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<title>Sphinn / mcanerin / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 01 Oct 2008 11:33:37 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[3 Factors of International SEO]]></title>
<link>http://sphinn.com/story/76214</link>
<comments>http://sphinn.com/story/76214</comments>
<pubDate>Wed, 01 Oct 2008 11:33:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/76214</guid>
<description><![CDATA[Ian McAnerin discusses the three main factors of international SEO - localization, geolocation, and globalization.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Engine Share 2008 - Organic and PPC]]></title>
<link>http://sphinn.com/story/71441</link>
<comments>http://sphinn.com/story/71441</comments>
<pubDate>Tue, 09 Sep 2008 00:53:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/71441</guid>
<description><![CDATA[Two charts, one organic and one PPC, showing the current 2008 search engine shares for North America, by Ian McAnerin.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[New Browsers and Google Toolbar]]></title>
<link>http://sphinn.com/story/70218</link>
<comments>http://sphinn.com/story/70218</comments>
<pubDate>Tue, 02 Sep 2008 21:34:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/70218</guid>
<description><![CDATA[McAnerin rant: The Google Toolbar (my favorite spell checker) not only doesn't work in the new IE8 Beta, but you would not believe what OTHER browser it doesn't work for!!!<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ranking Reports - a Defence]]></title>
<link>http://sphinn.com/story/65292</link>
<comments>http://sphinn.com/story/65292</comments>
<pubDate>Tue, 12 Aug 2008 17:01:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/65292</guid>
<description><![CDATA[Ian McAnerin discusses why ranking reports are not dead, and why site analytics isn't the be-all and end-all of understanding your visitors.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Rolls out New Invoice System, and Immediately Bills Wrong People!]]></title>
<link>http://sphinn.com/story/49113</link>
<comments>http://sphinn.com/story/49113</comments>
<pubDate>Tue, 27 May 2008 13:24:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/49113</guid>
<description><![CDATA[Google has rolled out a new invoicing notification system, which has serious accuracy and privacy issues. The whole story here.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Yahoo (YSM) Mexico Upgraded to Panama]]></title>
<link>http://sphinn.com/story/48886</link>
<comments>http://sphinn.com/story/48886</comments>
<pubDate>Mon, 26 May 2008 17:33:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/48886</guid>
<description><![CDATA[Today, Yahoo YSM announced that Mexico was now on the new Panama system. Article includes a copy of the notification translated into English.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Creation of Draft SEM Standards]]></title>
<link>http://sphinn.com/story/39636</link>
<comments>http://sphinn.com/story/39636</comments>
<pubDate>Wed, 09 Apr 2008 10:13:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/39636</guid>
<description><![CDATA[Ian McAnerin describes the process and reasons for creating a Code of Ethics, Industry Standards, and Guidelines, and their definitions and relationships to each other.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PPC - SEO Continuum]]></title>
<link>http://sphinn.com/story/36723</link>
<comments>http://sphinn.com/story/36723</comments>
<pubDate>Tue, 25 Mar 2008 13:03:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/36723</guid>
<description><![CDATA[Ian McAnerin suggests, with a graph, that there is a PPC-SEO continuum with sites that don't benifit from SEO on one end, and sites that don't benefit from PPC on the other, with most sites somewhere in between. Where is your site?<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Biggest Information Integration Mistake]]></title>
<link>http://sphinn.com/story/33090</link>
<comments>http://sphinn.com/story/33090</comments>
<pubDate>Thu, 06 Mar 2008 11:17:38 -0800</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/33090</guid>
<description><![CDATA[Ian McAnerin asks: Why are you asking me for this information - AGAIN?!!<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is Your Social Media Actually Anti-Social?]]></title>
<link>http://sphinn.com/story/32155</link>
<comments>http://sphinn.com/story/32155</comments>
<pubDate>Sun, 02 Mar 2008 18:03:34 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/32155</guid>
<description><![CDATA[Ian McAnerin writes that &quot;It's OK to have your own interests, but to ignore the interests of others is by definition anti-social and doesn't belong in &quot;social media&quot;.&quot;<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Offer to Buy or Hostile Takeover?]]></title>
<link>http://sphinn.com/story/26437</link>
<comments>http://sphinn.com/story/26437</comments>
<pubDate>Fri, 01 Feb 2008 14:53:27 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/26437</guid>
<description><![CDATA[Ian McAnerin smells a hostile takeover by Microsoft of Yahoo. Read the reasons and see if you agree.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Win $100, a nice link, and more!]]></title>
<link>http://sphinn.com/story/11132</link>
<comments>http://sphinn.com/story/11132</comments>
<pubDate>Thu, 25 Oct 2007 22:04:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/11132</guid>
<description><![CDATA[I'm having trouble thinking of a name for a new service. Help me and win $$$, links,fame and a lifetime subscription!<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SES China 2008 Dates Announced]]></title>
<link>http://sphinn.com/story/9460</link>
<comments>http://sphinn.com/story/9460</comments>
<pubDate>Sat, 13 Oct 2007 19:02:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/9460</guid>
<description><![CDATA[Search Marketing in China is getting very hot, and visiting China during the Olympic Year is very cool. See? Yin and Yang. You get to take advantage of all the preparations and hospitality, but don't have to deal with the crowds. Check it out!<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Yak Shaving]]></title>
<link>http://sphinn.com/story/8674</link>
<comments>http://sphinn.com/story/8674</comments>
<pubDate>Sun, 07 Oct 2007 23:03:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/8674</guid>
<description><![CDATA[Have you ever found yourself yak shaving? Doing something seemingly unrelated to what you really wanted to do because of a strange series of events? Sometimes SEO is like that.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Which Keywords on a Page?]]></title>
<link>http://sphinn.com/story/8101</link>
<comments>http://sphinn.com/story/8101</comments>
<pubDate>Wed, 03 Oct 2007 13:02:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/8101</guid>
<description><![CDATA[If you are trying to optimize for more than one keyword on a page, which ones do you choose? The answer may surprise you.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Friendly PDF Creation]]></title>
<link>http://sphinn.com/story/7999</link>
<comments>http://sphinn.com/story/7999</comments>
<pubDate>Tue, 02 Oct 2007 22:27:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/7999</guid>
<description><![CDATA[A post about how to make search engine friendly PDF's. The author points out that Adobe Acrobat is not a good tool for this, and provides a list of tools you can use, and the ones you should avoid.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Geolocation - Your tool is probably wrong!]]></title>
<link>http://sphinn.com/story/6561</link>
<comments>http://sphinn.com/story/6561</comments>
<pubDate>Sat, 22 Sep 2007 22:07:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/6561</guid>
<description><![CDATA[A discussion on the popular geolocation lookup tools and how accurate (and inaccurate)&amp;nbsp;they are. Some surprisingly well known sites have tools that use inaccurate databases.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[IP Addresses, SEO and Your Site]]></title>
<link>http://sphinn.com/story/6544</link>
<comments>http://sphinn.com/story/6544</comments>
<pubDate>Sat, 22 Sep 2007 13:55:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/6544</guid>
<description><![CDATA[What is the difference between a dedicated and shared IP? What is a Class C IP Address and what do you need to know about them? When and how does your IP matter for SEO?<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AdWords PPC Geotargetting / Language Setup]]></title>
<link>http://sphinn.com/story/6493</link>
<comments>http://sphinn.com/story/6493</comments>
<pubDate>Fri, 21 Sep 2007 21:02:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/6493</guid>
<description><![CDATA[How do you properly target a language for a country when some keywords (like product numbers) are the same in more than one language? Ian McAnerin has some thoughts on this.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SMA-NA Dissolved]]></title>
<link>http://sphinn.com/story/5758</link>
<comments>http://sphinn.com/story/5758</comments>
<pubDate>Sun, 16 Sep 2007 19:45:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/5758</guid>
<description><![CDATA[The Search Marketing Association of North America was dissolved due to lack of resources.<br/><br/>6 Vote(s) ]]></description>
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