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<title>Sphinn / SimonHeseltine / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 19 Sep 2008 10:07:40 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Hateful little Trolls and Your Reputation]]></title>
<link>http://sphinn.com/story/73841</link>
<comments>http://sphinn.com/story/73841</comments>
<pubDate>Fri, 19 Sep 2008 10:07:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/73841</guid>
<description><![CDATA[It's been a while since I've blogged, but with the crap that certain people are flinging, I thought it was time to say something.  Note: I don't mention names, nor do I link to the hateful little troll mentioned in this post, instead I just wanted to talk about how to react when something like this happens to you.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Social Media Expert Scott Monty leaving Crayon for Ford]]></title>
<link>http://sphinn.com/story/53428</link>
<comments>http://sphinn.com/story/53428</comments>
<pubDate>Tue, 17 Jun 2008 06:58:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/53428</guid>
<description><![CDATA[&quot;Next month, I'll be joining Ford Motor Company (NYSE: F), to head the social media efforts there.  Now I'll have the opportunity to work with another talented team of communications executives at Ford, as well as Maggie Fox and the Social Media Group, who have been so successful in launching Digital Snippets with Ford.&quot;<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[8 things NOT to do with your web analytics]]></title>
<link>http://sphinn.com/story/31152</link>
<comments>http://sphinn.com/story/31152</comments>
<pubDate>Tue, 26 Feb 2008 09:56:00 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/31152</guid>
<description><![CDATA[Joy Brazelle writes about things you shouldn't use your Analytics for.  i.e. Analyze Individual Visitor PathsAlthough this may seem interesting and a excellent way to kill a lot of time, information gleaned at a level this granular is not going to provide much, if any, value.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[SES London 2008 Interview - Piers Stobbs]]></title>
<link>http://sphinn.com/story/28284</link>
<comments>http://sphinn.com/story/28284</comments>
<pubDate>Wed, 13 Feb 2008 05:41:14 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/28284</guid>
<description><![CDATA[My interview with Piers Stobbs of ComScore Europe, ahead of his presentation next week at SES London on Searcher Behavior Research.  Just a taste of what you can expect if you head to the show, or what you can expect to see reported on the blogs post show.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Train your Pets to Search - SES NYC]]></title>
<link>http://sphinn.com/story/23422</link>
<comments>http://sphinn.com/story/23422</comments>
<pubDate>Wed, 16 Jan 2008 07:29:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/23422</guid>
<description><![CDATA[Just when you thought you'd seen everything, Search Engine Strategies announces that the last session of the first day of their upcoming SES-NYC show will be a a4Super Session' on a4How to Train your Pets to Search'. This session is not restricted to just canine and feline owners, it's also open to those who own birds, presumably to cover that whole Data Myna demographic...<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Facebook Can Destroy your Future]]></title>
<link>http://sphinn.com/story/23088</link>
<comments>http://sphinn.com/story/23088</comments>
<pubDate>Mon, 14 Jan 2008 12:06:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/23088</guid>
<description><![CDATA[Dr. Richard Barnes, an admissions tutor at Cambridge University in England has confessed to joining Facebook so he could check out the profiles of students applying to Emmanuel College (part of Cambridge University). Is this right? Should what you post online be used to judge you?<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yes Virginia, there is an SEM Meetup event]]></title>
<link>http://sphinn.com/story/17260</link>
<comments>http://sphinn.com/story/17260</comments>
<pubDate>Wed, 05 Dec 2007 04:14:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/17260</guid>
<description><![CDATA[On December 15th at 11.30am there'll be a meeting of the Virginia SEM group in Vienna, VA.  All are welcome to attend.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Steps to Create a Successful Campaign]]></title>
<link>http://sphinn.com/story/12060</link>
<comments>http://sphinn.com/story/12060</comments>
<pubDate>Thu, 01 Nov 2007 11:01:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/12060</guid>
<description><![CDATA[Creating a successful marketing campaign is not done on a whim, but instead requires extensive research and planning.  To be successful you have to put in the time and effort into the creation of the campaign and not just reacting to what you learn once the campaign is live.  While it is vital to react to what the data from the campaign tells you, you'll be able to save time and money if you put in the necessary work into the pre launch efforts.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Google Grants Application Process for Nonprofits]]></title>
<link>http://sphinn.com/story/8356</link>
<comments>http://sphinn.com/story/8356</comments>
<pubDate>Fri, 05 Oct 2007 05:05:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/8356</guid>
<description><![CDATA[Jacob Wolfsheimer has put together the definitive guide for the application process for Google Grants for nonprofits and agencies representing nonprofits.<br/><br/>14 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Considers Video for Search Listings]]></title>
<link>http://sphinn.com/story/4922</link>
<comments>http://sphinn.com/story/4922</comments>
<pubDate>Fri, 07 Sep 2007 06:27:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/4922</guid>
<description><![CDATA[Google's director of product management, and Google's group business product manager, address the possibility of bundling image or video ads into sponsored search results as part of Google's Universal Search.<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[$40,000 of AdWords spend per month for $1,500... for nonprofits]]></title>
<link>http://sphinn.com/story/2516</link>
<comments>http://sphinn.com/story/2516</comments>
<pubDate>Thu, 09 Aug 2007 09:23:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/2516</guid>
<description><![CDATA[A nice overview of the eligibility requirements, benefits and drawbacks of the Google Grants program for 501(c)(3) non-profit corporations.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Facebook loses 6 Big Brand UK Advertisers]]></title>
<link>http://sphinn.com/story/2099</link>
<comments>http://sphinn.com/story/2099</comments>
<pubDate>Fri, 03 Aug 2007 12:15:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/2099</guid>
<description><![CDATA[Over the last 24 hours Facebook has had 6 big brand advertisers, including The Prudential and Virgin Media, pull their ads due to poor targeting.  Which happened after their ads were seen on the group pages of a right wing, anti-immigration, anti-Europe British political party.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[5 Easy Social Media Wins for the Nonprofit Organization]]></title>
<link>http://sphinn.com/story/1918</link>
<comments>http://sphinn.com/story/1918</comments>
<pubDate>Wed, 01 Aug 2007 08:10:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/1918</guid>
<description><![CDATA[Social media need not be intimidating. The basics to becoming truly social are easy to embrace and won't take but a few moments. You can put these five easy tips into effect to put a friendly face on your organization and engage in social media in as short a time as just two minutes.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Engine Watch Site Search Needs Work]]></title>
<link>http://sphinn.com/story/1570</link>
<comments>http://sphinn.com/story/1570</comments>
<pubDate>Thu, 26 Jul 2007 21:26:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/1570</guid>
<description><![CDATA[Gord Hotchkiss wrote about a bad experience searching on Adweek, this made me remember the poor site search that SEW used to have.  With the new redesign, has it improved? (See if you can guess the answer from the title) ;)<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Engine Land gets a grade of F from Yahoo]]></title>
<link>http://sphinn.com/story/1491</link>
<comments>http://sphinn.com/story/1491</comments>
<pubDate>Thu, 26 Jul 2007 06:59:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Other</category>
<guid>http://sphinn.com/story/1491</guid>
<description><![CDATA[Yahoo's new Exceptional Performance grading tool - YSlow - grades websites on 13 different indicators.  Search Engine Land ended up with an F.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Not all Google Users get Universal Search]]></title>
<link>http://sphinn.com/story/1452</link>
<comments>http://sphinn.com/story/1452</comments>
<pubDate>Wed, 25 Jul 2007 16:07:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/1452</guid>
<description><![CDATA[People using Dell co-branded Google search don't get Universal search, yet people using Firefox co-branded Google search do.  So the Dell users don't get to see the bikini clad Lindsay Lohan images that the everyone else does...<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[When Should Your CEO Blog?]]></title>
<link>http://sphinn.com/story/1113</link>
<comments>http://sphinn.com/story/1113</comments>
<pubDate>Sun, 22 Jul 2007 21:51:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/1113</guid>
<description><![CDATA[Is a CEO blog the right move for every company?  The answer is no!  So what makes it the right choice for yours?<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Social Networks And The 2008 Presidential Candidates]]></title>
<link>http://sphinn.com/story/185</link>
<comments>http://sphinn.com/story/185</comments>
<pubDate>Thu, 12 Jul 2007 10:41:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/185</guid>
<description><![CDATA[Candidates are increasingly using social media and many have a significant presence on several different social networks.   Fred Stutzman of TechPresident has a great post on Senator Dodd's use of the new social network aggregator tool, MyLifeBrand, which attempts to solve the problem of connecting supporters across multiple networks. But as Stutzman rightly asks, is the attempt to connect these communities worth it?<br/><br/>3 Vote(s) ]]></description>
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