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<title>Sphinn / galendeyoung / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 30 Jul 2008 05:46:03 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Five Steps To Successful Site Architecture For B2B SEO]]></title>
<link>http://sphinn.com/story/62458</link>
<comments>http://sphinn.com/story/62458</comments>
<pubDate>Wed, 30 Jul 2008 05:46:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/62458</guid>
<description><![CDATA[A couple months ago, I noted that one of the 6 mistakes B2B marketers continue to make with organic search was inadequate site architecture-the fact that many B2B sites don't have sufficient content to respond to desired search terms. The solution, however, isn't simply adding more content. Proper site architecture is also critical. Here are five steps to success.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[90+ Great Articles From the Past Year]]></title>
<link>http://sphinn.com/story/59484</link>
<comments>http://sphinn.com/story/59484</comments>
<pubDate>Wed, 16 Jul 2008 16:21:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/59484</guid>
<description><![CDATA[Great list of categorized articles by Melissa Fach at SEO Aware...&quot;These are articles I have bookmarked, blogged about, adding to favorites and sent to clients. Great articles by some very smart people.&quot;<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[B2B Blogs: Seven Things You Can Never Do]]></title>
<link>http://sphinn.com/story/55188</link>
<comments>http://sphinn.com/story/55188</comments>
<pubDate>Wed, 25 Jun 2008 11:21:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/55188</guid>
<description><![CDATA[By now everyone knows that George Carlin passed away last Sunday at the young age of 71. He has been one of my favorite comedians since I could laugh. One of my favorite Carlin bits is &quot;Seven Words You Can Never Say on Television&quot;. As a tribute to George, I have devised &quot;Seven Things You Can Never Do on a B2B Blog&quot;.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[What's a 404 to Do?]]></title>
<link>http://sphinn.com/story/54942</link>
<comments>http://sphinn.com/story/54942</comments>
<pubDate>Tue, 24 Jun 2008 11:57:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/54942</guid>
<description><![CDATA[What if you didn't move the page and simply deleted it and don't have a page that carries the same information as the old one? Or what if the page never existed in the first place and the broken link was simply to result of someone else's error during a copy and paste? You have a few options you could choose from, and the top three are:<br/><br/>56 Vote(s) ]]></description>
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<title><![CDATA[Blogging Advice: The Value of Recap Posts]]></title>
<link>http://sphinn.com/story/50347</link>
<comments>http://sphinn.com/story/50347</comments>
<pubDate>Mon, 02 Jun 2008 19:56:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/50347</guid>
<description><![CDATA[Linking back to old content is one of the most underrated blog marketing techniques around. It's good for spiders and for humans to be reintroduced to old material.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[The Wisdom of Thieves]]></title>
<link>http://sphinn.com/story/26640</link>
<comments>http://sphinn.com/story/26640</comments>
<pubDate>Sun, 03 Feb 2008 12:20:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/26640</guid>
<description><![CDATA[All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this one is stunning.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Diamonds in the Rough]]></title>
<link>http://sphinn.com/story/24452</link>
<comments>http://sphinn.com/story/24452</comments>
<pubDate>Tue, 22 Jan 2008 08:29:48 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/24452</guid>
<description><![CDATA[Many obscure keywords may not be available for PPC, due to their low search volume. However, they potentially represent millions of dollars to be captured via B2B search engine optimization. Here are some examples of things you might not think about.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[How to Catpure Geo-Specific Search When Local Search is Unavailable]]></title>
<link>http://sphinn.com/story/23462</link>
<comments>http://sphinn.com/story/23462</comments>
<pubDate>Wed, 16 Jan 2008 10:12:52 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/23462</guid>
<description><![CDATA[Local search works well if you have a physical location there.  But what if you don't? Here's some tips on how to best use SEO to target geographical markets.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[D&B Acquires AllBusiness.com for $55 Million]]></title>
<link>http://sphinn.com/story/17186</link>
<comments>http://sphinn.com/story/17186</comments>
<pubDate>Tue, 04 Dec 2007 15:43:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/17186</guid>
<description><![CDATA[On Tuesday, Dunn &amp; Bradstreet announced  it  acquired AllBusiness.com, an online resource for businesses, for roughly $55 million.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Combating High Abandonment Rates]]></title>
<link>http://sphinn.com/story/16939</link>
<comments>http://sphinn.com/story/16939</comments>
<pubDate>Mon, 03 Dec 2007 11:48:34 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/16939</guid>
<description><![CDATA[What do you do when abandonment rates continue to be high? Here are a few strategies for stripping down required registration information to a minimum and still getting helpful prospect information.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[2008 B2B Search Marketing Strategy Guide]]></title>
<link>http://sphinn.com/story/13943</link>
<comments>http://sphinn.com/story/13943</comments>
<pubDate>Wed, 14 Nov 2007 06:20:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/13943</guid>
<description><![CDATA[Business.com recently released a free white paper (registration required) entitled &quot;2008 B2B Search Marketing Strategy Guide: Advice from the Pros.&quot; The 22-page report includes stats, tips for paid and natural search marketing, a B2B search marketing strategy checklist, and a listing of search marketing agencies involved in serving B2B clients.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[What Enquiroa4s Recent Study Failed to Mention]]></title>
<link>http://sphinn.com/story/9044</link>
<comments>http://sphinn.com/story/9044</comments>
<pubDate>Wed, 10 Oct 2007 09:59:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/9044</guid>
<description><![CDATA[A new Enquiro study examines behaviors of technical buyers, the online information they want, and their overwhelming preference for organic search results. Good stuff, but despite all the pages of data, it fails to mention one key fact.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Eleven Tips For Optimizing PDFs For Search Engines]]></title>
<link>http://sphinn.com/story/5477</link>
<comments>http://sphinn.com/story/5477</comments>
<pubDate>Thu, 13 Sep 2007 10:39:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/5477</guid>
<description><![CDATA[While the SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes, the reality is that many businesses have a lot of PDF assets. You can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[American Airlines Dons Flight Suit. Target Google.]]></title>
<link>http://sphinn.com/story/4310</link>
<comments>http://sphinn.com/story/4310</comments>
<pubDate>Fri, 31 Aug 2007 10:16:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/4310</guid>
<description><![CDATA[Good article by the law firm of Reed Smith regarding the legal issues of the American Airlines vs. Google case. Published in their ezine AdLaw by Request<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Hunt for Content for B2B SEO]]></title>
<link>http://sphinn.com/story/3015</link>
<comments>http://sphinn.com/story/3015</comments>
<pubDate>Wed, 15 Aug 2007 15:41:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/3015</guid>
<description><![CDATA[When pursuing SEO, Business-to-business marketers often struggle to find sufficient, rich content to speak to a diverse set of keywords. Here are some tips.<br/><br/>4 Vote(s) ]]></description>
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