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<title>Sphinn / SiteMost / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 29 Aug 2008 16:45:00 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Applying On-Site SEO to Website Templates (Or Why Separation of Code and Content is a Good Thing)]]></title>
<link>http://sphinn.com/story/69423</link>
<comments>http://sphinn.com/story/69423</comments>
<pubDate>Fri, 29 Aug 2008 16:45:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/69423</guid>
<description><![CDATA[There are lots of people who would class themselves as a developer and would say they can code in any given language. Often the difference between a good developer and a great developer isn't anything to do with the program, how well it works, and how few bugs there are. The great developers make programs that work but they make them in a way that isolates the various components from each other.I want to run through a few examples and apply these very same thought processes to SEO.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Number + Adjective + Contents: What Happens When a Formula Dies?]]></title>
<link>http://sphinn.com/story/69422</link>
<comments>http://sphinn.com/story/69422</comments>
<pubDate>Fri, 29 Aug 2008 16:42:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/69422</guid>
<description><![CDATA[Posts based on the Number + Adjective + Contents headline formula are probably the most popular form of web content we've ever seen. For every one person who loathes them there are one-hundred people who are enchanted by them. For reasons that others have previously explored, this kind of content pushes all the right psychological buttons.If the formula hasn't reached saturation point yet, it must be heading towards it. In this post, I want to talk about what comes after the death of this trend.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Googlea4s Historical Data Patent, Part 1 - Freshness]]></title>
<link>http://sphinn.com/story/68981</link>
<comments>http://sphinn.com/story/68981</comments>
<pubDate>Thu, 28 Aug 2008 07:47:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/68981</guid>
<description><![CDATA[Bill Slawski talks us through Google's Historical Data Patent.The historical data patent is important because it discusses a large number of techniques that a search engine might use in fighting &quot;spamming techniques&quot; that might artifically &quot;inflate&quot; the rankings of web sites, and it works to identify &quot;stale&quot; sites that may be ranked higher than fresher sites that might contain more recently updated information.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Getting Links is like Getting Your Flatmates to go Down the Shops for a Packet of Hobnobs]]></title>
<link>http://sphinn.com/story/68949</link>
<comments>http://sphinn.com/story/68949</comments>
<pubDate>Thu, 28 Aug 2008 05:40:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/68949</guid>
<description><![CDATA[In true Lyndon style, a quirky analogy which explains that useful links are extremely difficult to get, if you give it no thought.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[5 Tools to Visualize Page Outlinking Tactics]]></title>
<link>http://sphinn.com/story/68595</link>
<comments>http://sphinn.com/story/68595</comments>
<pubDate>Wed, 27 Aug 2008 06:45:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Tips &amp; Tools</category>
<guid>http://sphinn.com/story/68595</guid>
<description><![CDATA[Ann Smarty loves playing with visualizing tools because they allow her to see what you might have missed exploring a table or a graph. This time she has compiled the list of tools that show various outlinking tactics and characteristics.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[SEO from a Client Perspective]]></title>
<link>http://sphinn.com/story/68427</link>
<comments>http://sphinn.com/story/68427</comments>
<pubDate>Tue, 26 Aug 2008 21:58:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/68427</guid>
<description><![CDATA[An interesting look at SEO from the other side of the table...&quot;I wish that SEO consultants and companies would get a good understanding of how a company website is handled before recommending a lot of technical changes&quot;<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[I Asked 15 People How They Would Google Headaches, You Wona4t Believe The Results]]></title>
<link>http://sphinn.com/story/68418</link>
<comments>http://sphinn.com/story/68418</comments>
<pubDate>Tue, 26 Aug 2008 21:22:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/68418</guid>
<description><![CDATA[&quot;How would you do a Google search for information on headaches?&quot;  In other wordsa4if you were looking for information right now on Google for headaches, how would you search it out?The results are pretty interesting because often times we get to caught up into finding the perfect &quot;keyword&quot; and we miss out on many gems. Out of 15 people, not one person did the Google search the same way.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Basics of Repurposing Content for Blogs]]></title>
<link>http://sphinn.com/story/68214</link>
<comments>http://sphinn.com/story/68214</comments>
<pubDate>Tue, 26 Aug 2008 08:15:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/68214</guid>
<description><![CDATA[Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they're already doing for the benefit of their online audiences and better search engine visibility?<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[Free SEO Tips for Google Search Suggest]]></title>
<link>http://sphinn.com/story/68172</link>
<comments>http://sphinn.com/story/68172</comments>
<pubDate>Tue, 26 Aug 2008 05:40:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/68172</guid>
<description><![CDATA[Google announced that over the next week they are going to implement their Google Suggest search suggestion feature on Google.com. This change will help searchers find popular keywords that other searchers recently searched for.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Start a Hyperlocal Business Blog]]></title>
<link>http://sphinn.com/story/68135</link>
<comments>http://sphinn.com/story/68135</comments>
<pubDate>Tue, 26 Aug 2008 03:46:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/68135</guid>
<description><![CDATA[Blogging and local search are two hot items in online marketing, and that makes perfect sense: Blogging is a natural way for a business owner to introduce him/herself to potential clients while simultaneously showing knowledge and expertise of the local area.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[How to Get Google to Index Your Site Deeper]]></title>
<link>http://sphinn.com/story/68077</link>
<comments>http://sphinn.com/story/68077</comments>
<pubDate>Mon, 25 Aug 2008 22:47:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/68077</guid>
<description><![CDATA[Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn't seem to dig your site as deep as you want it to. The remedies to this may vary but here are some essential basics you might want to look into...<br/><br/>61 Vote(s) ]]></description>
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<title><![CDATA[Link Building and the 6 Principles of Persuasion]]></title>
<link>http://sphinn.com/story/68075</link>
<comments>http://sphinn.com/story/68075</comments>
<pubDate>Mon, 25 Aug 2008 22:42:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/68075</guid>
<description><![CDATA[Ask ten SEOs what you have to do to get more links, and 9 will tell you to a4build great content'. In stead of taking this answer for granted, it's even better to ask yourself why this is true.Wiep gives us 6 reasons...<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[Should I Dump My Reciprocal Link Partners?]]></title>
<link>http://sphinn.com/story/67912</link>
<comments>http://sphinn.com/story/67912</comments>
<pubDate>Mon, 25 Aug 2008 08:25:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/67912</guid>
<description><![CDATA[Back in the day when reciprocal linking was useful, some webmasters were trigger happy and aimed to link to everything that would link back, even if there was no relevancy from site to site. Over the past few years, many of those reciprocal links were not as reciprocal as they used to be, as other webmasters became savvier and realized there was likely no value in these links....SE Roundtable and WebmasterWorld discuss whether you should drop these old reciprocal links or not.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[What 28 of My Blogging Friends Say about How they Build Relationships with Bloggers]]></title>
<link>http://sphinn.com/story/49646</link>
<comments>http://sphinn.com/story/49646</comments>
<pubDate>Thu, 29 May 2008 20:44:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/49646</guid>
<description><![CDATA[The title says it all - 28 bloggers have provided feedback on how they build relationships with other bloggers.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[People Who Can't Link, And A Vague Argument For Google Analytics]]></title>
<link>http://sphinn.com/story/49005</link>
<comments>http://sphinn.com/story/49005</comments>
<pubDate>Tue, 27 May 2008 06:50:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/49005</guid>
<description><![CDATA[Jane from SEOmoz discusses linking as well as the prospect that if Google uses its Analytics data for ranking purposes, it's totally acceptable that email and private message referrals should be taken into account when ranking sites.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Chaos Theory in Search Engine Optimization]]></title>
<link>http://sphinn.com/story/46515</link>
<comments>http://sphinn.com/story/46515</comments>
<pubDate>Thu, 15 May 2008 21:29:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/46515</guid>
<description><![CDATA[One month ago, Edward Lorenz passed away. He was the primary benefactor to the idea of Chaos Theory, which explains how small initial actions can cause profound changes in a system. This idea has been dubbed 'The Butterfly Effect'. His ideas have altered the way that we look at most scientific fields, and we would be wise to understand its importance in our SEO endeavors as well.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Agency + Client = Superhero Link Building Team]]></title>
<link>http://sphinn.com/story/45169</link>
<comments>http://sphinn.com/story/45169</comments>
<pubDate>Thu, 08 May 2008 18:12:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/45169</guid>
<description><![CDATA[The SEO agency brings in unique experience and the up-to-date knowledge of what is hot in the online marketing industry. The client gains knowledge and a bit of experience themselves. With our powers combined, client and agency can tackle most any linking obstacle.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Link Building Tips You Can Get From Googlea4s Guideline Document]]></title>
<link>http://sphinn.com/story/34732</link>
<comments>http://sphinn.com/story/34732</comments>
<pubDate>Fri, 14 Mar 2008 17:10:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/34732</guid>
<description><![CDATA[These tips aren't ground breaking and it also isn't a complete list, but it's nice to see these things confirmed by an official Google document<br/><br/>18 Vote(s) ]]></description>
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<title><![CDATA[Piwik : Open Source Web Analytics Challenges Google]]></title>
<link>http://sphinn.com/story/34642</link>
<comments>http://sphinn.com/story/34642</comments>
<pubDate>Fri, 14 Mar 2008 05:32:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/34642</guid>
<description><![CDATA[Piwik has launched as an open source alternative to Google Analytics under a GPL license which tracks popular pages, referring keywords, languages and is open for developers to build their own plugins specifically for their web analytics needs.<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Things that make you go SMM]]></title>
<link>http://sphinn.com/story/34629</link>
<comments>http://sphinn.com/story/34629</comments>
<pubDate>Fri, 14 Mar 2008 05:06:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/34629</guid>
<description><![CDATA[Both SEO and SMM will drive traffic to your site (if done correctly) and both techniques are very popular forms of online marketing, but that's about where the similarities end. The two methods are so different, it's like comparing Gridiron / American Football to European Football / Soccer - sure they might share the name a4football' but really they are two totally different sports.<br/><br/>17 Vote(s) ]]></description>
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<title><![CDATA[11 Ways Fill Your Shopper's Cart]]></title>
<link>http://sphinn.com/story/34207</link>
<comments>http://sphinn.com/story/34207</comments>
<pubDate>Wed, 12 Mar 2008 08:38:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/34207</guid>
<description><![CDATA[Since the &quot;purchase&quot; is the ultimate conversion, it is imperative that you remove as many obstacles from the customer's research-to-buy cycle as possible. Providing your visitors the key ingredients in their shopping experience creates a smooth and worry-free transaction process. The easier it is to shop and buy the more customers will overcome the natural hesitations that many feel before they commit by hitting the final &quot;complete order&quot; button.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Building Referral Links While You Sleep]]></title>
<link>http://sphinn.com/story/34053</link>
<comments>http://sphinn.com/story/34053</comments>
<pubDate>Tue, 11 Mar 2008 17:55:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/34053</guid>
<description><![CDATA[Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. Sweet scenario if you can get it but the reality is, you have to work long and hard for that type of self-sustaining business. One way to start the flow is to work on attracting a steady stream of referrals.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Big Business SEO Success]]></title>
<link>http://sphinn.com/story/33929</link>
<comments>http://sphinn.com/story/33929</comments>
<pubDate>Tue, 11 Mar 2008 06:39:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33929</guid>
<description><![CDATA[One of the main points that many SEO advocates use is that high quality SEO can help the little guy compete with big businesses. This is a good point and is mostly true. A small company that utilizes the efforts of a good SEO, or one with a lot of internal SEO knowledge, can compete with and succeed against much larger brands. There are a many reasons for this but a few of big reasons are as follows.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Think Twitter Sucks? Youa4re Wrong, Herea4s Why.]]></title>
<link>http://sphinn.com/story/33881</link>
<comments>http://sphinn.com/story/33881</comments>
<pubDate>Mon, 10 Mar 2008 23:00:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/33881</guid>
<description><![CDATA[This post isn't going to be inflammatory, walking you through the ABC's of why Twitter is good and why you should use it.Rather, the post is here to make you think about Twitter in a way that you might not have before - to use as a scouting and hiring tool. What better a way to find the latest new influencers in social media?<br/><br/>59 Vote(s) ]]></description>
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<title><![CDATA[Four mistakes to avoid when performing SEO experiments]]></title>
<link>http://sphinn.com/story/33527</link>
<comments>http://sphinn.com/story/33527</comments>
<pubDate>Sat, 08 Mar 2008 13:36:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33527</guid>
<description><![CDATA[Experimenting and testing theories is what separates experts from the pretenders. You need to be highly skeptical of any new concept unless you can see solid proof or you can test it yourself. I've witnessed many interesting ideas and concepts unearthed, not because of deep research or deduction, but by observation and trial and error. It's important to have a receptive mind. Try to avoid these mistakes when you are doing your SEO experiments and I am sure you will become a stellar SEO expert in no time!<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[How to Think Like an SEO Expert]]></title>
<link>http://sphinn.com/story/33526</link>
<comments>http://sphinn.com/story/33526</comments>
<pubDate>Sat, 08 Mar 2008 13:34:52 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33526</guid>
<description><![CDATA[If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From Hamlet Batista's personal experience, the key seems to be the originality, usefulness and depth of what you have to share.<br/><br/>53 Vote(s) ]]></description>
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<title><![CDATA[1,000 True Fans To Make A Living]]></title>
<link>http://sphinn.com/story/32765</link>
<comments>http://sphinn.com/story/32765</comments>
<pubDate>Wed, 05 Mar 2008 07:09:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/32765</guid>
<description><![CDATA[A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[SEO Site Audit: A Wise Investment For All Companies]]></title>
<link>http://sphinn.com/story/32735</link>
<comments>http://sphinn.com/story/32735</comments>
<pubDate>Wed, 05 Mar 2008 05:06:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/32735</guid>
<description><![CDATA[More and more savvy companies are undertaking search engine optimization (SEO) site audits, to assess the current search-effectiveness of a site, what needs to be done to improve it, and to track how a site is performing over time. I've been recommending website audits for years-after all, the accounting department has an auditor, and so should the search marketing group. Here is how an SEO audit can become one of your best SEO investments.<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Google Tests Additional Search Box Within Search Results]]></title>
<link>http://sphinn.com/story/32604</link>
<comments>http://sphinn.com/story/32604</comments>
<pubDate>Tue, 04 Mar 2008 13:52:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/32604</guid>
<description><![CDATA[When you type a keyword into the search box and click search, you are essentially searching the site via a site command using Google's search engine. For example, I typed in mortgage rate into the search box within my NY Times search and Google returns pages from the New York Times that match that query.<br/><br/>43 Vote(s) ]]></description>
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<title><![CDATA[Official Google Blog: Why data matters]]></title>
<link>http://sphinn.com/story/32597</link>
<comments>http://sphinn.com/story/32597</comments>
<pubDate>Tue, 04 Mar 2008 13:10:02 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/32597</guid>
<description><![CDATA[Better data makes for better science. The history of information retrieval illustrates this principle well.Storing and analyzing logs of user searches is how Google's algorithm learns to give you more useful results. Just as data availability has driven progress of search in the past, the data in our search logs will certainly be a critical component of future breakthroughs.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Making best use of blog networks]]></title>
<link>http://sphinn.com/story/32505</link>
<comments>http://sphinn.com/story/32505</comments>
<pubDate>Tue, 04 Mar 2008 05:59:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/32505</guid>
<description><![CDATA[There are hundreds of people on forums such as Digital Point giving you the opportunity to have a blog post published across 100 different blogs.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Pros and Cons of Hiring SEOs]]></title>
<link>http://sphinn.com/story/32382</link>
<comments>http://sphinn.com/story/32382</comments>
<pubDate>Mon, 03 Mar 2008 15:59:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/32382</guid>
<description><![CDATA[Hiring more experienced internet marketers in the hopes of bringing a knowledgeable outside perspective to a constantly evolving set of processes can seem promising. However, finding experienced SEO professionals who are willing to work for an agency can be challenging. This is especially true if working remotely might not be an option. Also, the fact that there are many opportunities to generate substantial income from building, promoting and monetizing one's own web sites provides less incentive for some to work for a company.<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Bees Do It, Even NonProfits Do It. Let's Do It, Let's Fall In Link Love]]></title>
<link>http://sphinn.com/story/32281</link>
<comments>http://sphinn.com/story/32281</comments>
<pubDate>Mon, 03 Mar 2008 06:53:36 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/32281</guid>
<description><![CDATA[With some people holding SEO to the fire for exploiting social media, Debra Mastaler thought it might be interesting to look at those parallels based on the comments made in a recent  interview with Jonathan Colman to see if there's some common ground.<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[A Personalized, Comprehensive Growth Strategy For Your Blog]]></title>
<link>http://sphinn.com/story/32275</link>
<comments>http://sphinn.com/story/32275</comments>
<pubDate>Mon, 03 Mar 2008 06:34:04 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/32275</guid>
<description><![CDATA[There is plenty of advice out there about how to grow a blog, but little of it is tailorable to an individual blogger's needs. This article is for people who already have a good blog (with good content and good design) and are ready to interact efficiently and effectively with other bloggers to take their blog to the next level.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Dedicated vs. Shared IP Addresses and SEO]]></title>
<link>http://sphinn.com/story/32253</link>
<comments>http://sphinn.com/story/32253</comments>
<pubDate>Mon, 03 Mar 2008 05:44:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/32253</guid>
<description><![CDATA[Is having a dedicated IP address critical for achieving great Google rankings and if an IP address is shared among many sites, is the PageRank for each site diluted?<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[The Problem With a4Rankinga4 in Google]]></title>
<link>http://sphinn.com/story/30136</link>
<comments>http://sphinn.com/story/30136</comments>
<pubDate>Thu, 21 Feb 2008 07:08:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/30136</guid>
<description><![CDATA[&quot;Why isn't my site ranking for it's brand name in Google?&quot;While the answer may be complicated I suspect the vast majority of people (many SEOs included!) would claim the question is fairly straightforward. Tom Critchlow explains why this question is becoming virtually impossible to answer...<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[How to Write a Killer Request for Proposal For Hiring An SEO Firm]]></title>
<link>http://sphinn.com/story/30135</link>
<comments>http://sphinn.com/story/30135</comments>
<pubDate>Thu, 21 Feb 2008 07:02:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/30135</guid>
<description><![CDATA[Over the years I've seen quite a few Requests for Proposal from companies seeking to buy SEO services. If your RFP is not written well, it hinders the SEO firm's ability to understand and define your needs and to scope and price your project. This in turn leads to a disconnect in expectations for both parties. A lousy RFP can discourage a busy SEO firm from even responding-a very unfortunate outcome, since it takes the best firms out of the running.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[What is the SEO Impact of Changing a Site Often?]]></title>
<link>http://sphinn.com/story/29840</link>
<comments>http://sphinn.com/story/29840</comments>
<pubDate>Wed, 20 Feb 2008 07:12:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/29840</guid>
<description><![CDATA[Search Engine Roundtable follow a discussion at WebmasterWorld  on the topic of changing content on a site and the SEO impact it could have.It's important to acknowledge that changing content is not a good thing, necessarily. Instead, you should *add* content.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Video: Interview with Adam Lasnik of Google]]></title>
<link>http://sphinn.com/story/29824</link>
<comments>http://sphinn.com/story/29824</comments>
<pubDate>Wed, 20 Feb 2008 06:16:00 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/29824</guid>
<description><![CDATA[On day one of SES London Lee Odden was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[Eight B2B Landing Page Conversion Tips]]></title>
<link>http://sphinn.com/story/29821</link>
<comments>http://sphinn.com/story/29821</comments>
<pubDate>Wed, 20 Feb 2008 06:13:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/29821</guid>
<description><![CDATA[Driving prospects to your website is only half the battle. What can B2B marketers do to entice visitors to take desired online actions... and improve conversion rates? Here are eight easy-to-implement tips designed to improve landing page relevance, persuade action, build credibility, and maximize response rate.<br/><br/>6 Vote(s) ]]></description>
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