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<title>Sphinn / hotwheel / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 01 Jul 2008 16:11:20 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Avinash's 7 Tips for Tracking Offline Conversions]]></title>
<link>http://sphinn.com/story/56437</link>
<comments>http://sphinn.com/story/56437</comments>
<pubDate>Tue, 01 Jul 2008 16:11:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/56437</guid>
<description><![CDATA[Humorous but really insightful post on how to track offline conversions using various methods like store finders, phone numbers, coupons, etc.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[25 Pay Per Click Survival Tips]]></title>
<link>http://sphinn.com/story/55841</link>
<comments>http://sphinn.com/story/55841</comments>
<pubDate>Sat, 28 Jun 2008 10:40:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/55841</guid>
<description><![CDATA[You are likely getting hosed by one of the 25 PPC survival tips in this exhaustive 'gotcha' list.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[No More Abandoned Carts - The Cart Whisperer (Video)]]></title>
<link>http://sphinn.com/story/32028</link>
<comments>http://sphinn.com/story/32028</comments>
<pubDate>Sat, 01 Mar 2008 11:29:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/32028</guid>
<description><![CDATA[Hilarious micro-site on how shopping carts have 'evoluted'. A bit of a red-neck spin on shopping cart abandonment with a bunch of videos, photos, poems, and miscellaneous funniness. Digging deeper you'll see it's been done by Verisign, but it's not overly promotional.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Hidden Secrets of the Amazon Shopping Cart]]></title>
<link>http://sphinn.com/story/31230</link>
<comments>http://sphinn.com/story/31230</comments>
<pubDate>Tue, 26 Feb 2008 16:42:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/31230</guid>
<description><![CDATA[Ever wonder how the Amazon.com 'Add to Cart' button has evolved over the years? This is a must read post on the usability and incremental changes Amazon.com has made to the iconic button - especially if you copy what they do. Hint: Maybe you shouldn't!<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[23 Actionable Lessons from Eye-Tracking Studies]]></title>
<link>http://sphinn.com/story/14002</link>
<comments>http://sphinn.com/story/14002</comments>
<pubDate>Wed, 14 Nov 2007 11:04:05 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/14002</guid>
<description><![CDATA[Boost conversions with factual data from user eye tracking. Where do people look and how do they look.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[114 Tips, Tricks and Tactics for Rapidly Building Link Popularity]]></title>
<link>http://sphinn.com/story/13768</link>
<comments>http://sphinn.com/story/13768</comments>
<pubDate>Tue, 13 Nov 2007 09:05:05 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/13768</guid>
<description><![CDATA[Huge list of link building ideas including 19 items to avoid.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Create 1000's of Keywords in less than 10 seconds]]></title>
<link>http://sphinn.com/story/12204</link>
<comments>http://sphinn.com/story/12204</comments>
<pubDate>Fri, 02 Nov 2007 10:14:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/12204</guid>
<description><![CDATA[Simple tool that creates keyword permutations based on a core keyword set. Perfect for AdWords campaigns.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Link Building 101 Rap]]></title>
<link>http://sphinn.com/story/12065</link>
<comments>http://sphinn.com/story/12065</comments>
<pubDate>Thu, 01 Nov 2007 11:34:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/12065</guid>
<description><![CDATA[Funny video of a Link Building rap<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Larry and Sergey Halloween Costume 2007 [Pic]]]></title>
<link>http://sphinn.com/story/11498</link>
<comments>http://sphinn.com/story/11498</comments>
<pubDate>Mon, 29 Oct 2007 09:15:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/11498</guid>
<description><![CDATA[What did Larry and Sergey dress up as for Halloween? Well 'Ghoul'gle of course. [Picture]<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Promoting Link to Product Search in SERP Navigation]]></title>
<link>http://sphinn.com/story/469</link>
<comments>http://sphinn.com/story/469</comments>
<pubDate>Sun, 15 Jul 2007 23:54:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/469</guid>
<description><![CDATA[Google seems to be promoting Product Search in the sub-navigation bar of SERPs. Is this a way to boost the Google Checkout push? I think so. And it should be a prelude to a transactional gadget within Universal Search as well.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google To Shake Up SEO With New Ecommerce Gadget]]></title>
<link>http://sphinn.com/story/246</link>
<comments>http://sphinn.com/story/246</comments>
<pubDate>Thu, 12 Jul 2007 15:08:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/246</guid>
<description><![CDATA[The newly announced Google Checkout gadget addition page is asking for permission to allow them to display it on the main Google site. Could we see transactional ecommerce gadgets right in the search results page, and what does it mean for SEO?<br/><br/>7 Vote(s) ]]></description>
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