdon / Hot Today</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 16 Sep 2008 08:02:00 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Yes Virginia You Can Hurt Yourself With Duplicate Content]]></title>
<link>http://sphinn.com/story/72959</link>
<comments>http://sphinn.com/story/72959</comments>
<pubDate>Tue, 16 Sep 2008 08:02:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/72959</guid>
<description><![CDATA[Michael Gray refutes the post last week by Google, entitled Demystifying the &quot;duplicate content penalty&quot;. In his opinion you really can hurt your site with duplicate content. He gives some examples where you may want to pay close attention to this happening.<br/><br/>55 Vote(s) ]]></description>
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<item>
<title><![CDATA[Using Free Applications Within Your Link Building Strategy]]></title>
<link>http://sphinn.com/story/71807</link>
<comments>http://sphinn.com/story/71807</comments>
<pubDate>Fri, 12 Sep 2008 11:54:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/71807</guid>
<description><![CDATA[Hamlet Batista wrote a useful post last week on using applications to build links. My first online job was in the shareware industry so this is a familiar technique for me. Here are a few notes to add to the conversation Hamlet started.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Germany Warns Users To Stay Away From Google Chrome]]></title>
<link>http://sphinn.com/story/71106</link>
<comments>http://sphinn.com/story/71106</comments>
<pubDate>Mon, 08 Sep 2008 14:22:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/71106</guid>
<description><![CDATA[Germany's Office for Information Security (BSI) is advising users to steer clear of Google's brand new beta, citing privacy fears. Germany's oldest and perhaps biggest prime time news channel &quot;Tagesschau&quot; are carrying the story.<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[10 Myths about Google Chrome Browser]]></title>
<link>http://sphinn.com/story/70853</link>
<comments>http://sphinn.com/story/70853</comments>
<pubDate>Sun, 07 Sep 2008 09:08:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/70853</guid>
<description><![CDATA[Yeah I know *enough already* with the Chrome posts. This is a great read though on why the much hyped features of the new browser are nothing new to the browser market. It certainly made me respect the power of Google's marketing.<br/><br/>59 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Chrome Bait a4n Switch?]]></title>
<link>http://sphinn.com/story/70382</link>
<comments>http://sphinn.com/story/70382</comments>
<pubDate>Thu, 04 Sep 2008 03:13:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/70382</guid>
<description><![CDATA[As John Andrews writes, bait and switch is the practice of offering something attractive to draw an audience of consumers, to which you then sell an alternative. Has Google just done this to us with Chrome/Chromium?<br/><br/>49 Vote(s) ]]></description>
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<item>
<title><![CDATA[Twitter Define Rules on Spam and Commercial usage]]></title>
<link>http://sphinn.com/story/69799</link>
<comments>http://sphinn.com/story/69799</comments>
<pubDate>Mon, 01 Sep 2008 13:53:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/69799</guid>
<description><![CDATA[Twitter have released their most detailed list yet on what they consider spam. Commercial or promotional Twitter users take note, these activities can get your account suspended or banned.<br/><br/>60 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Trouble with Twitter]]></title>
<link>http://sphinn.com/story/66675</link>
<comments>http://sphinn.com/story/66675</comments>
<pubDate>Thu, 21 Aug 2008 11:07:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/66675</guid>
<description><![CDATA[Don't be surprised to see advertising on Twitter soon. It's about the only way the service can generate revenue. But will it be enough? Insightful article by Ben Kunz at BusinessWeek.<br/><br/>61 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO Your WordPress With These 8 Must-Have Plugins]]></title>
<link>http://sphinn.com/story/66857</link>
<comments>http://sphinn.com/story/66857</comments>
<pubDate>Wed, 20 Aug 2008 07:46:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/66857</guid>
<description><![CDATA[Joost's on a roll today. Here is a list of his 8 must-have WordPress SEO plugins (several of which he has also written). This dovetails with his &quot;WordPress SEO Guide&quot; and should be bookmarked by anyone carrying out WP optimisation.<br/><br/>70 Vote(s) ]]></description>
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<item>
<title><![CDATA[New WordPress Breadcrumbs Plugin By Joost de Valk]]></title>
<link>http://sphinn.com/story/66796</link>
<comments>http://sphinn.com/story/66796</comments>
<pubDate>Wed, 20 Aug 2008 07:10:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/66796</guid>
<description><![CDATA[Breadcrumbs are a great utility, both for usability and SEO. They allow people and search engines to easily determine the structure of a domain. Good reasons for Joost to add them as an action point in his WordPress SEO guide. Now he gives us the plugin to make this modification even easier.<br/><br/>54 Vote(s) ]]></description>
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<item>
<title><![CDATA[A Linkbuilding Method So Effective I Can't Believe It's Not Blackhat]]></title>
<link>http://sphinn.com/story/64866</link>
<comments>http://sphinn.com/story/64866</comments>
<pubDate>Mon, 11 Aug 2008 07:34:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/64866</guid>
<description><![CDATA[Tom Critchlow gives us another clever and ethical linkbuilding technique. The basic principle is to find link leads by searching for pages or sites which used to offer a service and no longer do.<br/><br/>74 Vote(s) ]]></description>
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<item>
<title><![CDATA[Get Better Returns on Your Conference Investment]]></title>
<link>http://sphinn.com/story/64427</link>
<comments>http://sphinn.com/story/64427</comments>
<pubDate>Mon, 11 Aug 2008 00:58:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/64427</guid>
<description><![CDATA[Extensive 6-page article on getting the most out of conferences by Lee Odden at TopRank. Includes tips from Brad Berens (iMedia), Robert Scoble, Danny Sullivan, Chris Sherman, Kevin Ryan, David Berkowitz, Heather Lloyd-Martin and Michael Brito.<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google, Ethics and The Myths of Social Media: An Interview with Jill Whalen]]></title>
<link>http://sphinn.com/story/63674</link>
<comments>http://sphinn.com/story/63674</comments>
<pubDate>Tue, 05 Aug 2008 10:54:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/63674</guid>
<description><![CDATA[Jill is someone who needs no introduction round these parts. I had the pleasure of interviewing her last week on the topic of Google, ethics, old-school marketers, Cuil and the myths of social media.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[SocialMedian Review: First Impressions Of The Next Big Thing]]></title>
<link>http://sphinn.com/story/63439</link>
<comments>http://sphinn.com/story/63439</comments>
<pubDate>Mon, 04 Aug 2008 18:53:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/63439</guid>
<description><![CDATA[My first impressions of SocialMedian.com, the news aggregation and voting site launched last week. I've also included a list of SEO/SEMs newsmakers who are already active in the system. Reserve your username, click the links and get set up. This one looks like a contender.<br/><br/>46 Vote(s) ]]></description>
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<item>
<title><![CDATA["Candy Ass Social Media Goody 2 Shoes"?]]></title>
<link>http://sphinn.com/story/61422</link>
<comments>http://sphinn.com/story/61422</comments>
<pubDate>Fri, 25 Jul 2008 12:15:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/61422</guid>
<description><![CDATA[Thoughtful and well written response to the last few days in the SEM industry by Andrew Goodman. Beyond the events, he addresses the ethics of Marty's technique and argues that this courageous &quot;candy ass&quot; may end up walking away with the clients.<br/><br/>55 Vote(s) ]]></description>
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<item>
<title><![CDATA[Free Tool For Google Malware & Phishing Blacklists]]></title>
<link>http://sphinn.com/story/55374</link>
<comments>http://sphinn.com/story/55374</comments>
<pubDate>Fri, 27 Jun 2008 07:38:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/55374</guid>
<description><![CDATA[SERPGuard is launched in beta today. The system is built in Ruby on Rails using the new Safe Browsing API that Google has helpfully made available. We built this application as part of our in-house client suite but decided to release it publicly. Hope you enjoy.You create an account, log in and add all your sites into one simple interface. If our system detects any of your URLs on the Google phishing or malware blacklists, it will send you an RSS message and email immediately.<br/><br/>45 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo The Failure: Myth Versus Reality]]></title>
<link>http://sphinn.com/story/54180</link>
<comments>http://sphinn.com/story/54180</comments>
<pubDate>Fri, 20 Jun 2008 11:11:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Other</category>
<guid>http://sphinn.com/story/54180</guid>
<description><![CDATA[As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future.<br/><br/>66 Vote(s) ]]></description>
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<title><![CDATA[Matt Cutts Suggests Google Penalties For Fake Stories]]></title>
<link>http://sphinn.com/story/47900</link>
<comments>http://sphinn.com/story/47900</comments>
<pubDate>Thu, 22 May 2008 05:21:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/47900</guid>
<description><![CDATA[Matt Cutts, head of Google's Webspam team, has finally waded in on the issue of fake linkbait.<br/><br/>70 Vote(s) ]]></description>
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<item>
<title><![CDATA[3 Advanced Tips to Optimise Your Blog Feeds]]></title>
<link>http://sphinn.com/story/39879</link>
<comments>http://sphinn.com/story/39879</comments>
<pubDate>Fri, 11 Apr 2008 06:30:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/39879</guid>
<description><![CDATA[Building SocialBlogroll.com gave me a chance to learn a few new techniques. In this post I discuss how to use RSS auto-discovery and feed address consolidation to increase your subscription numbers.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[SES NYC:  Give us Your Questions For Jason Calacanis]]></title>
<link>http://sphinn.com/story/32977</link>
<comments>http://sphinn.com/story/32977</comments>
<pubDate>Thu, 06 Mar 2008 09:48:44 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/32977</guid>
<description><![CDATA[Search Marketing Gurus will be the vehicle driving most of the questions during the Calacanis keynote at SES NYC. Li has asked for tough ones, so lets not disappoint her eh?The Rules:You cannot ask &quot;Jason why are you such an jerk?&quot; or any other type of questions along those lines.  That means, no &quot;why are you a &quot;*insert any other derogatory comment here*?&quot; type questions, and also no &quot;why do you think SEO is bullshit&quot; questions.<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[Diggbait, Linkbait, Flagship Content and Authority]]></title>
<link>http://sphinn.com/story/27860</link>
<comments>http://sphinn.com/story/27860</comments>
<pubDate>Tue, 12 Feb 2008 12:49:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/27860</guid>
<description><![CDATA[Chris Garrett breaks down the different forms of content bloggers are producing (Pillar, Authority, Viral and Authority). He explains the effects of these different types and what mixture makes for a successful blog.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[This Month in SEO: By Sphinn Member Vangogh]]></title>
<link>http://sphinn.com/story/26480</link>
<comments>http://sphinn.com/story/26480</comments>
<pubDate>Sat, 02 Feb 2008 15:12:21 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/26480</guid>
<description><![CDATA[I've just discovered that Sphinn member Steven Bradley (a.k.a. Vangogh) publishes an in-depth monthly roundup of marketing posts and news. If you thought this was just another link dump *look again*. He's spun some excellent commentary around the posts and taken the time to intelligently section the material. So if you're looking for some weekend reading, this post will keep you busy. I've found quite a few posts that slipped under my radar over the month.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[Microsoft Makes $45 Billion Bid To Buy Yahoo]]></title>
<link>http://sphinn.com/story/26311</link>
<comments>http://sphinn.com/story/26311</comments>
<pubDate>Fri, 01 Feb 2008 10:52:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/26311</guid>
<description><![CDATA[Huge news. Microsoft make an official bid for Yahoo. We've been here before with the rumors but now this looks serious. What do you think? Would this be a good move for both companies?<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Top 100 Internet Marketing Blogs As Voted By You]]></title>
<link>http://sphinn.com/story/22428</link>
<comments>http://sphinn.com/story/22428</comments>
<pubDate>Thu, 10 Jan 2008 11:32:51 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/22428</guid>
<description><![CDATA[It's not very Web 2.0 of us but today SocialBlogroll is out of beta. Thanks to everyone who has helped us test the system.We're now polling over 100 blogrolls belonging to everyone from Matt Cutts, SugarRae to Mikkel deMib Svendsen to find out which blogs they rate within the internet marketing blogosphere. You can now view the top 100+ list on the site. Of course the main function of SocialBlogroll is to be an easy web based aggregator. You can use the AJAX search to get an overview of the internet marketing blogosphere or bookmark specific tagged pages, such as PPC, link building or domaining. Claim your blog to add your own tags.<br/><br/>53 Vote(s) ]]></description>
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<title><![CDATA[Matt Cutts Calls Off Aaron's Public Lynching]]></title>
<link>http://sphinn.com/story/14109</link>
<comments>http://sphinn.com/story/14109</comments>
<pubDate>Thu, 15 Nov 2007 11:33:01 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/14109</guid>
<description><![CDATA[Aaron Wall and Matt Cutts have talked things through, after Matt's recent call for a public vote on how to deal with the anti-Google rhetoric. I think they both handled this well. Matt's blog is not the place for personal attacks but it would be good to see more transparency on issues which are concerning the webmaster and internet marketing community. Some of which Aaron raised in the comments on Matt's blog.  As Aaron writes, Matt's job is tough, especially with criticism of Google reaching new heights this year. I don't envy his position in the firing line.<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[Site Links and Search Volume]]></title>
<link>http://sphinn.com/story/13521</link>
<comments>http://sphinn.com/story/13521</comments>
<pubDate>Mon, 12 Nov 2007 09:21:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/13521</guid>
<description><![CDATA[Useful post by Graywolf illustrating why you should keep apostrophes and other punctuation out of your company or brand name. Google treats these variations as separate words, with their own search volume. By splitting the volume you are making it harder to reach the level where you will be awarded Site Links.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[Domain Snatching - How Private Are Your Domain Searches?]]></title>
<link>http://sphinn.com/story/12677</link>
<comments>http://sphinn.com/story/12677</comments>
<pubDate>Thu, 08 Nov 2007 14:50:52 -0800</pubDate>
<dc:creator></dc:creator>
<category>Domaining</category>
<guid>http://sphinn.com/story/12677</guid>
<description><![CDATA[The accusation being made is that domain availability searches are not being kept private and this data is either being sold or somehow obtained by other registration companies. You carry out your domain research and then return to find the domain mysteriously registered. While this is easy enough if you set up your own domain availability tool, these accusations are being leveled at some of the best known Registrars in the industry. ICANN is now set to investigate this phenomenon, which they have termed &quot;Domain name front running&quot; to prevent the &quot;perception from evolving to accepted wisdom.&quot;.<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[Global Search Report 2007 Released]]></title>
<link>http://sphinn.com/story/9568</link>
<comments>http://sphinn.com/story/9568</comments>
<pubDate>Tue, 16 Oct 2007 04:17:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/9568</guid>
<description><![CDATA[The 2007 Global Search Report contains search engine and PPC marketshare statistics for the following countries: Bulgaria, China, Czech Republic, Denmark, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia, Slovakia, South Korea, Spain, The Netherlands, Ukraine and the UK. Essential information for those interested in multilingual marketing. The free 21-page PDF (1.3MB) is available for download now.<br/><br/>38 Vote(s) ]]></description>
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