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<title>Sphinn / isaSuperstar / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 02 Jun 2008 12:49:15 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Web Site Puts Personal Spin on News Surfing]]></title>
<link>http://sphinn.com/story/50274</link>
<comments>http://sphinn.com/story/50274</comments>
<pubDate>Mon, 02 Jun 2008 12:49:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/50274</guid>
<description><![CDATA[Chris McGill, the founder of a new McLean start-up called Mixx, is hoping to change the way Web surfers access news.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Advertisers to Consumers:  We'll Text You]]></title>
<link>http://sphinn.com/story/50269</link>
<comments>http://sphinn.com/story/50269</comments>
<pubDate>Mon, 02 Jun 2008 11:54:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/50269</guid>
<description><![CDATA[Some marketers like text-message ads because -- unlike most ads -- viewers asks to receive the message, which means the marketer doesn't bombard the viewer with unsolicited commercials. The potential audience is also attractive: Almost all cellphones can send and receive text messages. Finally, marketers say, the results of text-message ads are much easier to measure than those of mobile Web ads.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Trackur Version 2 Launches, Adds Trackur Trends]]></title>
<link>http://sphinn.com/story/50266</link>
<comments>http://sphinn.com/story/50266</comments>
<pubDate>Mon, 02 Jun 2008 11:45:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/50266</guid>
<description><![CDATA[Trackur is a tool for monitoring your online reputation that scours blogs, news sites, images, and videos so you can track buzz about your name, company brands, industry trends, products, or news about your competitor.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Fake Hookers + Fake Credit Cards + Fake 13yr olds = Marketing?]]></title>
<link>http://sphinn.com/story/48546</link>
<comments>http://sphinn.com/story/48546</comments>
<pubDate>Sat, 24 May 2008 21:34:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/48546</guid>
<description><![CDATA[A (relatively) innocent marketing ploy designed to draw in backlinks for a financial services comparison website in London has stirred up media attention ranging from the front page of Digg to coverage on Fox News.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The URL Is Dead, Long Live Search]]></title>
<link>http://sphinn.com/story/48085</link>
<comments>http://sphinn.com/story/48085</comments>
<pubDate>Thu, 22 May 2008 12:10:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/48085</guid>
<description><![CDATA[The author started to wonder two things: 1. is Yahoo! paying Special K for tack-on advertising? and 2. has searching really become so natural that it is more effective to tell people to search for your site than it is to tell them to visit directly?<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Strategic Collaborations: A Powerful Way to Promote Yourself]]></title>
<link>http://sphinn.com/story/48062</link>
<comments>http://sphinn.com/story/48062</comments>
<pubDate>Thu, 22 May 2008 11:14:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/48062</guid>
<description><![CDATA[One of the best ways to promote your website or business is to work together with others to achieve mutually beneficial outcomes.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Restaurateur Tries To Censor Yelp Review: EPIC FAIL]]></title>
<link>http://sphinn.com/story/47383</link>
<comments>http://sphinn.com/story/47383</comments>
<pubDate>Tue, 20 May 2008 07:46:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/47383</guid>
<description><![CDATA[This restaurateur was attempting to control his image, and apparently thought threatening a reviewer was the best way to do so. He must not have expected her to share her story on Twitter and receive the support of the online community.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Make Your Blog Design Work For You]]></title>
<link>http://sphinn.com/story/46947</link>
<comments>http://sphinn.com/story/46947</comments>
<pubDate>Sun, 18 May 2008 06:33:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/46947</guid>
<description><![CDATA[Sharing some thoughts about blog design, starting with the author's blog, but then showing some design ideas from other sites as well. Why should blog design matter? Because you want your blog to serve the purpose you've built it to serve.<br/><br/>1 Vote(s) ]]></description>
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