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<title>Sphinn / drupal / Hot Today</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Sat, 26 Jul 2008 09:18:54 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Low Click Through Keywords - Kill 'Em or Keep 'Em?]]></title>
<link>http://sphinn.com/story/61221</link>
<comments>http://sphinn.com/story/61221</comments>
<pubDate>Sat, 26 Jul 2008 09:18:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/61221</guid>
<description><![CDATA[Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywords.<br/><br/>58 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Stop Google Analytics From Stealing AdWords Keyword Data]]></title>
<link>http://sphinn.com/story/61028</link>
<comments>http://sphinn.com/story/61028</comments>
<pubDate>Fri, 25 Jul 2008 12:03:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/61028</guid>
<description><![CDATA[Do you broad or phrase match keywords in Adwords? By default, you can't see which terms Adwords uses to trigger your ads - it could be totally bogus keywords!You need this hack to expose exact keyword referrals, or you'll spend too much on Adwords.<br/><br/>58 Vote(s) ]]></description>
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<item>
<title><![CDATA[Negative Keyword Research Tools & Tips]]></title>
<link>http://sphinn.com/story/60661</link>
<comments>http://sphinn.com/story/60661</comments>
<pubDate>Fri, 25 Jul 2008 03:01:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/60661</guid>
<description><![CDATA[Part 2 in a series on keyword research, this post explains how you can find negative keywords with the Google Keyword Tool, Google Suggest and Google Product Search (with screenshots).<br/><br/>53 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Tips for Using the New Google Keyword Tool & How To Use the Data Wisely]]></title>
<link>http://sphinn.com/story/60421</link>
<comments>http://sphinn.com/story/60421</comments>
<pubDate>Tue, 22 Jul 2008 11:56:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/60421</guid>
<description><![CDATA[Like Avinash Kaushik says about web analytics, &quot;The goal is not to collect more data - it's about extracting insight from this data.&quot;The Get Elastic Blog provides 7 tips to remember when using the keyword tool, how you can apply keyword research beyond SEO and PPC, and the limitations of Google's and other keyword tools.<br/><br/>48 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy]]></title>
<link>http://sphinn.com/story/47421</link>
<comments>http://sphinn.com/story/47421</comments>
<pubDate>Wed, 21 May 2008 09:20:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/47421</guid>
<description><![CDATA[Nice resource list of calls to action for marketers to use in copywriting and ad creative.<br/><br/>47 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Oops, Google Analytics Lost Your Data]]></title>
<link>http://sphinn.com/story/47430</link>
<comments>http://sphinn.com/story/47430</comments>
<pubDate>Wed, 21 May 2008 03:07:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/47430</guid>
<description><![CDATA[Google sent a notice to Analytics users this morning that a data processing error from April 30th to May 5th has occurred. They're working on reprocessing the data which should be ready in a few days, but some data cannot be recovered.<br/><br/>37 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Optimizing for Product Colors: Duplicate Content or Long Tail Gold?]]></title>
<link>http://sphinn.com/story/43300</link>
<comments>http://sphinn.com/story/43300</comments>
<pubDate>Wed, 30 Apr 2008 08:35:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/43300</guid>
<description><![CDATA[A case study on how you can optimize color-specific product pages, even when on-page content is 100% duplicate. Because product-color searches are long tail and convert higher, this can be a profitable strategy.<br/><br/>34 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[2 Linking Strategies I Bet You Never Heard Of..]]></title>
<link>http://sphinn.com/story/42586</link>
<comments>http://sphinn.com/story/42586</comments>
<pubDate>Fri, 25 Apr 2008 16:56:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/42586</guid>
<description><![CDATA[Gab Goldenberg shares two creative and effective link building tips: consider geography and keyword misspellings when researching link prospects.<br/><br/>57 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Shaking Up URLs in Search Ads?]]></title>
<link>http://sphinn.com/story/42491</link>
<comments>http://sphinn.com/story/42491</comments>
<pubDate>Fri, 25 Apr 2008 03:16:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/42491</guid>
<description><![CDATA[Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots.<br/><br/>52 Vote(s) ]]></description>
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