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<title>Sphinn / elchadley / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 07 May 2008 08:05:24 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Supercharge your CTR with Spanish]]></title>
<link>http://sphinn.com/story/44802</link>
<comments>http://sphinn.com/story/44802</comments>
<pubDate>Wed, 07 May 2008 08:05:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/44802</guid>
<description><![CDATA[As promised here is a technique I have been using with great success for a long time in some PPC campaigns. When using this method I routinely see click through rates on my ads of 25-45%. This leads to tons of cheap clicks and great quality scores. Also, the boost from these highly clicked adgroups can help raise the overall quality score of your whole account.  The secret is, targeting Spanish speakers.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Mentor for a week contest]]></title>
<link>http://sphinn.com/story/42565</link>
<comments>http://sphinn.com/story/42565</comments>
<pubDate>Thu, 24 Apr 2008 16:40:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/42565</guid>
<description><![CDATA[I have been wanting to give something back to my readers lately. Rather than giving away some t-shirt or mug, I thought the most valuable thing I can give my time. Here is what I am offering: I will mentor your for a week for free. I will spend 15-20 minutes a day for a week to help someone get started in PPC to affiliate marketing.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Maximize profits with multiple landing page types]]></title>
<link>http://sphinn.com/story/41846</link>
<comments>http://sphinn.com/story/41846</comments>
<pubDate>Mon, 21 Apr 2008 13:03:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/41846</guid>
<description><![CDATA[One of the biggest mistakes I see new affiliates doing is sending all the traffic in a campaign to the same landing page. This makes no sense when the keywords that the user is searching for is already prequalifying their intentions...<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Create landing pages based on keyword intent]]></title>
<link>http://sphinn.com/story/31665</link>
<comments>http://sphinn.com/story/31665</comments>
<pubDate>Thu, 28 Feb 2008 12:38:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/31665</guid>
<description><![CDATA[..I like to take it one step further to squeeze a higher conversion percentage from my landing pages. It's all about choosing the type of landing page based on the intent of the keyword...<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Microsoft buying Yahoo - Goodbye Google Domination]]></title>
<link>http://sphinn.com/story/26369</link>
<comments>http://sphinn.com/story/26369</comments>
<pubDate>Fri, 01 Feb 2008 08:31:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/26369</guid>
<description><![CDATA[As I predicted, Microsoft put in an offer to buy Yahoo today for 44.6 billion.  While it's not a done deal yet, Yahoo is considering it and if they are smart they will take it.  What does this mean for the search world?  That remains to be seen, but if I were Google I would be VERY nervous.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Anatomy of a winning PPC to affiliate campaign]]></title>
<link>http://sphinn.com/story/25735</link>
<comments>http://sphinn.com/story/25735</comments>
<pubDate>Tue, 29 Jan 2008 08:55:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/25735</guid>
<description><![CDATA[We are all working off essentially the same keywords. So given the same list of say 10,000 keywords, how does one person's campaign completely fail, while another person makes a killing? It's all about campaign structure. The best way I can explain this is with an example.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[How to import Google Adwords campaigns into Yahoo and MSN]]></title>
<link>http://sphinn.com/story/24694</link>
<comments>http://sphinn.com/story/24694</comments>
<pubDate>Wed, 23 Jan 2008 10:31:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/24694</guid>
<description><![CDATA[One of the big weaknesses of Yahoo and MSN's PPC interfaces is their lack of offline editors to build a campaign. Fortunately you can build all your campaigns with the Google Adwords editor, then export those results.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Campaign Maintenance - Removing dead keywords]]></title>
<link>http://sphinn.com/story/23827</link>
<comments>http://sphinn.com/story/23827</comments>
<pubDate>Fri, 18 Jan 2008 09:52:36 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/23827</guid>
<description><![CDATA[Getting a profitable campaign up and running is one thing, but keeping it profitable over the long term is even harder. It's tempting to just set it and forget it, but if you want to keep you quality scores from slipping, campaigns require ongoing maintenance.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Negative Geo targeting for the win]]></title>
<link>http://sphinn.com/story/22415</link>
<comments>http://sphinn.com/story/22415</comments>
<pubDate>Thu, 10 Jan 2008 08:20:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/22415</guid>
<description><![CDATA[If you already have a campaign running and you didn't scrub out the non converting geo terms, or even if you have, this is an important step. You may have a completely clean keyword list, but if you are using phrase match (my favorite), you still need to negative geo target your campaigns, in order to not waste impressions on people that are tagging their searches with geo identifiers.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Keyword Scrubbing]]></title>
<link>http://sphinn.com/story/21737</link>
<comments>http://sphinn.com/story/21737</comments>
<pubDate>Mon, 07 Jan 2008 08:31:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/21737</guid>
<description><![CDATA[With all the keyword tools out there, it's very easy to generate a huge keyword list in a short amount of time.  So the first step I always do when I am building out a new campaign is to scrub down my keyword list.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Hot Tip - Non relevant PPC advertising]]></title>
<link>http://sphinn.com/story/21192</link>
<comments>http://sphinn.com/story/21192</comments>
<pubDate>Thu, 03 Jan 2008 08:52:41 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/21192</guid>
<description><![CDATA[Ok, as promised last week here is the hot tip you won't find anywhere else. We all know that the whole key to pay per click marketing is choosing the right keywords, and making relevant ads and landing pages based on the keywords. Well, sometimes you can do the exact opposite and have great results. What am I talking about? A little something I call non-relevant PPC advertising.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Some hard facts about affiliate marketing]]></title>
<link>http://sphinn.com/story/19873</link>
<comments>http://sphinn.com/story/19873</comments>
<pubDate>Fri, 21 Dec 2007 09:38:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/19873</guid>
<description><![CDATA[Everyone seems to have a pretty rosey view of affiliate marketing.  Maybe all the screenshots of huge stats make people think its relatively easy to make a thousands a day.  But there are things that no one seems to mention as well...<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Gaming Google Quality Score]]></title>
<link>http://sphinn.com/story/18185</link>
<comments>http://sphinn.com/story/18185</comments>
<pubDate>Tue, 11 Dec 2007 08:23:14 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/18185</guid>
<description><![CDATA[Ok, this title may be a little misleading. You aren't really gaming the quality score by following these tips, you are just working with their system and giving Google what it wants. You may have heard some of these, or they may be new to you - but I can personally vouch for the fact that these methods work.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Pubcon Recap - Day 1]]></title>
<link>http://sphinn.com/story/17408</link>
<comments>http://sphinn.com/story/17408</comments>
<pubDate>Wed, 05 Dec 2007 17:14:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/17408</guid>
<description><![CDATA[A recap of some of the things I heard and saw at the first day of Pubcon 2007.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Pubcon Recap - Day 1]]></title>
<link>http://sphinn.com/story/17294</link>
<comments>http://sphinn.com/story/17294</comments>
<pubDate>Wed, 05 Dec 2007 07:21:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/17294</guid>
<description><![CDATA[Recap of some interesting points from Pubcon day 1.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Rocking the Adwords Placement Network]]></title>
<link>http://sphinn.com/story/15931</link>
<comments>http://sphinn.com/story/15931</comments>
<pubDate>Tue, 27 Nov 2007 09:16:39 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/15931</guid>
<description><![CDATA[This may have slipped underneath many people's radars recently, but you can now bid CPC for Google placements on the content network...<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google trick to reveal your Adsense competitors]]></title>
<link>http://sphinn.com/story/14889</link>
<comments>http://sphinn.com/story/14889</comments>
<pubDate>Tue, 20 Nov 2007 09:48:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdSense</category>
<guid>http://sphinn.com/story/14889</guid>
<description><![CDATA[This one is for all the publishers running Adsense out there. Ever wanted to know who your competitors were in your niche, and the approximate volume they are doing compared to you? Well, that info can be easily found, courtesy of Google itself using Adwords.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[How to expand a successful affiliate offer]]></title>
<link>http://sphinn.com/story/14153</link>
<comments>http://sphinn.com/story/14153</comments>
<pubDate>Thu, 15 Nov 2007 08:07:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/14153</guid>
<description><![CDATA[So you finally hit on an offer that is converting well, and most importantly: is consistent. You know your average eCPC and feel comfortable letting it run on auto pilot in un-budgeted spend mode. Now what? Expand it of course.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Keep your landing pages current with this tip]]></title>
<link>http://sphinn.com/story/13572</link>
<comments>http://sphinn.com/story/13572</comments>
<pubDate>Mon, 12 Nov 2007 08:23:57 -0800</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/13572</guid>
<description><![CDATA[Use this simple code snippet to make users think your landing page is current.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Using dynamic keyword insertion to boost CTR]]></title>
<link>http://sphinn.com/story/13140</link>
<comments>http://sphinn.com/story/13140</comments>
<pubDate>Thu, 08 Nov 2007 16:18:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft adCenter</category>
<guid>http://sphinn.com/story/13140</guid>
<description><![CDATA[Ever wonder how the guys in the top PPC positions create those cool, high CTR and high converting ads? We use dynamic text insertion.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Top 25 Hot Holiday Products]]></title>
<link>http://sphinn.com/story/12870</link>
<comments>http://sphinn.com/story/12870</comments>
<pubDate>Wed, 07 Nov 2007 07:45:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/12870</guid>
<description><![CDATA[Here's a list of the top 25 holiday products to start ramping up your affiliate campaigns for...<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Want to make more money online?  Stop reading so many blogs.]]></title>
<link>http://sphinn.com/story/12539</link>
<comments>http://sphinn.com/story/12539</comments>
<pubDate>Mon, 05 Nov 2007 09:21:09 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/12539</guid>
<description><![CDATA[This may sound odd coming from a blogger, but if you want to make more money online, stop reading so many &quot;make money online&quot; blogs...<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Super CTR Trick - Use Alliteration]]></title>
<link>http://sphinn.com/story/11841</link>
<comments>http://sphinn.com/story/11841</comments>
<pubDate>Wed, 31 Oct 2007 08:46:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/11841</guid>
<description><![CDATA[Want an almost guaranteed trick to increase your CTR?  Think back to your high school english class for this one...<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Wow MSN Adcenter actually listened]]></title>
<link>http://sphinn.com/story/11546</link>
<comments>http://sphinn.com/story/11546</comments>
<pubDate>Mon, 29 Oct 2007 13:37:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft adCenter</category>
<guid>http://sphinn.com/story/11546</guid>
<description><![CDATA[It seems MSN adcenter may actually listen to their customers.  ..<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Dona4t believe the hype - content converts]]></title>
<link>http://sphinn.com/story/10024</link>
<comments>http://sphinn.com/story/10024</comments>
<pubDate>Thu, 18 Oct 2007 07:55:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/10024</guid>
<description><![CDATA[Contrary to what you may have heard, the content network does convert, and converts very well.  Here's proof...<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[How to explain PPC marketing to someone in a bar]]></title>
<link>http://sphinn.com/story/9927</link>
<comments>http://sphinn.com/story/9927</comments>
<pubDate>Wed, 17 Oct 2007 18:59:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/9927</guid>
<description><![CDATA[Here's how to explain PPC affiliate marketing using the analogy of picking up someone in a bar...<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Dirt cheap traffic from Google PPA]]></title>
<link>http://sphinn.com/story/8731</link>
<comments>http://sphinn.com/story/8731</comments>
<pubDate>Mon, 08 Oct 2007 09:43:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/8731</guid>
<description><![CDATA[As CPA affiliates, we often have to absorb the costs for wasted clicks of tons of traffic that we drive to advertisers sites...<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to get free clicks with PPC services]]></title>
<link>http://sphinn.com/story/8242</link>
<comments>http://sphinn.com/story/8242</comments>
<pubDate>Thu, 04 Oct 2007 10:29:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/8242</guid>
<description><![CDATA[Yes you can get free clicks with many PPC services, especially 2nd and 3rd tier networks.  It's really simple too.  Want to know the secret of free clicks...<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Digital Point's hidden PPC engine]]></title>
<link>http://sphinn.com/story/7937</link>
<comments>http://sphinn.com/story/7937</comments>
<pubDate>Tue, 02 Oct 2007 11:58:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/7937</guid>
<description><![CDATA[I'm always on the lookout for creative ways to generate traffic. One interesting way I have been testing in the last month is with the recent blog entry links at the Digital Point forums...<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Banned from YPN]]></title>
<link>http://sphinn.com/story/7734</link>
<comments>http://sphinn.com/story/7734</comments>
<pubDate>Mon, 01 Oct 2007 09:59:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Publisher Network</category>
<guid>http://sphinn.com/story/7734</guid>
<description><![CDATA[This is a first for CDF networks - we have been banned from something! I received the following email from Yahoo publisher network (YPN) last week...<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[The 13 Pay Per Click Network Challenge]]></title>
<link>http://sphinn.com/story/5974</link>
<comments>http://sphinn.com/story/5974</comments>
<pubDate>Tue, 18 Sep 2007 08:22:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/5974</guid>
<description><![CDATA[We put the top 13 Pay Per Click networks to a month long, real world torture test.  Who won?  The results may surprise you.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Breaking the $1,000 per hour barrier]]></title>
<link>http://sphinn.com/story/3998</link>
<comments>http://sphinn.com/story/3998</comments>
<pubDate>Tue, 28 Aug 2007 10:44:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/3998</guid>
<description><![CDATA[How to capitalize on huge holiday traffic spikes with your affiliate offers.<br/><br/>2 Vote(s) ]]></description>
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