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<title>Sphinn / jameszol / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 18 Sep 2008 16:07:45 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Now Blogging: Google Cofounder Sergey Brin]]></title>
<link>http://sphinn.com/story/73687</link>
<comments>http://sphinn.com/story/73687</comments>
<pubDate>Thu, 18 Sep 2008 16:07:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/73687</guid>
<description><![CDATA[Sergey Brin becomes the first of Google's three major executives to begin blogging.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Paid Organic a4Site Linksa4 In Yahoo!?]]></title>
<link>http://sphinn.com/story/67955</link>
<comments>http://sphinn.com/story/67955</comments>
<pubDate>Mon, 25 Aug 2008 11:48:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/67955</guid>
<description><![CDATA[Screen shot shows that every link above the 'fold' is 'sponsored'...including those that are supposedly 'organic' through Yahoo!'s Search Submit Pro. You can get similar results by paying for clicks through business.com.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Larry Page of Google's Private Home Shown on Google Street Views]]></title>
<link>http://sphinn.com/story/63697</link>
<comments>http://sphinn.com/story/63697</comments>
<pubDate>Tue, 05 Aug 2008 07:53:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/63697</guid>
<description><![CDATA[From the post: One forum member calls Google's arsenal the &quot;stalker's tool kit.&quot; On the other hand, forum members think that it's a bit of a stretch, given that you can get the same information if you were standing outside the person's house.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Keyword Research Wordpress Plugin!]]></title>
<link>http://sphinn.com/story/60856</link>
<comments>http://sphinn.com/story/60856</comments>
<pubDate>Wed, 23 Jul 2008 08:16:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/60856</guid>
<description><![CDATA[Which keywords should you use in your title? In your blog post? Optimize your posts for more search volume if you use Wordpress! Wordpress plugin that adds convenient sub menu style links to Google's Keyword Suggestion tool, KeywordDiscovery's free search tool and WordTracker's free search tool for rapid title/blog post content research.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Google Logos Video]]></title>
<link>http://sphinn.com/story/60669</link>
<comments>http://sphinn.com/story/60669</comments>
<pubDate>Tue, 22 Jul 2008 15:06:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/60669</guid>
<description><![CDATA[Sweet Google Logo Music Video Done to Michael Jackson's Just Beat it...lol!<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Video: Link Building Tactics from White to Black]]></title>
<link>http://sphinn.com/story/51355</link>
<comments>http://sphinn.com/story/51355</comments>
<pubDate>Fri, 06 Jun 2008 20:18:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/51355</guid>
<description><![CDATA[Eric Enge and Rand discuss white, gray and black hat link building techniques that were mentioned at SMX Advanced.<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[The SMX Advanced Music Video]]></title>
<link>http://sphinn.com/story/51353</link>
<comments>http://sphinn.com/story/51353</comments>
<pubDate>Fri, 06 Jun 2008 19:54:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/51353</guid>
<description><![CDATA[:) You have to see Matt Cutts' moves in this music video!<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AdWords Editor 6.0 for Windows and Mac]]></title>
<link>http://sphinn.com/story/51076</link>
<comments>http://sphinn.com/story/51076</comments>
<pubDate>Thu, 05 Jun 2008 15:38:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/51076</guid>
<description><![CDATA[New version 6.0! This version includes new bulk editing tools, better downloading for account statistics, and a new option for updating minimum CPC bids. We've also listened to users' requests for support within AdWords Editor for CPC placement targeting and the Conversion Optimizer, so version 6.0 includes support for both of these features.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[What You Never Noticed: How Google Uses Split Testing to Optimize Your Results]]></title>
<link>http://sphinn.com/story/51073</link>
<comments>http://sphinn.com/story/51073</comments>
<pubDate>Thu, 05 Jun 2008 15:26:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/51073</guid>
<description><![CDATA[Take a look at Google's 1998 homepage and see if you can guess its most innovative feature...<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEM Daily Feeds All On One Page]]></title>
<link>http://sphinn.com/story/46424</link>
<comments>http://sphinn.com/story/46424</comments>
<pubDate>Thu, 15 May 2008 10:03:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/46424</guid>
<description><![CDATA[The SEM Daily page lists some of the top resources (18 of them  for now) for paid search/sem and their most recent blog posts. Similar to AllTop.com while leaning towards a PPC focus with a healthy dose of SEO mixed in. More resources will be added soon.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Excellent Analytics Tip: Measure Macro AND Micro Conversions]]></title>
<link>http://sphinn.com/story/36856</link>
<comments>http://sphinn.com/story/36856</comments>
<pubDate>Wed, 26 Mar 2008 05:59:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/36856</guid>
<description><![CDATA[Don't forget to count and measure your micro conversions!<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Danny Cut Out Picture...Funny!]]></title>
<link>http://sphinn.com/story/35995</link>
<comments>http://sphinn.com/story/35995</comments>
<pubDate>Fri, 21 Mar 2008 09:19:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/35995</guid>
<description><![CDATA[What the...a freaky Danny cut out on flikr...found this funny picture in the &quot;Search in Pictures&quot; post on Search Engine Land today. All credit to Search Engine Land for the find - here is that post url:http://searchengineland.com/080321-120131.phpEnjoy and lol!<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[A Deeper Look at Vertical Search - Interview with Iri Amirav from iMedix]]></title>
<link>http://sphinn.com/story/35478</link>
<comments>http://sphinn.com/story/35478</comments>
<pubDate>Wed, 19 Mar 2008 01:49:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/35478</guid>
<description><![CDATA[iMedix is one of the more exciting vertical search engines on the market. Not only are they a recipient of the Best New Startup Award from the Crunchies, they're also very highly regarded in the marketplace by a lot of smart players. Not everyone's a fan, but they're in an area of high opportunity and have executed remarkably well from both a development and marketing perspective.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PPC - The Best Kind of Traffic for Web Sites]]></title>
<link>http://sphinn.com/story/34199</link>
<comments>http://sphinn.com/story/34199</comments>
<pubDate>Wed, 12 Mar 2008 08:19:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/34199</guid>
<description><![CDATA[Do you agree with these numbers? $1.35 - Average value to a retail Web site of a visitor who comes in through a search result. $1.91 - Value of someone who comes through a paid search ad.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Optimize Your PDFs to Increase Search Traffic: 10 Steps]]></title>
<link>http://sphinn.com/story/33955</link>
<comments>http://sphinn.com/story/33955</comments>
<pubDate>Tue, 11 Mar 2008 08:54:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33955</guid>
<description><![CDATA[PDFs are a great way to publish content. They are consistent, lockable and high-quality. But if PDFs aren't created properly, search engines won't be able to index what's inside -- resulting in a huge waste of quality content.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 useful url rewriting examples using .htaccess]]></title>
<link>http://sphinn.com/story/33948</link>
<comments>http://sphinn.com/story/33948</comments>
<pubDate>Tue, 11 Mar 2008 08:31:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33948</guid>
<description><![CDATA[Covers the most common ways to quickly rewrite urls so they are more friendly for search engines and users.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AdWords Quality Score FAQ]]></title>
<link>http://sphinn.com/story/33396</link>
<comments>http://sphinn.com/story/33396</comments>
<pubDate>Fri, 07 Mar 2008 13:19:13 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/33396</guid>
<description><![CDATA[The AdWords quality score is a sore spot for some advertisers, a non issue to others and a mystery to others. I receive dozens of e-mails a week with paid search questions and more than half of them are in some way related to the AdWords quality score. Following is my own version of an AdWords quality score FAQ. Some of the answers are from Google documents or their help center and some are based on experience.<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Secret Of Large Term Lists (It's All In The Bidding)]]></title>
<link>http://sphinn.com/story/30872</link>
<comments>http://sphinn.com/story/30872</comments>
<pubDate>Mon, 25 Feb 2008 07:49:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/30872</guid>
<description><![CDATA[Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is &quot;all in the bidding&quot;. From the article: &quot;Getting tail bids wrong en masse is suicide.&quot;<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Video Ad Revolution? Google's Video Adsense Move]]></title>
<link>http://sphinn.com/story/30616</link>
<comments>http://sphinn.com/story/30616</comments>
<pubDate>Sat, 23 Feb 2008 17:48:06 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdSense</category>
<guid>http://sphinn.com/story/30616</guid>
<description><![CDATA[David discusses the latest and greatest way AdSense publishers can make money - with video advertisements. David says: &quot;These media types are scary to many advertisers because they seem to be so far outside their &quot;text ad comfort zone.&quot;...advertisers can't afford to ignore the opportunity to advertise &quot;there&quot;&quot;.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[More is Better]]></title>
<link>http://sphinn.com/story/30438</link>
<comments>http://sphinn.com/story/30438</comments>
<pubDate>Fri, 22 Feb 2008 12:58:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/30438</guid>
<description><![CDATA[Excluded keyword limits have increased from 50 to 250 to help relevance<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[8 Key Performance Indicator (KPI) Tips, Hints, and Resources]]></title>
<link>http://sphinn.com/story/29360</link>
<comments>http://sphinn.com/story/29360</comments>
<pubDate>Mon, 18 Feb 2008 12:41:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/29360</guid>
<description><![CDATA[1. How-To Customize Your Google Analytics Dashboard; 2. Google Analytics KPI Gadget for iGoogle; 3. SAP Business KPI Community; read 5 more...<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Business Brand New YouTube Channel - AdWords Tips and More]]></title>
<link>http://sphinn.com/story/28548</link>
<comments>http://sphinn.com/story/28548</comments>
<pubDate>Thu, 14 Feb 2008 09:35:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28548</guid>
<description><![CDATA[On this channel, you can watch Fred Vallaeys, our AdWords Evangelist, discuss conversion tracking and bid management, learn the basics of ad quality, receive tips on how to brainstorm negative keywords, or view a webinar on the AdWords Conversion Optimizer.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ready...Fire...Aim! Is This Your Approach To Paid Search Marketing?]]></title>
<link>http://sphinn.com/story/27521</link>
<comments>http://sphinn.com/story/27521</comments>
<pubDate>Fri, 08 Feb 2008 08:48:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/27521</guid>
<description><![CDATA[Sometimes a marketer makes a mistake by pulling the trigger before aiming. We have all done it - I know you're lying if you tell me it hasn't ever happened to you.Does this cycle happen more often than we would like to admit?Perform Minimal Research -&gt; Launch A Campaign -&gt; Decide It Isn't Working -&gt; Try Fixing It With More Research -&gt; Implement New Actionable Findings -&gt; Now It Worksa4or Not?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Dear Microsoft: Please Use Panama]]></title>
<link>http://sphinn.com/story/26328</link>
<comments>http://sphinn.com/story/26328</comments>
<pubDate>Fri, 01 Feb 2008 05:25:54 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/26328</guid>
<description><![CDATA[Letter to Microsoft that makes a lot of sense - if the acquisition is approved on all fronts, they should make swift use of Panama.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google - You Suck And I Will Find Another Way]]></title>
<link>http://sphinn.com/story/25182</link>
<comments>http://sphinn.com/story/25182</comments>
<pubDate>Fri, 25 Jan 2008 12:05:13 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/25182</guid>
<description><![CDATA[My natural inclination is to share. I like sharing information, personal stories, problems, news, tools, life, etc. It's just who I am and I think that's one reason I love this industrya4That was until I felt the wrath of Google over the past week!I saw it coming I guess - it happens in the SEO industrya4or it used to happen until Google smacked any SEO that shared a secret by patching/fixing/closing the &quot;gap&quot;. And it still happens every once in a while.What the heck am I referring to? I'm referring to this cycle:<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Visible Quality Scores are Similar to TBPR!]]></title>
<link>http://sphinn.com/story/23643</link>
<comments>http://sphinn.com/story/23643</comments>
<pubDate>Thu, 17 Jan 2008 09:21:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/23643</guid>
<description><![CDATA[I believe the Quality Scores that are visible to us in AdWords are only there to give us a vague idea of keyword relevancy to everything else - which is nothing new. Perhaps the new part is that I think REAL Quality Scores are dynamic and change EVERY TIME...<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Funny Picture - History of Blogging]]></title>
<link>http://sphinn.com/story/23642</link>
<comments>http://sphinn.com/story/23642</comments>
<pubDate>Thu, 17 Jan 2008 09:19:44 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/23642</guid>
<description><![CDATA[You have to see this picture - very funny!<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[PPC Discussions: The Worst Summary of AdWords You Will Ever Read]]></title>
<link>http://sphinn.com/story/22030</link>
<comments>http://sphinn.com/story/22030</comments>
<pubDate>Tue, 08 Jan 2008 13:43:23 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/22030</guid>
<description><![CDATA[Earlier today I came across what I will describe as the most uninformed, embarrassingly inaccurate description of AdWords I've ever seen that wasn't written as a joke.The title of the article linked to above is Tech Solutions Your Small Biz' Can't Use by Gene Marks.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why I Share Pay Per Click Advertising Secrets]]></title>
<link>http://sphinn.com/story/22028</link>
<comments>http://sphinn.com/story/22028</comments>
<pubDate>Tue, 08 Jan 2008 13:37:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/22028</guid>
<description><![CDATA[I was talking with one of the engineers and told him about the blog and how I write...He looked at me quizzically and said &quot;Why do you share that kind of information with your competitors? Wouldn't that hurt your business?&quot;<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top Marketing Challenge for 2008 - Office Politics]]></title>
<link>http://sphinn.com/story/20480</link>
<comments>http://sphinn.com/story/20480</comments>
<pubDate>Fri, 28 Dec 2007 05:36:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/20480</guid>
<description><![CDATA[3 steps to marketing yourself and your profession in-house. I believe these steps can be applied to SEM/SEO sales too. Let's work hard to get a bigger share of client marketing budgets this year by participating in their office politics!<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top 3 Problems of Social Media]]></title>
<link>http://sphinn.com/story/20478</link>
<comments>http://sphinn.com/story/20478</comments>
<pubDate>Fri, 28 Dec 2007 05:20:00 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/20478</guid>
<description><![CDATA[&quot;The problem with social media isa4 there are more people writing it than reading it. That isn't very social, huh?&quot;<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Steal Your Competitor's Link Building Strategies In 3...2...1]]></title>
<link>http://sphinn.com/story/20313</link>
<comments>http://sphinn.com/story/20313</comments>
<pubDate>Wed, 26 Dec 2007 15:20:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/20313</guid>
<description><![CDATA[Find out what your competitor's link building strategy is by using a Firefox Add-on combined with Yahoo!'s Site Explorer to replicate and steal your competitor's link building strategies...step by step guide.<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[How The Googler Stole Christmas]]></title>
<link>http://sphinn.com/story/19862</link>
<comments>http://sphinn.com/story/19862</comments>
<pubDate>Fri, 21 Dec 2007 08:55:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/19862</guid>
<description><![CDATA[Search Marketing parody of &quot;How The Grinch Stole Christmas&quot; - enjoy!<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top 10 Reasons to Double Your Search Budget for '08 - ClickZ]]></title>
<link>http://sphinn.com/story/18810</link>
<comments>http://sphinn.com/story/18810</comments>
<pubDate>Fri, 14 Dec 2007 10:38:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/18810</guid>
<description><![CDATA[It's always easier to ask for the PPC search budget money now than to ask for it during a crisis when rivals are collectively kicking your butt, taking market share, or poaching your most valuable customers...<br/><br/>4 Vote(s) ]]></description>
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