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<title>Sphinn / gord / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 10 Jul 2007 14:28:24 -0700</pubDate>
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<item>
<title><![CDATA[Jakob Nielsen Not Optimistic about Personalized Search]]></title>
<link>http://sphinn.com/story/64</link>
<comments>http://sphinn.com/story/64</comments>
<pubDate>Tue, 10 Jul 2007 14:28:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/64</guid>
<description><![CDATA[I had the opportunity to chat with usability guru Jakob Nielsen about what might be happening with search in the next few years and he's not bullish on Google's move to personalization. In his words &quot;it's incredibly difficult&quot; and he's not convinced that it will make much of a difference to relevancy in the next 5 years or so. More to come in Just Behave this week. Contrast that against a follow up interview with Marissa Mayer where she was literally bubbling over with enthusiasm for a &quot;minority report&quot; version of search. Still arranging interviews with Yahoo, Microsoft, Ask and our own Danny Sullivan and Chris Sherman (who are the hardest ones to nail down, but given this launch, I'm beginning to see why).<br/><br/>31 Vote(s) ]]></description>
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