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<title>Sphinn / mateosquared / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 06 Aug 2007 09:00:32 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Google Cheat Sheet (Version 1.06)]]></title>
<link>http://sphinn.com/story/2209</link>
<comments>http://sphinn.com/story/2209</comments>
<pubDate>Mon, 06 Aug 2007 09:00:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/2209</guid>
<description><![CDATA[Very useful reference sheet. I know most of you probably do not need it, since it is already imbedded on your forehead, but it is still a nice cheat sheet.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Networking: The In-House Search Marketer's Most Powerful Tool]]></title>
<link>http://sphinn.com/story/1439</link>
<comments>http://sphinn.com/story/1439</comments>
<pubDate>Wed, 25 Jul 2007 13:15:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/1439</guid>
<description><![CDATA[Great article on getting networked in the SEM community when working as an in-house SEM.<br/><br/>18 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Volume SEO for large content Web sites and Google Analytics Rant]]></title>
<link>http://sphinn.com/story/1424</link>
<comments>http://sphinn.com/story/1424</comments>
<pubDate>Wed, 25 Jul 2007 11:00:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/1424</guid>
<description><![CDATA[Good post on how to keep up with the keywords on large content sites. I don't think he likes Google Analytics... good rant.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Economics of Internet Advertising: Implications for the Google-DoubleClick Merger]]></title>
<link>http://sphinn.com/story/512</link>
<comments>http://sphinn.com/story/512</comments>
<pubDate>Mon, 16 Jul 2007 08:11:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/512</guid>
<description><![CDATA[Some ivory tower types are going to discuss how the Google and DoubleClick merger will affect innovation on the Web and the overall advertising industry. Should be interesting to see what they come up with. I wonder if they know what AdWords is?<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Do the Other Search Engines Bother to Compete?]]></title>
<link>http://sphinn.com/story/501</link>
<comments>http://sphinn.com/story/501</comments>
<pubDate>Mon, 16 Jul 2007 06:25:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/501</guid>
<description><![CDATA[Here is a good disucssion on why there are other search engines. The same reasoning why there are multiple search marketing firms. People think they can always do it better than someone else. Plus, people like to take out the top dog.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Web search engine will take 90% of market, analysts say | Chicago Tribune]]></title>
<link>http://sphinn.com/story/210</link>
<comments>http://sphinn.com/story/210</comments>
<pubDate>Thu, 12 Jul 2007 11:56:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/210</guid>
<description><![CDATA[I know Google is good, but this is hard to believe that they will get 90% market share. The author states that search can be monopolized like the yellow pages, but I don't think that is possible. There is, and will be more to search than telephone numbers and addresses. Look at what Ask has recently done with 3-D and Google Universal. I think there are too many factors to make such a claim.<br/><br/>3 Vote(s) ]]></description>
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