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<title>Sphinn / losangelesinternetmarketing / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 12 Nov 2008 15:43:20 -0800</pubDate>
<language>en</language>
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<title><![CDATA[27 Cool Tools and Resources for the Twitter Addict]]></title>
<link>http://sphinn.com/story/84678</link>
<comments>http://sphinn.com/story/84678</comments>
<pubDate>Wed, 12 Nov 2008 15:43:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/84678</guid>
<description><![CDATA[A list of 27 twitter tools. From Twitter Scheduling, to directories, to watching who's following you, to organizing your twits and friends into groups, event creation and bots, SpeckyBoy's got it covered. Enjoy!<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Use Proper Heading Tags To Improve Your Blog SEO]]></title>
<link>http://sphinn.com/story/83323</link>
<comments>http://sphinn.com/story/83323</comments>
<pubDate>Wed, 05 Nov 2008 18:28:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/83323</guid>
<description><![CDATA[Great Post by Gary Conn on using Site Header Tags to make your blog articles and pages indexed and ranked quickly. Kudo's<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[A Reluctant Google Looks at Ad Agencies]]></title>
<link>http://sphinn.com/story/76713</link>
<comments>http://sphinn.com/story/76713</comments>
<pubDate>Fri, 03 Oct 2008 14:58:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/76713</guid>
<description><![CDATA[Marketing Pilgrim takes a look at Google's Offline Marketing Strategy. With a future of search that has to plateau, not much visibility for their other products, and the upcoming launch of Android, they are going to be hiring an ad agency...<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[A Tear In The Link Economy Fabric]]></title>
<link>http://sphinn.com/story/66699</link>
<comments>http://sphinn.com/story/66699</comments>
<pubDate>Tue, 19 Aug 2008 14:50:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/66699</guid>
<description><![CDATA[Old (and new) media sites are stopping to link out in articles, instead linking to pages on their site that profile the website they talk about. Will this hurt the web? Unethical?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Have Your Key Performance Indicators Changed?]]></title>
<link>http://sphinn.com/story/58069</link>
<comments>http://sphinn.com/story/58069</comments>
<pubDate>Wed, 09 Jul 2008 18:11:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/58069</guid>
<description><![CDATA[This is a list of 40 KPI's for any Search Marketer. Cool.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[An AdWords Report You Need To Run And Review TODAY!]]></title>
<link>http://sphinn.com/story/50524</link>
<comments>http://sphinn.com/story/50524</comments>
<pubDate>Tue, 03 Jun 2008 12:07:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/50524</guid>
<description><![CDATA[Are you using Google's visual reports to increase your understanding of your Adwords account? Using this report, and replicating the times where they've gotten the most clicks, SEMvironment increased their clients volume by 10-20% with one of hour work<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Google Drinks a Fighting Problem - Comparing the recent Google Ranking swings to alcohol addiction signals!]]></title>
<link>http://sphinn.com/story/49841</link>
<comments>http://sphinn.com/story/49841</comments>
<pubDate>Fri, 30 May 2008 15:33:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/49841</guid>
<description><![CDATA[&quot;Google is screwed up...it's time for some tough love. Yes, our friend Google is in need of...an intervention...classic signs of a serious abuse problem:1)Wild Mood Swings and Erratic Behavior - lately the ranking swings have become unusually unstable and pronounced2)Difficulty Getting Along with Others - Google returns very different results than the other leading search engines3)Confusion and Disorientation - not unusual for Google to return wildly different results for arcane and extremely similar search terms.4)Problems Performing Simple Tasks - The search giant has experiences reporting glitches across it's AdWords and Analytics toolsets5)Changing Its Story - are external links important or not?Google has changed its tune on the issue6)Denial - the Official Google Blog...defends the company's secrecy, writing that &quot;We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse.&quot;<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Improve Web Conversion By Changing Categories]]></title>
<link>http://sphinn.com/story/47499</link>
<comments>http://sphinn.com/story/47499</comments>
<pubDate>Tue, 20 May 2008 15:59:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/47499</guid>
<description><![CDATA[Alan Rim Kaufman Goes through the four ways to analyze your ecommerce site to check that the categorization matches your users needs. Those Include Card Sorting, User Guerilla Testing, Paper Prototyping and lo-fi mockups. Great read, good for anyone even not in e-tail<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Word of Mouth Marketing - Houlihan's case study]]></title>
<link>http://sphinn.com/story/45794</link>
<comments>http://sphinn.com/story/45794</comments>
<pubDate>Mon, 12 May 2008 13:50:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/45794</guid>
<description><![CDATA[Search Marketing Guru writes up the WOMMA case study of Houlihan's restaurant. They didn't have the advertising budget, so they decided to put alot of effort in instead of dollars, and they've been getting a response that's been much higher than they expected.Some of the things they've done: The CEO chalked out time of day to personally respond to all comments. They've also identified their biggest brand fans and started getting their opinions on what houlihans could do better. See the article for more.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Web Statistics: Understanding Alexa, comScore, Hitwise, Nielsen, Quantcast and the others]]></title>
<link>http://sphinn.com/story/45308</link>
<comments>http://sphinn.com/story/45308</comments>
<pubDate>Fri, 09 May 2008 09:31:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/45308</guid>
<description><![CDATA[After seeing Nielsen's report destroy Google's stock, I had been wondering what exactly their statistical accuracy is... This article explains where alexa (notoriously gameable), comscore hitwise and nielsen get their data from... Great Read<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Google CEO Predicts More Analytics - "Eventually Focusing on CPA"]]></title>
<link>http://sphinn.com/story/43564</link>
<comments>http://sphinn.com/story/43564</comments>
<pubDate>Wed, 30 Apr 2008 11:37:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43564</guid>
<description><![CDATA[Eric Schmidt talked at the &quot;American Association of Advertising Agencies Leadership Conference&quot;, and told attendees that Google's vision of advertising is to introduce more technology - and more analytics. Their vision is &quot;Eventually, maybe what we can do is guarantee advertisers who pay us money--and this is my fantasy, the sale&quot;.They really have leverage now with their buy of performics. If they would integrate that with google adsense - and their test of CPA adsense that they did, it would be a scary day for commission junction, linkshare and the other networks<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Yelp For Business: New Tools Allowing Local Businesses To Speak For Themselves]]></title>
<link>http://sphinn.com/story/43325</link>
<comments>http://sphinn.com/story/43325</comments>
<pubDate>Tue, 29 Apr 2008 11:12:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/43325</guid>
<description><![CDATA[Yelp just introduced a number of tools for local business owners to participate in the conversation about their own services. Among the services available...    * Analytics about traffic to profile pages    * The ability to update and enhance profile information (verified by phone)    * Email alerts when new reviews are posted    * The ability to send messages to reviewers (with several controls) behind the scenes<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Getting Links with Linkbait - Part 3 by Chiropractic Blogs]]></title>
<link>http://sphinn.com/story/41103</link>
<comments>http://sphinn.com/story/41103</comments>
<pubDate>Thu, 17 Apr 2008 01:37:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/41103</guid>
<description><![CDATA[This is a great interview between Andrew Warner and Michael Daroush about ways to do linkbait - using Youtube, audio interviews with Guru's, transcribing those audio's etc. Great read...<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[The New, Sexier Web 2.0- 5 Cool Web 2.0 Sites]]></title>
<link>http://sphinn.com/story/39297</link>
<comments>http://sphinn.com/story/39297</comments>
<pubDate>Mon, 07 Apr 2008 17:33:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/39297</guid>
<description><![CDATA[Taken from article: When I hear the phrase &quot;web 2.0,&quot; I envision jelly bean buttons that look so good you want to lick them... 5 cool web 2.0 sites:1) Kiva.org - famous third world lending site2) notchup.com - interviews with a twist3) Moo.com - cool business cards, makes great conversation piece4) jott.com - the free voice to email / blog transcription5) woome.com - the internet version of speed dating<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Phone Numbers In Google Ads Increasing CTR]]></title>
<link>http://sphinn.com/story/36947</link>
<comments>http://sphinn.com/story/36947</comments>
<pubDate>Wed, 26 Mar 2008 11:37:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/36947</guid>
<description><![CDATA[With Google now requiring that the URL be the same as the landing page, you now can't use a local URL forwarded to the main website. So instead, he's been adding the location + the Phone number in the third line, and been finding similar quality scores and CTR's!<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Europe Get's Pissed at "US dominance in Search" - funds competing engine]]></title>
<link>http://sphinn.com/story/36943</link>
<comments>http://sphinn.com/story/36943</comments>
<pubDate>Wed, 26 Mar 2008 11:27:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Video Search</category>
<guid>http://sphinn.com/story/36943</guid>
<description><![CDATA[Quaero is a multimedia and multilanguage search project that is being funded by the EU,and France to research and improve search to the tune of 298 million euro.They claim that they aren't in competition with the search engines, as their technology will be available to whoever wants to license it. Riight.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Using dynamic keyword insertion in AdWords Display URLs for higher CTR]]></title>
<link>http://sphinn.com/story/36553</link>
<comments>http://sphinn.com/story/36553</comments>
<pubDate>Mon, 24 Mar 2008 23:23:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/36553</guid>
<description><![CDATA[While most people use dynamic keyword insertion in their Google AdWords campaigns for ease of use and customization when using large lists of keywords or to use for tracking purposes, most people don't realize they can also use dynamic keyword insertion in their display URLs to increase clickthroughs as well.Some things to rememeber, if that URL doesn't exist on your site, create a custom 404. Some people will type in the URL.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[11 Most Useful Social Bookmarking & Autoposting Tools for your Blog]]></title>
<link>http://sphinn.com/story/35023</link>
<comments>http://sphinn.com/story/35023</comments>
<pubDate>Mon, 17 Mar 2008 00:25:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Bookmarking</category>
<guid>http://sphinn.com/story/35023</guid>
<description><![CDATA[11 of the top great tools to have either you or your blog readers submit your posts to the major bookmarking sites. Sharethis, addthis, addtoany, sociable and much more<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Local Video Creation Resources for Small Business Owners]]></title>
<link>http://sphinn.com/story/34089</link>
<comments>http://sphinn.com/story/34089</comments>
<pubDate>Tue, 11 Mar 2008 23:01:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/34089</guid>
<description><![CDATA[A review of three video services geared towards small business owners in the video industry... Superpages partnership with Turnhere, Wellcomemat and Talkmarket<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Google Search Results Page Will Display Video Ads Soon]]></title>
<link>http://sphinn.com/story/28739</link>
<comments>http://sphinn.com/story/28739</comments>
<pubDate>Fri, 15 Feb 2008 07:03:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28739</guid>
<description><![CDATA[Google's paid video tests<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[17 SEO Wordpress and design wordpress plugins]]></title>
<link>http://sphinn.com/story/26907</link>
<comments>http://sphinn.com/story/26907</comments>
<pubDate>Tue, 05 Feb 2008 00:26:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/26907</guid>
<description><![CDATA[17 Plug-ins used on the About Results Marketing Blog, with over 25 plugins to download in a zip file. What plugins do you use on your blog?<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Do ecommerce and Blogs Complement Each other?]]></title>
<link>http://sphinn.com/story/17461</link>
<comments>http://sphinn.com/story/17461</comments>
<pubDate>Thu, 06 Dec 2007 00:10:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/17461</guid>
<description><![CDATA[Should ecommerce sites have blogs? What are the pro's and the con's? What do the experts say? What are the Industry leaders doing?<br/><br/>5 Vote(s) ]]></description>
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