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<title>Sphinn / fogofeternity / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 13 Nov 2008 19:33:43 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Why I Dona4t Trust Search Engine Results]]></title>
<link>http://sphinn.com/story/84945</link>
<comments>http://sphinn.com/story/84945</comments>
<pubDate>Thu, 13 Nov 2008 19:33:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/84945</guid>
<description><![CDATA[Good article on the distortion that Google continues to suffer in terms of the relevance of its results. Accurately talking about the &quot;cat and mouse&quot; game between Google and those who seek to continually exploit its algorithms.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Study On Social Media Usage Amongst FTSE 100 Companies]]></title>
<link>http://sphinn.com/story/67319</link>
<comments>http://sphinn.com/story/67319</comments>
<pubDate>Fri, 22 Aug 2008 01:56:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/67319</guid>
<description><![CDATA[&quot;This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.&quot;<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Study: Fastest Growing US Companies Rapidly Adopting Social Media]]></title>
<link>http://sphinn.com/story/67318</link>
<comments>http://sphinn.com/story/67318</comments>
<pubDate>Fri, 22 Aug 2008 01:55:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/67318</guid>
<description><![CDATA[&quot;A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007. 77% of respondents now report at least some use of a social media tool in their business.&quot;<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Reasons Why Social News Sites Will Fail]]></title>
<link>http://sphinn.com/story/67076</link>
<comments>http://sphinn.com/story/67076</comments>
<pubDate>Thu, 21 Aug 2008 05:08:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/67076</guid>
<description><![CDATA[Interesting analysis of the social news site business model and online success. Not sure if I really agree with the argument, but I found it an interesting alternative viewpoint.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Recruitment Sites And Web 2.0 - Whata4s In It For Them?]]></title>
<link>http://sphinn.com/story/54172</link>
<comments>http://sphinn.com/story/54172</comments>
<pubDate>Fri, 20 Jun 2008 06:03:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/54172</guid>
<description><![CDATA[Interesting analysis of how the recruitment industry in particular can benefit from a greater understanding and utilisation of &quot;Web 2.0&quot; technology and strategies.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[My Blogging Burnout Experience]]></title>
<link>http://sphinn.com/story/52077</link>
<comments>http://sphinn.com/story/52077</comments>
<pubDate>Tue, 10 Jun 2008 17:55:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/52077</guid>
<description><![CDATA[Great article from Corvida on the perils of blogging burnout and methods for overcoming it.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Friendfeed May Be The Early Adopter RSS King, But Twitter Is King Of 140 Characters]]></title>
<link>http://sphinn.com/story/51683</link>
<comments>http://sphinn.com/story/51683</comments>
<pubDate>Mon, 09 Jun 2008 07:08:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/51683</guid>
<description><![CDATA[Top notch (and very in-depth) article on the flaws inherent to Friendfeed's service, and the long term strengths of Twitter to extend beyond the early adopter market.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Chocolate Lovers Take Note]]></title>
<link>http://sphinn.com/story/51402</link>
<comments>http://sphinn.com/story/51402</comments>
<pubDate>Sat, 07 Jun 2008 06:19:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/51402</guid>
<description><![CDATA[Great article on methods of differentiating yourself. Some excellent examples (both online and offline) of people and products who've made themselves memorable in a competitive market.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is Google Analytics Cheating You?]]></title>
<link>http://sphinn.com/story/50734</link>
<comments>http://sphinn.com/story/50734</comments>
<pubDate>Wed, 04 Jun 2008 10:18:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/50734</guid>
<description><![CDATA[Great article on the flaws in Google Analytics and some of the alternative options available.<br/><br/>21 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Fostering Innovation: Lots of Little Fires or One Inferno?]]></title>
<link>http://sphinn.com/story/50658</link>
<comments>http://sphinn.com/story/50658</comments>
<pubDate>Wed, 04 Jun 2008 04:27:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/50658</guid>
<description><![CDATA[This is a great article on the benefits of comment fragmentation. There's been a lot of controversy over the issue recently, but this article doesn't look at the &quot;right/wrong&quot; debate. Instead it talks about the benefit to innovation of widening a debate on an initial concept. Well worth a read.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Filtering FriendFeed - How Crowdsourcing Can Solve This]]></title>
<link>http://sphinn.com/story/50245</link>
<comments>http://sphinn.com/story/50245</comments>
<pubDate>Mon, 02 Jun 2008 10:31:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/50245</guid>
<description><![CDATA[Excellent and in-depth article responding to the increasing demand for filters on FriendFeed. Outlines an effective, and apparently practical to implement, solution to the issue.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Public Relations]]></title>
<link>http://sphinn.com/story/49688</link>
<comments>http://sphinn.com/story/49688</comments>
<pubDate>Fri, 30 May 2008 02:18:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/49688</guid>
<description><![CDATA[Top notch article on the integration of social media into marketing and public relations practices. Very insightful.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Twitter And The Missed Opportunity]]></title>
<link>http://sphinn.com/story/49641</link>
<comments>http://sphinn.com/story/49641</comments>
<pubDate>Thu, 29 May 2008 19:19:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/49641</guid>
<description><![CDATA[Excellent and in-depth analysis on the monetisation of social networking models in general, and the difficulties faced by Twitter in particular. Alexander always good value for high quality blog pieces.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Buy Yourself a Social Media Guru]]></title>
<link>http://sphinn.com/story/49205</link>
<comments>http://sphinn.com/story/49205</comments>
<pubDate>Wed, 28 May 2008 02:07:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/49205</guid>
<description><![CDATA[This is fascinating. It's a charity auction with a genuinely social media focus, because the items up for auction are &quot;social media gurus&quot;. Imaginative approach to charity, impressive demonstration of the value of social media, and all for a good cause as well.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Blog Commenting Kicks Ass]]></title>
<link>http://sphinn.com/story/49203</link>
<comments>http://sphinn.com/story/49203</comments>
<pubDate>Wed, 28 May 2008 01:53:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/49203</guid>
<description><![CDATA[Really good and in-depth analysis of the benefits of the *slow burn* relationship and traffic growth you can develop from regular blog commenting.<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What I Believe About Social Media Today]]></title>
<link>http://sphinn.com/story/49199</link>
<comments>http://sphinn.com/story/49199</comments>
<pubDate>Wed, 28 May 2008 01:41:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/49199</guid>
<description><![CDATA[Very nice list of insights and commentary on the state of social media today.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Write With Authority And Inspire Trust]]></title>
<link>http://sphinn.com/story/44577</link>
<comments>http://sphinn.com/story/44577</comments>
<pubDate>Tue, 06 May 2008 06:56:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/44577</guid>
<description><![CDATA[Great advice on how you can be genuinely authoritative in your blog posts, and make yourself a really trusted resource.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Welcome to Twitter Club!]]></title>
<link>http://sphinn.com/story/44551</link>
<comments>http://sphinn.com/story/44551</comments>
<pubDate>Tue, 06 May 2008 05:15:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/44551</guid>
<description><![CDATA[Nice analogy of Twitter as a fashionable nightclub. And &quot;as a stomping ground with limited appeal; you have to like Twittering!&quot;<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What Do Bloggers Owe Their Audience?]]></title>
<link>http://sphinn.com/story/44392</link>
<comments>http://sphinn.com/story/44392</comments>
<pubDate>Mon, 05 May 2008 12:14:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/44392</guid>
<description><![CDATA[Excellent article on the nature of blogging, and its relationship with its audience.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Five Social Media Bloggers to Watch This May]]></title>
<link>http://sphinn.com/story/44347</link>
<comments>http://sphinn.com/story/44347</comments>
<pubDate>Mon, 05 May 2008 07:52:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/44347</guid>
<description><![CDATA[louisgray.com identifies some impressive bloggers in the social media sphere.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Can Non-Bloggers Make Good Digital Marketers?]]></title>
<link>http://sphinn.com/story/44253</link>
<comments>http://sphinn.com/story/44253</comments>
<pubDate>Sun, 04 May 2008 19:32:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/44253</guid>
<description><![CDATA[This is a top notch article. Examining both the huge advantages bloggers/social networkers have as digital marketers, and the challenge faced by non-bloggers who don't have that social media involvement.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Are You Talkina4 to My Generation?]]></title>
<link>http://sphinn.com/story/44251</link>
<comments>http://sphinn.com/story/44251</comments>
<pubDate>Sun, 04 May 2008 19:20:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/44251</guid>
<description><![CDATA[Great article on the importance of generational targetting in website design.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Early Adopter Angst]]></title>
<link>http://sphinn.com/story/43725</link>
<comments>http://sphinn.com/story/43725</comments>
<pubDate>Thu, 01 May 2008 10:34:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/43725</guid>
<description><![CDATA[Good article on how those who are early adopters shouldn't worry about the &quot;angst&quot; about immature technologies - they and the technologies they adopt are the ones who drive things forward.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[7 Habits Of Incredibly Effective Bloggers]]></title>
<link>http://sphinn.com/story/43695</link>
<comments>http://sphinn.com/story/43695</comments>
<pubDate>Thu, 01 May 2008 08:09:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/43695</guid>
<description><![CDATA[Excellent and insightful outline of the behavioural habits that are important for making a success of blogging.<br/><br/>55 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Learning From Failure - Social Media And The Principles Of Simplicity]]></title>
<link>http://sphinn.com/story/41682</link>
<comments>http://sphinn.com/story/41682</comments>
<pubDate>Sun, 20 Apr 2008 17:26:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/41682</guid>
<description><![CDATA[Strong article about the importance of failure, and learning from failure. Social media focus to the article, though the principles apply more widely.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How Much Time Does Web 2.0 Take?]]></title>
<link>http://sphinn.com/story/41285</link>
<comments>http://sphinn.com/story/41285</comments>
<pubDate>Thu, 17 Apr 2008 18:21:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/41285</guid>
<description><![CDATA[This is a great article on the time costs of involving yourself effectively in social media while in the work environment.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Using Social Media For a New Blog Launch]]></title>
<link>http://sphinn.com/story/40947</link>
<comments>http://sphinn.com/story/40947</comments>
<pubDate>Wed, 16 Apr 2008 06:20:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/40947</guid>
<description><![CDATA[Nice overview of how social media can be used to have a positive impact on a newly launching blog, both from the point of view of an experienced blogger launching a second blog, or for a novice without an existing social media network.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[A Problem with StumbleUpon?]]></title>
<link>http://sphinn.com/story/40678</link>
<comments>http://sphinn.com/story/40678</comments>
<pubDate>Tue, 15 Apr 2008 01:54:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/40678</guid>
<description><![CDATA[Thoughts on the algorithm of Stumbleupon and how stumbling your own site might permanently harm its traffic.<br/><br/>54 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[GrandCentral Offline: If You Wanna Be A Phone Company, You Cana4t Go Dead]]></title>
<link>http://sphinn.com/story/40385</link>
<comments>http://sphinn.com/story/40385</comments>
<pubDate>Sun, 13 Apr 2008 17:21:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/40385</guid>
<description><![CDATA[GrandCentral, Google's $50 million phone company, has been down all morning. And that means every single user who has started using their GrandCentral phone number isn't able to receive any calls.<br/><br/>1 Vote(s) ]]></description>
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