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<title>Sphinn / lorenbaker / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 23 Sep 2008 08:55:55 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Who Audits the SEO Auditor?]]></title>
<link>http://sphinn.com/story/74552</link>
<comments>http://sphinn.com/story/74552</comments>
<pubDate>Tue, 23 Sep 2008 08:55:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/74552</guid>
<description><![CDATA[How do you get an honest opinion or honest and good feedback on whether your SEO efforts have a passing grade? Mark Jackson talks about SEO audits.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[When You Contact Danny Sullivan via Search Engine Watch, Where Does It Go?]]></title>
<link>http://sphinn.com/story/47138</link>
<comments>http://sphinn.com/story/47138</comments>
<pubDate>Mon, 19 May 2008 08:17:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/47138</guid>
<description><![CDATA[Was sifting through some old Search Engine Watch articles and noticed that the contact the author link goes to a form to contact Danny Sullivan via Search Engine Watch. Does this go to Danny or to the current SEW editing team? May be a tree falls in the woods type question, but it has me wondering.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How Search Engines Understand Text Relevance]]></title>
<link>http://sphinn.com/story/46163</link>
<comments>http://sphinn.com/story/46163</comments>
<pubDate>Wed, 14 May 2008 07:16:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/46163</guid>
<description><![CDATA[Different ways that different search engine technologies understand text relevance... Google says, &quot;... keep things relevant.&quot; So where is the line? And even more interesting, how can a machine define it if even we, humans, fail to?<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Looking for a4Bad Guysa4 - Discovering Networks of Sites]]></title>
<link>http://sphinn.com/story/43508</link>
<comments>http://sphinn.com/story/43508</comments>
<pubDate>Wed, 30 Apr 2008 07:22:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/43508</guid>
<description><![CDATA[Creating networks of (interlinked) sites is a widespread tactic of PageRank and ranking manipulation. To own a lot of websites is perfectly OK but to own a lot of websites for the sake of &quot;link juice&quot; is not good (per Google at least). The line is not always easy to define algorithmically therefore most often than not Google frowns upon any interlinked network it can spot.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Exposes Max CPC and other Quality Score Details for Major Adwords Advertisers]]></title>
<link>http://sphinn.com/story/43255</link>
<comments>http://sphinn.com/story/43255</comments>
<pubDate>Tue, 29 Apr 2008 07:08:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43255</guid>
<description><![CDATA[Google has leaked the max cpc and other quality score indicators such as pScore and thresh for Adwords advertisers like as Honda and HP.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Get Paid to Click on Ads : Click Fraud Networks Still Around]]></title>
<link>http://sphinn.com/story/33933</link>
<comments>http://sphinn.com/story/33933</comments>
<pubDate>Tue, 11 Mar 2008 07:22:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Contextual Ads</category>
<guid>http://sphinn.com/story/33933</guid>
<description><![CDATA[It's 2008 and companies like AdBuck.net are still promoting click fraud networks which pay the clicker $.01 per click (and to stay on advertiser site for 20 seconds). Horrible.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO In-house Manifesto :  Yahoo's Jessica Bowman & Pronto.com's Baron Ginnetti]]></title>
<link>http://sphinn.com/story/16570</link>
<comments>http://sphinn.com/story/16570</comments>
<pubDate>Fri, 30 Nov 2007 11:18:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/16570</guid>
<description><![CDATA[What started out as an interview has become a manifesto on in-house SEO and managing a link building team. Love this quote: &quot;If you send your star players to SES (for the first time) and they come back saying that they didn't learn anything new, then you know you're creating a rich work environment that offers fertile opportunity internally or externally. Either way, think of your team members' future (not your own) and they will pay you back in spades.&quot;<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Student Using Human Brain Mapping to Power Image Search Engine]]></title>
<link>http://sphinn.com/story/16346</link>
<comments>http://sphinn.com/story/16346</comments>
<pubDate>Thu, 29 Nov 2007 11:38:51 -0800</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/16346</guid>
<description><![CDATA[This computer science grad student is mapping the way the human brain works and applying it to technology that will eventually power a search engine dedicated to visual images. Cool stuff.<br/><br/>18 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How To Effectively Leverage Social Networking for Search Marketing]]></title>
<link>http://sphinn.com/story/9844</link>
<comments>http://sphinn.com/story/9844</comments>
<pubDate>Wed, 17 Oct 2007 07:21:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/9844</guid>
<description><![CDATA[Live coverage from SMX Social on leveraging MySpace, Facebook and LinkedIn for search marketing.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Matt Cutts & Google on Appropriate Uses of Nofollow Tag]]></title>
<link>http://sphinn.com/story/9165</link>
<comments>http://sphinn.com/story/9165</comments>
<pubDate>Thu, 11 Oct 2007 07:28:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/9165</guid>
<description><![CDATA[Nothing on Paid Links and No Follow here, but Matt goes into detail on funneling PageRank via NoFollow and which internal links should use NoFollow.<br/><br/>17 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Interview with Bill Macaitis Fox Interactive's VP of Online Marketing & SEO/SEM]]></title>
<link>http://sphinn.com/story/8757</link>
<comments>http://sphinn.com/story/8757</comments>
<pubDate>Mon, 08 Oct 2007 12:21:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/8757</guid>
<description><![CDATA[Want to know what it's like to run the SEO &amp; Paid Search for MySpace, IGN, AskMen and FoxSports.com? Jessica Bowman talks with Fox Interactive's Bill Macaitis on SEO for big sites, team building and the In-House SEM struggles.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Says : Spam Links Can't Hurt You!]]></title>
<link>http://sphinn.com/story/8032</link>
<comments>http://sphinn.com/story/8032</comments>
<pubDate>Wed, 03 Oct 2007 06:09:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/8032</guid>
<description><![CDATA[Google says &quot;I wouldn't really worry about spam sites hurting your ranking by linking to you, as we understand that you can't (for the most part) control who links to your sites.&quot;<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Co-founders Rank 5th Among Richest Americans]]></title>
<link>http://sphinn.com/story/6387</link>
<comments>http://sphinn.com/story/6387</comments>
<pubDate>Fri, 21 Sep 2007 06:15:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/6387</guid>
<description><![CDATA[Sergey Brin and Larry Page of Google have hit the Forbes Top 10 Richest Americans List, with each of these search geniuses worth $18.5 Billion.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[View Google Results in Any Country, State, Region or Map Coordinate]]></title>
<link>http://sphinn.com/story/802</link>
<comments>http://sphinn.com/story/802</comments>
<pubDate>Wed, 18 Jul 2007 09:30:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/802</guid>
<description><![CDATA[Google Ad Preview Tool shows non-personalized geotargeted results for sponsored and organic listings.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Microsoft adManager Selling Ask.com Sponsored Listings!]]></title>
<link>http://sphinn.com/story/730</link>
<comments>http://sphinn.com/story/730</comments>
<pubDate>Tue, 17 Jul 2007 18:41:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/730</guid>
<description><![CDATA[Microsoft's new adManager search marketing campaign management service is now selling Ask.com Sponsored Listings along with MSN adCenter to combine for an 18.2% share of the search engine market.This is a boost for Ask.com which will benefit from the reach and ambition of the Microsoft sales force.<br/><br/>6 Vote(s) ]]></description>
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