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<title>Sphinn / itravin / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 17 Sep 2008 10:58:10 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[When Yahoo and Google Came Together for Your Online Reputation Management Oh Blimey!]]></title>
<link>http://sphinn.com/story/73355</link>
<comments>http://sphinn.com/story/73355</comments>
<pubDate>Wed, 17 Sep 2008 10:58:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/73355</guid>
<description><![CDATA[Are you working on an online reputation management project for some brand and weekly progress needs to be sent to your client by your team? Google Docs Spreadsheets does the job easy for you, combined with Google's famed search engine and Yahoo Pipes!Hope the title wasn't misleading :)<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Big Firms Bank On SEO - Rise In SEO Consultancy]]></title>
<link>http://sphinn.com/story/45388</link>
<comments>http://sphinn.com/story/45388</comments>
<pubDate>Fri, 09 May 2008 22:08:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/45388</guid>
<description><![CDATA[Excerpts From the Blog Post- An interesting article from The Times Online highlights the rise in the number of firms using reputable search engine optimisation companies to drive a4Natural Search' traffic to websites.&quot;Big firms are looking more at SEO than pay per click because they realise that consumers are becoming aware the listings on the side and top of the page are paid for and that natural listings are in some cases more credible and more relevant,&quot; said Rebecca Jennings, principal analyst at Forrester Research.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Google Search Vs. Microsoft Live Search: Guiding Principles Comparison]]></title>
<link>http://sphinn.com/story/45279</link>
<comments>http://sphinn.com/story/45279</comments>
<pubDate>Fri, 09 May 2008 07:23:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/45279</guid>
<description><![CDATA[&quot;Live Search just blogged their guiding principles.  This is pretty important if you believe that the Microsoft vs. Google fight will only get bigger.&quot; - From the postComparing the guiding principles of the two search engine majors' search experience systems.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[The Ultimate Men with Pens Guide to Twitter]]></title>
<link>http://sphinn.com/story/40302</link>
<comments>http://sphinn.com/story/40302</comments>
<pubDate>Sun, 13 Apr 2008 03:58:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/40302</guid>
<description><![CDATA[From the Post- &quot;The unspoken rule of Twitter is that you should never really answer Twitter's question, &quot;What are you doing?&quot; Post your thoughts, your opinions, your latest discovery on the a4net, what your kids are doing, what irritates you, what brings you joy. Twitter is like sex. Have fun with it.&quot;<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Template for Social Media Press Release]]></title>
<link>http://sphinn.com/story/40300</link>
<comments>http://sphinn.com/story/40300</comments>
<pubDate>Sun, 13 Apr 2008 03:48:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/40300</guid>
<description><![CDATA[Found this while stumbling through Mixx, how is that for social media. ;) Might be a useful tool to pitch for clients perhaps.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Search Marketing Strategies for the Next Decade]]></title>
<link>http://sphinn.com/story/40108</link>
<comments>http://sphinn.com/story/40108</comments>
<pubDate>Fri, 11 Apr 2008 11:35:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/40108</guid>
<description><![CDATA[Discussions have ranged on emerging opportunities for search marketers that make search campaigns more effective. The exploration of search-focused content strategies, search as research, and comprehensive measurement models all address the need for search marketers to reach beyond tactical levers to harness the full potential of the search landscape. This column, however, will focus on the role of search marketing itself, and how changes in the digital marketing landscape will redefine the notion of what it means to be a &quot;search marketer.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Reasons Why Wait Marketing Can Boost Branding On The Internet]]></title>
<link>http://sphinn.com/story/40106</link>
<comments>http://sphinn.com/story/40106</comments>
<pubDate>Fri, 11 Apr 2008 11:27:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/40106</guid>
<description><![CDATA[Wait Marketing is about initiating communication with the customer when they are most likely to be receptive. Diana Dreval expound situations in the real world when wait marketing can be used. Now I don't honestly know if she has mentioned anything about it in her book, but I feel wait marketing can in fact be used on the Internet as well. It can be effectively used in businesses online advertising campaigns for some major brand boost.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Once Upon A Time In Twitter - A Customer Service Success Story]]></title>
<link>http://sphinn.com/story/39159</link>
<comments>http://sphinn.com/story/39159</comments>
<pubDate>Mon, 07 Apr 2008 04:51:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/39159</guid>
<description><![CDATA[The really cool part of twitter is that we're not necessarily talking about customer service reps monitoring thought processes but rather folks like you and me, who are truly passionate about products/services they use.This next phase of social media will see the focus on real-time video broadcast sites (like uStream) or mobile video broadcast sites (like qik, etca4) in addition to microblogging sites (like twitter, jaiku, pownce, etca4). The basic thought process around social media tools is that slowly but surely they're going to enable customer service teams to respond to user complaints in a much faster and more effective manner.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[5 Ways You Can Still Make Money with Domain Names]]></title>
<link>http://sphinn.com/story/38487</link>
<comments>http://sphinn.com/story/38487</comments>
<pubDate>Wed, 02 Apr 2008 21:24:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Domaining</category>
<guid>http://sphinn.com/story/38487</guid>
<description><![CDATA[&quot;How am I supposed to make money with domains now? I got in late and all the good domains are gone. It's not fair!&quot; (Seriously, it sounded like a 5 year old.)&quot;Andrew (Domain Name Wire) thinks all is not lost yetWell, you can still make money with domains. But I've got to warn you, there's work (or capital) involved. - Buy existing domains and increase their value (or just flip'em)- Provide services to domain owners- Embrace the power of predictive domaining- Find &quot;distressed&quot; owners- Stay in it for the long haul<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[ROI For Social Media Marketing - So Many Questions So Few Answers]]></title>
<link>http://sphinn.com/story/38029</link>
<comments>http://sphinn.com/story/38029</comments>
<pubDate>Tue, 01 Apr 2008 01:14:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/38029</guid>
<description><![CDATA[&quot; What's the ROI on 2.0/SMM? What's the ROI on all those leads your getting from your website and/or blog? I've simply stopped turning to the experts out there, a4cuz I'm tired of being ignored when I ask them to please let me know what their clients' conversion rates are.I finally ran into an upfront, plain talking expert, whose name I will keep to myself.When I emailed them privately, asking about leads per day for RE clients, and their subsequent conversion rates, the answer was a breath of fresh air, invigorating by its naked truthfulness. &quot;<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Worst Ad Revenue Drop For NewsPapers In 50 Years]]></title>
<link>http://sphinn.com/story/37554</link>
<comments>http://sphinn.com/story/37554</comments>
<pubDate>Fri, 28 Mar 2008 22:21:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/37554</guid>
<description><![CDATA[National print advertising revenue dropped 6.7% to $7 billion last year. Retail slipped 5% to $21 billion. Classified plunged 16.5% to $14.1 billion. There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Qualitative research and Social Media Marketing]]></title>
<link>http://sphinn.com/story/37386</link>
<comments>http://sphinn.com/story/37386</comments>
<pubDate>Fri, 28 Mar 2008 07:24:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/37386</guid>
<description><![CDATA[&quot;Qualitative marketing research plays an integral role in the branding process and measurement. Considering we have already established the role of branding in social media marketing, it stands to reason that applying these concepts should be a direction to look in. Looking at social media marketing from a pure quantitative standpoint seems almost counter intuitive and certainly misses many opportunities for lending further value to the over-all program that you are running.&quot;<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Traditional Media Firms Battle Web Biggies On Online Ads]]></title>
<link>http://sphinn.com/story/36683</link>
<comments>http://sphinn.com/story/36683</comments>
<pubDate>Tue, 25 Mar 2008 10:20:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/36683</guid>
<description><![CDATA[From the article -Traditional media companies trying to stem the flow of advertising dollars to Google and other large Internet companies are increasingly building ad networks of their own, anchored by their brands.The question in my mind is what will happen to smaller ad networks..<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Paul Hyland's SEO Resources, Events, Consultants, Blogs]]></title>
<link>http://sphinn.com/story/35009</link>
<comments>http://sphinn.com/story/35009</comments>
<pubDate>Sun, 16 Mar 2008 21:10:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/35009</guid>
<description><![CDATA[A list of various SEO resources.. the people and places that matter with regards to SEO and SEM information and advice. Nothing or nobody new to be honest, but to my mind an excellent resource list for newbies like me.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[The Need to Make Brand Advertising Scalable Online]]></title>
<link>http://sphinn.com/story/34848</link>
<comments>http://sphinn.com/story/34848</comments>
<pubDate>Sat, 15 Mar 2008 09:08:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/34848</guid>
<description><![CDATA[Inherently the Internet is made to order to present the various facets of a brand. However with the current advertising options and demands for quantifiable results, the message about the brand is not always conveyed to its potential. And with this disparity arises the need to make advertising scalable. Like mentioned in the source post - from 'how many' to 'how good'?<br/><br/>2 Vote(s) ]]></description>
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