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<title>Sphinn / greggorio / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 05 Dec 2008 05:43:21 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Google Confirms Conversion Rates Have No Effect on Quality Score]]></title>
<link>http://sphinn.com/story/90083</link>
<comments>http://sphinn.com/story/90083</comments>
<pubDate>Fri, 05 Dec 2008 05:43:21 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/90083</guid>
<description><![CDATA[Amber at PPC Hero writes an interesting post which confirms  another &quot;Google Adwords Quality Score Myth&quot; that enabling conversion tagging on your Adwords account, DOES NOT affect your Quality score. She also states that even though there may be others who already know this, apparently there are many others that don't.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Corporate/Social Resposibility & Search Engine Marketing is Good Business]]></title>
<link>http://sphinn.com/story/80431</link>
<comments>http://sphinn.com/story/80431</comments>
<pubDate>Tue, 21 Oct 2008 12:17:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/80431</guid>
<description><![CDATA[Matt Leveque writes an inspirational blog post about why there aren't more companies donating their services to society. He also discusses &quot;The B Corporation&quot; certification and expects the list of marketing and advertising agencies with a strong hand in Search to begin to populate.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too]]></title>
<link>http://sphinn.com/story/78950</link>
<comments>http://sphinn.com/story/78950</comments>
<pubDate>Tue, 14 Oct 2008 14:14:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/78950</guid>
<description><![CDATA[An interesting article about the skepticism of Yahoo's latest Content Match and if true, many advertisers may decide to put more money back into the ol' Yahoo pocketbook. Read more....<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Stability, Capability & Goal Setting in Paid Search Advertising]]></title>
<link>http://sphinn.com/story/64983</link>
<comments>http://sphinn.com/story/64983</comments>
<pubDate>Mon, 11 Aug 2008 12:02:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/64983</guid>
<description><![CDATA[Matt Leveque talks about one of his most frustrating challenges in Paid Search which is the task of setting up goals with a client, especially those who are inheritantly in a very unstable environment. It is this anomaly which leaves him sleepless in Philadelphia...<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Grants - Revolutionizing The NonProfit Industry]]></title>
<link>http://sphinn.com/story/61793</link>
<comments>http://sphinn.com/story/61793</comments>
<pubDate>Sun, 27 Jul 2008 05:47:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/61793</guid>
<description><![CDATA[Many of us who know of Google Grants, realize that it is a truly remarkable gift to help 501(c)(3) Nonprofits drive free traffic to their website, as well as increase awareness and raise money online. But what evolved in 2003 with the launch of this program has blossomed into a WORLD of its own...<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Dona4t Make This Mistake When Opening A New PPC Account!]]></title>
<link>http://sphinn.com/story/52740</link>
<comments>http://sphinn.com/story/52740</comments>
<pubDate>Fri, 13 Jun 2008 05:24:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/52740</guid>
<description><![CDATA[Amber, over at PPCHero.com writes &quot;what I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account.&quot;<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Barack Obama vs Hillary Clinton, If Search Defined Things, Who'd Win?]]></title>
<link>http://sphinn.com/story/32585</link>
<comments>http://sphinn.com/story/32585</comments>
<pubDate>Tue, 04 Mar 2008 12:17:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/32585</guid>
<description><![CDATA[Li Evans discusses that there are a lot of &quot;what ifs&quot; and &quot;can you imagines&quot; going on with the Presidential Political campaigns on the Democratic side of the ticket, and she was interested in how each candidate is doing &quot;trend&quot; wise in search and the blogosphere and what she found out is pretty pretty amazing.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Engine Reps Need to Provide More Value To Agencies]]></title>
<link>http://sphinn.com/story/22946</link>
<comments>http://sphinn.com/story/22946</comments>
<pubDate>Sun, 13 Jan 2008 18:36:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/22946</guid>
<description><![CDATA[It's one of those &quot;it's about time someone spoke up about this&quot; type of blog post. Matt Leveque (Mattel) discusses how his experiences with the Search Engine Reps have been &quot;a little less desired of late&quot; and they need to improve their customer service process and make better decisions so they can help agencies create one piece flow of information back to the client.<br/><br/>29 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Our Favorite PPC Blogs of 2007: Our PPC Hero Allies]]></title>
<link>http://sphinn.com/story/22722</link>
<comments>http://sphinn.com/story/22722</comments>
<pubDate>Fri, 11 Jan 2008 12:44:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/22722</guid>
<description><![CDATA[An interesting perspective from the PPCHero Team on their selection of the top Paid Search Blogs of 2007. They also provide some insight into the content and strategic direction that each of the blogs provide its readers.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Making Sense of Paid Search: Are We Living In A Quality Score World?]]></title>
<link>http://sphinn.com/story/17868</link>
<comments>http://sphinn.com/story/17868</comments>
<pubDate>Sat, 08 Dec 2007 12:47:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/17868</guid>
<description><![CDATA[This blog post asks the question: Where has the practice of Quality Score tactics gone these days and why aren't more agencies practicing what industry leaders and gurus preach? Perhaps, it's more of a &quot;keeping the lights on&quot; to keep the business afloat decision rather than an ethical one.<br/><br/>9 Vote(s) ]]></description>
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