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<title>Sphinn / Rachel / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 10 Sep 2008 14:13:22 -0700</pubDate>
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<title><![CDATA[Turning the Gears in the Viral Machine]]></title>
<link>http://sphinn.com/story/71810</link>
<comments>http://sphinn.com/story/71810</comments>
<pubDate>Wed, 10 Sep 2008 14:13:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/71810</guid>
<description><![CDATA[Jennifer Laycock writes, I've written a lot about the thought process that goes into creating a viral marketing campaign. I've also written quite a bit about how to form your actual pitch when you get ready to seed the message. What I probably haven't focused on near enough is the need to understand the concept of interlocking gears and how it relates to viral marketing.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Word of Mouth on the Web - A Real Life Example]]></title>
<link>http://sphinn.com/story/46370</link>
<comments>http://sphinn.com/story/46370</comments>
<pubDate>Thu, 15 May 2008 06:54:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/46370</guid>
<description><![CDATA[Anita Campbell of Small Business Trends writes, &quot;Those of us who spend a fair amount of time online love our shiny new toys. We seem to always need something new to try out. And one of the shiniest toys these days is Twitter.com.  But the question I get from other entrepreneurs and business owners is, &quot;why&quot;? Why bother with social media tools like Twitter in the first place?&quot;<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[When Submitting to Social News Sites is a Complete Waste of Time]]></title>
<link>http://sphinn.com/story/45055</link>
<comments>http://sphinn.com/story/45055</comments>
<pubDate>Thu, 08 May 2008 08:09:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/45055</guid>
<description><![CDATA[David Wallace provides an impressive and informative look at what is appropriate when submitting articles to social media sites.  He explains proper title, description and category selection etiquette, giving clear examples and elucidating on why these things are important.<br/><br/>54 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Anatomy of a 12-Month Link Baiting Campaign]]></title>
<link>http://sphinn.com/story/36904</link>
<comments>http://sphinn.com/story/36904</comments>
<pubDate>Wed, 26 Mar 2008 09:23:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/36904</guid>
<description><![CDATA[With wonderfully amusing acerbic wit, Stoney deGeyter hashes out his successful, yet somewhat evil plan to become a &quot;household name&quot; in 12 months. The step by step break down of his link baiting campaign is easy to follow and extremely helpful, whether you're and expert or a novice.<br/><br/>2 Vote(s) ]]></description>
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