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<title>Sphinn / ophirc / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 05 Dec 2008 13:27:15 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Leveraging Webmaster tools for SEO Success]]></title>
<link>http://sphinn.com/story/90241</link>
<comments>http://sphinn.com/story/90241</comments>
<pubDate>Fri, 05 Dec 2008 13:27:15 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/90241</guid>
<description><![CDATA[Google webmaster tools panel has been around for quite some time. The Live webmaster tools joined a bit later. I get a lot of questions from colleagues and clients whether these are really helpful, and lately I found myself spending more and more time within these places finding useful information and amending my SEO strategy accordingly.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SMX London 2008 - Day 2 Summary]]></title>
<link>http://sphinn.com/story/83196</link>
<comments>http://sphinn.com/story/83196</comments>
<pubDate>Wed, 05 Nov 2008 03:57:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/83196</guid>
<description><![CDATA[Read the SMX London 2008 Day 2 summary - Live from London!<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SMX London 2008 - Day 1 Summary]]></title>
<link>http://sphinn.com/story/83101</link>
<comments>http://sphinn.com/story/83101</comments>
<pubDate>Tue, 04 Nov 2008 17:41:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/83101</guid>
<description><![CDATA[SMX London 2008 summary of day 1 sessions, people and some insights.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Quality Score Update now Live]]></title>
<link>http://sphinn.com/story/73384</link>
<comments>http://sphinn.com/story/73384</comments>
<pubDate>Wed, 17 Sep 2008 14:22:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/73384</guid>
<description><![CDATA[It seems last few days the change started to show on my accounts, and the outcome is quite interesting. Google is now sharing with us a real rank - score of 0 to 10 out of 10 possible points, and when our score is low they recommend us the necessary changes in order to improve our quality score!<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Whoa4s Managing the Internet?]]></title>
<link>http://sphinn.com/story/65666</link>
<comments>http://sphinn.com/story/65666</comments>
<pubDate>Thu, 14 Aug 2008 07:17:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other</category>
<guid>http://sphinn.com/story/65666</guid>
<description><![CDATA[21 seconds of good stuff for the SEO's of us. Trust me, you'll like it.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Insights for Search  - Keyword Research with a Twist]]></title>
<link>http://sphinn.com/story/63816</link>
<comments>http://sphinn.com/story/63816</comments>
<pubDate>Wed, 06 Aug 2008 00:06:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/63816</guid>
<description><![CDATA[Google Insights for Search has launched today. It gives you great insight as to trends, related searches, demographics and competitive rank for a term vs. its industry index.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Affiliate Network Launching Soon!]]></title>
<link>http://sphinn.com/story/56277</link>
<comments>http://sphinn.com/story/56277</comments>
<pubDate>Mon, 30 Jun 2008 23:13:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/56277</guid>
<description><![CDATA[google affiliate network is launching bsed on DoubleClick perfromics platform.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Microsoft adCenter Desktop - Beta + Clifinar]]></title>
<link>http://sphinn.com/story/52802</link>
<comments>http://sphinn.com/story/52802</comments>
<pubDate>Fri, 13 Jun 2008 09:35:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft adCenter</category>
<guid>http://sphinn.com/story/52802</guid>
<description><![CDATA[Microsoft ad Center Desktop Review by Ophir Cohen. After the complex registration process, and the 2 stage download, the installation is somewhat seamless. The tool is a huge leap for Microsoft and is very nice and easy to use. This post gives a review of the main features, plus a note about Clifinar.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Efficiently Track Document Downloads in Google Analytics]]></title>
<link>http://sphinn.com/story/45422</link>
<comments>http://sphinn.com/story/45422</comments>
<pubDate>Sat, 10 May 2008 05:13:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/45422</guid>
<description><![CDATA[How to efficiently track document downloads and pdf downloads  using Google Analytics. A technique which is much more efficient than coding each link as Google Analytics help suggests.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Adwords Phishing - Marketing Aspects]]></title>
<link>http://sphinn.com/story/45375</link>
<comments>http://sphinn.com/story/45375</comments>
<pubDate>Fri, 09 May 2008 17:15:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/45375</guid>
<description><![CDATA[Google Adwords Phishing attempts cause a fuss for Google Adwords' team. Ophir Cohen reviews another aspect, a breakthrough in the way the Google brand and its flagship product - Google Adwords are becoming a commodity, as phishing bait.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics]]></title>
<link>http://sphinn.com/story/40444</link>
<comments>http://sphinn.com/story/40444</comments>
<pubDate>Mon, 14 Apr 2008 02:19:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/40444</guid>
<description><![CDATA[PPC Hero gives a cool and simple explanation on extracting the dynamic information from Adcenter to Google Analytics.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Automation: SEOmoz Launches SEO Analytics]]></title>
<link>http://sphinn.com/story/33137</link>
<comments>http://sphinn.com/story/33137</comments>
<pubDate>Thu, 06 Mar 2008 14:28:39 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/33137</guid>
<description><![CDATA[SEO Analytics is a tool set developed by SEOmoz, and it collects very useful information from the web, about the web site of your choice, analyzes and presents the data in a way which may help you.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Industry Benchmarking  - New Google Analytics Breakthrough!]]></title>
<link>http://sphinn.com/story/32800</link>
<comments>http://sphinn.com/story/32800</comments>
<pubDate>Wed, 05 Mar 2008 09:46:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/32800</guid>
<description><![CDATA[Google Analytics releases 3 major features which hold a potential to change the way we analyze web site traffic and user behavior. Googles Industry Benchmarking, Audio Ads Integration and Conversion Optimizer integration may turn Google Analytics to &quot;Business Analytics&quot; as it goes out of the website into the radio space and back.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Reasons why nofollow will not hold]]></title>
<link>http://sphinn.com/story/29866</link>
<comments>http://sphinn.com/story/29866</comments>
<pubDate>Wed, 20 Feb 2008 08:53:14 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/29866</guid>
<description><![CDATA[nofollow will not hold for a long time and will be bypassed quite quickly. This post describes the top 5 reasons why. When I first read about the nofollow link attribute, I was quite impressed. &quot;why not?&quot; I though, it even makes a lot of sense trying to eliminate spam and fake links of some sorts.Well, over time, and especially the last few months, a lot of things changed in the industry, especially in the link buying debate neighborhood.After carefully examining more than a few cases, I have come to the conclusion that nofollow will not hold for a long time and will be bypassed quite quickly. Here are the top  5 reasons why not.Follow  to read the explanationsa4<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Urchin Software Download Beta Review]]></title>
<link>http://sphinn.com/story/26652</link>
<comments>http://sphinn.com/story/26652</comments>
<pubDate>Sun, 03 Feb 2008 15:07:07 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/26652</guid>
<description><![CDATA[Google released the latest version of Urchin (the &quot;mother&quot; of Google Analytics) to the public yesterday, so I couldn't help myself  - but to try the urchin software download, use it and review. Read and review my preliminary findings and conclusions.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[User Generated Video & Silver Surfers: Friend or Foe?]]></title>
<link>http://sphinn.com/story/25381</link>
<comments>http://sphinn.com/story/25381</comments>
<pubDate>Sun, 27 Jan 2008 09:53:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/25381</guid>
<description><![CDATA[I read a new research summary from eMarketer this weekend. The summary analyzed three interesting researches on the interesting subject of User Generated Video and the demographic segmentation of its use.The three article examined the demographic patterns of user generated video consumption, trying to identify segments which tend to use and consume this type of media more than others.I'd like to focus on a few figures which I found quite interesting:<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Segmenting Visitors by Average Time on Site]]></title>
<link>http://sphinn.com/story/24515</link>
<comments>http://sphinn.com/story/24515</comments>
<pubDate>Tue, 22 Jan 2008 12:53:38 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/24515</guid>
<description><![CDATA[Practical cook book on how to segment your web site visitors by time on site and finding amazing insights on different segments.<br/><br/>2 Vote(s) ]]></description>
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