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<title>Sphinn / itcn / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 12 Nov 2008 10:16:26 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Marketing Your Online Presence: Banner Ads or Text Links]]></title>
<link>http://sphinn.com/story/84616</link>
<comments>http://sphinn.com/story/84616</comments>
<pubDate>Wed, 12 Nov 2008 10:16:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/84616</guid>
<description><![CDATA[In case you didn't know it, the days of traditional banner advertising on websites with high volume traffic solely for the sake of getting traffic are pretty much over.  That's right, I said it - there's just no ROI in banner ads.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO Search Engine Friendly URLs with ASP.NET and IIS]]></title>
<link>http://sphinn.com/story/82846</link>
<comments>http://sphinn.com/story/82846</comments>
<pubDate>Mon, 03 Nov 2008 10:59:36 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/82846</guid>
<description><![CDATA[I decided it was about time for another code update, and since there are plenty of SEO tips for PHP hackers and Wordpress users, I'm going to help out the ASP.NET programmers out there still in the dark about SEO problems with their code.  The concept is useful for anyone; but the code is specifically for a function I programmed in VB.NET.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why SEO Needs Your Web Content]]></title>
<link>http://sphinn.com/story/81203</link>
<comments>http://sphinn.com/story/81203</comments>
<pubDate>Fri, 24 Oct 2008 15:25:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/81203</guid>
<description><![CDATA[Marketing on the web is not like marketing in person, or on a phone call, or via any other medium. Business websites require actual, useful content offerings both for your customers and for your SEO.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[A Case for Using NoFollow in Your Internal Link Structure]]></title>
<link>http://sphinn.com/story/79177</link>
<comments>http://sphinn.com/story/79177</comments>
<pubDate>Wed, 15 Oct 2008 09:06:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/79177</guid>
<description><![CDATA[Discussion of utlizing existing pagerank and nofollow links to funnel authority to internal site pages.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Canonical URLs And 301 Redirects In Windows IIS 6, IIS 7]]></title>
<link>http://sphinn.com/story/77951</link>
<comments>http://sphinn.com/story/77951</comments>
<pubDate>Thu, 09 Oct 2008 15:27:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/77951</guid>
<description><![CDATA[Methods to correct Canonical URL and duplicate content SEO issues for both Microsoft Windows IIS 6 and IIS 7 webservers running ASP.NET.<br/><br/>41 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Issues with Duplicate Content: Htaccess, Robots and URLs - Part 2]]></title>
<link>http://sphinn.com/story/77130</link>
<comments>http://sphinn.com/story/77130</comments>
<pubDate>Mon, 06 Oct 2008 09:24:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/77130</guid>
<description><![CDATA[OK, now that I've answered the question of canonical URLs, let's get back to that pesky duplicate content issue. Hacking your .htaccess file solved one problem, but what if you have different URLs which all point to the same content?<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Issues with Duplicate Content: Htaccess, Robots and URLs - Part 1]]></title>
<link>http://sphinn.com/story/76823</link>
<comments>http://sphinn.com/story/76823</comments>
<pubDate>Sat, 04 Oct 2008 08:27:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/76823</guid>
<description><![CDATA[Discussion of duplicate content issues and weakened Google PageRank when proper URL canonicalization is not used with your website.  Different techniques using .htaccess files, robots.txt files and a sitemap.xml file are discussed to fix duplicate content issues.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[September Google PageRank Update - What Happened?]]></title>
<link>http://sphinn.com/story/75651</link>
<comments>http://sphinn.com/story/75651</comments>
<pubDate>Mon, 29 Sep 2008 06:04:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/75651</guid>
<description><![CDATA[leave New Jersey for a few days and look what happens a4 Google decides to update it's toolbar PageRank on it's 10th Anniversay! Right in the middle of my Florida vacation. But since I'm in the habit of creating self-serving blog posts every time PageRank updates, I figured I might as well put up a quick note about what happened with the latest one.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Soul-Crushing Failures with Google Adwords PPC Marketing]]></title>
<link>http://sphinn.com/story/74345</link>
<comments>http://sphinn.com/story/74345</comments>
<pubDate>Mon, 22 Sep 2008 12:34:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/74345</guid>
<description><![CDATA[Yes, it is what it sounds like.  I spent a small fortune on one of my sites with Google CPC Adwords last week and lost my investment.  Well, when I say lost, I mean I didn't make any profit.  I made just barely enough to cover my loss, but to me breaking even is a loss.  Especially when viewed as lost opportunities.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Google and Your Visitors Hate Flash Splash/Intro Pages]]></title>
<link>http://sphinn.com/story/72737</link>
<comments>http://sphinn.com/story/72737</comments>
<pubDate>Mon, 15 Sep 2008 04:40:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/72737</guid>
<description><![CDATA[A discussion of how Google offers a bypass skip intro link when indexing websites with Flash/splash intro pages, and why this is a bad practice for web design, search engine optimization, and visitor user experience.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 SEO Linkbuilding Tips to Boost Search Results In Google]]></title>
<link>http://sphinn.com/story/72035</link>
<comments>http://sphinn.com/story/72035</comments>
<pubDate>Thu, 11 Sep 2008 11:24:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/72035</guid>
<description><![CDATA[It occurred to me that I'm always telling clients the most important aspect of increasing your search result visibility within Google is to build links; but I never really mention how.  Here are 5 surefire SEO tips for building links to your website.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[New Google RankCheck Tool is Released!]]></title>
<link>http://sphinn.com/story/71050</link>
<comments>http://sphinn.com/story/71050</comments>
<pubDate>Sat, 06 Sep 2008 13:52:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/71050</guid>
<description><![CDATA[Yes, I think Google should announce a new GoogleCheck tool, and here is why<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Keyword Stuffing: Google vs. Yahooa4s Treatment of Keywords]]></title>
<link>http://sphinn.com/story/70632</link>
<comments>http://sphinn.com/story/70632</comments>
<pubDate>Thu, 04 Sep 2008 10:18:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/70632</guid>
<description><![CDATA[Everyone on the internet this morning seems to be doing one of two things: googling for Sarah Palin or blogging about the new Google web browser, Chrome.  So like any good SEO I start thinking about how I can capture a piece of this search engine traffic.  My bright idea?  Why not capture both markets by titling a blog post What Sarah Palin could do with the Chrome on a Trailer Hitch?  Of course, I won't do that, because I'm all about ethical SEO, and that's what my blog post will be about today - how to not engage in keyword stuffing.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[A Criticism of NoFollow Links: Why You Shouldn't Use Them]]></title>
<link>http://sphinn.com/story/67119</link>
<comments>http://sphinn.com/story/67119</comments>
<pubDate>Thu, 21 Aug 2008 08:16:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/67119</guid>
<description><![CDATA[OK, I admit it, I used to be the kind of guy who was tied up with using nofollow links to channel PageRank authority to my blogs self-serving links.  But I recently read a blog post over at Blue Jar, and subsequently found a great Wordpress plugin for Nofollow Reciprocity, which opened my eyes to &quot;dofollow&quot; blog links.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Create 404 Page Not Found Custom Error Pages in PHP]]></title>
<link>http://sphinn.com/story/65876</link>
<comments>http://sphinn.com/story/65876</comments>
<pubDate>Fri, 15 Aug 2008 07:03:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/65876</guid>
<description><![CDATA[Google's Official Blog has been talking about 404 server response codes (Page Not Found errors) this week, and since I just wrote about 301 Redirect Responses last week I guess I might as well pick up where they left off and describe how to handle a custom 404 message with a PHP page.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Case Study: Apache, .htaccess and 301 Redirects]]></title>
<link>http://sphinn.com/story/64170</link>
<comments>http://sphinn.com/story/64170</comments>
<pubDate>Thu, 07 Aug 2008 06:52:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/64170</guid>
<description><![CDATA[If you're thinking about changing domain names, or moving or renaming all the files on your website, then you probably have come across more than one person telling you to put 301 redirects in your .htaccess file.  This will tell search engines, and your visitors' browsers, that your website content has moved to a new location.  I recently had to do this, and I thought I'd share what effect it had on the site and how it's worked out for me.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why You Should Use SEO Semantic Coding and Semantic Markup - Barry Wise]]></title>
<link>http://sphinn.com/story/63288</link>
<comments>http://sphinn.com/story/63288</comments>
<pubDate>Sun, 03 Aug 2008 06:30:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/63288</guid>
<description><![CDATA[A few weeks ago I outlined some guidelines for using semantic markup and semantic SEO coding for search engine optimization purposes.  I explained a little about what semantic coding is, but perhaps I didn't fully explain why one might want to use semantic coding for seo purposes. In this post I'd like to explain not only what semantic markup is, but why it would be useful and why you should be using it as a best practice in coding web designs.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[July Google PageRank Is Here - Whata4s Your PageRank?]]></title>
<link>http://sphinn.com/story/61580</link>
<comments>http://sphinn.com/story/61580</comments>
<pubDate>Fri, 25 Jul 2008 15:14:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/61580</guid>
<description><![CDATA[It looks like this is it - according to Matt Cutts' Google Blog, he announced yesterday that the Google Toolbar Pageranks are being updated.  It's been a while since the last PageRank update - right around the end of April, 2008 - but it has been an expected interval, since it appears the Google PageRank updates are coming in every 3 months.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Green Website Design and Eco-Friendly Online Marketing]]></title>
<link>http://sphinn.com/story/60556</link>
<comments>http://sphinn.com/story/60556</comments>
<pubDate>Tue, 22 Jul 2008 05:56:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/60556</guid>
<description><![CDATA[Since the trends involving pretty much everything in our lives are moving towards being environmentally friendly and conserving our natural resources, I wondered if we could apply some of these green lessons to web design.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How To Improve Your Search Result Visibility In Google]]></title>
<link>http://sphinn.com/story/58276</link>
<comments>http://sphinn.com/story/58276</comments>
<pubDate>Thu, 10 Jul 2008 11:16:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/58276</guid>
<description><![CDATA[Google recently talked about what goes into the search engine result ranking algorythm. SEO Professional Barry Wise explains some important SEO factors which can be used to assist Google in placing greater weight and relevancy to your website in search engine results.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Wisest Persona4s Guide to Long Tail Keyword Marketing]]></title>
<link>http://sphinn.com/story/56588</link>
<comments>http://sphinn.com/story/56588</comments>
<pubDate>Wed, 02 Jul 2008 10:36:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/56588</guid>
<description><![CDATA[This morning I took a look at my incoming search keywords on Google and found I ranked first for the term, &quot;who are wisest people all over the world.&quot;  Unfortunately, I don't even appear on the first page of results for the more grammatically accurate term, &quot;who are the wisest people all over the world,&quot; but I figure that's OK. Anyone searching for wisdom with such poor grammar is probably better off ending up on my site, rather than bugging the world's wisest people with their strange and inaccurately worded queries.  Questions like &quot;What is meaning of life?&quot; and &quot;Where do we go after die?&quot; can probably become fairly annoying after a while if you actually are the wisest person all over the world.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Use Google to Find the Best Keywords for Your Site]]></title>
<link>http://sphinn.com/story/54977</link>
<comments>http://sphinn.com/story/54977</comments>
<pubDate>Tue, 24 Jun 2008 15:53:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/54977</guid>
<description><![CDATA[Perhaps the most important aspect of optimizing your site for search engine exposure is knowing which keywords to optimize. A large part of search engine optimization work is targetting the right keywords; you've got to figure out what people are searching for before you can try and get their queries directed to your website.<br/><br/>1 Vote(s) ]]></description>
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