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<title>Sphinn / liamvictor / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Sat, 22 Dec 2007 14:51:10 -0800</pubDate>
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<title><![CDATA[Cigna Healthcare Sucks]]></title>
<link>http://sphinn.com/story/19993</link>
<comments>http://sphinn.com/story/19993</comments>
<pubDate>Sat, 22 Dec 2007 14:51:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/19993</guid>
<description><![CDATA[Michael Gray helpfully lists some key terms of Cigna &quot;healthcare&quot; which can be used to throw a few links to news articles and edge Cigna out of the top positions for those terms.Remember to mix up the link terms so that Google's &quot;Google Bomb&quot; algo (if it exists) doesn't mask the effect.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Using industry lingo & acronyms in your PPC ad copy]]></title>
<link>http://sphinn.com/story/12217</link>
<comments>http://sphinn.com/story/12217</comments>
<pubDate>Fri, 02 Nov 2007 13:26:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/12217</guid>
<description><![CDATA[Jennifer Slegg discusses the pros and cons of using acronyms and industry terms in your ad copy.<br/><br/>10 Vote(s) ]]></description>
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