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<title>Sphinn / SportsGuy / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 02 Oct 2008 12:59:50 -0700</pubDate>
<language>en</language>
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<title><![CDATA[Making Sense of Googlea4s New Dynamic URL Recommendations]]></title>
<link>http://sphinn.com/story/76457</link>
<comments>http://sphinn.com/story/76457</comments>
<pubDate>Thu, 02 Oct 2008 12:59:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/76457</guid>
<description><![CDATA[Excellent, excllent review by Stepahn on this topic - if you've been following it, read this.  If it's new to you, read this.  If you're serious about seo, read this.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Q&A With Bill Scully, Director eMarketing: Siemens Water Technologies]]></title>
<link>http://sphinn.com/story/76265</link>
<comments>http://sphinn.com/story/76265</comments>
<pubDate>Wed, 01 Oct 2008 17:31:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/76265</guid>
<description><![CDATA[Interview with another outstanding inhouse SEM - Bill Scully of Siemens is one of those guys who got things done, and continues to do so for his company.  I know what Bill did to get things started there - it was a ballsy move, and it worked.  Read on to learn more about what makes him tick.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[When IT Says There Isna4t Time for SEO Training]]></title>
<link>http://sphinn.com/story/74962</link>
<comments>http://sphinn.com/story/74962</comments>
<pubDate>Thu, 25 Sep 2008 01:39:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/74962</guid>
<description><![CDATA[Great points made by Jessica in this article.  I personally use most of these tactics, and they work.  Don't expect everything to work every time, but as a combined effort, and with frequent exposure, these tactics do work.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[VideoSurf: New, Genuinely Radical Video Search]]></title>
<link>http://sphinn.com/story/71709</link>
<comments>http://sphinn.com/story/71709</comments>
<pubDate>Wed, 10 Sep 2008 06:43:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Video Search</category>
<guid>http://sphinn.com/story/71709</guid>
<description><![CDATA[Sounds like a truely serious step forward.  Here's hoping they have the legs to last long enough to collect some market share and realize this system's full potential.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com]]></title>
<link>http://sphinn.com/story/70371</link>
<comments>http://sphinn.com/story/70371</comments>
<pubDate>Wed, 03 Sep 2008 11:22:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/70371</guid>
<description><![CDATA[Q&amp;A with Marshall Simmonds from About.com and NYT.  Another in the series of interviews with top inhouse search marketers.  Hope folks enjoy.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Career Advice - How to give more than 100 percent]]></title>
<link>http://sphinn.com/story/67570</link>
<comments>http://sphinn.com/story/67570</comments>
<pubDate>Sat, 23 Aug 2008 04:52:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/67570</guid>
<description><![CDATA[Funny reading on how to give more than 100% at work.  I recently came across this mathematical formula and darned if it isn't true in many cases.Some fun reading for the weekend.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin]]></title>
<link>http://sphinn.com/story/63915</link>
<comments>http://sphinn.com/story/63915</comments>
<pubDate>Wed, 06 Aug 2008 07:40:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/63915</guid>
<description><![CDATA[Interview with a truly great in-house SEM.  Rob has a huge background in online &amp; search marketing, and he's just a nice fellow to know.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Are bloggers unaware?]]></title>
<link>http://sphinn.com/story/59980</link>
<comments>http://sphinn.com/story/59980</comments>
<pubDate>Fri, 18 Jul 2008 12:06:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/59980</guid>
<description><![CDATA[Just finished reading Blogging Heroes by Michael Banks - great book, insightful commentary by top name bloggers... but I'm left wondering...Do bloggers get the concepts behind monetization and the potential their traffic holds?  I don't mean the small-time, new folks who want to get rich quick, I'm thinking the long term folks, with readership and the notion than making money from their blog is somewhat verboten... just cannot wrap my head around that.  I respect them for their choice - if it was a choice -  however.Most in this book clearly DO understand their position, but the fact that monetization (and tactics like organic optimization) were not &quot;settled&quot; and clearly one sided (YES, I want traffic AND I want money.) got me thinking of the broader scope of blogging.Damn, I might start a blog with no ads now... ;)<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Rallying The Troops When Support Turns To Apathy]]></title>
<link>http://sphinn.com/story/52274</link>
<comments>http://sphinn.com/story/52274</comments>
<pubDate>Wed, 11 Jun 2008 11:46:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/52274</guid>
<description><![CDATA[Hope folks find some value in this article and that it gets some discussion going.Duane<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Interviewing In-House SEO Candidates]]></title>
<link>http://sphinn.com/story/41055</link>
<comments>http://sphinn.com/story/41055</comments>
<pubDate>Wed, 16 Apr 2008 16:32:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/41055</guid>
<description><![CDATA[Hopefully folks will find some useful info in this posting of interview questions for SEO candidates.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Black Out Your Google Listing in the Google Search Results]]></title>
<link>http://sphinn.com/story/36991</link>
<comments>http://sphinn.com/story/36991</comments>
<pubDate>Wed, 26 Mar 2008 15:47:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/36991</guid>
<description><![CDATA[Google blacking out?  Server power down?  New color scheme?Hardly - just something nifty that could really make you organic listing jump off the page!<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[The Art Of Growing An In-House Search Marketing Team]]></title>
<link>http://sphinn.com/story/29938</link>
<comments>http://sphinn.com/story/29938</comments>
<pubDate>Wed, 20 Feb 2008 13:48:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/29938</guid>
<description><![CDATA[Includes a point-form list of things to do.  Hope folks find it useful.Duane<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Microsoft Live Search Core Relevance Program Management Director Eytan Seidman Moves On]]></title>
<link>http://sphinn.com/story/27411</link>
<comments>http://sphinn.com/story/27411</comments>
<pubDate>Thu, 07 Feb 2008 17:42:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Other</category>
<guid>http://sphinn.com/story/27411</guid>
<description><![CDATA[One of the funniests end offs I've ever seen - ...and a who's who in the world of search, too!<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[How To Manage In-House SEO When Your Team Is Ignoring You]]></title>
<link>http://sphinn.com/story/13990</link>
<comments>http://sphinn.com/story/13990</comments>
<pubDate>Wed, 14 Nov 2007 09:58:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/13990</guid>
<description><![CDATA[Feeling ignored?  Read on to hear some tested tactics to help you get your message across and win some friends at the same time.<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Google AdSense: When A Click No Longer Counts As A Click]]></title>
<link>http://sphinn.com/story/13743</link>
<comments>http://sphinn.com/story/13743</comments>
<pubDate>Tue, 13 Nov 2007 06:49:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdSense</category>
<guid>http://sphinn.com/story/13743</guid>
<description><![CDATA[Well, I think this may really hurt. :(I mean, how has user behavior been taken into consideration?    If a user *tries* to click on the ad, and nothing happens, will they hunt around for the small windows that will allow their click, or will they assume the site is at fault and leave?Feels to me like Google listened to &quot;those complaining and those paying the money&quot; as opposed to &quot;all involved&quot;.I think maybe my revenues will suffer as users relearn what activates the click-through action on Google ads......and how does this affect link unit ads?  My guess is they will become even more effective and we'll see them used more and more than they already are...Time to watch the revenue very closely...and maybe move to a different program if things fall too low......I'm guessing not everyone got that nice letter from Google.  I've been using Adsense for about 2 years now (and cashing cheques monthly) and haven't seen a thing from them as of this post... :(<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[SEOs Should Understand Network Infrastructure]]></title>
<link>http://sphinn.com/story/12149</link>
<comments>http://sphinn.com/story/12149</comments>
<pubDate>Fri, 02 Nov 2007 04:50:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/12149</guid>
<description><![CDATA[Excellent article from Jessica Bowman that gives great insights into how to &quot;win friends and influence people&quot; in your company.Should prove useful to those in larger companies with many stake-holders in any given project.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Big SEO: Automate Or Die Trying]]></title>
<link>http://sphinn.com/story/9831</link>
<comments>http://sphinn.com/story/9831</comments>
<pubDate>Wed, 17 Oct 2007 05:52:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/9831</guid>
<description><![CDATA[Article on performing SEO on a large scale - things to consider, things to implement and very few lists. ;)This article is a primer for anyone stepping into a role managing a large site (think millions of pages).  Ideas on how to build the tools you need to tackle big properties.Things you can use today.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[HP In-House Blog posts about the in-house salary survey]]></title>
<link>http://sphinn.com/story/8861</link>
<comments>http://sphinn.com/story/8861</comments>
<pubDate>Tue, 09 Oct 2007 06:57:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/8861</guid>
<description><![CDATA[More info on the SEMPO IN-House Survey from an in-house SEM blog at HP.  Always interesting to see how others value projects like this.For the record, the author is on the in-house SEM committee with me.Duane<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[SEMPO Running In-House SEM Salary Survey - HEY - in-housers - this is for you]]></title>
<link>http://sphinn.com/story/8283</link>
<comments>http://sphinn.com/story/8283</comments>
<pubDate>Thu, 04 Oct 2007 13:07:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/8283</guid>
<description><![CDATA[We've got a dedicated salary survey running for in-house SEMs.If you ARE an in-house SEM or they work for you, it's worth participating to see the results in November.Duane ForresterCo-Chair - SEMPOIn-House SEM Committee<br/><br/>22 Vote(s) ]]></description>
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<title><![CDATA[Raising The Organizational Visibility Of The Search Marketing Function]]></title>
<link>http://sphinn.com/story/8182</link>
<comments>http://sphinn.com/story/8182</comments>
<pubDate>Thu, 04 Oct 2007 06:34:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/8182</guid>
<description><![CDATA[Jessica's article is spot on.  It offers those in-house an excellent template for understanding some of the most important relationships they can foster.We're truly beginning to see that SEO should be included in every aspect of an online product.It's pretty easy to make the case why YOU should be in the room for any given product meeting, so use this info to stand up and take the lead within your own organization.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Microsoft Picks Up Jellyfish, Shopping Search Engine]]></title>
<link>http://sphinn.com/story/7860</link>
<comments>http://sphinn.com/story/7860</comments>
<pubDate>Tue, 02 Oct 2007 06:18:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Other</category>
<guid>http://sphinn.com/story/7860</guid>
<description><![CDATA[Microsoft goes shopping and buys a shopping engine....am I out of several loops, or do some of these acquisitions by the big brands seem to come from left field?  I mean, in this instance, while I'm sure Jellyfish is a great product, I've simply never heard of them.Perhaps I'm simply not as Net savvy as I think I am...that or companies are grasping at straws in a race to capture the next great what-might-be...<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Educate Your Team: SEO Isn't Voodoo]]></title>
<link>http://sphinn.com/story/7747</link>
<comments>http://sphinn.com/story/7747</comments>
<pubDate>Mon, 01 Oct 2007 11:23:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/7747</guid>
<description><![CDATA[Like the title says - it ain't voodoo.  Some useful takeaways at the end of the article.  Things every in-house SEM needs to be ready to tell their Executive to keep things pointed in the right direction.I hesitate to say there's a &quot;list&quot; there, as I suspect folks may be getting burned out on lists these days...LOLBUT, it has a small list (4 items) - surely you can handle that, right?<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Writing A Good Meta Descriptions According To Google]]></title>
<link>http://sphinn.com/story/7707</link>
<comments>http://sphinn.com/story/7707</comments>
<pubDate>Mon, 01 Oct 2007 07:05:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/7707</guid>
<description><![CDATA[So, now that we're seeing a resurgence in the &quot;importance&quot; of the meta description tag, will folks stop blathering that &quot;Metas don't matter&quot;?In the general sense, there has been a move over the last 2 - 3 years, for folks to down-play the importance of &quot;Meta Tags&quot;.Raise your hand if you've simply ignored the chatter and kept on creating useful, unique meta tags for every page?  Including paying attention to building good description tags and filling in the keywords tag with useful info.The farther we go, the closer we get to returning to the basics...(with some obvious tweaks for new technologies)<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[MarketingSherpa Report: Challenges To Bringing Search In-House]]></title>
<link>http://sphinn.com/story/7469</link>
<comments>http://sphinn.com/story/7469</comments>
<pubDate>Fri, 28 Sep 2007 07:01:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/7469</guid>
<description><![CDATA[Decent overview - and I really agree with the idea that it's hard to attract talented in-house folks.  The pool is shallow - there aren't many of us when compared to the larger numbers of generalist marketers.Companies need to get seriously creative.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Vannesa Fox COULD replace Vanna White - and other thoughts on search celebrity]]></title>
<link>http://sphinn.com/story/7390</link>
<comments>http://sphinn.com/story/7390</comments>
<pubDate>Thu, 27 Sep 2007 13:59:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/7390</guid>
<description><![CDATA[Search and celebrity - why has our industry not spawned house-hold names?  Many have the money, but not the notoriety - why not?  Thoughts on Vanessa Fox replacing Vanna White, and  is Paris secretly a member of MENSA?<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Vetting An Agency: Protecting The Family Jewels]]></title>
<link>http://sphinn.com/story/6402</link>
<comments>http://sphinn.com/story/6402</comments>
<pubDate>Fri, 21 Sep 2007 07:55:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/6402</guid>
<description><![CDATA[Detailed tips on how to vet an agency before you sign that contract, and why it's so important to find the right fit.  List of actual questions to ask them and how to interview the folks they say were past, happy clients.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[AOL to change name to TMZ]]></title>
<link>http://sphinn.com/story/1755</link>
<comments>http://sphinn.com/story/1755</comments>
<pubDate>Mon, 30 Jul 2007 11:40:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>AOL</category>
<guid>http://sphinn.com/story/1755</guid>
<description><![CDATA[Heard this from a source who got it from someone inside AOL - rumor has it AOL is going to be changing it's brand to TMZ.That's the same hotter than hot entertainment domain which they happen to own.  With AOLs brand declining, and TMZ on the rise, is this just a little internal domaining?Interesting move, if it turns out to be factual.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[In-House SEM Networking - how are you doing it?]]></title>
<link>http://sphinn.com/story/1580</link>
<comments>http://sphinn.com/story/1580</comments>
<pubDate>Fri, 27 Jul 2007 05:10:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/1580</guid>
<description><![CDATA[So, this discussion is a follow up to a recent SEL article on networking for in-house SEMs.I know many in-house folks keep a low profile, but does this mean they end up limiting their networking opportunities.?And for those who are active in the industry, how much does it help your efforts?From personal experience I can say that being active int he search industry has paid off for me personally and professionally.Anyone else have anything to share on this topic?Heck, even if you're on the agency side (out house???), feel free to join in with any networking tips that work for you.<br/><br/>18 Vote(s) ]]></description>
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