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<title>Sphinn / jamiembrown / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Sun, 23 Nov 2008 12:38:42 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Managing PPC Product Keywords for a Retail Client]]></title>
<link>http://sphinn.com/story/86977</link>
<comments>http://sphinn.com/story/86977</comments>
<pubDate>Sun, 23 Nov 2008 12:38:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/86977</guid>
<description><![CDATA[Retail sites often have a large number of products that change regularly, and frequently the client can't tell you with any accuracy when changes occur.  Because of this, keeping your keywords and creatives up-to-date can be challenging.  Thankfully there is an easy solution, using their price comparison or affiliate feeds and a piece of freeware.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Proven: The On-Page Factors That Affect Natural Rankings]]></title>
<link>http://sphinn.com/story/86624</link>
<comments>http://sphinn.com/story/86624</comments>
<pubDate>Fri, 21 Nov 2008 10:34:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/86624</guid>
<description><![CDATA[Results from an experiment showing exactly which on-page factors matter to Google and Yahoo.  Shows which parts of your site you should be focussing on - ALT tags, TITLE tags, page titles, META data, etc.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Where has Christmas gone this year?]]></title>
<link>http://sphinn.com/story/86384</link>
<comments>http://sphinn.com/story/86384</comments>
<pubDate>Thu, 20 Nov 2008 11:52:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/86384</guid>
<description><![CDATA[Google Insights data showing how far behind Christmas is this year compared to last year.  We're almost 15% down in the UK, and 19% down in the USA!<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Keyword Expansion Tutorial: More Clicks for Less Money from PPC]]></title>
<link>http://sphinn.com/story/85341</link>
<comments>http://sphinn.com/story/85341</comments>
<pubDate>Sun, 16 Nov 2008 16:06:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/85341</guid>
<description><![CDATA[Expanding your keywords to match exactly what your users are searching for can result in higher positions and lower spends across a huge range of terms.  This tutorial shows you how to expand your keywords and how best to build up your campaigns.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Understanding redirects in plain English]]></title>
<link>http://sphinn.com/story/82676</link>
<comments>http://sphinn.com/story/82676</comments>
<pubDate>Sun, 02 Nov 2008 15:00:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/82676</guid>
<description><![CDATA[Redirects come in many flavours, but most SEOs know that a 301 is the one you want to use 99% of the time.  This tutorial explains what a 301 redirect is, and shows how to identify whether a page is using a 301, 302, META or JavaScript redirect.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[404 Error Pages and SEO: Making the Most of your Content]]></title>
<link>http://sphinn.com/story/82671</link>
<comments>http://sphinn.com/story/82671</comments>
<pubDate>Sun, 02 Nov 2008 13:20:51 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/82671</guid>
<description><![CDATA[Google's new Webmaster Tools report that allows you to see the source of 404 errors is only the tip of the iceberg.  This article describes how leveraging your 404 errors can boost your SEO even further.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Daily Caps: Missed Opportunities in Adwords Accounts]]></title>
<link>http://sphinn.com/story/81736</link>
<comments>http://sphinn.com/story/81736</comments>
<pubDate>Tue, 28 Oct 2008 12:57:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/81736</guid>
<description><![CDATA[Daily caps in Adwords can help manage your accounts effectively, but if you don't bid intelligently you could be missing significant volumes of traffic and conversions.  This tutorial shows how to determine if your are getting everything you can from your money.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[My Site Is Not Listed In Google.  Help!]]></title>
<link>http://sphinn.com/story/51653</link>
<comments>http://sphinn.com/story/51653</comments>
<pubDate>Mon, 09 Jun 2008 05:56:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/51653</guid>
<description><![CDATA[One of the most common questions webmasters ask when they release a new site is &quot;how do I get to number one on Google?&quot;, but what many find is that they are not even listed at all. This tutorial will take you through a number of key checks that you can do to help you get your site back on track.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[HTTP Response Codes and SEO: An Introduction]]></title>
<link>http://sphinn.com/story/48855</link>
<comments>http://sphinn.com/story/48855</comments>
<pubDate>Mon, 26 May 2008 13:58:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/48855</guid>
<description><![CDATA[HTTP header response codes are a complex, technical topic, but a bad implementation can have a hugely negative impact on your site's natural rankings without any visible signs.  This tutorial describes in simple language how they work, and how you can make sure that your site is using them in the best way possible.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PPC Keyword Expansion Tutorial]]></title>
<link>http://sphinn.com/story/48806</link>
<comments>http://sphinn.com/story/48806</comments>
<pubDate>Mon, 26 May 2008 09:08:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/48806</guid>
<description><![CDATA[Tutorial showing how to carry out a PPC keyword expansion project, including planning your campaigns, keyword research and keyword generation.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PPC / SEO Tools]]></title>
<link>http://sphinn.com/story/48586</link>
<comments>http://sphinn.com/story/48586</comments>
<pubDate>Sun, 25 May 2008 06:08:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/48586</guid>
<description><![CDATA[Hi,Apologies for the self-promotion, but I figured it is a topic of genuine interest.  I've just put live some free tools for SEO / PPC professionals at a website called TheSEMpai.com.The tools include a keyword generator, page keyword analyser, HTTP header analysers and an ALT/TITLE tag report.  Hopefully more will be coming soon.I would love feedback from fellow Sphinners!The site is completely not-for-profit at the moment, so I figured the post wasn't too spammy!  Just kill it if you disagree and accept my apologies!Cheers,Jamie.<br/><br/>1 Vote(s) ]]></description>
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