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<title>Sphinn / dedmond29 / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 13 Aug 2008 10:42:44 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[The Secret Sauce for the Perfect Pitch]]></title>
<link>http://sphinn.com/story/65459</link>
<comments>http://sphinn.com/story/65459</comments>
<pubDate>Wed, 13 Aug 2008 10:42:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/65459</guid>
<description><![CDATA[&quot;First things first. No matter what we'd like to believe, there is no such thing as the perfect pitch. One person's spam is often another person's breakfast.&quot;Key points to consider when pitching bloggers as well as strategies for making the connection as effective as possible.<br/><br/>16 Vote(s) ]]></description>
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<item>
<title><![CDATA[What Defines The Integrity of Search Engine Marketing?]]></title>
<link>http://sphinn.com/story/50241</link>
<comments>http://sphinn.com/story/50241</comments>
<pubDate>Mon, 02 Jun 2008 10:12:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/50241</guid>
<description><![CDATA[The same tools that can be used to spread something sensationally false can also be used for the dissemination of accurate information as well.  In my opinion, we should proactively address issues of SEM ethics and integrity before others make that determination for us.  What do you think?<br/><br/>17 Vote(s) ]]></description>
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<title><![CDATA[Downloadable PPC Profit (or Loss) Calculator]]></title>
<link>http://sphinn.com/story/44402</link>
<comments>http://sphinn.com/story/44402</comments>
<pubDate>Mon, 05 May 2008 12:38:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/44402</guid>
<description><![CDATA[For those of you interested in calculating PPC projections, here is a basic PPC calculator that is available for download.  The Excel formula allows you to determine profit (loss) at any PPC level - campaign, ad group or keyword.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[22 of The Funniest Search Marketing Posts]]></title>
<link>http://sphinn.com/story/43493</link>
<comments>http://sphinn.com/story/43493</comments>
<pubDate>Wed, 30 Apr 2008 06:09:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/43493</guid>
<description><![CDATA[&quot;One of my favorite things about the Search community is that they are not only smart but also pretty darn witty.&quot;  Here are 22 posts designed to make you laugh - from lists to call-outs to just simply funny subjects.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Absolute Guide to Destroying Your Blog Readership]]></title>
<link>http://sphinn.com/story/25516</link>
<comments>http://sphinn.com/story/25516</comments>
<pubDate>Mon, 28 Jan 2008 05:50:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/25516</guid>
<description><![CDATA[While there are many guides out there on increasing your blog readership and gaining subscribers, following the steps in this guide will give you all the tools you need to destroy your readership.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Paid Search Can Help Elect the Next President]]></title>
<link>http://sphinn.com/story/20302</link>
<comments>http://sphinn.com/story/20302</comments>
<pubDate>Wed, 26 Dec 2007 13:47:31 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/20302</guid>
<description><![CDATA[From the page: &quot;here are a few ways candidates and marketers should be looking to leverage the power of Paid Search in their political endeavors&quot;<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[An Open Letter to CEO Bloggers]]></title>
<link>http://sphinn.com/story/18461</link>
<comments>http://sphinn.com/story/18461</comments>
<pubDate>Wed, 12 Dec 2007 17:19:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/18461</guid>
<description><![CDATA[Todd Defren makes some excellent points about the challenges faced when leaders create a company blog and offers ideas for those looking to take the plunge into the blog world and learning what blogging is about.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Twittering Success Story: The Baja 1000 Twitter Project]]></title>
<link>http://sphinn.com/story/17997</link>
<comments>http://sphinn.com/story/17997</comments>
<pubDate>Mon, 10 Dec 2007 06:14:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/17997</guid>
<description><![CDATA[Jason Falls recaps the success of his Twitter Tracker project at the Baja 1000 with Robby Gordon.  Check out how social media efforts improved online media exposure and generated blog post mentions.  A real success story using social media.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[29,864 Digg Stories Analyzed to Investigate Collective Attention]]></title>
<link>http://sphinn.com/story/14332</link>
<comments>http://sphinn.com/story/14332</comments>
<pubDate>Fri, 16 Nov 2007 08:37:54 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/14332</guid>
<description><![CDATA[Researchers at HP Labs analyzed 29,864 Digg submissions made popular in 2006 in an effort to understand how some messages become popular among large populations.  They analyzed the reach once a story becomes popular and the rate of time to which the awareness/attention of a popular story fades.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Best Buy's Myspace Forum For Sharing Dumb Customer Stories]]></title>
<link>http://sphinn.com/story/14025</link>
<comments>http://sphinn.com/story/14025</comments>
<pubDate>Wed, 14 Nov 2007 12:29:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/14025</guid>
<description><![CDATA[Best Buy employees have created a Myspace forum for sharing stupid customer stories.  While it's all fun and light hearted, should Best Buy be worried about how they're brand is being represented in this social media platform?<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is Your URL Digg Compatible?]]></title>
<link>http://sphinn.com/story/13610</link>
<comments>http://sphinn.com/story/13610</comments>
<pubDate>Mon, 12 Nov 2007 12:07:05 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/13610</guid>
<description><![CDATA[Imagine that Muhammad Saleem (or any other top 100 Digg user) thinks your article is worth submitting to Digg. They're all ready to submit and your URL is not compatible!  Don't be that website owner. Verify your URL's works with social media websites.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Is It Too Much To Dream? Social Media Inside the Firewall]]></title>
<link>http://sphinn.com/story/10778</link>
<comments>http://sphinn.com/story/10778</comments>
<pubDate>Wed, 24 Oct 2007 08:00:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/10778</guid>
<description><![CDATA[We're all looking at social media applications as an opportunity  but how many of us are actually integrating these tools on a regular basis?  Here's a proposed look at the how, why and what social media tools may make sense in the everyday business environment.  Check out the comments for some more ideas and valuable conversation as well.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[What To Do When Online Adversity Hits You Smack In The Face]]></title>
<link>http://sphinn.com/story/8724</link>
<comments>http://sphinn.com/story/8724</comments>
<pubDate>Mon, 08 Oct 2007 08:51:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/8724</guid>
<description><![CDATA[In relation to the recent topic of Website Grader - whether you agree or not with it's value, here are some key takeaways on what went right in the discussion and ideas on how you can apply it to your own social media strategy.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Your Secret Blogging Weapon is You]]></title>
<link>http://sphinn.com/story/8705</link>
<comments>http://sphinn.com/story/8705</comments>
<pubDate>Mon, 08 Oct 2007 06:46:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/8705</guid>
<description><![CDATA[Lyndon Antcliff provides some sound advice on what differentiates the success or failure for many blogs: The ability of the blogger to create a unique personality.  It's been said before, but savvy readers will take note from good writers and do their best to improve the most important blog component - the writing of your posts.<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Launching Free Bid Management Technology in Beta]]></title>
<link>http://sphinn.com/story/7131</link>
<comments>http://sphinn.com/story/7131</comments>
<pubDate>Wed, 26 Sep 2007 10:04:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/7131</guid>
<description><![CDATA[FTA: We were absolutely stunned (although not entirely surprised) to find out that Google is slowly testing FREE Bid Management Technology within select Google Adwords accounts.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Protecting Your WordPress Blog From Evil]]></title>
<link>http://sphinn.com/story/5114</link>
<comments>http://sphinn.com/story/5114</comments>
<pubDate>Mon, 10 Sep 2007 06:50:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/5114</guid>
<description><![CDATA[Tips and recommendations for making certain that your wordpress blog is not subject to spammers or malicious attacks and hackers.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[16 Ways To Kill Your Blog Strategy Before You Even Start It]]></title>
<link>http://sphinn.com/story/4923</link>
<comments>http://sphinn.com/story/4923</comments>
<pubDate>Fri, 07 Sep 2007 06:53:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/4923</guid>
<description><![CDATA[The development of a blog does take time and consideration. Strategic decisions include goals and objectives, blog software, and design/usability amongst others. While all of these components are important, here are 16 ways to stop your blogging initiative dead in it's tracks, before you even begin your first post.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[What Turns a Client Into A Blogging Evangalist?]]></title>
<link>http://sphinn.com/story/4715</link>
<comments>http://sphinn.com/story/4715</comments>
<pubDate>Wed, 05 Sep 2007 12:46:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/4715</guid>
<description><![CDATA[Most would agree that effective blogging is an essential ingredient within a search engine marketing strategy, but the question posed is what success stories, motivators and obstacles must be overcome in order to transform the skeptical client into a real blogging evangelist?  It doesn't have to be the CEO or founder, but how do you find, develop and motivate key people to begin actively blogging and becoming excited about it?<br/><br/>5 Vote(s) ]]></description>
</item>

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<title><![CDATA[Chris Brogan's Social Media Toolkit]]></title>
<link>http://sphinn.com/story/4566</link>
<comments>http://sphinn.com/story/4566</comments>
<pubDate>Tue, 04 Sep 2007 07:50:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/4566</guid>
<description><![CDATA[There are a ton of social media tools online to help with all aspects of your community building strategy and the difficulty is finding the ones that make the most sense for your specific needs and situation.  Social Media Expert Chris Brogan offers his list of social media tools for everything from blogging to video to presentation sharing.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA["Google" License Plate Spotted in Sweden]]></title>
<link>http://sphinn.com/story/2863</link>
<comments>http://sphinn.com/story/2863</comments>
<pubDate>Tue, 14 Aug 2007 05:18:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/2863</guid>
<description><![CDATA[Joakim Jardenberg from Sweden managed to buy a new GOOGLE license plate for his car. The cost is 6.000SEK for ten years - or $872. One of the goals of the endeavor was to show how building a brand is even more important now in today's business environment, given advancements in technology &amp; communication capabilities.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Measuring Bounce Rates for Website Traffic and Referral Sources]]></title>
<link>http://sphinn.com/story/2795</link>
<comments>http://sphinn.com/story/2795</comments>
<pubDate>Mon, 13 Aug 2007 09:08:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/2795</guid>
<description><![CDATA[Avinash Kaushik provides action plans for evaluating and reacting to the bounce rate of your pages in relation to overall website traffic, referral sources, keywords (organic and PPC) and page views.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[New AdWords Max CPC bidding a better user experience?  Buy GOOG now!]]></title>
<link>http://sphinn.com/story/2645</link>
<comments>http://sphinn.com/story/2645</comments>
<pubDate>Fri, 10 Aug 2007 13:02:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/2645</guid>
<description><![CDATA[Will Google AdWords' update, using Max CPC versus actual CPC, be more beneficial for the user experience or will it just raise the advertising costs for companies competing for PPC placement?<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Engine Marketing: Outsource or In-House?]]></title>
<link>http://sphinn.com/story/2599</link>
<comments>http://sphinn.com/story/2599</comments>
<pubDate>Fri, 10 Aug 2007 05:37:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/2599</guid>
<description><![CDATA[A good checklist identifying strategic business considerations that factor into the decision on whether to outsource search engine optimization (SEO) and/or pay-per-click (PPC) bid management or create an in-house team.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[When Does a Google AdWords Advertiser Become a Can't Ban Whitelist Top Ranking Organic Search Result?]]></title>
<link>http://sphinn.com/story/2376</link>
<comments>http://sphinn.com/story/2376</comments>
<pubDate>Wed, 08 Aug 2007 05:37:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/2376</guid>
<description><![CDATA[Aaron Wall answers a readers question related to classifications of large and small websites and why sites with strong brand awareness, larger AdWords budgets, and other authoritative factors may have an advantage in the manipulation of organic search rankings - whether they realize it or not.<br/><br/>3 Vote(s) ]]></description>
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