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<title>Sphinn / christographer / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 07 Jan 2008 13:10:20 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Don't Blame Google For Your Own Linking Failures]]></title>
<link>http://sphinn.com/story/21792</link>
<comments>http://sphinn.com/story/21792</comments>
<pubDate>Mon, 07 Jan 2008 13:10:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/21792</guid>
<description><![CDATA[Many of you have had your entire portfolio of clients blown up because you relied on several core link building tactics that were doomed to fail. Your job now should not be to blame Google for your situation, but to recognize what matters now, what may matter then, and give sound advice to the clients who put their confidence in us and food on our tables.<br/><br/>53 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ita4s The (Other) Algorithm, Stupid! Understanding DiggRank]]></title>
<link>http://sphinn.com/story/16123</link>
<comments>http://sphinn.com/story/16123</comments>
<pubDate>Wed, 28 Nov 2007 09:29:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/16123</guid>
<description><![CDATA[Most people think Digg is just a popularity contest - the more votes your content gets, the better chance of getting promoted on the home page. Not so! Digg uses a sophisticated algorithm to determine what content gets promoted, and Muhammad Saleem has a great analysis of how it works (along with some common misconceptions, too).<br/><br/>49 Vote(s) ]]></description>
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<item>
<title><![CDATA[Live Blogging: SMX Social Media - Social Media Marketing Essentials]]></title>
<link>http://sphinn.com/story/9724</link>
<comments>http://sphinn.com/story/9724</comments>
<pubDate>Tue, 16 Oct 2007 08:49:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/9724</guid>
<description><![CDATA[Vanessa Fox is live-blogging SMX Social Media, tossing in a lot of her own inimitable commentary as she goes. Great stuff!<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Who's Spinning Wikipedia?]]></title>
<link>http://sphinn.com/story/3198</link>
<comments>http://sphinn.com/story/3198</comments>
<pubDate>Fri, 17 Aug 2007 09:29:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/3198</guid>
<description><![CDATA[Want to know who's behind those &quot;anonymous&quot; edits to Wikipedia listings? A CalTech student has created a tool that lets you enter a company or organization name and discover which entries have been modified by users within their internal networks, such as ExxonMobil, Disney and even (shocked! shocked!) the Church of Scientology.<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search & Serendipity: Finding More When You Know Less]]></title>
<link>http://sphinn.com/story/3197</link>
<comments>http://sphinn.com/story/3197</comments>
<pubDate>Fri, 17 Aug 2007 09:26:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/3197</guid>
<description><![CDATA[Larry Cornett, Vice President of Search Experience at Yahoo, offers some interesting insights into how search engines are adding additional content, query refinement suggestions and other tools to help us find what we're looking for when we don't really know the best way to ask for it.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search In The Year 2010]]></title>
<link>http://sphinn.com/story/2639</link>
<comments>http://sphinn.com/story/2639</comments>
<pubDate>Fri, 10 Aug 2007 11:37:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/2639</guid>
<description><![CDATA[Gord Hotchkiss has a fascinating post in his Just Behave column at Search Engine Land today, where he asked a number of industry observers to describe the world of web search three years in the future. Read on to see what the future looks like in the eyes of Jakob Nielsen, Marissa Mayer, Michael Ferguson, Larry Cornett, Justin Osmer, Danny Sullivan, Greg Sterling and yours truly.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search On Search: New Column From Search Engine Land]]></title>
<link>http://sphinn.com/story/1170</link>
<comments>http://sphinn.com/story/1170</comments>
<pubDate>Mon, 23 Jul 2007 12:02:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Searching</category>
<guid>http://sphinn.com/story/1170</guid>
<description><![CDATA[Our newest Search Engine Land column, Search On Search, launches today. Search On Search is a column written by employees of search engines. Columnists are free to discuss technical details of how their search engine works or write opinion pieces that may or may not reflect the official position of their employer. In today's debut article, Ask.com's Director of Online Information Resources, Gary Price, talks about the increasing importance of archiving digital content. Price argues that not enough is currently being done to preserve the ephemeral content posted to the web and elsewhere.<br/><br/>16 Vote(s) ]]></description>
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<item>
<title><![CDATA[Want A Free Pass To SMX Local & Mobile?]]></title>
<link>http://sphinn.com/story/897</link>
<comments>http://sphinn.com/story/897</comments>
<pubDate>Thu, 19 Jul 2007 11:57:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/897</guid>
<description><![CDATA[Our next Search Marketing Expo conference focuses on local and mobile search engine marketing, in Denver on Oct. 1 and 2&amp;mdash;a beautiful time of year here in Colorado. As with our filled-to-capacity SMX Advanced show, we are limiting attendance, and once the show is sold out it's sold out. You can win a free, full-conference pass&amp;mdash;a $995 value for attendees who register before August 15th&amp;mdash;by taking less than three minutes to complete our Search Engine Land Local &amp; Mobile Search Survey. Want to try your luck? Just click through to the post for the link that takes you to the brief one-page survey. Thanks!<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Load Me Up: Should You Expand Your Retail Niche?]]></title>
<link>http://sphinn.com/story/675</link>
<comments>http://sphinn.com/story/675</comments>
<pubDate>Tue, 17 Jul 2007 09:52:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/675</guid>
<description><![CDATA[Andrew Goodman mulls the question &quot;how big is just right&quot; for online retail sites in today's Paid Search column at Search Engine Land.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Tips & Tactics From A Wikipedia Insider]]></title>
<link>http://sphinn.com/story/668</link>
<comments>http://sphinn.com/story/668</comments>
<pubDate>Tue, 17 Jul 2007 08:52:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/668</guid>
<description><![CDATA[Want to know how Wikipedia admins &amp; editors really think? Want some Wikipedia SEO tactics that are considered white-hat by Wikipedians, and as a bonus are not commonly used by most people trying to optimize Wikipedia content? Read on in this Search Engine Land post from a high-level Wikipedia administrator...<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[The SEO Challenge: Coke Vs. Pepsi]]></title>
<link>http://sphinn.com/story/531</link>
<comments>http://sphinn.com/story/531</comments>
<pubDate>Mon, 16 Jul 2007 09:35:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/531</guid>
<description><![CDATA[Two major brands, both ignoring a fundamental maxim of search engine marketing by using client-side redirects rather than 301 server side redirects recommended by search engines. Yet one company's sites are doing remarkably better in search results. Why? Chris &quot;Silver&quot; Smith has a detailed analysis and some helpful SEO observations in The Coke Vs. Pepsi Challenge: Who Redirects Better? on Search Engine Land.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Needs Assessment: Key 1st Step For Successful Search Marketing]]></title>
<link>http://sphinn.com/story/358</link>
<comments>http://sphinn.com/story/358</comments>
<pubDate>Fri, 13 Jul 2007 13:01:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/358</guid>
<description><![CDATA[A crucial first step for in-house marketers is to conduct a needs assessment for both the in-house search team and the web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future in-house search projects, specifying the resources needed to accomplish your search marketing goals. In this SEL column, Paul Bruemmer describes the steps involved in creating a comprehensive SEMNAR.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Jakob Nielsen On The Future Of Search]]></title>
<link>http://sphinn.com/story/329</link>
<comments>http://sphinn.com/story/329</comments>
<pubDate>Fri, 13 Jul 2007 09:04:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/329</guid>
<description><![CDATA[Usability guru Jakob Neilsen isn't shy about expressing strong opinions about search. In today's Just Behave column, Gord Hotchkiss has a fascinating interview with Nielsen touching on everything from universal search results to personalization and scanning of search results in other cultures, like China.<br/><br/>21 Vote(s) ]]></description>
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