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<title>Sphinn / flyingrose / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 02 Nov 2007 18:40:51 -0700</pubDate>
<language>en</language>
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<title><![CDATA[Who Wants To Get Maximum Profits From Their Pay Per Click Ads ?]]></title>
<link>http://sphinn.com/story/12249</link>
<comments>http://sphinn.com/story/12249</comments>
<pubDate>Fri, 02 Nov 2007 18:40:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/12249</guid>
<description><![CDATA[There is one person who knows more about Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter than anyone else. Her name is Mary O'Brien and she and her partners provide the most comprehensive seminars on getting the most from ppc advertising. They are independent from influence by the ppc engines so you get the real truth. Those with no knowledge of ppc at all will clearly understand what is presented; however, the more you already know the more you'll get out of them. One attendee I personally correspond with saw a 10-fold increase in sales within a week and a half after attending. He wrote a thorough review about these seminars  complete with screen shots of the increase in income at http://www.associateprograms.com/discus/sutra100478.htmlMary and her partners were involved from the start at Overture and Mary is the former Overture Director for Training and Organizational Development and taught the official Yahoo! Search Marketing Seminars. These seminars are so good that even I make a point of attending them (and anyone who knows me knows I rarely travel for any reason any more.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Whois May Be Scrapped to Break Deadlock]]></title>
<link>http://sphinn.com/story/11545</link>
<comments>http://sphinn.com/story/11545</comments>
<pubDate>Mon, 29 Oct 2007 13:36:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/11545</guid>
<description><![CDATA[Whois database in jeopardy of being scrapped. From the page: &quot;some privacy advocates are proposing scrapping the system entirely because they can't agree with the people who use the system on how to give domain name owners more options when they register - such as designating third-party agents. Privacy advocates say individuals shouldn't have to reveal personal information simply to have a Web site.The so-called &quot;sunset&quot; proposal is expected to come up Wednesday before a committee of the Internet Corporation for Assigned Names and Numbers, or ICANN, a key Internet oversight agency.&quot;<br/><br/>19 Vote(s) ]]></description>
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<title><![CDATA[Will Search Maintain Grip on Online Ads?]]></title>
<link>http://sphinn.com/story/10311</link>
<comments>http://sphinn.com/story/10311</comments>
<pubDate>Sat, 20 Oct 2007 21:00:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/10311</guid>
<description><![CDATA[Will search ads continue to dominate? Will video and display ads surpass them? Why did Google pay $1.65 BILLION for a company that only earned $15 MILLION is all of 2006? Includes eMarketer ad spend graph and a chart predicting online versus offline spend in 2021. Will Web ads surpass TV ads?<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Web Ad Blocking May Not Be Legal: CNET]]></title>
<link>http://sphinn.com/story/5686</link>
<comments>http://sphinn.com/story/5686</comments>
<pubDate>Sat, 15 Sep 2007 13:30:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Contextual Ads</category>
<guid>http://sphinn.com/story/5686</guid>
<description><![CDATA[Overly aggressive, intrusive advertising will result in more and more of your target audience blocking all ads. It is also likely to result in lawsuits aimed at making pop-up blocking illegal. Both can be avoided by using some wisdom in the amount, location, and methods of advertising used. From the page: &quot;The fight against ad blockers heats up again and in today's CNET article some legal experts say blocking ads could end up in lawsuits. I don't think legal intervention is the answer. And I don't think ad blockers are that big of a problem yet. But they could be if certain advertisers don't turn it down the noise a few decibels.The root of this whole problem really lies with aggressive advertisers and the sites that display overly intrusive ads. Not many people at all would even feel the need to use ad blockers if ads weren't popping up, screaming at you, scrolling across the content and jumping in your face. Do companies really think that being that aggressive helps their image or sales? If they keep it up then more consumers WILL start using ad blockers and we all lose a piece of the market.&quot;<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[A list of Social Networking Sites by Rose DesRochers]]></title>
<link>http://sphinn.com/story/5038</link>
<comments>http://sphinn.com/story/5038</comments>
<pubDate>Sun, 09 Sep 2007 00:06:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/5038</guid>
<description><![CDATA[The other Rose compiled a list of Social Networking sites that she and those she mentors use. It is not a complete list; however, many and especially those new to blogging may find it useful. It may include some that are widely used by non-SEO bloggers. The blogging crowd may use different lists than the SEO crowd or Fortune 500/1000 brick-and-mortar businesses. Anyone who has connections across multiple disciplines will have an advantage.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Everybodya4s Stumblina4]]></title>
<link>http://sphinn.com/story/4657</link>
<comments>http://sphinn.com/story/4657</comments>
<pubDate>Wed, 05 Sep 2007 02:46:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/4657</guid>
<description><![CDATA[DW Web Solutions post with links to five articles on using StumbleUpon to drive traffic. (Some of those have already been Sphunn.) From the page: &quot;I will testify to the power of the Stumble as my traffic has definitely been skyrocketing these last few days. I thought for the benefit of anyone who stumbles by my blog I would just share with you a collection of the great posts I stumbled into today that gave me a much better understanding of how the whole thing worksa4&quot;<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Why eBay and Wikipedia rule Googlea4s SERPs by Sebastian]]></title>
<link>http://sphinn.com/story/4653</link>
<comments>http://sphinn.com/story/4653</comments>
<pubDate>Wed, 05 Sep 2007 02:04:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/4653</guid>
<description><![CDATA[I clicked the Sphinn logo expecting to vote and am surprised this wasn't already here. I found it very interesting; mea culpa if it is &quot;old news&quot; to the SEO crowd.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Rob Garner is Brilliant - Writes for Search Insider - Great Sphinn Candidate]]></title>
<link>http://sphinn.com/story/4427</link>
<comments>http://sphinn.com/story/4427</comments>
<pubDate>Sun, 02 Sep 2007 11:52:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/4427</guid>
<description><![CDATA[Although I've known Rob Garner in physical life for years now, I only get to see glimpses of his brilliance. He is quiet and very modest. I'd love to hear a lot more from him and he could be a huge contributor to Sphinn. He's a fellow musician which is very common among programmers, computer techs, engineers, etc. If you ever get the chance to interact with him I highly recommend it. In the meantime, you can find some of his ideas in the Search Insider Blog.  1) &quot;SVO&quot; now holds the record for the World's Shortest-Lived Internet Marketing Buzzword or Phrase ever. Shorter lived than &quot;information superhighway&quot;; even shorter than &quot;they just don't get it.&quot; SVO lasted only six days, but it will not be forgotten, if not for all the wrong reasons. Born Friday, August 17, 2007; died Wednesday, August 22, 2007.2) The power of this Search Insider column on Mountain View cannot be disputed. We know that Google has included MediaPost's Search Insider on their blogroll in the past, and we also know that they know that we know that they know that Search Insider has a major influence on the general public at large. Simply put, Google wasn't going to allow this second coming of SEO to foul up their Maps results, and decided instead to nip it in the bud before mass armies of SVOs began donning sandwich boards and chasing the GoogleBalt on their scooters for the purpose of marring the purity of Street View photos. Also consider this: A Search Insider column introducing SVO goes out on a Friday; internal discussion at the GooglePlex about the potential threat of SVO occurs on Monday; Marissa Mayer makes an offhand comment at Search Engine Strategies San Jose on Tuesday; SVO is dead on Wednesday. I think I've made a solid case here.&quot;<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Post Less In Your Blog To Earn More From AdSense?]]></title>
<link>http://sphinn.com/story/4420</link>
<comments>http://sphinn.com/story/4420</comments>
<pubDate>Sun, 02 Sep 2007 09:53:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdSense</category>
<guid>http://sphinn.com/story/4420</guid>
<description><![CDATA[From the article: &quot;Post Less = Earn More?While there are many explanations and influences on the quantity of clicks, I always seem to notice a handful of clicks come through when it has been a few days since I have updated my site.One explanation could be that people arrive at the site to read an article and when they do not find an abundance of new posts, they decide to leave the site by clicking on an ad.Another explanation could be that the displayed ads are more targeted when there are less frequent updates. When you have new post after new post, your ads may be displaying links that aren't relevant to the most recent entry but were relevant to the post from a few days earlier. By letting each post have the top spot for a few days, you may have more targeted links that result in more clicks.It is also quite possible that neither of these explanations are even close to what is really happening but I have noticed that the longer gaps between posts often result in more ad clicks.Should You Change Your Posting Schedule?&quot;<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Are Search Ads a Waste of Money?]]></title>
<link>http://sphinn.com/story/4391</link>
<comments>http://sphinn.com/story/4391</comments>
<pubDate>Sun, 02 Sep 2007 00:17:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/4391</guid>
<description><![CDATA[SEM and PPC consultants must recognize that most research is done on Fortune 500 companies and will NOT apply to the majority of non-Fortune 500/1000 companies. Blindly assuming it applies to all advertisers is a huge error. What this article is saying applies to advertisers who are famous - or at least famous in their niche market - and assumes that the person doing the search would remember to go to that advertiser's site when they're ready to buy, knows that brand sells that product, and can find it on their Web site. Those are far too many assumptions to be making. For small businesses, the best money they'll ever spend on PPC is often to bid on variations of their own company name and domain name. The bids are generally very low and the conversions very high. Never underestimate the huge increase in sales you can drive by putting your ad for the specific product someone is searching for in front of them precisely when they're ready to buy and landing them on the page containing only that specific product or a selection including that item and very similar products. It is important that writers and analysts recognize when they're drawing conclusions that have not in evidence. There is not nearly enough awareness of common logic fallacies. Many are being led down the proverbial garden path by well-meaning individuals who are mistaken in their interpretation of what the data actually indicates. From the article: &quot;Atlas studied 30 search ad campaigns reaching 120,000 users on Google, Yahoo! and Microsoft. It found that nearly half of clicks on ads came from people who had already visited the advertiser's Web site. Moreover, about 60 percent of visits came from &quot;branded&quot; words, like the company's name, while just 29 percent were from people who searched for generic terms and had never been to the advertiser's Web site-the type of new customers search is meant to attract.&quot;Should you be spending half your search budgets on those [branded] terms?&quot; Song said. &quot;Probably not.&quot;&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[What is the best way to manage discussions occurring across multiple sites?]]></title>
<link>http://sphinn.com/story/4387</link>
<comments>http://sphinn.com/story/4387</comments>
<pubDate>Sat, 01 Sep 2007 19:55:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/4387</guid>
<description><![CDATA[I am new here and don't have the time to read all that has happened to date, so if this has already been discussed please point me in the right direction. I am certain there are many others who could use this information here. When a discussion is taking place here, plus in the comments of the blog whose post was Sphunn, and often in multiple other blogs too, where is the best place to comment? I notice some have the comments here also in their blogs so I know there are solutions available but am too new to blogging to know and understand what the options are yet. What is the best way to help visitors see all the comments without going to multiple sites and encourage the maximum interaction in the discussion?Thank you for any input.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Bloglines vs Google Reader - Who's Really Winning?]]></title>
<link>http://sphinn.com/story/4384</link>
<comments>http://sphinn.com/story/4384</comments>
<pubDate>Sat, 01 Sep 2007 15:36:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/4384</guid>
<description><![CDATA[With all the available options it is important for bloggers to make it easy for their visitors to subscribe. Knowing which feeds are most popular can help you rank which to include and in what order. Here is an excerpt from this excellent article which includes graphs showing actual users of Bloglines versus Google Reader:&quot;Has Google Reader in fact usurped Bloglines as the number 1 browser-based RSS Reader (which would also probably make them the leading RSS Reader overall)? That seems to be the opinion of a lot of tech people - and certainly Google Reader is a favorite of many early adopter types.But based on current Hitwise data that Read/WriteWeb has gotten hold of, in fact Bloglines is still the market leader.Most bloggers Feedburner data shows that &quot;Google Feedfetcher&quot; is ahead of Bloglines. However that isn't a fair comparison, because Feedburner defines &quot;Google Feedfetcher&quot; as being both Google Reader and iGoogle (Google's start page product). So here is data from Hitwise, supplied to us by Bloglines, which compares Bloglines with Google Reader alone...&quot;<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Entry Level Search Marketing Position in Duluth, Minnesota at aimClear]]></title>
<link>http://sphinn.com/story/4345</link>
<comments>http://sphinn.com/story/4345</comments>
<pubDate>Fri, 31 Aug 2007 17:31:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Jobs Offered</category>
<guid>http://sphinn.com/story/4345</guid>
<description><![CDATA[Entry level in-house Pay Per Click position with the cutting  edge Search Marketing company Aim Clear. If you are running your own AdWords account or perhaps you are freelancing now, you can learn much more working with the advanced tools and analytics used by Aim Clear. If you're computer savvy and learn new programs and skills quickly and willing to work in Duluth, Minnesota I would apply even if you aren't yet familiar with search, especially if you are familiar with using formulas in Excel or other spreadsheet programs. If you have a background in statistical analysis or creating graphs that could work too. From the job posting: Daily tasks include generating daily, weekly, and monthly financial reports to or clients from a proprietary suite of Google, Panama, MSN, and other API Tools including multiple analytics packages, daily monitoring up to 20 clients with up to 5 accounts each, and holding each in strict adherence to budget.Required Software: MS Office 2003+including the ability to use basic formulas in spreadsheets, and Windows XP (Vista a plus). Experience with major online paid advertising platforms is a plus.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[seo jobs, seo recruiting,  aimClear Search Marketing Blog]]></title>
<link>http://sphinn.com/story/4314</link>
<comments>http://sphinn.com/story/4314</comments>
<pubDate>Fri, 31 Aug 2007 10:34:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Jobs Offered</category>
<guid>http://sphinn.com/story/4314</guid>
<description><![CDATA[Rare opportunity to work with the brilliant Search Engine Marketing Company Aim Clear on the cutting edge of Social Networking. (Position posted and recommended by Rose Sylvia of ppcThink.com) My respect for Marty Weintraub's expertise is no secret. We bounce ideas around all the time. Anyone interested in being in the top 1% will want to consider this opening. Although I personally have no interest in being an employee, it can be an excellent way to quickly learn skills. I regularly suggest that if you want to be successful the best path is to identify the most talented in that niche and go work with or for them.   This position is for a Site &amp; Server Webmaster/Administrator in their Duluth, Minnesota office. Requires a candidate who is functionally literate in .php, mySQL, Apache server, Windows Server, Dreamweaver, My PHP Admin, CPanel, Fireworks, and MS Office. Every aimClear team member also participates in social communities.From the blog post: &quot;We're open to giving an ultra smart, ultra talented, cutting edge creative technician a cool first-job in search marketing. Salary will be commensurate with experience.&quot;This is the kind of position where the sky is the limit. Marty recognizes and appreciates contributions and I suspect that means financial opportunity as well. For those who aren't used to me yet, I am extremely opinionated. When someone or something is brilliant I HIGHLY recommend them. When something could use improving, I'll publicly state that too.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[New 'Improved" Top Ad Placement Formula Now Live at Google AdWords]]></title>
<link>http://sphinn.com/story/3565</link>
<comments>http://sphinn.com/story/3565</comments>
<pubDate>Wed, 22 Aug 2007 18:29:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/3565</guid>
<description><![CDATA[At 2:44 p.m this afternoon, August 22, 2007, the Inside AdWords blog posted that the new algorithm is now active. This change will have the strongest impact on niche advertisers who wish to have top left ad positions.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[The One Million [blank] Day | Andy Beard - Niche Marketing]]></title>
<link>http://sphinn.com/story/3524</link>
<comments>http://sphinn.com/story/3524</comments>
<pubDate>Wed, 22 Aug 2007 08:27:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/3524</guid>
<description><![CDATA[What Andy is proposing is a hybrid of linkbaiting, free publicity, and viral marketing. I'm not an SEO; however, I read somewhere that adding too many incoming links at once can trigger a negative reaction from Google. Perhaps others can comment?<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[21 Totally Free Web Analytics Learning Resources]]></title>
<link>http://sphinn.com/story/3254</link>
<comments>http://sphinn.com/story/3254</comments>
<pubDate>Sat, 18 Aug 2007 08:25:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/3254</guid>
<description><![CDATA[Great list of free Web Analytics Learning Resources. It includes all of the best Web Analytics blogs I frequent plus many others I plan to check out soon.<br/><br/>9 Vote(s) ]]></description>
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