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<title>Sphinn / evision / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 07 Jan 2009 04:27:43 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Why Good Graphics is Vital to Site Success]]></title>
<link>http://sphinn.com/story/95751</link>
<comments>http://sphinn.com/story/95751</comments>
<pubDate>Wed, 07 Jan 2009 04:27:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/95751</guid>
<description><![CDATA[Good graphics design does more then present an appealing web site facade. User testing reveals that good graphics design is essential to improving conversions. Based on user testing and metrics data, usability and user experience expert Todd Follansbee explains how graphic design contributes to increased web site conversions.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Blogging Tips: Promoting Your Blog, Your Products & Services, Usability Tips, Tips For Providing Useful Information]]></title>
<link>http://sphinn.com/story/93169</link>
<comments>http://sphinn.com/story/93169</comments>
<pubDate>Wed, 17 Dec 2008 10:56:51 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/93169</guid>
<description><![CDATA[Some tips help you provide more useful information in your blog  Tips to help you promote your blog as well as help sell yourself and your products and services to your blog readers  Plus a few usability tips  With examples from some of Americas top corporate blogs.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Where to put your blog for best search engine results: Blogging Tips Part One]]></title>
<link>http://sphinn.com/story/91876</link>
<comments>http://sphinn.com/story/91876</comments>
<pubDate>Wed, 10 Dec 2008 05:38:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/91876</guid>
<description><![CDATA[Don't already have a blog?Should you host you blog as a folder on your web site (or so that it appears to be a folder) such as www.domain.com/blog or as a sub web such as blog.domain.com or a completely different domain?There are advantages to both approaches from a search engine perspective.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[SEO for PDFs 2008: Optimizing PDFs for Search Engines]]></title>
<link>http://sphinn.com/story/83213</link>
<comments>http://sphinn.com/story/83213</comments>
<pubDate>Wed, 05 Nov 2008 05:04:12 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/83213</guid>
<description><![CDATA[You'll learn  Tips to better rankings &amp; more click-throughs from SERP's for your PDF's  How to include active links within PDF's to increase the number of readers who visit your web site while viewing your PDF online  And give search engines paths to find content on your web site<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why I Chose Travelocity: Usability & Stickiness Lessons Learned]]></title>
<link>http://sphinn.com/story/79229</link>
<comments>http://sphinn.com/story/79229</comments>
<pubDate>Wed, 15 Oct 2008 12:20:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/79229</guid>
<description><![CDATA[A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I've been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[4 Initial Keys to Internet Marketing Success]]></title>
<link>http://sphinn.com/story/76126</link>
<comments>http://sphinn.com/story/76126</comments>
<pubDate>Wed, 01 Oct 2008 04:46:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/76126</guid>
<description><![CDATA[Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites. Working with large and small companies in the U.S. and abroad over the past decade, I've seen a lot of what it takes to be successful in online marketing. I've also seen the pitfalls. Here are some of the &quot;initial&quot; keys to online marketing success.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Universal or Blended Search Results: What is it? Optimization Tips]]></title>
<link>http://sphinn.com/story/73263</link>
<comments>http://sphinn.com/story/73263</comments>
<pubDate>Wed, 17 Sep 2008 04:55:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/73263</guid>
<description><![CDATA[In &quot;The Beginning of the End? Or the End of the Beginning?&quot; Kevin Ryan at Search Engine Watch talks about the emerging Universal or Blended search results which already is and will continue to dramatically change the search results landscape we've all been used to for years.Universal or Blended Search Results is actually an opportunity that could lead to more click throughs to your site and the web sites and web pages on other sites that you have influenced.This post explains what Universal or Blends Search Results is, with some examples, and gives some tips on how to prepare for it as it continues to emerge.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Pay Per Click (PPC) Advertising: Ita4s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR)]]></title>
<link>http://sphinn.com/story/59345</link>
<comments>http://sphinn.com/story/59345</comments>
<pubDate>Wed, 16 Jul 2008 05:20:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/59345</guid>
<description><![CDATA[Often, after we take over a Pay Per Click (PPC) search engine advertising campaign for a client (such as a Google AdWords campaign) we get a panic call from the client that goes something like this, &quot;You've lowered my Impressions!&quot; or &quot;My Click-through rate has gone down, What are you doing!&quot; or &quot;The number of Clicks to the site is down!&quot;Our goal when managing a PPC campaign is to bring targeted traffic to the site that is engaged enough to convert in some manner, whether this is filling out an inquiry from, purchasing something, picking up the phone and calling, downloading an important white paper, visiting a brick &amp; mortar facility, or at the very least spending a reasonable amount of time on the site.In this post I'll show you some actual examples from client campaigns where we've lowered one of the metrics such as Impressions, number of Clicks, and even the Click-Through Rate (CTR) while we increased the number of conversions or a lowered the cost per conversion or both.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Distracting Cycling Images and Messages Can Hurt Profits: Learn how to improve conversion rates with a simple and effective solution]]></title>
<link>http://sphinn.com/story/54801</link>
<comments>http://sphinn.com/story/54801</comments>
<pubDate>Tue, 24 Jun 2008 05:09:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/54801</guid>
<description><![CDATA[An increasing number of small sites are cycling images, changing messages, and sending offers across the screen using Flash and JavaScript - generally causing havoc among people trying to understand an often complex webpage. This article describes the problems caused by changing messages and scrolling offers and shows you how to improve conversion rates by giving control to the visitor<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Offline Conversion Tracking: 8 methods to measure offline sales and conversions from online marketing campaigns]]></title>
<link>http://sphinn.com/story/54540</link>
<comments>http://sphinn.com/story/54540</comments>
<pubDate>Mon, 23 Jun 2008 04:40:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/54540</guid>
<description><![CDATA[It can be difficult to track conversions from an online marketing campaign that are completed offline, such as sales completed on the phone or during a visit to a physical facility. Here are 8 methods that can be employed to measure or estimate offline conversions.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Your Customers are talking about you! And your potential customers are listening!]]></title>
<link>http://sphinn.com/story/49177</link>
<comments>http://sphinn.com/story/49177</comments>
<pubDate>Tue, 27 May 2008 23:09:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/49177</guid>
<description><![CDATA[A recent study reported that many people use social media to talk about their customer experience and even more people research companies' customer service before buying products and services. You can and should use social media to listen to what your clients are saying about you, respond when appropriate, and use social media to help build your brand.Here are some tips on using social media<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Detecting flogging & other blog spam using Google Alerts and why ita4s important that you do it too]]></title>
<link>http://sphinn.com/story/44635</link>
<comments>http://sphinn.com/story/44635</comments>
<pubDate>Tue, 06 May 2008 12:15:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/44635</guid>
<description><![CDATA[An article in a newsletter mentioned that the UK is considering legislation to make flogging (fake testimonials etc in blogs) a crime, possibly with jail time. We use Google Alerts to watch our clients' competitors for flogging and other blog spam and then turn them in to Google. We think it's important that more SEO's do this for their clients<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to sell to Seniors Online: Usability guidelines and tips for marketing to seniors on the web]]></title>
<link>http://sphinn.com/story/42099</link>
<comments>http://sphinn.com/story/42099</comments>
<pubDate>Tue, 22 Apr 2008 13:34:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/42099</guid>
<description><![CDATA[Why should you try to sell to seniors, adults 55 to 60 and up? &quot;Because that's where the money is!&quot; In this post Todd Follansbee shows how to market to seniors on the web: how they behave differently than younger web users, usability guidelines for the mature market, and other tips to help you sell to this profitable market<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Measuring ROI from an online marketing campaign (SEO, PPC, or any online campaign)]]></title>
<link>http://sphinn.com/story/39367</link>
<comments>http://sphinn.com/story/39367</comments>
<pubDate>Tue, 08 Apr 2008 04:49:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/39367</guid>
<description><![CDATA[How we try measure the Return on Investment from an online marketing campaign for our clients. This example is based on an actual Paid Listing (PPC) campaign, in this case a Google AdWords campaign, but the method can be applied to measure approximate ROI from any marketing campaign as long as you have some way to measure the results to an acceptable level of accuracy.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Site Search: 6 steps to successful site search implementation]]></title>
<link>http://sphinn.com/story/36035</link>
<comments>http://sphinn.com/story/36035</comments>
<pubDate>Fri, 21 Mar 2008 12:35:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/36035</guid>
<description><![CDATA[Webmasters are often quick to install a site search tool on a web site. However, the wrong search appliance or a poor implementation can actually hurt your business. Used wisely a site search tool can quickly improve business as well. Here's how to choose and use a Site Search tool to your advantage.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Cost justifying using a Search Engine Marketing Agency to run a PPC campaign]]></title>
<link>http://sphinn.com/story/34137</link>
<comments>http://sphinn.com/story/34137</comments>
<pubDate>Wed, 12 Mar 2008 04:38:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/34137</guid>
<description><![CDATA[This post shows a general cost justification for running a Paid Listing (PPC) campaign and a real world example of how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Test your online forms (Revisited).  Dona4t let this happen to you!]]></title>
<link>http://sphinn.com/story/33974</link>
<comments>http://sphinn.com/story/33974</comments>
<pubDate>Tue, 11 Mar 2008 10:12:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/33974</guid>
<description><![CDATA[After this law firm's online marketing campaign was started there was a significant drop in leads from the site. Turns out, as we have unfortunately seen a few times, they were not testing their online forms and undoubtedly lost many leads.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Increased conversion rate 300% by redesigning web site]]></title>
<link>http://sphinn.com/story/31817</link>
<comments>http://sphinn.com/story/31817</comments>
<pubDate>Fri, 29 Feb 2008 06:24:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/31817</guid>
<description><![CDATA[A case study showing improvements in web site conversion rates after the site was evaluated for usability and other key factors and then redesigned<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Using Analytics to Discover What Referring Sites Are Converting]]></title>
<link>http://sphinn.com/story/24083</link>
<comments>http://sphinn.com/story/24083</comments>
<pubDate>Sun, 20 Jan 2008 10:15:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/24083</guid>
<description><![CDATA[In this article I look at the traffic from our own referral sites using Click Tracks and show you how you can use analytics to analyze the traffic from your referrers to see which sites are converting.More importantly I'll show you how to increase the traffic from referring sites that are converting well and how you might improve conversions from sites not converting well.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Is The Effectiveness of Optimized Online Press Releases Declining?]]></title>
<link>http://sphinn.com/story/24002</link>
<comments>http://sphinn.com/story/24002</comments>
<pubDate>Sat, 19 Jan 2008 15:12:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/24002</guid>
<description><![CDATA[How optimized online press releases bring traffic from search engines, news sites, and other web sites. How they may help improve search rankings. Plus, how a press release campaign can be used as a tool to discover web sites with which to build a relationship.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Optimizing PDFs for Search Engines]]></title>
<link>http://sphinn.com/story/16067</link>
<comments>http://sphinn.com/story/16067</comments>
<pubDate>Wed, 28 Nov 2007 05:19:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/16067</guid>
<description><![CDATA[An article of tips for optimizing Acrobat Reader Files (PDF) for best search engine results. * Tips to better rankings &amp; click-throughs from search engine result listings for your PDF's. * Including active links within PDF's to increase the number of readers who visit your web site or contact you. * Active links within a PDF also give search engines paths to find content on your web site and may improve search rankings. * How to analyze the results of online PDF's using analytics.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Deemphasizing a call to action that was performing poorly | eVision Online Marketing Blog]]></title>
<link>http://sphinn.com/story/5131</link>
<comments>http://sphinn.com/story/5131</comments>
<pubDate>Mon, 10 Sep 2007 08:23:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/5131</guid>
<description><![CDATA[Part 3 of the case study to improve conversions on a web site for a software company. This client's most important product web page had one key &quot;call to action&quot;, a &quot;How to Purchase&quot; form that few visitors were filling out. Worse many visitors exited the site from this page. This post describes what we did to &quot;stop the pain&quot; and improve conversions from the product page<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Moving contact form produces less leads, but higher quality leads | eVision Online Marketing Blog]]></title>
<link>http://sphinn.com/story/3492</link>
<comments>http://sphinn.com/story/3492</comments>
<pubDate>Wed, 22 Aug 2007 05:16:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/3492</guid>
<description><![CDATA[Part 2 of the case study to improve conversions on a web site for a software company. This client was asking people to fill out a contact form before they were allowed to view a corporate overview video. Using analytics we showed them how low a percentage of people were filling this form out and how high a percentage of people exited the site. We then moved the call to action to this contact form. Now they're receiving less leads, but higher quality ones.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[An example of a great persuasive signup form]]></title>
<link>http://sphinn.com/story/3252</link>
<comments>http://sphinn.com/story/3252</comments>
<pubDate>Sat, 18 Aug 2007 07:29:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/3252</guid>
<description><![CDATA[An example of a great sign up form on Click Tracks' web site. Its purpose is to encourage people to signup to receive a free PDF about Click Fraud. The page and the form include many of the important elements that Todd Follansbee has tested in ten years of direct user testing.<br/><br/>3 Vote(s) ]]></description>
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