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<title>Sphinn / dcress / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 22 Aug 2007 10:54:02 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[The Middlemen of Paid Search - How long will the party last?]]></title>
<link>http://sphinn.com/story/3541</link>
<comments>http://sphinn.com/story/3541</comments>
<pubDate>Wed, 22 Aug 2007 10:54:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/3541</guid>
<description><![CDATA[Local advertising networks like Superpages and Citysearch will continue to lose relevance as search engines become the first stop for consumers. To date they have prospered as the &quot;middlemen of paid search&quot; - using advertising networks to drive views to their members' profiles (who are charged a PPC fee) - a highly lucrative form of arbitrage. Growing web savvy and Google initiative could easily undermine this business model.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Your Site Defensible? A 10 Point Quiz]]></title>
<link>http://sphinn.com/story/2741</link>
<comments>http://sphinn.com/story/2741</comments>
<pubDate>Sun, 12 Aug 2007 18:13:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/2741</guid>
<description><![CDATA[How defensible is your revenue stream when up against losses in search traffic?<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Citysearch - the largest and most profitable search arbitrage site on the web?]]></title>
<link>http://sphinn.com/story/2738</link>
<comments>http://sphinn.com/story/2738</comments>
<pubDate>Sun, 12 Aug 2007 16:16:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/2738</guid>
<description><![CDATA[Each year Citysearch spends an estimated $100 million on paid search - as much as 1/3 of its revenues. The company passes this costly burden onto its members in the form of paid-for profile views. Is Citysearch the most profitable search arbitrage site on the web?<br/><br/>3 Vote(s) ]]></description>
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