
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>Sphinn / billslawski / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Sat, 19 Jul 2008 01:44:15 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Buried: The Rise and Fall of the Self-Moderated]]></title>
<link>http://sphinn.com/story/60059</link>
<comments>http://sphinn.com/story/60059</comments>
<pubDate>Sat, 19 Jul 2008 01:44:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/60059</guid>
<description><![CDATA[Is Digg too large a community for the level of moderation that it has?  Raises questions about the sensationalism of titles, the narrowing of focus of submissions, and the squashing of commentary.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Spammers and Scammers on Social Networks]]></title>
<link>http://sphinn.com/story/60056</link>
<comments>http://sphinn.com/story/60056</comments>
<pubDate>Sat, 19 Jul 2008 01:12:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/60056</guid>
<description><![CDATA[What kinds of dangers might lurk on social networks when people set out to use them for nefarious reasons?  The article explores a scam that happened on Plurk and Twitter, but raises questions about how any social network can be abused.<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Yahoo on Web Mining and Improving the Quality of Web Sites]]></title>
<link>http://sphinn.com/story/35295</link>
<comments>http://sphinn.com/story/35295</comments>
<pubDate>Tue, 18 Mar 2008 08:13:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/35295</guid>
<description><![CDATA[A Yahoo patent application strangely strays away from processes involving search engines to explore Web Mining. It focuses upon analytics involving specific queries from search engines and site search, and how those can be used to improve the content, navigability, and structure of a web site.In doing so, it offers some nice suggestions and examples to people who might want to improve their web sites.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AdWords, Geotargeting Myths]]></title>
<link>http://sphinn.com/story/11656</link>
<comments>http://sphinn.com/story/11656</comments>
<pubDate>Tue, 30 Oct 2007 09:56:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/11656</guid>
<description><![CDATA[The Merjis Internet Marketing Blog explores the spread of &quot;wildly inaccurate information&quot; from Google and other commentors on geotargeting, and some of the experiments they've conducted involving those myths.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Windows of Opportunity: Topicality, Regionality, Seasonality and the Small Business]]></title>
<link>http://sphinn.com/story/10948</link>
<comments>http://sphinn.com/story/10948</comments>
<pubDate>Thu, 25 Oct 2007 02:44:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/10948</guid>
<description><![CDATA[An exploration of some areas that a small business may be better able to take advantage of in their marketing and search optimization related efforts than a larger business.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Using Maps API Key to Extract Content]]></title>
<link>http://sphinn.com/story/10752</link>
<comments>http://sphinn.com/story/10752</comments>
<pubDate>Wed, 24 Oct 2007 05:46:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/10752</guid>
<description><![CDATA[Jonathan Mendez uncovers a method that Google may be using to discover new pages - through following the use of mapping data in Google's Maps API. Gets you wondering how else they may be collecting information that doesn't seem quite obvious on its face.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Live Search Adds Auto Spell Correction and Stemming]]></title>
<link>http://sphinn.com/story/10749</link>
<comments>http://sphinn.com/story/10749</comments>
<pubDate>Wed, 24 Oct 2007 05:30:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Searching</category>
<guid>http://sphinn.com/story/10749</guid>
<description><![CDATA[This morning, the Live Search team announced a couple of additions to their search service, in the first part of a two post announcement - Auto Spell Correction and Stemming.  They explain the additions in terms of how they help to &quot;meet the intent of searchers.&quot;  I'm looking forward to seeing what else they've added in part 2.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Second Thoughts on a GPhone: Privacy and Targeted Ads]]></title>
<link>http://sphinn.com/story/9513</link>
<comments>http://sphinn.com/story/9513</comments>
<pubDate>Sun, 14 Oct 2007 22:09:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/9513</guid>
<description><![CDATA[Call the theatre, and choose a menu option to hear information about &quot;Finding Nemo&quot; or &quot;American Gangster.&quot; Your choice could determine the targeted ads that you might be shown on a web capable handheld. Make calls to lots of folks with Italian last names, and you may start seeing ads related to Italy.A Google patent filing describes some possible ways of collecting information from smart phones, PDAs, and VOIP using desktops, to use to target advertising, including looking at call history, and doing a reverse lookup on calls made, as well as collecting information from menu choices made on voice menu systems.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[A Yahoo Approach to Avoid Crawling Advertisement and Session Tracking Links]]></title>
<link>http://sphinn.com/story/7489</link>
<comments>http://sphinn.com/story/7489</comments>
<pubDate>Fri, 28 Sep 2007 08:48:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo</category>
<guid>http://sphinn.com/story/7489</guid>
<description><![CDATA[Yahoo's Slurp visits my sites frequently.  Much more often than Googlebot, or msnbot.  I thought Slurp was just being friendly.  Now I believe that Slurp is doublechecking all my links to find transient ones that it doesn't have to index.  A Yahoo patent application explains how.  An added bonus in the patent filing is the first indication on paper that I can recall of Yahoo doing some kind of segmentation of pages like Microsoft's VIPs.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Usama Fayyad Discusses Yahoo Advertising and Social Media]]></title>
<link>http://sphinn.com/story/5595</link>
<comments>http://sphinn.com/story/5595</comments>
<pubDate>Fri, 14 Sep 2007 09:23:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/5595</guid>
<description><![CDATA[A recent presentation at KDD 07 with Yahoo's Chief Data Officer, Usama Fayyad, describes some interesting Yahoo case studies on advertising that are definitely worth watching if you use paid search.  The one on Harris Direct provides some intriguing numbers showing the effectiveness of combining a brand building banner ad campaign with search-based ads.Some nice insights involving Flickr and Yahoo Answers are included in the same presentation.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Mapplets Go Public - Making Mapping Mashups Easy]]></title>
<link>http://sphinn.com/story/105</link>
<comments>http://sphinn.com/story/105</comments>
<pubDate>Tue, 10 Jul 2007 21:29:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/105</guid>
<description><![CDATA[Tomorrow, July 11, Google will be introducing Mapplets for public use.  These Google gadgets allow people to use previously created mapping mashups on their own maps.   A preview is available at:http://maps.google.com/preview<br/><br/>5 Vote(s) ]]></description>
</item>

</channel>
</rss>
