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<title>Sphinn / incrediblehelp / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 06 Jan 2009 13:46:19 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Amazon iPhone Application Review]]></title>
<link>http://sphinn.com/story/95641</link>
<comments>http://sphinn.com/story/95641</comments>
<pubDate>Tue, 06 Jan 2009 13:46:19 -0800</pubDate>
<dc:creator></dc:creator>
<category>Mobile Search</category>
<guid>http://sphinn.com/story/95641</guid>
<description><![CDATA[While there were numerous reports of Amazon being one of the few retailers who were positive this holiday season. One of the things that was didn't receive a tremendous amount of press was the release of Amazon's iPhone application. This program harnessed the power of the mobile platform, turning a mobile phone into a portable cash register, allowing customers to make purchases to make purchases when it was convient for them, without the hassle of black friday shopping woes.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEOmoz | Headsmacking Tip #10 - Incentivize Links]]></title>
<link>http://sphinn.com/story/93244</link>
<comments>http://sphinn.com/story/93244</comments>
<pubDate>Wed, 17 Dec 2008 20:25:35 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/93244</guid>
<description><![CDATA[A very short tip, but one that has been proving incredibly valuable to all of our clients of late.When you think about attracting links organically, the process goes something like this:   1. What content can I create that will naturally attract links?   2. What format should I put it in for maximum share-ability?   3. How can I promote it to reach the largest possible relevant audience?<br/><br/>17 Vote(s) ]]></description>
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<title><![CDATA[My SEOa4s Good. Now Should I Work On Conversions?]]></title>
<link>http://sphinn.com/story/93199</link>
<comments>http://sphinn.com/story/93199</comments>
<pubDate>Wed, 17 Dec 2008 14:18:50 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/93199</guid>
<description><![CDATA[It happens more frequently than you might think.  People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. What's their logic?  From what copywriting prospects tell me, &quot;I wanted to get my rankings in place before working on my conversions.&quot;<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top 10 Public Relations PR Blunders of 2008]]></title>
<link>http://sphinn.com/story/91996</link>
<comments>http://sphinn.com/story/91996</comments>
<pubDate>Wed, 10 Dec 2008 09:50:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/91996</guid>
<description><![CDATA[As you might recall, I covered the top 10 PR blunders of 2007, a big hit. (Lots of people search every day for PR blunders, by the way.) So, without further delay, I present to you the top ten public relations (PR) blunders of 2008, as compiled by Fineman PR. Special thanks goes to Aaron Carvell of Fineman PR for sending me this year's list.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Top 12 Tech Embarrassments in 2008]]></title>
<link>http://sphinn.com/story/91782</link>
<comments>http://sphinn.com/story/91782</comments>
<pubDate>Tue, 09 Dec 2008 20:15:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/91782</guid>
<description><![CDATA[Technology's spawned plenty of headlines throughout 2008 - and cowering next to every story of success is a slip-up someone would like to forget.  We've compiled a dozen of the year's worst tech-related embarrassments. While the good stuff will eventually all blend together, these bad moments will live forever in infamy. Brace yourself for some blush-building blunders.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Paid Search a4 Tips On Closing The Loop]]></title>
<link>http://sphinn.com/story/89616</link>
<comments>http://sphinn.com/story/89616</comments>
<pubDate>Wed, 03 Dec 2008 18:34:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/89616</guid>
<description><![CDATA[Although paid search is far more trackable than many media - even online display advertising - many paid search campaign managers have difficulty tying detailed paid search data to actual sales. This is particularly true with long-sales-cycle campaigns, high touch lead generation campaigns, and campaigns that are designed to drive phone sales.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[6 Reasons the Search Engine Optimization Industry Needs a Bailout]]></title>
<link>http://sphinn.com/story/86355</link>
<comments>http://sphinn.com/story/86355</comments>
<pubDate>Thu, 20 Nov 2008 09:37:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/86355</guid>
<description><![CDATA[ince the United States Government has been giving out money recently and calling it a &quot;bailout&quot;, many different industries have been stepping forward and trying to stake their claim. We have already seen a bailout in the financial industry, and we have recently seen the automotive industry go to Capital Hill to explain and argue with government officials about getting a bailout. So, I thought it would be appropriate to come up with six reasons why the Search Engine Optimization industry needs a bailout.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Eight Reasons the Internet has Changed Politics Forever]]></title>
<link>http://sphinn.com/story/83454</link>
<comments>http://sphinn.com/story/83454</comments>
<pubDate>Thu, 06 Nov 2008 07:38:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/83454</guid>
<description><![CDATA[The Internet forever has changed national politics, and this election year has made the point crystal clear. Below are eight game changers that have made the Internet more important since the last election.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[PR 2.0: Reinventing Crisis Communications for the Social Web]]></title>
<link>http://sphinn.com/story/83300</link>
<comments>http://sphinn.com/story/83300</comments>
<pubDate>Wed, 05 Nov 2008 12:59:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/83300</guid>
<description><![CDATA[Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Three Levels of Search Engine Optimization]]></title>
<link>http://sphinn.com/story/79563</link>
<comments>http://sphinn.com/story/79563</comments>
<pubDate>Thu, 16 Oct 2008 17:43:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/79563</guid>
<description><![CDATA[As I have noted previously, the Searchable Web is a three part ecosystem consisting of Publishers, Indexers, and Searchers. All three groups can optimize search from their own perspectives, but you enjoy the most flexibility in optimization as a Publisher rather than as an Indexer or Searcher. Here is why<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[20 More Hard Core SEO Tips]]></title>
<link>http://sphinn.com/story/79562</link>
<comments>http://sphinn.com/story/79562</comments>
<pubDate>Thu, 16 Oct 2008 17:42:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/79562</guid>
<description><![CDATA[Last year's article on hard core SEO tips proved to be the most popular article on SEO Theory. It still receives a respectable amount of traffic. I was stuck for a topic that morning and decided to challenge people's preconceptions about search engine optimization.<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Align Your SEO Strategy With Site Structure]]></title>
<link>http://sphinn.com/story/75966</link>
<comments>http://sphinn.com/story/75966</comments>
<pubDate>Tue, 30 Sep 2008 14:55:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/75966</guid>
<description><![CDATA[I'd like to take a look at an area often overlooked in SEO.Site architecture.Site architecture is important for SEO for three main reasons:    * To focus on the most important keyword terms    * Control the flow of link equity around the site    * Ensure spiders can crawl the siteSimple, eh. Yet many webmasters get it wrong.<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why accessibility is important to you]]></title>
<link>http://sphinn.com/story/74907</link>
<comments>http://sphinn.com/story/74907</comments>
<pubDate>Wed, 24 Sep 2008 16:12:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other</category>
<guid>http://sphinn.com/story/74907</guid>
<description><![CDATA[Accessibility is becoming increasingly critical to the Internet experience. Is your site accessible to people with disabilities? Is it compatible with browsers other than Internet Explorer?Continue reading to discover how accessibility can benefit you, as well as your visitors.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Shopping Cart Buttons: Who Is Testing?]]></title>
<link>http://sphinn.com/story/67994</link>
<comments>http://sphinn.com/story/67994</comments>
<pubDate>Mon, 25 Aug 2008 14:02:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/67994</guid>
<description><![CDATA[Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they're testing? Not necessarily.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Digg is starting to piss me off]]></title>
<link>http://sphinn.com/story/67123</link>
<comments>http://sphinn.com/story/67123</comments>
<pubDate>Thu, 21 Aug 2008 08:36:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/67123</guid>
<description><![CDATA[I still enjoy Digg but lately it has become almost unbearable with the political propaganda. I imagine it will only get worse as the US Presidential campaign moves towards election day. It's not that I mind political news as much as I can't stand hypocritical and biased news stories that may or may not be true. Hell, bias is fine IF the accusations being cast are truthful. Unfortunately much of what I am seeing on Digg is just baseless venom from Huffingtonpost, Thinkprogress, Dailykos, etc. and their army of (paid?) spammers Diggers.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[iNET Interactive  Acquires Search Marketing Standard]]></title>
<link>http://sphinn.com/story/66851</link>
<comments>http://sphinn.com/story/66851</comments>
<pubDate>Wed, 20 Aug 2008 06:21:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/66851</guid>
<description><![CDATA[Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Sigh... More Ignorance About SEO]]></title>
<link>http://sphinn.com/story/66575</link>
<comments>http://sphinn.com/story/66575</comments>
<pubDate>Tue, 19 Aug 2008 04:56:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/66575</guid>
<description><![CDATA[Despite the years of educational efforts, and promotion of SEO by even the search engines themselves, this kind of thing pervades. Is it heartbreaking? Or fuel to work that much harder?<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Leveraging the Google Data Mine]]></title>
<link>http://sphinn.com/story/64571</link>
<comments>http://sphinn.com/story/64571</comments>
<pubDate>Sat, 09 Aug 2008 10:16:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/64571</guid>
<description><![CDATA[Have you &quot;googled&quot; today? Did you reach this page by &quot;googling&quot;?If so, you've seen the future, and you are part of it, even if you don't realize it just yet. In fact, there's a lot more going on at Google than just searching. I'm going to talk about what Google does, knows - as well as what you should do and know to get the most out of it.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Stumble Ban & Unban for Problogger: What about the little guy?]]></title>
<link>http://sphinn.com/story/63017</link>
<comments>http://sphinn.com/story/63017</comments>
<pubDate>Fri, 01 Aug 2008 09:28:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/63017</guid>
<description><![CDATA[So last night the Problogger community was in an uproar. Problogger was hit with an auto-ban at Stumble Upon. None of his posts could get through and anyone who tried received a message stating that that Problogger had either been banned for abusing the service or have been asked for the site not to be included. Darren did not request his site not be included so it was obvious banned for violating Stumble Upon guidelines. After a Twitter campaign, Digg submission, and a number of emails were sent to Stumble Upon support the situation was reviewed by a community manager at Stumble Upon and the Problogger ban was lifted. This took a total of 1 hour and 44 minutes. I have to commend the community manager at SU for getting this resolved. I also have to give a hand to Darren and his amazing community for the way they came together and got this done.<br/><br/>13 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is SEO the Real Google Killer?]]></title>
<link>http://sphinn.com/story/62933</link>
<comments>http://sphinn.com/story/62933</comments>
<pubDate>Fri, 01 Aug 2008 00:05:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/62933</guid>
<description><![CDATA[Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and &quot;search engine optimisation&quot; (SEO) consultants that buttress its dominance.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[The Inmates Are Running The Search Engine Asylum]]></title>
<link>http://sphinn.com/story/61390</link>
<comments>http://sphinn.com/story/61390</comments>
<pubDate>Thu, 24 Jul 2008 21:23:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/61390</guid>
<description><![CDATA[For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword phrases.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Three Statistics That Lie]]></title>
<link>http://sphinn.com/story/57794</link>
<comments>http://sphinn.com/story/57794</comments>
<pubDate>Tue, 08 Jul 2008 15:48:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/57794</guid>
<description><![CDATA[In the realm of web statistics, there are three numbers that are great to use if you want to tell lies. They are:- RSS subscriber numbers- Facebook app install numbers- Follower numbers on Twitter, Friendfeed, Tumblr, or some other social media service<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[On Day Care, Google Makes a Rare Fumble]]></title>
<link>http://sphinn.com/story/57788</link>
<comments>http://sphinn.com/story/57788</comments>
<pubDate>Tue, 08 Jul 2008 15:27:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/57788</guid>
<description><![CDATA[Two months ago, Google held a series of secret focus groups with employees who have children in Google's day care facilities. The purpose was to gauge their reaction to the company's plan to raise the amount it charged for in-house day care by 75 percent.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[How Tiger Woods Would Manage an SEO Campaign]]></title>
<link>http://sphinn.com/story/54369</link>
<comments>http://sphinn.com/story/54369</comments>
<pubDate>Sat, 21 Jun 2008 14:03:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/54369</guid>
<description><![CDATA[Last week, Tiger Woods staged a tremendous victory in 5 rounds at the US Open.  Because of his knee, Tiger had his back to the wall a few times, but delivered in clutch fashion every time he needed to.  This got me thinking about how Tiger would manage a natural search optimization campaign.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Video: Social Media in Plain English]]></title>
<link>http://sphinn.com/story/49779</link>
<comments>http://sphinn.com/story/49779</comments>
<pubDate>Fri, 30 May 2008 10:56:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/49779</guid>
<description><![CDATA[This video focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Can you really afford cheap SEO?]]></title>
<link>http://sphinn.com/story/49669</link>
<comments>http://sphinn.com/story/49669</comments>
<pubDate>Thu, 29 May 2008 23:27:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/49669</guid>
<description><![CDATA[Good SEOs are not cheap but the rewards for an online business can be astronomical. Many businesses understand this but there are still a bunch of companies out there that try find the cheapest SEO provider available rather than paying a bit more for high quality SEO service.<br/><br/>14 Vote(s) ]]></description>
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<item>
<title><![CDATA[Time on Page and Time on Site - How Confident Are You?]]></title>
<link>http://sphinn.com/story/49667</link>
<comments>http://sphinn.com/story/49667</comments>
<pubDate>Thu, 29 May 2008 23:17:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/49667</guid>
<description><![CDATA[Ah, Average Time on Page and Average Time on Site - what strange metrics. They sound so simple, but as I hope to point out in this article, both must be treated with caution. Due to the way Time on Page/Site are measured, there is a certain amount of error that goes along with them. Fortunately, there's a way to measure this error.<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO Services Rundown by Michael Martinez]]></title>
<link>http://sphinn.com/story/48141</link>
<comments>http://sphinn.com/story/48141</comments>
<pubDate>Thu, 22 May 2008 14:45:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/48141</guid>
<description><![CDATA[The SEO Services market is raging hot and has been for several years. But being an industry without standards we have done a fairly poor job of defining what constitutes SEO services. If you were to ask a dozen industry people today, &quot;What kind of SEO services are available?&quot;, how much agreement do you feel you hear among them?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Here we go again...not that bloggers vs journalists debate]]></title>
<link>http://sphinn.com/story/47785</link>
<comments>http://sphinn.com/story/47785</comments>
<pubDate>Wed, 21 May 2008 13:15:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/47785</guid>
<description><![CDATA[Yesterday I asked the question whether you could trust a media blogger, looking at my own account of Adrian Monck's recent book launch. The answer, that I hoped people did trust my account, and that I expect I have a much stronger relationship with my limited band of readers than many mainstream broadcasters or journalists can have, revived the age-old journalists vs. bloggers debate.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Popular blog post ideas for lazy peeps]]></title>
<link>http://sphinn.com/story/47691</link>
<comments>http://sphinn.com/story/47691</comments>
<pubDate>Wed, 21 May 2008 07:19:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/47691</guid>
<description><![CDATA[Here are some sure-fire steps to writing a popular blog post if you're lazy and have no ideas of your own (I've probably used them a few times)<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEM Recruiters - Rise Above the Noise]]></title>
<link>http://sphinn.com/story/47150</link>
<comments>http://sphinn.com/story/47150</comments>
<pubDate>Mon, 19 May 2008 08:57:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other</category>
<guid>http://sphinn.com/story/47150</guid>
<description><![CDATA[Search engine marketers often center their work around the concept of a conversion funnel. The concept is simple with the first step being to fill the top of the funnel with people that have a broad interest in a product or service. As people move through the buying life-cycle, the numbers that make it deeper and deeper into the funnel will decrease until a small (usually) percentage complete a transaction.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Rank Checking Lives On]]></title>
<link>http://sphinn.com/story/45715</link>
<comments>http://sphinn.com/story/45715</comments>
<pubDate>Mon, 12 May 2008 08:39:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/45715</guid>
<description><![CDATA[Every now and again you'll come across someone that says search engine rankings aren't important. What most of these people are really trying to say is that rankings make a poor measure for success. I agree that other measures such as organic traffic or conversions are more appropriate. However, I think that checking rankings regularly is still important.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Creating Ideas That Spread a4 Dona4t Target Specific Networks or Channels, Target Niches and Worldviews]]></title>
<link>http://sphinn.com/story/44196</link>
<comments>http://sphinn.com/story/44196</comments>
<pubDate>Sun, 04 May 2008 09:48:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/44196</guid>
<description><![CDATA[Everything has been diced and diced again, and the way news/information can be received is totally customizable. And, within those fragmented networks there exists an array of niches and topics even more diverse.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Snitches Get Stitches]]></title>
<link>http://sphinn.com/story/43750</link>
<comments>http://sphinn.com/story/43750</comments>
<pubDate>Thu, 01 May 2008 13:48:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/43750</guid>
<description><![CDATA[Sure it is fun to discover techniques that could or could not get you in trouble with Google, but do we all need to race to the WP backend to out them?<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Catch the brainwaves of the Incredible Help]]></title>
<link>http://sphinn.com/story/42659</link>
<comments>http://sphinn.com/story/42659</comments>
<pubDate>Fri, 25 Apr 2008 06:38:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/42659</guid>
<description><![CDATA[Fun interview I did with Mark Dykeman<br/><br/>14 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO is a Two Way Street]]></title>
<link>http://sphinn.com/story/42377</link>
<comments>http://sphinn.com/story/42377</comments>
<pubDate>Wed, 23 Apr 2008 21:41:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/42377</guid>
<description><![CDATA[When discussing SEO with clients and potential clients SEOs sometimes neglect to emphasize that they need to tell us about any changes they are planning for their site. Whether they believe the changes have any SEO ramifications or not it is imperative to let your SEO know. Even minor and seemingly unrelated changes can have major implications on SEO work. If we don't explain and reinforce the need for complete transparency related to site updates our clients may make what they consider minor changes that can have a major impact on their sites potential to rank well.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Google Previous Query Reason For Crazy Google Rankings?]]></title>
<link>http://sphinn.com/story/40990</link>
<comments>http://sphinn.com/story/40990</comments>
<pubDate>Wed, 16 Apr 2008 09:43:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/40990</guid>
<description><![CDATA[Ever wonder why Google ranking change so much from week to week, day to day, hour to hour? I know I have pondered that myself on a occasion. We I think we might have discovered a major piece of the puzzle with something called Google Previous Query.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Large Web site design theory and crawl management]]></title>
<link>http://sphinn.com/story/39922</link>
<comments>http://sphinn.com/story/39922</comments>
<pubDate>Thu, 10 Apr 2008 11:07:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/39922</guid>
<description><![CDATA[There are different types of crawlers. Search engines and spammers are not the only people out there crawling the Web. Other tools crawl your sites for a variety of reasons. Each tool is built around a unique set of assumptions and not every crawler looks at robots.txt for any sort of guidance.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Does SiteProNews Actually Endorse This Garbage?]]></title>
<link>http://sphinn.com/story/39844</link>
<comments>http://sphinn.com/story/39844</comments>
<pubDate>Thu, 10 Apr 2008 06:50:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/39844</guid>
<description><![CDATA[Well, I got another SiteProNews email from a very questionable &quot;SEO Tool&quot; company today. As an experienced SEO I can see through the dubious sales pitch but many small business owners or inexperienced SEOs can't.<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Blended Search: A Year Later]]></title>
<link>http://sphinn.com/story/39772</link>
<comments>http://sphinn.com/story/39772</comments>
<pubDate>Wed, 09 Apr 2008 22:23:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/39772</guid>
<description><![CDATA[Believe it or not, it's been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn't, it should. Let's take a look at why.<br/><br/>8 Vote(s) ]]></description>
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