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<title>Sphinn / dedmond29 / Hot Today</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 15 Jul 2008 07:31:07 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[7 Search Marketing Strategies for B2B Manufacturers & Distributors]]></title>
<link>http://sphinn.com/story/58882</link>
<comments>http://sphinn.com/story/58882</comments>
<pubDate>Tue, 15 Jul 2008 07:31:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/58882</guid>
<description><![CDATA[SEO and SEM are challenging tasks for B2B companies, particularly in industries such as Manufacturing and Industrial Technology. Here are 7 examples of how these types of companies can increase leads and revenue through creative search engine marketing strategies.<br/><br/>41 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What Don't You Trust About SEO? ... and Why? 21 Replies Thus Far]]></title>
<link>http://sphinn.com/story/54910</link>
<comments>http://sphinn.com/story/54910</comments>
<pubDate>Wed, 25 Jun 2008 07:53:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/54910</guid>
<description><![CDATA[There are many examples of genuine disdain being expressed for SEO on LinkedIn. Why?  Interesting read through (right now) 21 responses on why there is distrust or people have commentary on SEO practices via LinkedIn Answers.  What do you think?<br/><br/>49 Vote(s) ]]></description>
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<item>
<title><![CDATA[The SEM Questions A Web Analytics Package Should Answer]]></title>
<link>http://sphinn.com/story/54699</link>
<comments>http://sphinn.com/story/54699</comments>
<pubDate>Tue, 24 Jun 2008 14:15:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/54699</guid>
<description><![CDATA[Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget.<br/><br/>49 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Gray Area Between SEO Consulting & SEO Implementing]]></title>
<link>http://sphinn.com/story/47980</link>
<comments>http://sphinn.com/story/47980</comments>
<pubDate>Fri, 23 May 2008 09:36:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/47980</guid>
<description><![CDATA[How deep into the SEO recommendation(s) do you think SEO consultants should get?  Do you think a company should actually implement recommendations delivered (or be prepared to provide this service) -  or provide a project plan for implementation (to then be budgeted or carried out separately) - or just simply provide the recommendation with the expectation the client is responsible to implement (and let's assume that the latter responsibility is known)?For my part, I find it a challenge to actually get a client to implement (not all the time, but it's not out of the ordinary) - which means either implementing in general or not implementing to the extent that was expected.  That being said, your success as a consultant is usually tied to the results of a recommendation, which doesn't go anywhere if no one implements.I also feel that good SEO consultants are paid for their intellectual property.  So the cost associated with having top-notch SEO's implementing recommendations can get extremely expensive.  A smart business owner knows they can pay a lower rate/hour for almost any technical skill (web design, programming, copywriting etc etc)But it's also easier for the client to simply have the SEO implement the rec, assuming there is a good relationship. And in some cases, it would turn out to be less time intensive for an SEO simply to just &quot;do it&quot; versus writing it all out for someone else.I'd love to hear your thoughts and opinions on this.  For purposes of the discussion, I'm thinking this deals primarily with on-site recommendations (versus link building) but it's really up to anyone who wants to provide comment.<br/><br/>49 Vote(s) ]]></description>
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<item>
<title><![CDATA[How To Blend PPC Into Your SEO Keyword Research]]></title>
<link>http://sphinn.com/story/33972</link>
<comments>http://sphinn.com/story/33972</comments>
<pubDate>Fri, 14 Mar 2008 09:18:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33972</guid>
<description><![CDATA[Do people search &quot;SEO&quot; or &quot;search engine optimization&quot;, &quot;B2B&quot; or &quot;business to business&quot;?  Here's a quick look at how measuring ad impressions via PPC can lead to a better defined SEO keyword strategy, presented by Andy (or is it &quot;Andrew&quot;?) Komack.<br/><br/>31 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Yahoo Phrase Based Indexing in a Nutshell]]></title>
<link>http://sphinn.com/story/28093</link>
<comments>http://sphinn.com/story/28093</comments>
<pubDate>Tue, 12 Feb 2008 10:12:13 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo</category>
<guid>http://sphinn.com/story/28093</guid>
<description><![CDATA[SEO by the Sea takes a detailed look at a Yahoo patent application which describes a number of the ways to learn and understand the use of phrases in documents on the Web.Longer post but worth the time to read for those interested in how search engines evaluate and relate concepts, phrases and search queries.<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[Trim the Fat! 200 Negative Keywords to Consider for Your PPC Campaigns]]></title>
<link>http://sphinn.com/story/24463</link>
<comments>http://sphinn.com/story/24463</comments>
<pubDate>Tue, 22 Jan 2008 22:45:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/24463</guid>
<description><![CDATA[Andy Komack has compiled a list of 200+ negative keywords to consider when building PPC campaigns.  Failure to incorporate negative keywords costs you money, and can impact CTR, which in turn has an effect on PPC quality scores.  Keywords organized by subject matter and user intent.<br/><br/>50 Vote(s) ]]></description>
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<item>
<title><![CDATA[What is Social Media Saying About You Today?]]></title>
<link>http://sphinn.com/story/17707</link>
<comments>http://sphinn.com/story/17707</comments>
<pubDate>Fri, 07 Dec 2007 08:22:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/17707</guid>
<description><![CDATA[While search marketers understand how your &quot;personal brand&quot; is affected by social media, what about the effect on relationships outside of the online marketing space? Some observations based on experience and thoughts/ideas related to communicating the values of social media, to those in your offline world.<br/><br/>34 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEM Pricing Stuctures & Business Models]]></title>
<link>http://sphinn.com/story/17412</link>
<comments>http://sphinn.com/story/17412</comments>
<pubDate>Thu, 06 Dec 2007 14:22:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/17412</guid>
<description><![CDATA[Marty Weintraub's recap of the SES Chicago session on common methods agencies and consultants price their SEM campaigns and what the potential advantages and pitfalls may be.  Nice overview of the different strategies and pricing models.<br/><br/>32 Vote(s) ]]></description>
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<item>
<title><![CDATA[10 Warning Signs That You Might Be A Social Media Addict]]></title>
<link>http://sphinn.com/story/14677</link>
<comments>http://sphinn.com/story/14677</comments>
<pubDate>Mon, 19 Nov 2007 12:03:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/14677</guid>
<description><![CDATA[FTA: &quot;You twittered your pregnancy and engagement (and divorce) long before your friends and family found out&quot;. How deeply are you addicted to the social media environment?<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Sensationalism & Pandering: The Press & The SEO Community]]></title>
<link>http://sphinn.com/story/12899</link>
<comments>http://sphinn.com/story/12899</comments>
<pubDate>Wed, 07 Nov 2007 20:20:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/12899</guid>
<description><![CDATA[An interesting discussion on how the rapid popularity of the search engine marketing &quot;idea&quot; fuels stories of sensationalism and questionable &quot;facts&quot; around the business of SEO and the people involved.<br/><br/>35 Vote(s) ]]></description>
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<item>
<title><![CDATA[14 Ways to Disclose Sponsored Links and Fool a Search Engine]]></title>
<link>http://sphinn.com/story/12557</link>
<comments>http://sphinn.com/story/12557</comments>
<pubDate>Mon, 05 Nov 2007 23:56:31 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/12557</guid>
<description><![CDATA[&quot;#1. The links that appear somewhere below are not sponsored or paid for in any way. The statement in the sentence prior to this sentence is completely false.&quot;Light-hearted look at the whole paid links debate and what you may want to do to avoid issue with search engines<br/><br/>35 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[To Shout or Not To Shout: The Digg Dilemma]]></title>
<link>http://sphinn.com/story/12045</link>
<comments>http://sphinn.com/story/12045</comments>
<pubDate>Thu, 01 Nov 2007 13:18:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/12045</guid>
<description><![CDATA[Brent Csutoras takes an in depth look at Digg's &quot;shout&quot; feature, showcasing how to use it, what specific Digg members think and suggestions for when it may or may not be appropriate to use the function.<br/><br/>41 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Blog Like a Person, Not Like a Cyborg]]></title>
<link>http://sphinn.com/story/11617</link>
<comments>http://sphinn.com/story/11617</comments>
<pubDate>Tue, 30 Oct 2007 19:39:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/11617</guid>
<description><![CDATA[Lisa Barone writes about tips and ideas for stimulating your blog writing creativity, making certain you are focusing on for your readers (and not just traffic sources) and keeping things fresh for both your own sanity and the enthusiasm of the blogging community.<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[7 Things I Didna4t Get at SMX Social Media and 2 Important Things That I Did]]></title>
<link>http://sphinn.com/story/10176</link>
<comments>http://sphinn.com/story/10176</comments>
<pubDate>Sat, 20 Oct 2007 07:30:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/10176</guid>
<description><![CDATA[No one gives out a free pass to success in any market, including social media - but if you spend the time to learn, contribute and invest in the communities as well as network with people that share the same interests, you're much more likely to succeed.<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google 3Q Profit Soars 46 Percent - Will $700 a Share Be Next?]]></title>
<link>http://sphinn.com/story/10182</link>
<comments>http://sphinn.com/story/10182</comments>
<pubDate>Fri, 19 Oct 2007 12:06:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/10182</guid>
<description><![CDATA[Even with the competition for the summer season, Google still managed to have another amazing quarter.  Great quotes from 10e20's Chris Winfield in the article too...<br/><br/>25 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What Bill Belichick Can Teach You About Blackhat SEO]]></title>
<link>http://sphinn.com/story/6247</link>
<comments>http://sphinn.com/story/6247</comments>
<pubDate>Thu, 20 Sep 2007 11:35:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/6247</guid>
<description><![CDATA[There are many similarities that can be drawn from the competitive nature of professional sports and the world of search engine optimization, particularly for the most competitive keyword rankings and profitable online industries.  Here are some thoughts and ideas in relation to the recent news from the New England Patriots and Bill Belichick's strategy for gaming the system.<br/><br/>24 Vote(s) ]]></description>
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<title><![CDATA[25 Expert Techniques For Successful Blogging]]></title>
<link>http://sphinn.com/story/4330</link>
<comments>http://sphinn.com/story/4330</comments>
<pubDate>Sat, 01 Sep 2007 10:54:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/4330</guid>
<description><![CDATA[Blogging has been proven and advised to attract large quantities of visitors, readers and, possibly, customers. Whatever your reason to blog is, follow these proven techniques from the experts on your way to becoming a successful blogger.<br/><br/>24 Vote(s) ]]></description>
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