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<title>Sphinn / cre8pc / Hot Today</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 12 Aug 2008 17:31:46 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Smart, Driven and Air Guitar Ready, Sugarrae]]></title>
<link>http://sphinn.com/story/65234</link>
<comments>http://sphinn.com/story/65234</comments>
<pubDate>Tue, 12 Aug 2008 17:31:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/65234</guid>
<description><![CDATA[Leading off the 6th Anniversary Cre8asiteforums Interview series, Kim Krause Berg interviews Rae Hoffman.  Great videos included!<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[SearchCamp Launches with PodCamp Philly in Philadelphia]]></title>
<link>http://sphinn.com/story/62822</link>
<comments>http://sphinn.com/story/62822</comments>
<pubDate>Fri, 01 Aug 2008 18:21:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/62822</guid>
<description><![CDATA[Very affordable! Speaker list:        * Debbie Weil - Author of the Corporate Blogging Book    * Kevin M. Ryan - Vice President, Global Content Director for Search Engine Strategies and Search Engine Watch    * Geoff Livingston - Author of Now is Gone    * Wil Reynolds - President of Seer Interactive    * Liana &quot;Li&quot; Evans - Director of Social Media Strategies at Social Conversations, Owner of Search Marketing Gurus    * Greg Myers - Partner - VP of Operations, Campaign Grid    * Kim Krause Berg - Usability Expert &amp; Owner of Cre8asite Forums<br/><br/>47 Vote(s) ]]></description>
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<item>
<title><![CDATA[Online Reputation Management: What Goes Around May Be Total Crap]]></title>
<link>http://sphinn.com/story/59232</link>
<comments>http://sphinn.com/story/59232</comments>
<pubDate>Thu, 17 Jul 2008 02:04:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/59232</guid>
<description><![CDATA[Is it within my rights as a citizen of the Internet to complain about someone I take issue with, for whatever issue I believe they violated?<br/><br/>61 Vote(s) ]]></description>
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<item>
<title><![CDATA[How To Use Your Words Online]]></title>
<link>http://sphinn.com/story/54939</link>
<comments>http://sphinn.com/story/54939</comments>
<pubDate>Fri, 27 Jun 2008 10:20:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/54939</guid>
<description><![CDATA[What if we could make a4Net communication more bendy, fluid, mingly, or centered where we can be together in the same space, rather than continue to go into our separate rooms, slamming the door behind us.<br/><br/>46 Vote(s) ]]></description>
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<item>
<title><![CDATA[Old People Dona4t Get Social Media]]></title>
<link>http://sphinn.com/story/54391</link>
<comments>http://sphinn.com/story/54391</comments>
<pubDate>Mon, 23 Jun 2008 08:08:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/54391</guid>
<description><![CDATA[I'm 50 years old. I get the whole social media gig. It's like Woodstock on the a4Net, where people gather together for several minutes, days, weeks, months and years to hang out, talk, share, listen to music, run around naked and slide in the mud.<br/><br/>60 Vote(s) ]]></description>
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<item>
<title><![CDATA[Persuasive User Experience Design Has a Long Way to Go]]></title>
<link>http://sphinn.com/story/49352</link>
<comments>http://sphinn.com/story/49352</comments>
<pubDate>Fri, 30 May 2008 10:33:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/49352</guid>
<description><![CDATA[When usability reviews are presented from the perspective of marketing, it becomes easier to understand the importance of user experience design.<br/><br/>47 Vote(s) ]]></description>
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<item>
<title><![CDATA[Reputation Tip - Listen to Those Who Have Your Back]]></title>
<link>http://sphinn.com/story/47433</link>
<comments>http://sphinn.com/story/47433</comments>
<pubDate>Wed, 21 May 2008 14:50:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/47433</guid>
<description><![CDATA[I think this is one bit of advice that I rarely see. We are often successful not because of what we've done by ourselves, but as the result of someone watching our back for us.<br/><br/>37 Vote(s) ]]></description>
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<item>
<title><![CDATA[Angry?  Destroy Their Reputation Online!]]></title>
<link>http://sphinn.com/story/46237</link>
<comments>http://sphinn.com/story/46237</comments>
<pubDate>Thu, 15 May 2008 16:31:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/46237</guid>
<description><![CDATA[Miffed at someone? Kill them with words. With the Web as ammo, it's easy to wreck someone's job, life and reputation.<br/><br/>55 Vote(s) ]]></description>
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<item>
<title><![CDATA[Trolls or Upset Customers?  Do You Know the Difference]]></title>
<link>http://sphinn.com/story/46425</link>
<comments>http://sphinn.com/story/46425</comments>
<pubDate>Thu, 15 May 2008 16:14:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/46425</guid>
<description><![CDATA[With fears of negative comments, blog posts or being flamed in a community, understanding the difference between a passionate (but upset) customer and a troll can mean a huge difference in time spent on resources to defend accusations and opportunities to turn a focused detractor into a passionate advocate.<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Engine Strategies Awards in August]]></title>
<link>http://sphinn.com/story/45954</link>
<comments>http://sphinn.com/story/45954</comments>
<pubDate>Thu, 15 May 2008 08:36:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/45954</guid>
<description><![CDATA[San Jose SES hosts new industry awards.<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Do you want to be my Facebook Friend?? Stop Threatening Me!!]]></title>
<link>http://sphinn.com/story/41433</link>
<comments>http://sphinn.com/story/41433</comments>
<pubDate>Sun, 20 Apr 2008 01:07:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/41433</guid>
<description><![CDATA[Chain letters in Facebook?  Shana brings to light some of the recent activist antics in Facebook.<br/><br/>42 Vote(s) ]]></description>
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<item>
<title><![CDATA[Hey Web Site Visitor, I Love to Turn You On]]></title>
<link>http://sphinn.com/story/41022</link>
<comments>http://sphinn.com/story/41022</comments>
<pubDate>Thu, 17 Apr 2008 19:26:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/41022</guid>
<description><![CDATA[&quot;I can't remember the make or model of the automobile. I don't care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on.Well, hell yes. Thanks for noticing!&quot;<br/><br/>35 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Not-So User Experience of Social Networking]]></title>
<link>http://sphinn.com/story/38815</link>
<comments>http://sphinn.com/story/38815</comments>
<pubDate>Sat, 05 Apr 2008 05:07:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/38815</guid>
<description><![CDATA[Some days you just want to know you're more than words on a page.<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[96 Women Bloggers to Watch for Spring 2008]]></title>
<link>http://sphinn.com/story/37624</link>
<comments>http://sphinn.com/story/37624</comments>
<pubDate>Sun, 30 Mar 2008 09:30:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/37624</guid>
<description><![CDATA[Some women from Sphinn have made this list.  If I missed someone else, please note it here in the comments.Kim Krause Berg - Cre8pcDonna Fontenot - Dazzlin DonnaAnita Campbell - Small Business TrendsOthers from the SEM and blog industry on the list:Jennifer Slegg - JensenseLorelle VanFossen - Lorell on Wordpress<br/><br/>49 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Does Your Online Store Make Customers Sing?]]></title>
<link>http://sphinn.com/story/37282</link>
<comments>http://sphinn.com/story/37282</comments>
<pubDate>Fri, 28 Mar 2008 14:46:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/37282</guid>
<description><![CDATA[When was the last time you got excited about buying online? When did you last feel madly driven to toss items into an online shopping cart?<br/><br/>41 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[That Was, Indeed, Kim Krause Berg Up There]]></title>
<link>http://sphinn.com/story/36043</link>
<comments>http://sphinn.com/story/36043</comments>
<pubDate>Mon, 24 Mar 2008 11:22:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/36043</guid>
<description><![CDATA[A personal, and oh so painfully true, story from the SearchBash party during SES NY 2008.<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[Online Marketing Book: a4The Soccer Mom Mytha4 Tackles Todaya4s Female Consumer]]></title>
<link>http://sphinn.com/story/33631</link>
<comments>http://sphinn.com/story/33631</comments>
<pubDate>Tue, 11 Mar 2008 16:28:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/33631</guid>
<description><![CDATA[In a newly published book, &quot;The Soccer Mom Myth&quot;, written by Michele Miller and Holly Buchanan, the focus is on female consumers, who she is and why she makes purchases. The book describes the differences between how men and women think and why this matters with web site design, especially e-commerce.<br/><br/>43 Vote(s) ]]></description>
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<item>
<title><![CDATA[Mike Grehan Joins Acronym Media as Global KDM Officer]]></title>
<link>http://sphinn.com/story/33709</link>
<comments>http://sphinn.com/story/33709</comments>
<pubDate>Mon, 10 Mar 2008 15:54:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/33709</guid>
<description><![CDATA[&quot;Mike's taking on the position of Global KDM Officer, a newly-created senior executive position with worldwide management responsibilities.  Mike's also been appointed to Acronym's five-member Executive Board and given broad responsibilities to drive the Agency's global growth and strategy development for key clients.&quot;<br/><br/>31 Vote(s) ]]></description>
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<item>
<title><![CDATA[Two New Mods, Two New Logos, A New Blog]]></title>
<link>http://sphinn.com/story/32039</link>
<comments>http://sphinn.com/story/32039</comments>
<pubDate>Sun, 02 Mar 2008 19:24:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/32039</guid>
<description><![CDATA[Some industry news...Donna Fontenot and Miriam Ellis join Cre8asiteforums as new Moderators.  And there's more!<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Much Information is TMI for your Brand or Professional Reputation?]]></title>
<link>http://sphinn.com/story/31696</link>
<comments>http://sphinn.com/story/31696</comments>
<pubDate>Sat, 01 Mar 2008 15:38:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/31696</guid>
<description><![CDATA[Does someone's choices in their personal life alter your opinion of their business services?Would you have the courage to stand up and defend a cause you believe in, and bring attention to it in your web site or blog if you could, even though it has nothing to do with your business, products or services?<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[SMX West Day 3: "Matt & Danny and Rand! Oh My!"]]></title>
<link>http://sphinn.com/story/31834</link>
<comments>http://sphinn.com/story/31834</comments>
<pubDate>Sat, 01 Mar 2008 13:00:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/31834</guid>
<description><![CDATA[One of these gatherings this afternoon had me wondering where people placed their priorities when two of those standing there chose which session they would attend by which SEO Rockstar was on the panel or by which SEO celebrity was speaking.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Going for SEO Celebrity Fame?  Prove Youa4re The Real Deal]]></title>
<link>http://sphinn.com/story/30603</link>
<comments>http://sphinn.com/story/30603</comments>
<pubDate>Mon, 25 Feb 2008 09:44:35 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/30603</guid>
<description><![CDATA[True leaders gain loyalty because people can tell the difference between those who really want their peers to succeed and those who are in it for their own personal agenda.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why I Dona4t Want to Twitter My Life Away]]></title>
<link>http://sphinn.com/story/26532</link>
<comments>http://sphinn.com/story/26532</comments>
<pubDate>Tue, 05 Feb 2008 07:51:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/26532</guid>
<description><![CDATA[Twitter may be one of those things that, like all the social networking sites and software I'm invited to join, are truly threats to my valuable time.<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[Sour Grapes and Bad Vibes Fester in the Search Marketing Industry]]></title>
<link>http://sphinn.com/story/23331</link>
<comments>http://sphinn.com/story/23331</comments>
<pubDate>Wed, 16 Jan 2008 03:48:54 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/23331</guid>
<description><![CDATA[If someone in the industry has an unpopular opinion, or defends something, or otherwise causes negative publicity to their company or self, they may as well be walking around with a scarlet letter branded to them for life.<br/><br/>62 Vote(s) ]]></description>
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<item>
<title><![CDATA[Nominations Are Posted for 2007 SEMMYS]]></title>
<link>http://sphinn.com/story/22833</link>
<comments>http://sphinn.com/story/22833</comments>
<pubDate>Tue, 15 Jan 2008 08:51:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/22833</guid>
<description><![CDATA[A new kind of awards have been introduced into the search marketing industry. They're called The SEMMYS. Rather than being about blogs or web sites, Matt McGee and friends wanted to honor blog posts instead.There are 15 categories of posts and articles, with nominees in each one. (Note: The blog post goes to my announcement of it. I searched for ones here already and on Matt's site first. My post has several links to the SEMMYS for more info.)<br/><br/>28 Vote(s) ]]></description>
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<item>
<title><![CDATA[An Upsetting User Experience Due to Poor Web Site Usability]]></title>
<link>http://sphinn.com/story/22710</link>
<comments>http://sphinn.com/story/22710</comments>
<pubDate>Sat, 12 Jan 2008 03:05:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/22710</guid>
<description><![CDATA[The user experience, both on and off-line, sometimes blend together. This is usually overlooked by web site designers who haven't had the experiences or training to understand the ramifications of every element they put on a page. Sometimes the very decision to conduct tasks online becomes an issue.<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[Secret Coded Keyword Messages in My Traffic Data]]></title>
<link>http://sphinn.com/story/22490</link>
<comments>http://sphinn.com/story/22490</comments>
<pubDate>Sat, 12 Jan 2008 02:59:35 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/22490</guid>
<description><![CDATA[A little bit of humor, secret messages and conspiracy theories can make the daily data slog less painful.<br/><br/>35 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Introducing NonProfits on the Web and Cre8tive Tomorrow Forums ]]></title>
<link>http://sphinn.com/story/21239</link>
<comments>http://sphinn.com/story/21239</comments>
<pubDate>Fri, 04 Jan 2008 22:35:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/21239</guid>
<description><![CDATA[Cre8asiteforums has launched two new forums and invites new and old members to visit, teach and network. They are called &quot;Nonprofits on the Web&quot; and &quot;Cre8tive Tomorrow&quot;. These forums are the start of several new projects taking place this year at the forums.<br/><br/>31 Vote(s) ]]></description>
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<item>
<title><![CDATA[2007 Awards for Support and Inspiration]]></title>
<link>http://sphinn.com/story/20538</link>
<comments>http://sphinn.com/story/20538</comments>
<pubDate>Sun, 30 Dec 2007 15:08:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/20538</guid>
<description><![CDATA[I was disappointed to see no awards categories for volunteers, support persons and inspiration. There were people who did amazing things this year like starting educational programs, forming local organizations, organizing dinners to recognize peers and launching new tools.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Reputation Management and Your So-Called Expert-Self]]></title>
<link>http://sphinn.com/story/16324</link>
<comments>http://sphinn.com/story/16324</comments>
<pubDate>Thu, 29 Nov 2007 17:01:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/16324</guid>
<description><![CDATA[Sometimes I see someone claiming to be a respected expert in an area that I know is a real stretch. These are the folks who teach on topics that if you ran a keyword search on them, you wouldn't see their name attached to the industry they're claiming to be an expert on.Press releases are modern day fairy tales.<br/><br/>37 Vote(s) ]]></description>
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<item>
<title><![CDATA[Where Do Forums Fit on a Social Network Driven Internet?]]></title>
<link>http://sphinn.com/story/13825</link>
<comments>http://sphinn.com/story/13825</comments>
<pubDate>Thu, 15 Nov 2007 23:29:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/13825</guid>
<description><![CDATA[Is there something wrong with Internet forums? Is talking about discussions outside the room with outsiders kind of like gossip? Is the ability to cross link and weave forum threads in and out of other web sites simply part of the social aspect of the Internet?<br/><br/>42 Vote(s) ]]></description>
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<item>
<title><![CDATA[Are We Designing For The Human Experience?]]></title>
<link>http://sphinn.com/story/13055</link>
<comments>http://sphinn.com/story/13055</comments>
<pubDate>Thu, 08 Nov 2007 19:22:35 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/13055</guid>
<description><![CDATA[Search engine optimization is more than about the act of searching. It's about finding the ways the Internet enables people to connect so they'll produce and create something they want or need in a new way.The way to discover what people want to create is to get far, far beyond how they were taught to search.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Using Facebook: Uploading Your Original Content Automatically Grants Them License to Use It]]></title>
<link>http://sphinn.com/story/5193</link>
<comments>http://sphinn.com/story/5193</comments>
<pubDate>Tue, 11 Sep 2007 02:12:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/5193</guid>
<description><![CDATA[First Rae's privacy warning about a popular Facebook application and now Li uncovers cause for concern in the TOS.<br/><br/>26 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Usability and SEO - Red Light, Green Light]]></title>
<link>http://sphinn.com/story/4826</link>
<comments>http://sphinn.com/story/4826</comments>
<pubDate>Fri, 07 Sep 2007 03:53:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/4826</guid>
<description><![CDATA[Whenever I see phrases like &quot;Usability is first, SEO is second&quot;, I don't agree with the competition this sets up.Both disciplines are vital to the air your web site breathes. They are equal sides of the same lung.<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[Bill Slawski and Liana Evans Join Christine Churchilla4s KeyRelevance]]></title>
<link>http://sphinn.com/story/4349</link>
<comments>http://sphinn.com/story/4349</comments>
<pubDate>Mon, 03 Sep 2007 13:19:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/4349</guid>
<description><![CDATA[Christine Churchill has announced via press release and her blog the appointment of Bill Slawski and Li Evans to her company. Congratulations!<br/><br/>31 Vote(s) ]]></description>
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