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<title>Sphinn / meganion / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 22 Dec 2008 15:04:34 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA['Twas the moment ofclick-through]]></title>
<link>http://sphinn.com/story/93844</link>
<comments>http://sphinn.com/story/93844</comments>
<pubDate>Mon, 22 Dec 2008 15:04:34 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/93844</guid>
<description><![CDATA[A holiday poem for online marketers. Ho Ho Ho! &quot;Twas the moment of click-through, and all through the site...<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Why Multivariate Testing is like the Dirty SantaGame]]></title>
<link>http://sphinn.com/story/93204</link>
<comments>http://sphinn.com/story/93204</comments>
<pubDate>Wed, 17 Dec 2008 14:44:07 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/93204</guid>
<description><![CDATA[Yesterday we played the game Dirty Santa at work. Have you ever played it? It's like Secret Santa, except you don't know who you're buying a gift for, and you don't really know what you're gonna get. So, I blogged on why I think multivariate testing is like the dirty santa game.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Landing Page Tip #5: Have a clear valueproposition]]></title>
<link>http://sphinn.com/story/91092</link>
<comments>http://sphinn.com/story/91092</comments>
<pubDate>Mon, 08 Dec 2008 06:39:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/91092</guid>
<description><![CDATA[To win conversions in online marketing, landing pages need to focus on a distinct and compelling value proposition-preferably the same one that prompted the click-and communicate it in the simplest language possible: a4Lowest price.' a4Biggest selection.' a4Best technology.' You get the idea. There might be a few noteworthy benefits in your arsenal, but the key is not to unload the entire list; less is more in the world of landing pages.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Creating landing pages forwidgets]]></title>
<link>http://sphinn.com/story/90125</link>
<comments>http://sphinn.com/story/90125</comments>
<pubDate>Fri, 05 Dec 2008 07:58:40 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/90125</guid>
<description><![CDATA[SearchEngineLand columnist Scott Brinker wrote a great article about sending widget users to landing pages. He asks, &quot;when people click on links in your promotion widget, where do they go?&quot;<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Countdown: 31 Ways to Improve Your Landing Pages in2009]]></title>
<link>http://sphinn.com/story/89692</link>
<comments>http://sphinn.com/story/89692</comments>
<pubDate>Thu, 04 Dec 2008 05:52:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/89692</guid>
<description><![CDATA[Are you still sending paid clicks to your home page or deep links? Are you creating landing pages ad hoc? Are you sending your visitors to one-size-fits-all, flat landing pages? There's just 31 days left before 2009, and there's no better time focus on your post-click strategy for the new year. The longer you wait, the more clicks you'll waste.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ad Age asks "Why aren't more advertisers usingwidgets?]]></title>
<link>http://sphinn.com/story/89555</link>
<comments>http://sphinn.com/story/89555</comments>
<pubDate>Wed, 03 Dec 2008 12:02:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/89555</guid>
<description><![CDATA[Bob Garfield of Ad Age just posted a great new article that asks marketers why they aren't using widgets. Garfield gives examples of great uses of desktop widgets, such as Southwest Airlines &quot;Ding!&quot; application, and promotional widgets, such as CokeTags found on Facebook. While desktop widgets and promotional widgets get all the hype, engagement widgets such as calculators, social features, and demo widgets are great for post-click marketing.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[IPhone Tops Mobile Ad Traffic -- Is it time for mobile landing pages?]]></title>
<link>http://sphinn.com/story/89178</link>
<comments>http://sphinn.com/story/89178</comments>
<pubDate>Tue, 02 Dec 2008 06:33:11 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/89178</guid>
<description><![CDATA[Check your site logs, or your analytics. If you are getting traffic from mobile ads, it may be a good time to try some mobile-optimized landing pages. Sure, most web pages look great on the iPhone, but an iPhone-optimized page looks (and may just convert) better. Try it and see.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Slay your competition withsegmentation]]></title>
<link>http://sphinn.com/story/89173</link>
<comments>http://sphinn.com/story/89173</comments>
<pubDate>Tue, 02 Dec 2008 05:49:36 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/89173</guid>
<description><![CDATA[Using segmentation on your landing pages can increase conversion quality and quantity, give you a competitive advantage online, and help you collect valuable data on your visitors.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Follow through on hyper-targeting from vertical adnetworks]]></title>
<link>http://sphinn.com/story/88979</link>
<comments>http://sphinn.com/story/88979</comments>
<pubDate>Mon, 01 Dec 2008 13:20:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/88979</guid>
<description><![CDATA[Russsell Fradin has a good article on Online Media Daily, Making the Case for Brand Building through Hyper-Targeting, championing targeted messages and compelling creative in online banner advertising.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[New SEM: 7 campaigns. 40 messages. 120 ads. 532 landing pages. 10days.]]></title>
<link>http://sphinn.com/story/86641</link>
<comments>http://sphinn.com/story/86641</comments>
<pubDate>Fri, 21 Nov 2008 12:30:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/86641</guid>
<description><![CDATA[Over the past couple of weeks I took on the role of SEM madman. We hadn't focused on our own paid search in far too long, so I took it upon myself to dive in. In the process, I applied many of our age-old best practices and made up a few new ones along the way. Here's a recap of my experience in narrowing the top of our search funnel and matching messages through the post-click experience:<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Can your landing pages keep up with your searchads?]]></title>
<link>http://sphinn.com/story/86333</link>
<comments>http://sphinn.com/story/86333</comments>
<pubDate>Thu, 20 Nov 2008 07:27:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/86333</guid>
<description><![CDATA[The search world moves fast. The swift moving advertising environment can be updated with just the click of a mouse. How can marketers' landing pages keep up with the hyper-competitive and fast nature of search advertising?<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Driving keyword strategy based on post-click in DMNews]]></title>
<link>http://sphinn.com/story/85109</link>
<comments>http://sphinn.com/story/85109</comments>
<pubDate>Fri, 14 Nov 2008 13:45:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/85109</guid>
<description><![CDATA[Search engine marketing comes in two basic sizes: small and large. More accurately, SEM can be characterized as &quot;shotgun&quot; or &quot;surgical.&quot; This article in DMNews will explain the difference between the two, and the SEM approach that's best for your online marketing strategy.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Taking The "Bleah" Out of BudgetPlanning]]></title>
<link>http://sphinn.com/story/84864</link>
<comments>http://sphinn.com/story/84864</comments>
<pubDate>Thu, 13 Nov 2008 08:46:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/84864</guid>
<description><![CDATA[It's that time of year again - and if it's not exactly that time of year for you right now, it will eventually be (dun, dun, duuuuun): budget time. It's the time of year when you'll have to decide how to allocate your marketing budget, and figure out your rationale when you go to upper management on bended knee and ask for more.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Improving Your AdSpend]]></title>
<link>http://sphinn.com/story/84852</link>
<comments>http://sphinn.com/story/84852</comments>
<pubDate>Thu, 13 Nov 2008 08:00:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/84852</guid>
<description><![CDATA[While many marketing budgets are tightening, online advertising continues to be the most measurable and accountable form of marketing, and companies have continued to pour money online, while pulling away from offline mediums. Here's how to maximize the return on your online media spend.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[To boost conversions, try somethingnew]]></title>
<link>http://sphinn.com/story/84618</link>
<comments>http://sphinn.com/story/84618</comments>
<pubDate>Wed, 12 Nov 2008 10:23:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/84618</guid>
<description><![CDATA[When marketers find something that works, we tend to stick with it. This makes sense, of course-find success and then replicate it. But sometimes we don't recognize when the very thing that was serving us well has stopped working as well as it once did.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[A deep link is not post-clickmarketing]]></title>
<link>http://sphinn.com/story/82797</link>
<comments>http://sphinn.com/story/82797</comments>
<pubDate>Mon, 03 Nov 2008 06:12:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/82797</guid>
<description><![CDATA[Post-click marketing is marketing after the click. It seeks to convert respondents from banner, search, email marketing etc. It's still surprising how many marketers - especially B2B giants with a complex sale - send their paid respondents to deep links within their website. How wasteful.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Landing pages are sexy (who'd a thunkit?)]]></title>
<link>http://sphinn.com/story/82163</link>
<comments>http://sphinn.com/story/82163</comments>
<pubDate>Thu, 30 Oct 2008 06:17:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/82163</guid>
<description><![CDATA[Walkmans weren't sexy, but iPods are. Corollas weren't sexy, but Minis are. Mopeds weren't sexy, but Vespas are. And BlackBerrys weren't sexy, but iPhones are. Landing pages weren't sexy. But now they are.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Search Recession-Proof? 7 Tips for SEM in a recession.]]></title>
<link>http://sphinn.com/story/82041</link>
<comments>http://sphinn.com/story/82041</comments>
<pubDate>Wed, 29 Oct 2008 14:16:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/82041</guid>
<description><![CDATA[Great insight from MediaPost about the state of search engine marketing during the recession. Clearly the picture is not pretty for categories like online retail that rely heavily on direct ROI from search to grow their businesses. So what's a stressed-out search marketer to do?<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Social media dilemma: the post-clickexperience]]></title>
<link>http://sphinn.com/story/81666</link>
<comments>http://sphinn.com/story/81666</comments>
<pubDate>Tue, 28 Oct 2008 08:21:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/81666</guid>
<description><![CDATA[Excellent article by Kevin Barenblat in today's Online Media Daily about the follow-through on ads in social media sites such as Facebook, Social Media Dilemma: The Post-Click Experience. Incredible opportunity for context-specific landing pages that also include social media and social networking features tied to the original source of the clicks to provide continuity.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[PPC keyword buying strategies comparativefunnel]]></title>
<link>http://sphinn.com/story/81474</link>
<comments>http://sphinn.com/story/81474</comments>
<pubDate>Mon, 27 Oct 2008 07:51:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/81474</guid>
<description><![CDATA[A a4shotgun' strategy gives you more clicks, but fewer conversions. a4Surgical' buying gives you fewer clicks, but more conversions.You want a vertical funnel. It's that simple. Think lean and tall and you'll get more out of the bottom.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Lift in lead-gen search marketing:3-ways]]></title>
<link>http://sphinn.com/story/80945</link>
<comments>http://sphinn.com/story/80945</comments>
<pubDate>Thu, 23 Oct 2008 09:53:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/80945</guid>
<description><![CDATA[I've had a number of meetings recently regarding lift in lead-gen online marketing. Typically, when you talk lift, marketers think in terms of conversion rate: a4how much of an increase can I get if I do x, y or z?' But there are two other key metrics in lead-gen that can be lifted when you optimize your search marketing. And while these two metrics are familiar, they're less likely to come up when you're setting optimization goals. These two metrics are close rate and customer value (or average sale).<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Sometimes You Feel Like ANut]]></title>
<link>http://sphinn.com/story/80130</link>
<comments>http://sphinn.com/story/80130</comments>
<pubDate>Mon, 20 Oct 2008 08:24:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/80130</guid>
<description><![CDATA[Do you remember that old Almond Joy commercial? Sometimes you feel like a nut - sometimes you don't? Depending on what you're searching for at any particular time, you may feel like a nut. Or some fruit. Or in other words, sometimes you might need an answer right away, while other times you're browsing, gathering information and considering a large purchase at a future date. As marketers, we need to keep in mind the mindset of our audience.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[New Webinar: Convert Higher, CompeteBetter]]></title>
<link>http://sphinn.com/story/79709</link>
<comments>http://sphinn.com/story/79709</comments>
<pubDate>Fri, 17 Oct 2008 11:52:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/79709</guid>
<description><![CDATA[Your competitors could be converting 5-30x more landing page visitors than you. And Compete's got the landing page research to prove it. Join us on Tuesday, October 21st at 1 PM ET for Compete Inc.'s latest webinar, Convert Higher &amp; Compete Better: How to Improve Your Landing Pages by Learning from Your Competitors.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Getting more out of your online marketingspend]]></title>
<link>http://sphinn.com/story/79705</link>
<comments>http://sphinn.com/story/79705</comments>
<pubDate>Fri, 17 Oct 2008 11:46:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/79705</guid>
<description><![CDATA[The a4optimization' machine keeps making it sound so complicated. And at the same time, black and white. The goal is really quite simple - to get significantly more upside from the money we spend on paid search, advertising, email, text, or whatever other click-driven medium you're into. But the means to that end is anything but black and white. Your effectiveness at optimizing your online marketing is dependent almost entirely on context rendered in so many shades of gray it'll make your head spin.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Interdepartmental MudEliminator]]></title>
<link>http://sphinn.com/story/79701</link>
<comments>http://sphinn.com/story/79701</comments>
<pubDate>Fri, 17 Oct 2008 11:28:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/79701</guid>
<description><![CDATA[Yesterday I was in a meeting talking about post-click marketing and advanced landing pages with a group of people including OneAccord partner Paul Travis when he uttered a most memorable phrase: &quot;interdepartmental mud eliminator&quot;.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[iPhone optimized ads need iPhone optimized landingpages]]></title>
<link>http://sphinn.com/story/79687</link>
<comments>http://sphinn.com/story/79687</comments>
<pubDate>Fri, 17 Oct 2008 10:07:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/79687</guid>
<description><![CDATA[Yesterday AdWeek posted some news about the coming iPhone-targeted ads from Google.iPhone-targeted ads need iPhone-targeted landing experiences. Check out a few more tidbits on this.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[PPC Hero on landing pagedesign]]></title>
<link>http://sphinn.com/story/79683</link>
<comments>http://sphinn.com/story/79683</comments>
<pubDate>Fri, 17 Oct 2008 10:04:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/79683</guid>
<description><![CDATA[Our good friends over at PPC Hero posted a great article on landing page design. They touch on these 5 topics...<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Landing pages like aSamurai]]></title>
<link>http://sphinn.com/story/79309</link>
<comments>http://sphinn.com/story/79309</comments>
<pubDate>Wed, 15 Oct 2008 19:00:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/79309</guid>
<description><![CDATA[Great post on Email Insider today, Emailing Like Samurai by Alex Madison &amp; Lisa Harmon. While the post is guidance for email marketers, I think it applies to your landing pages as well. Just a few key takeaways, but jump on over to read the post in it's entirety.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Online conversion optimization more important thanever]]></title>
<link>http://sphinn.com/story/78911</link>
<comments>http://sphinn.com/story/78911</comments>
<pubDate>Tue, 14 Oct 2008 10:56:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/78911</guid>
<description><![CDATA[MediaPost.com just posted a great article with several compelling reasons why now is not the time to abandon your online conversion programs. Check out &quot;Why get leads if nobody's buying?&quot;.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[The limitations of landing pageoptimization]]></title>
<link>http://sphinn.com/story/78910</link>
<comments>http://sphinn.com/story/78910</comments>
<pubDate>Tue, 14 Oct 2008 10:53:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/78910</guid>
<description><![CDATA[At the Marketing Sherpa B2B Lead Generation summit earlier this week, the event was capped off by a live, landing page &quot;optimization&quot; session. During this session brave attendees offered up their landing page to be displayed on the projector for all to see.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Landing pages are more effective when you measurethem]]></title>
<link>http://sphinn.com/story/78907</link>
<comments>http://sphinn.com/story/78907</comments>
<pubDate>Tue, 14 Oct 2008 10:51:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/78907</guid>
<description><![CDATA[I know, I knowa4.most of you are saying, &quot;Of course landing pages are more effective when you measure your results.&quot; Duh. But, a great article, How Poor Metrics Undermine Digital Marketing, in The McKinsey Quarterly* just reminded me that web measurement still isn't all that it needs to be.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[How is landing page optimization like a Ferriswheel?]]></title>
<link>http://sphinn.com/story/78903</link>
<comments>http://sphinn.com/story/78903</comments>
<pubDate>Tue, 14 Oct 2008 10:42:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/78903</guid>
<description><![CDATA[You start with a landing page. Every respondent who arrives at that URL gets the exact same page. But to improve, you need to test. You know this because every book or blog post you read about landing pages says the same thing: test, test, test.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[One great reason to use landing pages]]></title>
<link>http://sphinn.com/story/78901</link>
<comments>http://sphinn.com/story/78901</comments>
<pubDate>Tue, 14 Oct 2008 10:37:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/78901</guid>
<description><![CDATA[There are a slew of great reasons to use landing pages for better online marketing results (as you probably already know or you wouldn't be reading this blog). But let's start with one reason-a reason I find to be one of the most compelling. It's message match.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Creative in online marketing]]></title>
<link>http://sphinn.com/story/78899</link>
<comments>http://sphinn.com/story/78899</comments>
<pubDate>Tue, 14 Oct 2008 10:36:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/78899</guid>
<description><![CDATA[MarketingProfs published an article of ours last week, Creative Redeemed: How to Achieve Measurable Difference in Online Marketing (although it is only available to their premium subscribers). The core thesis of the article is that excellent &quot;creative&quot; is the single greatest differentiator in online marketing. And, thanks to sufficiently standardized web analytics, you can measure the value of professional creative services versus ad hoc alternatives - and cost justify them on their quantitative results, not just their aesthetics.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[More detailed Compete data on post-click marketing impact: up to30X]]></title>
<link>http://sphinn.com/story/75100</link>
<comments>http://sphinn.com/story/75100</comments>
<pubDate>Thu, 25 Sep 2008 14:49:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/75100</guid>
<description><![CDATA[After reading Compete's conclusion that post-click experiences are the key to competitive advantage in online advertising - something we've known for many years but are thrilled to have validated by an objective third-party study - I had to track down as much of their original research as possible.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEM crisis ofconfidence]]></title>
<link>http://sphinn.com/story/75098</link>
<comments>http://sphinn.com/story/75098</comments>
<pubDate>Thu, 25 Sep 2008 14:47:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75098</guid>
<description><![CDATA[I just read Steve Baldwin's editorial in Search Insider: Crisis of Confidence Threatens Everyone in SEM. Steve works at Did-It, one of the early SEM agencies founded by Kevin Lee, and he's terribly concerned about the trend of CMO's rejecting search agencies and bringing their search marketing in-house.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Landing pages as part of the online marketing strategiclandscape]]></title>
<link>http://sphinn.com/story/75096</link>
<comments>http://sphinn.com/story/75096</comments>
<pubDate>Thu, 25 Sep 2008 14:42:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/75096</guid>
<description><![CDATA[I was on a call with a large online advertising/creative shop last week and someone on the call said something that floored me. I believe the exact quote was &quot;No one here wants to touch landing pages with a ten foot pole. They aren't sexy and the creative teams don't think they matter.&quot; Picture my jaw dropping to the floor with a bang.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Landing pagestrategy]]></title>
<link>http://sphinn.com/story/75095</link>
<comments>http://sphinn.com/story/75095</comments>
<pubDate>Thu, 25 Sep 2008 14:41:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/75095</guid>
<description><![CDATA[Most discussions and best practices about landing pages are tactical in nature: keep your forms short, test to find the right headline, make the call-to-action simple and clear, etc. But there's an important level above that - the strategy of landing pages - that needs more attention.Landing page strategy starts with the principles of marketing strategy, such as...<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Landing Page Widgets: A How-toGuide]]></title>
<link>http://sphinn.com/story/73623</link>
<comments>http://sphinn.com/story/73623</comments>
<pubDate>Thu, 18 Sep 2008 12:19:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/73623</guid>
<description><![CDATA[Widgets are a great way to inject more creativity and dynamism into post-click marketing. Here are the 4 steps you need to follow before you start adding widgets to your landing pages! I included the wrong link above: http://www.ioninteractive.com/liveball-support-blog/2008/9/18/get-widget-a-how-to-guide.html<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[4 Free Widgets to Include on Your Landing Pages]]></title>
<link>http://sphinn.com/story/68987</link>
<comments>http://sphinn.com/story/68987</comments>
<pubDate>Thu, 28 Aug 2008 08:16:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/68987</guid>
<description><![CDATA[Widgets are a great way to inject more creativity and dynamism into post-click marketing. The beauty of widgets is that they're portable, sourceable, flexible and relatively inexpensive to develop and deploy! Here are 4 of my favorite free widgets to cut-and-paste onto your landing pages.<br/><br/>6 Vote(s) ]]></description>
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